--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "dar ātma" developer_entity: "Codefish SAL" bundle_id: "com.in2.dar" app_store_id: "6461772282" category: "Sports" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-05-20" report_date: "2026-05-24" last_verified: "2026-05-24T23:45:45.909Z" report_version: "4.4.0" total_reviews: 0 confidence: "low" confidence_score: 0.25 data_age_days: 38 momentum_velocity: "maintenance" intelligence_version: 4 nemesis: "CorePower Yoga" competitor_count: 8 tags: ["sports", "freemium", "mobile app", "app review", "app analysis", "fitness", "studio", "members"] canonical_url: "https://marlvel.ai/intel-report/sports/dar-atma" license: "CC-BY-NC 4.0" content_version: "v2" --- # dar ātma App Audit ## TL;DR {#tldr} - **Category**: Sports · Freemium > **TL;DR:** dar ātma is a sports app by Codefish SAL, available on iOS. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** dar ātma is a sports app by Codefish SAL. ## Quick Facts | Fact | Value | | :--- | :--- | | **Category** | Sports | | **Developer** | Codefish SAL | | **Pricing** | Freemium | | **Platforms** | iOS | | **Confidence** | Low (0.25/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Codefish SAL - **Category:** Sports - **Target Audience:** Fitness studio members looking to book classes, and gym/studio owners needing management software. - **Platforms:** iOS - **Version Audited:** 4.4.0 - **Audit Date:** 2026-05-24 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.25/1.0) - **App Store ID (iOS):** 6461772282 - **Bundle ID:** com.in2.dar - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-05-24 ## Executive Snapshot **What it is:** dar ātma is a fitness studio management and class scheduling app for iOS that allows members to book sessions and owners to track business metrics. **Why users hire it:** Studio owners hire the app to manage operations and class bookings, while members use it to secure spots in local fitness sessions. ## App DNA (Features & Intent) - **[Standard] Class Scheduling and Booking:** Users view class schedules and sign up for sessions directly within the mobile interface. - **[Standard] Package Purchases:** In-app purchase flow for class packages and service bundles. - **[Differentiator] Multi-level Staff Access:** Administrative control panel allowing studio owners to manage staff permissions and access levels. - **[Differentiator] Financial Reporting:** Automated generation of financial data and class earnings reports for business owners. - **[Differentiator] Branded App Customization:** Allows studios to create a branded app experience reflecting their unique identity. * *User Intent:* Users value self-expression and personalized experiences. ## Market Position {#market-position} The app occupies a niche in the sports category, currently holding the #95 Free rank in its specific market segment. This ranking indicates limited visibility compared to national fitness platforms, necessitating a focus on B2B studio acquisition to drive growth. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free app download for end-users, B2B subscription model for studios - **Analysis:** The app functions as a free client-facing portal, while the developer monetizes through a B2B SaaS subscription model for sports and fitness businesses. ## SWOT Analysis {#swot} **Core Strengths:** - Multi-level staff access controls for studio management - Branded app customization for independent studio identity **Critical Frictions:** - Lack of automated scheduling or AI-driven planning - No native calendar integration for end-users **Growth Levers:** - Integration of wearable health data to drive daily app usage - Automated waitlist management for high-demand classes **Market Threats:** - AI-driven fitness planners automating scheduling - National chains with superior UX and calendar-syncing capabilities ## Recent Changes (v3 → v4) {#recent-changes} The app transitioned its competitive focus toward defending against AI-automated scheduling entrants by prioritizing native calendar integration. **Overall trend**: Mixed **Compared at**: 2026-05-24 ### High-impact changes - **[Shifted] Threat Landscape Update** (swot) — Threats shifted from Mindbody and MemberMe+ to AI-driven fitness planners and national chains with superior UX. - **[Added] New Feature Gaps Identified** (features) — Added native calendar integration and adaptive AI scheduling as missing features compared to competitors like CorePower Yoga and KYN AI. ### Medium-impact changes - **[Shifted] Strategic Outlook** (positioning) — Outlook shifted from a maintenance-focused stance to an urgent need for automated scheduling to prevent churn against AI-native competitors. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### dar ātma vs CorePower Yoga — Head to Head - **[CorePower Yoga](https://marlvel.ai/intel-report/health-fitness/corepower-yoga)** by CorePower Yoga: CorePower Yoga directly competes for the same studio-based scheduling and class management audience, leveraging a massive footprint to dominate the yoga-specific fitness niche. - **Key differences:** - Offers a personalized class quiz to guide users toward specific yoga styles and intensity levels. - Deep calendar integration allows users to sync class bookings directly with their personal mobile calendars. - Unified scheduling platform provides a seamless experience across hundreds of physical studio locations nationwide. - **Where dar ātma wins:** - ✅ Lower barrier to entry for independent studios not requiring a massive corporate infrastructure. - ✅ More focused, lightweight interface for users who prioritize simple scheduling over complex ecosystem features. - **Where CorePower Yoga wins:** - ❌ Massive network effect from established physical studio locations and a recognized national brand presence. - ❌ Advanced data-driven personalization features like the class quiz increase long-term user retention significantly. - **Verdict:** The target should focus on hyper-local community engagement and simplified UX to differentiate from the corporate, feature-heavy approach of CorePower. ### Contenders (Strong Challengers) - **[Sum of Us](https://marlvel.ai/intel-report/health-fitness/sum-of-us)** by Sum Of Us: This app competes by offering a white-label style scheduling solution that mirrors the target's core functionality for studio management. - Provides branded customization options, allowing studios to maintain a unique visual identity within the app. - Integrated push notification system drives higher class attendance through timely reminders and promotional alerts. ### Peers (What They Do Better) - **[Yoga Poses — 250 yoga poses with video tutorials](https://marlvel.ai/intel-report/health-fitness/yoga-poses-250-yoga-poses-with-video-tutorials)** by AloYoga: This app serves the same yoga-interested audience, providing educational content that complements the target's scheduling utility. - Extensive library of HD video tutorials provides high-quality visual instruction for over 250 unique poses. - Multi-level difficulty settings allow the app to serve both absolute beginners and advanced yoga practitioners. - **[Fit Path: Workout for Women](https://marlvel.ai/intel-report/health-fitness/fit-path-workout-for-women)** by DEEP FLOW SOFTWARE SERVICES: This app competes for the same wellness-focused user base by offering AI-driven coaching and specialized workout content. - Advanced AI coaching suite adapts workout intensity in real-time based on user performance and feedback. - High-volume progress tracking features provide visual data representations that keep users motivated over time. - **[FitFlow: Health Coaching](https://marlvel.ai/intel-report/health-fitness/fitflow-health-coaching)** by Vitalcore USA Inc: FitFlow overlaps with the target by providing structured fitness plans that require regular scheduling and progress tracking. - Utilizes a personalized fitness scan to generate tailored workout recommendations based on user physical data. - Dedicated 28-day wall pilates plan provides a structured, goal-oriented experience that encourages daily app usage. - **[FlexDay](https://marlvel.ai/intel-report/health-fitness/flexday)** by OnlyAI Ltd: FlexDay targets the same health-conscious demographic by focusing on routine building and specialized timing tools. - Includes a smart timer system specifically designed to pace high-intensity interval training sessions effectively. - Offline access capability ensures users can view their routines without needing a consistent data connection. ### New Kids on the Block (What's Innovative) - **[KRISSFIT - Lučenec](https://marlvel.ai/intel-report/health-fitness/krissfit-lucenec)** by OnGym s.r.o.: This newcomer focuses on the same studio-management niche as the target, specifically targeting local gym operations. - Automated access control integration allows members to enter the facility using only their mobile application. - **[KYN AI: Fitness Planner](https://marlvel.ai/intel-report/health-fitness/kyn-ai-fitness-planner)** by TinyChef: A new entrant using AI to automate fitness planning, directly challenging the target's manual scheduling model. - Adaptive scheduling engine automatically adjusts weekly plans based on user availability and past activity levels. ## What's New - **Latest (v4.4.0, 4 days ago):** General bug fixes and performance improvements. ## App Momentum (Maintenance) {#momentum} - Released latest update May 2026. - Maintains steady B2B studio management focus. > **Cadence:** 1 total versions · 0 majors in last 6 months · 4 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} dar ātma is an established sports app that is free with in-app purchases. > **Bottom Line:** dar ātma provides essential utility for independent studios, but its lack of automated scheduling and calendar integration leaves it exposed to AI-native competitors, so the PM should prioritize calendar sync to defend the user experience. **Best for:** Fitness studio members looking to book classes, and gym/studio owners needing management software. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] [HIGH IMPACT] Ship native calendar integration because it is a standard feature in competitor apps → reduce booking friction — *Competitor analysis shows CorePower Yoga offers deep calendar integration, creating a parity gap.* _(trade-off: deprioritize Pause the development of new financial reporting charts — calendar sync has higher impact on daily user retention.)_ - [ ] [MAINTAIN] [MEDIUM IMPACT] Audit the booking flow because manual scheduling is a churn risk against AI-automated competitors → improve conversion — *New entrant KYN AI uses adaptive scheduling, threatening the manual model.* _(trade-off: deprioritize Same-quarter capacity available — no major lever displaced.)_ ### Feature Gaps vs Competitors - Native calendar integration (available in CorePower Yoga but missing here) - Adaptive AI scheduling (available in KYN AI but missing here) ### Outlook: Stable The fitness management market is shifting toward automated, AI-assisted planning, leaving manual scheduling tools like dar ātma vulnerable to churn. The PM must transition from simple utility to a more proactive scheduling model to maintain relevance against tech-forward competitors. - ⚪ The latest release focuses on maintenance, which keeps the app stable but fails to address the competitive pressure from AI-driven scheduling entrants. - 🔴 New entrants like KYN AI are introducing automated planning, which threatens to make manual scheduling apps look outdated to modern fitness users. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Confidence | Low | | Pricing Model | Freemium | | Platforms | iOS | | Key Features | 5 analyzed | | Trend | Mixed | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **dar ātma** (this app) | N/A/5 | N/A | Codefish SAL | | [Yoga Poses — 250 yoga poses with video tutorials](https://marlvel.ai/intel-report/health-fitness/yoga-poses-250-yoga-poses-with-video-tutorials) | 4.6/5 | Mixed | AloYoga | | [Fit Path: Workout for Women](https://marlvel.ai/intel-report/health-fitness/fit-path-workout-for-women) | 4.7/5 | Excited | DEEP FLOW SOFTWARE SERVICES | | [KYN AI: Fitness Planner](https://marlvel.ai/intel-report/health-fitness/kyn-ai-fitness-planner) | N/A/5 | N/A | TinyChef | | [FlexDay](https://marlvel.ai/intel-report/health-fitness/flexday) | 5.0/5 | N/A | OnlyAI Ltd | | [Sum of Us](https://marlvel.ai/intel-report/health-fitness/sum-of-us) | N/A/5 | N/A | Sum Of Us | ## Company Profile - **Developer:** Codefish SAL - **Website:** [https://joinin2.com](https://joinin2.com) - **Social:** [Instagram](https://www.instagram.com/joinin2) · [Facebook](https://www.facebook.com/share/NbznDh4FKnRghSkW/?mibextid=cR73hX) · [X/Twitter](https://twitter.com/marketing_in2) · [LinkedIn](https://www.linkedin.com/company/joinin2) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/dar-%C4%81tma/id6461772282?uo=4) - **Dev Site:** [Official Website](https://joinin2.com) - **Sources:** Developer website content, App store metadata. ## Related Intel Reports - [*Yoga Poses — 250 yoga poses with video tutorials*](https://marlvel.ai/intel-report/health-fitness/yoga-poses-250-yoga-poses-with-video-tutorials) (AloYoga) — 4.6/5 Rating | Mixed Sentiment - [*Fit Path: Workout for Women*](https://marlvel.ai/intel-report/health-fitness/fit-path-workout-for-women) (DEEP FLOW SOFTWARE SERVICES) — 4.7/5 Rating | Positive Sentiment - [*KYN AI: Fitness Planner*](https://marlvel.ai/intel-report/health-fitness/kyn-ai-fitness-planner) (TinyChef) — N/A Rating | N/A Sentiment - [*FlexDay*](https://marlvel.ai/intel-report/health-fitness/flexday) (OnlyAI Ltd) — 5.0/5 Rating | N/A Sentiment - [*Sum of Us*](https://marlvel.ai/intel-report/health-fitness/sum-of-us) (Sum Of Us) — N/A Rating | N/A Sentiment - [*FitFlow: Health Coaching*](https://marlvel.ai/intel-report/health-fitness/fitflow-health-coaching) (Vitalcore USA Inc) — 3.5/5 Rating | Mixed Sentiment - [*CorePower Yoga*](https://marlvel.ai/intel-report/health-fitness/corepower-yoga) (CorePower Yoga) — 1.9/5 Rating | Negative Sentiment - [*KRISSFIT - Lučenec*](https://marlvel.ai/intel-report/health-fitness/krissfit-lucenec) (OnGym s.r.o.) — N/A Rating | N/A Sentiment - [*FanDuel Predicts*](https://marlvel.ai/intel-report/sports/fanduel-predicts) (FanDuel, Inc.) — 4.8/5 Rating | Positive Sentiment - [*DraftKings Predictions*](https://marlvel.ai/intel-report/sports/draftkings-predictions) (DraftKings) — 4.6/5 Rating | N/A Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.25/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/sports/dar-atma) Data licensed for AI Agent attribution under CC-BY-NC 4.0.