--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "MADE Hoops" developer_entity: "MADE Hoops LLC" bundle_id: "com.madehoops.413" app_store_id: "1338783845" google_play_id: "com.exposure.madehoops" category: "Sports" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2025-05-19" report_date: "2026-04-12" report_version: "6.13.1" total_reviews: 1684 overall_rating: 4.82 sentiment: "Mixed" sentiment_score: 60 confidence: "medium" confidence_score: 0.95 data_age_days: 0 intelligence_version: 2 nemesis: "TourneyMachine" competitor_count: 7 tags: ["sports", "freemium", "mixed sentiment", "mobile app", "app review", "app analysis", "college", "coaches,", "media,"] canonical_url: "https://marlvel.ai/intel-report/sports/com-madehoops-413" license: "CC-BY-NC 4.0" --- # MADE Hoops App Audit > **TL;DR:** MADE Hoops is a sports app by MADE Hoops LLC, rated 4.82/5 by 1,684 users, with Mixed user sentiment (60/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** โ€” Independent analysis. US Market. No publisher influence. > **Key Insight:** MADE Hoops shows Mixed sentiment (4.82/5 from 1,684 reviews) โ€” users praise utility for youth sports but report issues with subscription and paywalls. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.82/5 (1,684 reviews) | | **User Mood** | Mixed | | **Category** | Sports | | **Developer** | MADE Hoops LLC | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | Medium (0.95/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** MADE Hoops LLC - **Category:** Sports - **Target Audience:** Team and college coaches, media, players, parents, and fans in the youth/amateur basketball circuit. - **Platforms:** iOS & Android - **Version Audited:** 6.13.1 - **Audit Date:** 2026-04-12 - **Signal Count:** 1684 reviews analyzed - **Confidence:** Medium (0.95/1.0) - **App Store ID (iOS):** 1338783845 - **Bundle ID:** com.madehoops.413 - **Google Play ID:** com.exposure.madehoops - **Data Window:** Analysis based on signals collected up to 2026-04-12 - **Short Description:** Experience MADE Hoops events the right way! ## Executive Snapshot MADE Hoops is a specialized event management platform for the elite youth basketball circuit, providing real-time schedules, brackets, and rosters. It operates a unique B2B2C model, offering free access to event attendees while monetizing through custom-branded app solutions for tournament organizers. The app currently holds a strong market position, recently climbing to #74 in its US category, though it faces growing pains related to UI complexity and new monetization strategies. ## App DNA (Features & Intent) - **[Differentiator] Branded Organization App Integration:** Allows organizations to offer their own custom-branded version of the platform to their users. * *User Intent:* Users value self-expression and personalized experiences. - **[Differentiator] Sponsor Integration:** Built-in support for sponsor banner advertisements within the event experience. - **[Standard] Real-time Event Updates:** Live standings, brackets, and game notifications to keep users informed without delay. * *User Intent:* Users want timely prompts to stay engaged without missing updates. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free for event attendees, $299 for-profit branded app, $399 non-profit branded app - **Analysis:** The core app drives mass adoption to support event logistics, while revenue is captured through B2B sales to tournament directors seeking professional branding. ## ๐ŸŸก User Sentiment (Medium Confidence: 1,684 reviews) - **Overall Rating:** 4.82/5 - **Platform Split:** iOS 4.8/5 (1,555 ratings) | Android 4.7/5 (129 ratings) - **Overall Sentiment:** Mixed ### Top Praises - **Utility for Youth Sports** | *Evidence:* "The app is so great for upcoming events!" ### Top Complaints (Impact Areas) - **Subscription and Paywalls** | *Evidence:* "The added subscription to watch my kids game is unnecessary." - **Usability and Navigation** | *Evidence:* "its not easy to understand and navigate." ## SWOT Analysis **Core Strengths:** - Strong B2B monetization through branded apps - Elite basketball niche specialization - High iOS rating volume and brand trust **Critical Frictions:** - Awkward UI/UX for team tracking - Paywall friction for streaming content - Lack of advanced player analytics **Growth Levers:** - Integrate digital scoresheets for real-time advanced stats - Automated highlight generation to compete with GameChanger - Deeper scouting report integration **Market Threats:** - TourneyMachine's massive multi-sport scale - GameChanger's expansion into basketball stats/video - Swish by NBN23's technological lead in data capture ## Rivals Landscape > Competitive positioning identified by AI analysis of app features, category, and market signals. ### MADE Hoops vs TourneyMachine โ€” Head to Head - **TourneyMachine** by SportsEngine, Inc.: The industry standard for youth sports tournament management, offering the most direct functional overlap in scheduling, brackets, and real-time score tracking. - **Key differences:** - Massive multi-sport adoption beyond just basketball - Deep integration with the broader SportsEngine and NBC Sports Next ecosystem - Superior notification system for bracket advancements across thousands of concurrent events - **Publisher (SportsEngine (NBC Sports Next)) strengths:** Backed by NBC Sports' massive capital and media reach; Dominant market share in youth sports administrative software - **Where MADE Hoops wins:** - โœ… Highly specialized focus on elite basketball circuits and exposure events - โœ… Stronger sentiment regarding utility for youth-specific basketball scouting - **Where TourneyMachine wins:** - โŒ Significantly larger user base and brand recognition among tournament directors - โŒ Better stability when handling massive volumes of concurrent tournaments - **Verdict:** TourneyMachine holds a clear edge in scale and multi-sport versatility, but MADE Hoops maintains a strong foothold within the elite basketball niche through specialized features and higher user sentiment for its specific circuit. ### Contenders (Strong Challengers) - **GameChanger** by GameChanger Media: Originally dominant in baseball, GameChanger has aggressively expanded into basketball with sophisticated live-streaming and automated scorekeeping features. - Advanced automated video highlight generation - More granular statistical tracking for individual player performance - **TeamSnap** by TeamSnap, Inc.: The primary alternative for team-level communication and scheduling that also offers tournament-specific modules for organizers. - Comprehensive team management tools (availability, payments, chat) beyond just events - Higher daily active usage due to team-level coordination features - **HoopSeen** by HoopSeen: A direct competitor in the basketball-specific exposure and tournament circuit space, targeting the same coaches and scouts. - Integrated scouting reports and player rankings directly within the event ecosystem - Heavy focus on the 'exposure' aspect for college recruiting ### Peers (What They Do Better) - **BallerTV** by BallerTV: The go-to app for live-streaming the same youth basketball games that MADE Hoops tracks for scores and schedules. - Focus on live and on-demand video coverage rather than just logistics - Massive library of game footage used by college recruiters - **Hudl** by Agile Sports Technologies: Used by the same coaches and players for film review and highlight creation after the events managed by MADE Hoops. - Professional-grade video analysis and breakdown tools - Standardized platform for high school and college recruiting film ### New Kids on the Block (What's Innovative) - **Swish by NBN23** by NBN23: An innovative entrant focusing on digitizing the scoresheet to provide NBA-level stats for youth basketball in real-time. - Real-time advanced analytics (heat maps, shot charts) for amateur games - Digital scoresheet that eliminates paper-based errors for tournament directors ## What's New - **Latest (v6.13.1, 10 months ago):** Introduced a new layout. ## The "So What?" (Strategic Takeaway) MADE Hoops is an established sports app that is free with in-app purchases. With a 4.82/5 rating from 1,684 reviews, it shows polarized user reception. > **Bottom Line:** MADE Hoops is the incumbent leader in the elite basketball niche, but its 'Mixed' sentiment trend and 'Awkward UI' complaints suggest it is vulnerable to more tech-forward competitors like GameChanger or Swish. To defend its position, the PM must prioritize UX simplification and bridge the gap in advanced player analytics. **Best for:** Team and college coaches, media, players, parents, and fans in the youth/amateur basketball circuit. ### PM Action Plan (Next Best Moves) - [ ] [HIGH] Conduct a UX Audit of the 'Follow Team' workflow. โ€” *Users explicitly cited 'Awkward UI' and difficulty following teams as a primary frustration point.* - [ ] [MEDIUM] Implement a 'Subscription Value' onboarding screen. โ€” *Sentiment data shows a 'Frustrated' mood regarding new paywalls; clarifying what the subscription covers is necessary to reduce churn.* - [ ] [MEDIUM] Evaluate digital scoresheet integration. โ€” *Competitor Swish by NBN23 is gaining ground by offering NBA-level stats that MADE Hoops currently lacks.* ### Feature Gaps vs Competitors - Multi-sport support (available in TourneyMachine) - Automated video highlight generation (available in GameChanger) - Real-time advanced analytics/heat maps (available in Swish by NBN23) - Integrated team communication/chat (available in TeamSnap) ### Outlook: Declining - ๐Ÿ”ด User sentiment trend is declining due to paywall friction and UI complaints. - ๐ŸŸข App climbed 19 spots to #74 in Category 6004, indicating strong seasonal demand. - โšช Recent updates focused on layout improvements rather than new feature expansion. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.82/5 | | Total Reviews | 1,684 | | Sentiment | Mixed (60/100) | | Confidence | Medium | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **MADE Hoops** (this app) | 4.82/5 | Mixed | MADE Hoops LLC | | [Sporttrade: Prediction Markets](https://marlvel.ai/intel-report/sports/sporttrade-prediction-markets) | 4.7/5 | Excited | SPORTTRADE INC | | [NBA: Live Games & Scores](https://marlvel.ai/intel-report/sports/nba-live-games-scores) | 4.5/5 | Frustrated | NBA MEDIA VENTURES, LLC | | [FanDuel Predicts](https://marlvel.ai/intel-report/sports/fanduel-predicts) | 4.8/5 | Frustrated | FanDuel, Inc. | | [Sleeper Sports](https://marlvel.ai/intel-report/sports/sleeper-sports) | 4.6/5 | Upset | Blitz Studios | | [DraftKings Predictions](https://marlvel.ai/intel-report/sports/draftkings-predictions) | 4.5/5 | Mixed | DraftKings | ## Company Profile - **Developer:** MADE Hoops LLC - **Website:** [https://exposureevents.com/mobile](https://exposureevents.com/mobile) - **Social:** [Instagram](https://instagram.com/exposurebasketball) ยท [Facebook](https://facebook.com/exposureeventsllc) ยท [X/Twitter](https://twitter.com/intent) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/made-hoops/id1338783845?uo=2) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.exposure.madehoops&hl=en&gl=us) - **Dev Site:** [Official Website](https://exposureevents.com/mobile) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*Sporttrade: Prediction Markets*](https://marlvel.ai/intel-report/sports/sporttrade-prediction-markets) (SPORTTRADE INC) โ€” 4.7/5 Rating | Positive Sentiment - [*NBA: Live Games & Scores*](https://marlvel.ai/intel-report/sports/nba-live-games-scores) (NBA MEDIA VENTURES, LLC) โ€” 4.5/5 Rating | Negative Sentiment - [*FanDuel Predicts*](https://marlvel.ai/intel-report/sports/fanduel-predicts) (FanDuel, Inc.) โ€” 4.8/5 Rating | Negative Sentiment - [*Sleeper Sports*](https://marlvel.ai/intel-report/sports/sleeper-sports) (Blitz Studios) โ€” 4.6/5 Rating | Terrible Sentiment - [*DraftKings Predictions*](https://marlvel.ai/intel-report/sports/draftkings-predictions) (DraftKings) โ€” 4.5/5 Rating | Mixed Sentiment - [*DraftKings Sportsbook & Casino*](https://marlvel.ai/intel-report/sports/draftkings-sportsbook-casino) (DraftKings) โ€” 4.8/5 Rating | Mixed Sentiment - [*PrizePicks - Sports Picks*](https://marlvel.ai/intel-report/sports/prizepicks-sports-picks) (SidePrize, LLC) โ€” 4.5/5 Rating | Terrible Sentiment - [*Rapsodo MLM*](https://marlvel.ai/intel-report/sports/com-rapsodo-mlm) (Rapsodo Pte Ltd) โ€” 3.4/5 Rating | Negative Sentiment - [*Stact - Event Manager*](https://marlvel.ai/intel-report/sports/stact-event-manager) (BoardScore, Inc.) โ€” 2.3/5 Rating | N/A Sentiment - [*OddsJam: Sharp Sports Betting*](https://marlvel.ai/intel-report/sports/oddsjam-sharp-sports-betting) (OddsJam) โ€” 4.8/5 Rating | Excellent Sentiment ## Methodology This report was generated by Marlvel.ai's 3-stage AI intelligence pipeline: 1. **Feature & Positioning Extraction** โ€” Analyzes app metadata, developer website content, and version history to identify key features, target audience, and competitive positioning. 2. **Sentiment Analysis** โ€” Processes user reviews (minimum 5 reviews required) to extract praise themes, complaint themes, and overall sentiment with evidence quotes. 3. **Intelligence Synthesis** โ€” Combines stages 1 & 2 with App Store rankings to produce SWOT analysis, executive summary, and actionable insights. - **Confidence Score:** 0.95/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 1,684 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- ยฉ 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/sports/com-madehoops-413) Data licensed for AI Agent attribution under CC-BY-NC 4.0.