--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "MORE GYM" developer_entity: "Codefish SAL" bundle_id: "com.in2.mrgm" app_store_id: "6670243428" category: "Sports" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-05-18" report_date: "2026-05-25" last_verified: "2026-05-25T00:18:43.587Z" report_version: "4.4.0" total_reviews: 0 confidence: "low" confidence_score: 0.05 data_age_days: 38 momentum_velocity: "maintenance" intelligence_version: 4 nemesis: "Fitness First Australia" competitor_count: 11 tags: ["sports", "freemium", "mobile app", "app review", "app analysis", "members", "require", "centralized"] canonical_url: "https://marlvel.ai/intel-report/sports/more-gym" license: "CC-BY-NC 4.0" content_version: "v2" --- # MORE GYM App Audit ## TL;DR {#tldr} - **Category**: Sports · Freemium > **TL;DR:** MORE GYM is a sports app by Codefish SAL, available on iOS. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** MORE GYM is a sports app by Codefish SAL. ## Quick Facts | Fact | Value | | :--- | :--- | | **Category** | Sports | | **Developer** | Codefish SAL | | **Pricing** | Freemium | | **Platforms** | iOS | | **Confidence** | Low (0.05/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Codefish SAL - **Category:** Sports - **Target Audience:** Gym members who require a centralized tool for booking classes, managing personal training sessions, and coordinating fitness activities with their social circle. - **Platforms:** iOS - **Version Audited:** 4.4.0 - **Audit Date:** 2026-05-25 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.05/1.0) - **App Store ID (iOS):** 6670243428 - **Bundle ID:** com.in2.mrgm - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-05-25 ## Executive Snapshot **What it is:** More Gym is a booking and social coordination app for gym members, available on iOS. **Why users hire it:** Users hire the app to manage class schedules and personal training sessions without the friction of manual gym-desk coordination. ## App DNA (Features & Intent) - **[Differentiator] Social Activity Creation:** Users create activities within the app and invite friends or family to join * *User Intent:* Users seek social connection and competitive engagement with peers. - **[Standard] Class and PT Booking:** Direct scheduling for gym classes and personal training sessions with specific instructors * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Standard] Google Calendar Integration:** Syncs booked classes and sessions to user Google Calendar * *User Intent:* Users expect seamless access across multiple devices. ## Market Position {#market-position} More Gym occupies the independent gym booking segment, competing against enterprise platforms that offer deeper membership billing integration. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free app download, In-app purchases for gym packages and sessions - **Analysis:** Monetization relies on individual service transactions rather than recurring subscriptions, creating a reliance on constant re-purchase behavior. ## SWOT Analysis {#swot} **Core Strengths:** - Lightweight booking interface reduces friction for independent gym users - Social activity creation enables organic user-to-user referral loops **Critical Frictions:** - Transactional revenue model lacks recurring stability - Absence of automated 24/7 access control limits utility for modern gym operators **Growth Levers:** - Integration of loyalty systems could shift the app from a booking tool to a retention platform - B2B partnerships with boutique studios could expand distribution **Market Threats:** - Enterprise-grade platforms with integrated billing create high switching costs - 24/7 access automation by rivals renders manual booking apps obsolete for unstaffed gyms ## Recent Changes (v3 → v4) {#recent-changes} More Gym narrowed its feature focus and updated its competitive profile to address threats from enterprise-grade gym management platforms. **Overall trend**: Mixed **Compared at**: 2026-05-25 ### High-impact changes - **[Shifted] Strategic Focus Shift** (positioning) — Executive summary shifted from social-invite reliance to identifying the lack of membership-control layers as a core vulnerability. - **[Shifted] SWOT Analysis Update** (swot) — Added weaknesses regarding 24/7 access control and threats from enterprise-grade billing platforms, replacing previous concerns about social-betting models. - **[Removed] Feature Set Consolidation** (features) — Removed 'Flexible Package Management' and 'Branch-based Navigation' from the key features list to focus on core booking utility. ### Medium-impact changes - **[Shifted] Competitive Landscape Re-alignment** (positioning) — Replaced general sports competitors with direct gym-management rivals (Fitness First, NTC Telocvičňa, PowerGym) that offer integrated billing and access control. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### MORE GYM vs Fitness First Australia — Head to Head - **[Fitness First Australia](https://marlvel.ai/intel-report/health-fitness/com-flg-kubofitapp-ff)** by Fitness Lifestyle Group: This app competes directly by offering a comprehensive ecosystem for class management and personal training, mirroring the core utility of More Gym. - **Key differences:** - Established referral program incentivizes user growth through existing member networks, which More Gym currently lacks. - Robust membership control features allow for complex billing and access management beyond simple booking functionality. - High release frequency indicates a mature development cycle focused on rapid iteration and feature stability. - **Where MORE GYM wins:** - ✅ More Gym offers a more streamlined, lightweight interface focused specifically on booking efficiency. - ✅ Lower barrier to entry for independent gyms compared to the enterprise-heavy Fitness First platform. - **Where Fitness First Australia wins:** - ❌ Deep integration of membership management and automated billing creates high switching costs for users. - ❌ Proven track record of managing large-scale class schedules and instructor-led personal training discovery. - **Verdict:** More Gym should focus on hyper-local community features and simplified UX to win over users frustrated by the complexity of large-scale fitness platforms. ### Contenders (Strong Challengers) - **[NTC Telocvičňa - Košice](https://marlvel.ai/intel-report/health-fitness/ntc-telocvicna-kosice)** by OnGym s.r.o.: This app provides a comprehensive suite including in-app payments and loyalty systems, directly challenging More Gym's booking-only model. - Integrated loyalty and credit system encourages repeat bookings and long-term member retention through gamification. - Native in-app payment processing removes the need for external payment gateways, streamlining the user checkout flow. - **[PowerGym - Šaľa](https://marlvel.ai/intel-report/health-fitness/powergym-sala)** by OnGym s.r.o.: It competes by offering 24/7 access automation, a critical feature for modern gyms that More Gym must address to remain competitive. - Automated 24/7 access control provides a significant operational advantage for gyms without constant front-desk staffing. - Branded mobile app experience allows gyms to maintain a proprietary look and feel for their members. - **[TeamBuildr OS](https://marlvel.ai/intel-report/health-fitness/teambuildr-os)** by TeamBuildr, LLC: This app targets the same professional gym management space by focusing on class scheduling and booking management. - Specialized focus on studio-level booking management provides a more tailored experience for boutique fitness businesses. - Offers a cleaner, more professional scheduling interface that reduces friction for high-volume class bookings. - **[Sistema de Gimnasio - MLP](https://marlvel.ai/intel-report/sports/cl-enred-mlp-sistemadegimnasio_mlp)** by Rodrigo Terroba SpA: It competes by providing a dedicated gym management interface that focuses on workout tracking and progress monitoring. - Includes integrated workout tracking and progress monitoring, shifting the value from booking to performance analytics. - Targeted at specific gym management workflows that prioritize individual user progress over general class scheduling. ### Peers (What They Do Better) - **[Liftr Workout & Gym Planner](https://marlvel.ai/intel-report/health-fitness/liftr-workout-gym-planner)** by Karan Pandya: It is a direct peer in the gym planning space, offering advanced AI-driven workout journaling. - Liftr AI provides personalized workout recommendations, creating a data-driven moat that simple booking apps lack. - Deep Apple ecosystem integration ensures a seamless experience for users heavily invested in the iOS health stack. - **[Womens Health Movement](https://marlvel.ai/intel-report/health-fitness/com-womenshealthmovement)** by Womens Health Movement: It targets the same health-conscious demographic with a focus on community and structured training programs. - In-app community features foster social accountability, which is a powerful retention tool compared to standalone booking apps. - Micro-learning modules provide educational value that keeps users engaged with the app between workout sessions. - **[AlphaMale Pushup Trainer](https://marlvel.ai/intel-report/health-fitness/alphamale-pushup-trainer)** by yonas tena: It competes for the same active user base by providing structured training plans and exercise libraries. - Instructional content and exercise libraries provide high-value guidance for users training outside of a gym. - Automated tracking of specific exercises creates a focused, gamified experience for strength-based training. - **[FitTrack Pro](https://marlvel.ai/intel-report/sports/fittrack-pro)** by Aleksandr Verezhnikov: It occupies the same fitness category by focusing on individual workout logging and performance projections. - Provides advanced performance projections that help users visualize long-term fitness goals beyond simple class attendance. - Data portability features allow users to export their workout history, preventing platform lock-in. ### New Kids on the Block (What's Innovative) - **[Fit Up New (FUN)](https://marlvel.ai/intel-report/health-fitness/fit-up-new-fun)** by AZEOO: This newcomer matters because it integrates Apple HealthKit and dynamic dance-fitness, expanding the definition of a gym app. - Apple HealthKit integration allows for holistic health tracking, positioning the app as a central fitness hub. - **[Kswiss Fit](https://marlvel.ai/intel-report/health-fitness/kswiss-fit)** by AZEOO: A new entrant that challenges the market with high-quality video content and structured multi-week programs. - High-definition video demonstrations provide a premium visual experience that differentiates it from text-heavy booking apps. ## What's New - **Latest (v4.4.0, 6 days ago):** General bug fixes and performance improvements. ## App Momentum (Maintenance) {#momentum} - Last major release Sep 2024. > **Cadence:** 1 total versions · 0 majors in last 6 months · 6 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} MORE GYM is an established sports app that is free with in-app purchases. > **Bottom Line:** More Gym provides a clean booking utility, but its transactional revenue model is vulnerable to subscription-based rivals, so the PM should prioritize loyalty features to lock in users. **Best for:** Gym members who require a centralized tool for booking classes, managing personal training sessions, and coordinating fitness activities with their social circle. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] [HIGH IMPACT] Ship loyalty points system because current transactional model lacks retention loops → increase repeat booking frequency — *Competitor NTC Telocvičňa uses loyalty systems to drive retention, which More Gym lacks.* _(trade-off: deprioritize Pause the branch-navigation UI refresh — loyalty retention has higher revenue impact.)_ ### Feature Gaps vs Competitors - Loyalty and credit system (available in NTC Telocvičňa but absent here) - 24/7 access automation (available in PowerGym but absent here) ### Outlook: Stable The fitness booking market is consolidating around platforms that offer integrated membership management and automated access control. More Gym remains exposed by focusing solely on booking, so the PM must integrate loyalty or access features to prevent churn to more comprehensive gym management suites. - ⚪ The app maintains a stable feature set focused on booking, but lacks the aggressive iteration seen in enterprise-grade fitness platforms. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Confidence | Low | | Pricing Model | Freemium | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Mixed | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **MORE GYM** (this app) | N/A/5 | N/A | Codefish SAL | | [Fitness First Australia](https://marlvel.ai/intel-report/health-fitness/com-flg-kubofitapp-ff) | 1.7/5 | N/A | Fitness Lifestyle Group | | [Womens Health Movement](https://marlvel.ai/intel-report/health-fitness/com-womenshealthmovement) | 4.7/5 | N/A | Womens Health Movement | | [Sistema de Gimnasio - MLP](https://marlvel.ai/intel-report/sports/cl-enred-mlp-sistemadegimnasio_mlp) | 3.2/5 | N/A | Rodrigo Terroba SpA | | [Liftr Workout & Gym Planner](https://marlvel.ai/intel-report/health-fitness/liftr-workout-gym-planner) | 4.5/5 | Excited | Karan Pandya | | [TeamBuildr OS](https://marlvel.ai/intel-report/health-fitness/teambuildr-os) | N/A/5 | N/A | TeamBuildr, LLC | ## Company Profile - **Developer:** Codefish SAL ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/more-gym/id6670243428?uo=4) - **Sources:** App store metadata. ## Related Intel Reports - [*Fitness First Australia*](https://marlvel.ai/intel-report/health-fitness/com-flg-kubofitapp-ff) (Fitness Lifestyle Group) — 1.7/5 Rating | N/A Sentiment - [*Womens Health Movement*](https://marlvel.ai/intel-report/health-fitness/com-womenshealthmovement) (Womens Health Movement) — 4.7/5 Rating | N/A Sentiment - [*Sistema de Gimnasio - MLP*](https://marlvel.ai/intel-report/sports/cl-enred-mlp-sistemadegimnasio_mlp) (Rodrigo Terroba SpA) — 3.2/5 Rating | N/A Sentiment - [*Liftr Workout & Gym Planner*](https://marlvel.ai/intel-report/health-fitness/liftr-workout-gym-planner) (Karan Pandya) — 4.5/5 Rating | Positive Sentiment - [*TeamBuildr OS*](https://marlvel.ai/intel-report/health-fitness/teambuildr-os) (TeamBuildr, LLC) — N/A Rating | N/A Sentiment - [*AlphaMale Pushup Trainer*](https://marlvel.ai/intel-report/health-fitness/alphamale-pushup-trainer) (yonas tena) — 5.0/5 Rating | N/A Sentiment - [*FitTrack Pro*](https://marlvel.ai/intel-report/sports/fittrack-pro) (Aleksandr Verezhnikov) — 5.0/5 Rating | N/A Sentiment - [*Kswiss Fit*](https://marlvel.ai/intel-report/health-fitness/kswiss-fit) (AZEOO) — N/A Rating | N/A Sentiment - [*Fit Up New (FUN)*](https://marlvel.ai/intel-report/health-fitness/fit-up-new-fun) (AZEOO) — N/A Rating | N/A Sentiment - [*NTC Telocvičňa - Košice*](https://marlvel.ai/intel-report/health-fitness/ntc-telocvicna-kosice) (OnGym s.r.o.) — N/A Rating | N/A Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.05/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/sports/more-gym) Data licensed for AI Agent attribution under CC-BY-NC 4.0.