--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Shooting Day" developer_entity: "Sergey Filatov" bundle_id: "ru.clayshooter.clayshooter" app_store_id: "1012311082" category: "Sports" primary_platform: "ios" primary_monetization: "Paid" offline_capable: true market_region: "US" platforms: "iOS" app_last_updated: "2023-04-06" report_date: "2026-06-12" last_verified: "2026-06-12T18:55:37.900Z" report_version: "2.2.2" total_reviews: 50 overall_rating: 4.02 confidence: "low" confidence_score: 0.25 data_age_days: 20 momentum_velocity: "zombie" intelligence_version: 3 competitor_count: 5 tags: ["sports", "paid", "mobile app", "app review", "app analysis", "sportsmen", "competitive", "shooters"] canonical_url: "https://marlvel.ai/apps/ru-clayshooter-clayshooter" license: "CC-BY-NC 4.0" content_version: "v2" --- # Shooting Day App Audit ## TL;DR {#tldr} - **Category**: Sports · Paid - **Signal**: Rating 4.02 > **TL;DR:** Shooting Day is a sports app by Sergey Filatov, rated 4.02/5 by 50 users, available on iOS. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Shooting Day is a sports app by Sergey Filatov. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.02/5 (50 reviews) | | **Category** | Sports | | **Developer** | Sergey Filatov | | **Pricing** | Paid | | **Platforms** | iOS | | **Confidence** | Low (0.25/1.0) | | **Data Age** | 20d | ## Metadata & Market Performance - **Publisher:** Sergey Filatov - **Category:** Sports - **Target Audience:** Sportsmen and competitive clay shooters who require detailed performance tracking and venue-specific statistics. - **Platforms:** iOS - **Version Audited:** 2.2.2 - **Audit Date:** 2026-06-12 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.25/1.0) - **App Store ID (iOS):** 1012311082 - **Bundle ID:** ru.clayshooter.clayshooter - **Performance Trend:** Stable - **Data Window:** Analysis based on signals collected up to 2026-06-12 ## Executive Snapshot **What it is:** Shooting Day is a paid performance-tracking app for clay shooters to log scores, equipment, and venue statistics on iOS. **Why users hire it:** Serious sportsmen hire this tool to build a long-term performance record that remains accessible in remote shooting environments without internet connectivity. ## App DNA (Features & Intent) - **[Standard] Clay Shooting Score Tracking:** Logs scores for competition and practice events across multiple disciplines including Skeet, Trap, and FITASC. * *User Intent:* Users are driven by competitive achievement and recognition. - **[Differentiator] Venue Statistics:** Tracks performance metrics specifically tied to individual shooting clubs and grounds. * *User Intent:* Users want visibility into their own performance and progress. - **[Differentiator] Equipment Analytics:** Logs performance data correlated with specific shotguns and cartridges used. * *User Intent:* Users want visibility into their own performance and progress. - **[Differentiator] Offline Functionality:** Operates without an internet connection, storing all data locally on the device. * *User Intent:* Users want uninterrupted access without internet dependency. - **[Differentiator] Ad-free Experience:** Provides a clean interface without third-party advertisements. * *User Intent:* Users seek enhanced value through premium features. ## Market Position {#market-position} Shooting Day maintains a niche presence in the Paid Sports category, appearing in multiple international charts. The lack of a freemium entry point limits its ability to compete with high-velocity, free-to-start sports trackers. ## Monetization Strategy - **Model:** Paid - **Tiers:** Single upfront purchase at $4.99 - **Price:** iOS: $4.99 - **Analysis:** Paid model at $4.99 removes ad-dependency and aligns with the professional-tool positioning for sportsmen. ## SWOT Analysis {#swot} **Core Strengths:** - Offline-first architecture enables data logging at remote shooting grounds - Equipment-specific analytics provide professional-grade utility for serious sportsmen **Critical Frictions:** - Premium tier at $4.99 above category median for casual entry - No cloud-sync functionality despite user-data focus **Growth Levers:** - Integration of social-sharing features to drive organic growth - B2B partnerships with shooting clubs to expand distribution **Market Threats:** - Freemium competitors with higher release cadences capturing the entry funnel - Lack of social features isolating the app from community-led growth ## Recent Changes (v2 → v3) {#recent-changes} The app's competitive assessment has been updated to include a formal SWOT analysis and a critical review of its paid-only pricing model against freemium market standards. **Overall trend**: Stable **Compared at**: 2026-06-12 ### High-impact changes - **[Shifted] Pricing Strategy Assessment** (positioning) — The report now explicitly identifies the $4.99 paid-only model as a high barrier to entry that limits acquisition compared to freemium rivals. - **[Improved] Feature Competitive Positioning** (features) — Venue Statistics, Equipment Analytics, and Offline Functionality were reclassified from 'standard' to 'differentiator' status. ### Medium-impact changes - **[Added] Formal SWOT Analysis** (swot) — Introduced a structured SWOT analysis identifying offline-first architecture as a strength and lack of cloud-sync as a weakness. ## App Momentum (Zombie) {#momentum} - Refreshed codebase in the latest release. - Updated menu screen layout. - Removed obsolete app analytics. > **Cadence:** 5 total versions · 0 majors in last 6 months · 1114 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Shooting Day is an established sports app that is a paid app. With a 4.02/5 rating from 50 reviews, it shows polarized user reception. > **Bottom Line:** Shooting Day holds its niche through specialized offline utility, but the paid-only model and lack of social features limit its growth against freemium rivals, so the PM should prioritize cloud-sync and a freemium entry path to secure the user base. **Best for:** Sportsmen and competitive clay shooters who require detailed performance tracking and venue-specific statistics. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] [HIGH IMPACT] Ship cloud-sync to enable multi-device data access because local-only storage is a primary churn risk → increase long-term retention. — *Data-loss frustration and multi-device usage are standard expectations for professional-grade analytical tools.* _(trade-off: deprioritize Push the social-sharing feature sprint to Q4 — cloud-sync is a higher-priority retention blocker.)_ - [ ] [PIVOT] [MEDIUM IMPACT] Pivot to a freemium model by offering a limited-feature free tier because the $4.99 barrier limits acquisition → increase user-base velocity. — *Competitors like SwingU capture broader audiences via freemium, leaving the paid-only app isolated in the market.* _(trade-off: deprioritize Pause the equipment-analytics expansion — acquisition growth is the current priority over feature depth.)_ ### Feature Gaps vs Competitors - Real-time social sharing (available in Fishbrain but absent here) - Freemium entry model (available in SwingU but absent here) - Cloud-sync and multi-device backup (available in UDisc but absent here) ### Outlook: Stable The sports tracking market is consolidating around community-led, freemium platforms that prioritize social engagement and data-sharing. Shooting Day remains stable as a niche utility, but its maintenance-mode cadence leaves it exposed to rivals that offer higher-velocity updates and lower barriers to entry. - ⚪ Recent updates focused on codebase maintenance and layout changes, signaling a stable but feature-limited development cycle. - 🔴 Lack of social-sharing features limits organic growth, which compounds the acquisition pressure from freemium-led competitors. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.02/5 | | Total Reviews | 50 | | Confidence | Low | | Pricing Model | Paid | | Platforms | iOS | | Key Features | 5 analyzed | | Trend | Stable | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Shooting Day** (this app) | 4.02/5 | N/A | Sergey Filatov | | [Stack Team App](https://marlvel.ai/apps/com-teamapp-teamapp) | 4.0/5 | Frustrated | Team Mates | | [Fishbrain - Fishing App](https://marlvel.ai/apps/com-fishbrain-app) | 4.7/5 | N/A | FishBrain | | [HuntStand: GPS Maps & Tools](https://marlvel.ai/apps/com-huntstand-huntstand) | 4.6/5 | Frustrated | GSM Outdoors | | [SwingU: Golf GPS Range Finder](https://marlvel.ai/apps/com-smallbusinessvictory-swingbyswing) | 4.7/5 | N/A | Swing by Swing Golf, Inc. | | [UDisc Disc Golf](https://marlvel.ai/apps/com-regasoftware-udiscfree) | 4.9/5 | N/A | UDisc LLC | ## Company Profile - **Developer:** Sergey Filatov - **Website:** [https://shooting-day.com](https://shooting-day.com) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/shooting-day/id1012311082?uo=2) - **Dev Site:** [Official Website](https://shooting-day.com) - **Sources:** Developer website content, App store metadata. ## Related Intel Reports - [*Stack Team App*](https://marlvel.ai/apps/com-teamapp-teamapp) (Team Mates) — 4.0/5 Rating | Negative Sentiment - [*Fishbrain - Fishing App*](https://marlvel.ai/apps/com-fishbrain-app) (FishBrain) — 4.7/5 Rating | N/A Sentiment - [*HuntStand: GPS Maps & Tools*](https://marlvel.ai/apps/com-huntstand-huntstand) (GSM Outdoors) — 4.6/5 Rating | Negative Sentiment - [*SwingU: Golf GPS Range Finder*](https://marlvel.ai/apps/com-smallbusinessvictory-swingbyswing) (Swing by Swing Golf, Inc.) — 4.7/5 Rating | N/A Sentiment - [*UDisc Disc Golf*](https://marlvel.ai/apps/com-regasoftware-udiscfree) (UDisc LLC) — 4.9/5 Rating | N/A Sentiment - [*NBA: Live Games & Scores*](https://marlvel.ai/apps/nba-live-games-scores) (NBA MEDIA VENTURES, LLC) — 4.5/5 Rating | N/A Sentiment - [*PrizePicks - Sports Picks*](https://marlvel.ai/apps/prizepicks-sports-picks) (SidePrize, LLC) — 4.4/5 Rating | Mixed Sentiment - [*FanDuel Predicts*](https://marlvel.ai/apps/fanduel-predicts) (FanDuel, Inc.) — 4.8/5 Rating | Positive Sentiment - [*Sporttrade: Prediction Markets*](https://marlvel.ai/apps/sporttrade-prediction-markets) (SPORTTRADE INC) — 4.7/5 Rating | N/A Sentiment - [*DraftKings Predictions*](https://marlvel.ai/apps/draftkings-predictions) (DraftKings) — 4.6/5 Rating | Mixed Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.25/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 20 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/ru-clayshooter-clayshooter) Data licensed for AI Agent attribution under CC-BY-NC 4.0.