--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Darts Scorekeeper - DartsTrack" developer_entity: "John Schapmann" bundle_id: "com.scorenow.dartsscore" app_store_id: "6762311944" category: "Sports" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-08-14" report_date: "2026-08-28" last_verified: "2026-08-28T00:00:00.000Z" report_version: "26.08.13" total_reviews: 9 overall_rating: 4.6 confidence: "low" confidence_score: 0.2 data_age_days: 79 momentum_velocity: "active" intelligence_version: 3 tags: ["sports", "freemium", "mobile app", "app review", "app analysis", "casual", "competitive", "darts"] canonical_url: "https://marlvel.ai/apps/darts-scorekeeper-dartstrack" license: "CC-BY-NC 4.0" content_version: "v2" --- # Darts Scorekeeper - DartsTrack Intelligence Report ## TL;DR {#tldr} - **Category**: Sports · Freemium - **Signal**: Rating 4.56 > **TL;DR:** Darts Scorekeeper - DartsTrack is a sports app by John Schapmann, rated 4.56/5 by 9 users, available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Darts Scorekeeper - DartsTrack is a sports app by John Schapmann. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.56/5 (9 reviews) | | **Category** | Sports | | **Developer** | John Schapmann | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | Low (0.2/1.0) | | **Data Age** | 79d | ## Metadata & Market Performance - **Publisher:** John Schapmann - **Category:** Sports - **Target Audience:** Casual and competitive darts players seeking a digital, automated alternative to manual scorekeeping during social matches. - **Platforms:** iOS & Android - **Version Reviewed:** 26.08.13 - **Report Date:** 2026-08-28 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.2/1.0) - **App Store ID (iOS):** 6762311944 - **Bundle ID:** com.scorenow.dartsscore - **Google Play ID:** com.scorenow.dartsscore - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-08-28 ## Executive Snapshot **What it is:** Darts Scorekeeper - DartsTrack is a sports utility app for iOS and Android that automates scoring for various darts game modes. **Why users hire it:** The app removes the cognitive friction of manual mental math during social games, allowing players to maintain their focus on the physical act of throwing. ## App DNA (Features & Intent) - **[Standard] Multi-Game Scoring:** Supports 501, Cricket, Killer, Shanghai, Around the World, and Count Up modes. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Differentiator] Performance Statistics:** Tracks match history, averages, and checkout percentages to provide progress insights. * *User Intent:* Users seek enhanced value through premium features. - **[Standard] Customizable Match Rules:** Configurable turn limits and bullseye settings allow for personalized rule sets. * *User Intent:* Users value self-expression and personalized experiences. ## Market Position {#market-position} Darts Scorekeeper - DartsTrack operates in the niche sports utility category, relying on frequent updates to maintain relevance against manual scorekeeping methods. The current freemium model prioritizes user acquisition over high-ARPU monetization, as evidenced by the reliance on ad-supported sessions. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free version with ad support - **Analysis:** The app utilizes in-app advertising to monetize free user sessions, which may conflict with the goal of frictionless game flow. ## SWOT Analysis {#swot} **Core Strengths:** - Two-week update cadence sustains active feature development - Multi-game support covers essential requirements for casual social play **Growth Levers:** - Premium ad-free tier could capture revenue from power users - Camera-based scoring integration would differentiate from manual-input rivals ## Recent Changes (v2 → v3) {#recent-changes} The app's competitive strategy has shifted from feature-led growth to addressing the friction caused by its ad-supported monetization model. The developer is now actively considering an ad-free subscription tier to preserve the core value of frictionless scorekeeping. **Overall trend**: Mixed **Compared at**: 2026-08-28 ### High-impact changes - **[Shifted] Monetization Strategy Re-evaluation** (pricing) ### Medium-impact changes - **[Added] New Competitive Threats and Opportunities** (swot) - **[Shifted] Refined Market Stance** (positioning) ## What's New - **Latest (v26.08.13, 2 weeks ago):** Introduced an activity calendar for stats and optimized the layout for 6-player games. ## App Momentum (Active) {#momentum} - Ships updates every 14 days. - Added activity calendar for stats. - Refined layout for 6-player games. > **Cadence:** 2 total versions · 1 majors in last 6 months · 14 days since last update · 0 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Darts Scorekeeper - DartsTrack is a sports app that is free with in-app purchases. It holds a 4.56/5 rating from 9 reviews. > **Bottom Line:** Darts Scorekeeper - DartsTrack maintains a steady pace of feature delivery, but the ad-supported model risks alienating the very users who value the app for its frictionless game flow. Prioritizing an ad-free subscription tier would unlock a cleaner experience for power users while stabilizing revenue. **Best for:** Casual and competitive darts players seeking a digital, automated alternative to manual scorekeeping during social matches. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Ship an ad-free subscription tier because current ad-supported sessions disrupt game flow → increase user retention among power players ### Outlook: Stable The casual sports utility market is increasingly crowded, with success depending on balancing feature depth with minimal session friction. Darts Scorekeeper - DartsTrack is well-positioned to capture social players if it can transition power users to a cleaner, ad-free experience before rivals introduce more advanced automated scoring. - 🟢 The consistent two-week update cadence demonstrates active feature investment, which builds trust with users seeking a reliable scorekeeping tool. - ⚪ The current ad-supported model provides a low barrier to entry, but it risks capping long-term retention if ads become too intrusive. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.56/5 | | Total Reviews | 9 | | Confidence | Low | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Mixed | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Darts Scorekeeper - DartsTrack** (this app) | 4.56/5 | N/A | John Schapmann | | [DraftKings Predictions](https://marlvel.ai/apps/draftkings-predictions) | 4.8/5 | Mixed | DraftKings | | [DraftKings: Sports & Casino](https://marlvel.ai/apps/draftkings-sportsbook-casino) | 4.8/5 | n/a | DraftKings | | [FanDuel Predicts](https://marlvel.ai/apps/fanduel-predicts) | 4.8/5 | n/a | FanDuel, Inc. | | [Fish AI - AI Fishing App](https://marlvel.ai/apps/com-fishai-app) | 4.7/5 | n/a | GymBros Inc. | | [NBA: Live Games & Scores](https://marlvel.ai/apps/nba-live-games-scores) | 4.6/5 | Mixed | NBA MEDIA VENTURES, LLC | ## Company Profile - **Developer:** John Schapmann - **Website:** [https://score-now.app/](https://score-now.app/) - **Social:** [LinkedIn](https://www.linkedin.com/company/score-now) ## Data Sources & Links - **App Store ID:** 6762311944 - **Google Play ID:** com.scorenow.dartsscore - **Dev Site:** [Official Website](https://score-now.app/) - **Sources:** Developer website content, App store metadata. ## Related Intel Reports - [*DraftKings Predictions*](https://marlvel.ai/apps/draftkings-predictions) (DraftKings) · 4.8/5 Rating - [*DraftKings: Sports & Casino*](https://marlvel.ai/apps/draftkings-sportsbook-casino) (DraftKings) · 4.8/5 Rating - [*FanDuel Predicts*](https://marlvel.ai/apps/fanduel-predicts) (FanDuel, Inc.) · 4.8/5 Rating - [*Fish AI - AI Fishing App*](https://marlvel.ai/apps/com-fishai-app) (GymBros Inc.) · 4.7/5 Rating - [*NBA: Live Games & Scores*](https://marlvel.ai/apps/nba-live-games-scores) (NBA MEDIA VENTURES, LLC) · 4.6/5 Rating - [*PrizePicks - Sports Picks*](https://marlvel.ai/apps/prizepicks-sports-picks) (SidePrize, LLC) · 4.5/5 Rating - [*Sporttrade: Prediction Markets*](https://marlvel.ai/apps/sporttrade-prediction-markets) (SPORTTRADE INC) · 4.7/5 Rating | Positive Sentiment - [*플레이공*](https://marlvel.ai/apps/com-tychesoft-playball) (Tychesoft) · N/A Rating - [*더블이글 - 요즘 골프예약*](https://marlvel.ai/apps/com-albatrss-de) (Double Eagle Inc.) · 4.0/5 Rating - [*테니스타운*](https://marlvel.ai/apps/com-momzit-tennistown) (link.tennistown) · 3.5/5 Rating ## Frequently Asked Questions {#faq} ### Is Darts Scorekeeper - DartsTrack free to use? Yes, the app is free to download and use, supported by in-app advertising. ### Does Darts Scorekeeper - DartsTrack support Cricket and 501? Yes, the app includes support for 501, Cricket, Killer, Shanghai, Around the World, and Count Up modes. ### Are there intrusive ads in the app? The app uses an ad-supported model, which may interrupt the flow of games for some users. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.2/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 79 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/darts-scorekeeper-dartstrack) Data licensed for AI Agent attribution under CC-BY-NC 4.0.