## ⚠ Content Warning This report covers topics classified as sensitive (weapons). Information is aggregated from public sources for informational purposes only. Information is provided for context only and is not professional advice. --- last_verified: "2026-05-21T05:36:00.155Z" --- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Shootstats" developer_entity: "Naveria AB" bundle_id: "com.naveria.ios.shootstats" app_store_id: "1520981411" category: "Sports" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2022-05-26" report_date: "2026-05-21" last_verified: "2026-05-21" report_version: "1.10" total_reviews: 0 confidence: "low" confidence_score: 0.1 data_age_days: 0 momentum_velocity: "zombie" intelligence_version: 3 nemesis: "TargetX" competitor_count: 7 tags: ["sports", "free", "mobile app", "app review", "app analysis", "target", "shooters", "sports"] canonical_url: "https://marlvel.ai/intel-report/sports/shootstats" license: "CC-BY-NC 4.0" content_version: "v2" --- # Shootstats App Audit ## TL;DR {#tldr} - **Category**: Sports · Free > **TL;DR:** Shootstats is a sports app by Naveria AB, available on iOS. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Shootstats is a sports app by Naveria AB. ## Quick Facts | Fact | Value | | :--- | :--- | | **Category** | Sports | | **Developer** | Naveria AB | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Low (0.1/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Naveria AB - **Category:** Sports - **Target Audience:** Target shooters and sports enthusiasts who need to track performance metrics and firearm-specific data over time. - **Platforms:** iOS - **Version Audited:** 1.10 - **Audit Date:** 2026-05-21 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.1/1.0) - **App Store ID (iOS):** 1520981411 - **Bundle ID:** com.naveria.ios.shootstats - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-05-21 ## Executive Snapshot **What it is:** Shootstats is a sports utility app for logging shooting sessions, performance metrics, and firearm-specific data on iOS. **Why users hire it:** Users hire this app to maintain a historical record of their marksmanship progress, enabling data-driven adjustments to their equipment and technique. ## App DNA (Features & Intent) - **[Basic] Shooting Session Logging:** Records shooting results, series, and scores for individual sessions - **[Standard] Performance Analytics:** Generates charts tracking progress over time based on logged session data * *User Intent:* Users seek enhanced value through premium features. - **[Standard] Data Filtering:** Filters historical logs by date, firearm model, and ammunition type * *User Intent:* Users want to quickly find relevant content or features. - **[Standard] Visual Documentation:** Attaches photos to individual shooting series for visual reference - **[Differentiator] Custom Session Types:** Allows creation of named session templates for recurring activity tracking * *User Intent:* Users value self-expression and personalized experiences. ## Market Position {#market-position} Shootstats occupies a niche utility position in the Sports category, serving users who prioritize manual data logging over the gamified, real-time social mechanics of competitors. ## Monetization Strategy - **Model:** Free - **Tiers:** Free - **Analysis:** The app is currently distributed as a free utility with no visible monetization or in-app purchase gates. ## SWOT Analysis {#swot} **Core Strengths:** - Granular data filtering by firearm model and ammunition - Visual series documentation via photo attachments - Custom session template creation for recurring activity **Critical Frictions:** - No updates since May 2022 - Missing match timer functionality - Zero social sharing capabilities **Growth Levers:** - Integrate wearable-based timing - Add automated ballistics calculation modules - Build community-based score sharing **Market Threats:** - TargetX's integrated match-day feature set - Shift toward automated logging in niche sports - Lack of active development vs competitor release cadence ## Recent Changes (v2 → v3) {#recent-changes} The competitive focus moved from ballistic-heavy tools to match-day utility apps, with a new emphasis on social and timing feature gaps. **Overall trend**: Declining **Compared at**: 2026-05-21 ### High-impact changes - **[Shifted] Nemesis Reclassification** (positioning) — Primary competitor changed from Hornady Ballistics to TargetX, shifting the competitive narrative from ballistic physics to match-day utility. - **[Added] New Competitive Weaknesses** (swot) — Added 'Missing match timer functionality' and 'Zero social sharing capabilities' to the weaknesses list. ### Medium-impact changes - **[Added] New Competitive Threats** (swot) — Added 'TargetX's integrated match-day feature set' and 'Shift toward automated logging' as primary threats. - **[Shifted] PM Action Item Pivot** (positioning) — Action items moved from a broad freemium pivot to specific product development (match timer) and potential sunsetting of the static logging model. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Shootstats vs TargetX — Head to Head - **[TargetX](https://marlvel.ai/intel-report/sports/targetx)** by Rajagopal Sundarrajan: TargetX directly competes for the same niche audience of sport shooters by focusing on session recording, scoring, and performance tracking. - **Key differences:** - Includes a dedicated match timer feature which is currently missing from the Shootstats core experience. - Provides built-in social score sharing capabilities to drive user engagement and community-based growth. - Offers specialized archery match configuration settings that cater to a specific subset of the shooting market. - **Where Shootstats wins:** - ✅ Shootstats offers more robust visual progress tracking through detailed statistics charts. - ✅ Superior data filtering options allow users to organize sessions by specific gun models and ammunition. - **Where TargetX wins:** - ❌ TargetX provides a more comprehensive match-day experience with integrated timer functionality. - ❌ Native social sharing features allow users to broadcast results immediately after a session. - **Verdict:** Shootstats should prioritize adding a match timer and social sharing to neutralize TargetX's competitive advantage in active competition scenarios. ### Peers (What They Do Better) - **[Fish Journal Pro](https://marlvel.ai/intel-report/sports/fish-journal-pro)** by Sergii Nesterenko: This app occupies the same 'activity logging' category, demonstrating how specialized data tracking can be applied to niche sports. - Incorporates AI-driven fishing assistants to provide predictive insights rather than just historical data logging. - Focuses on automated environmental forecasting to add value beyond simple manual user entry. - **[Archery Elite™ - Shooting King](https://marlvel.ai/intel-report/games/archery-elite-shooting-king)** by 707 INTERACTIVE: This app captures the interest of the archery community through high-fidelity physics and competitive 1v1 gameplay. - Implements advanced environmental physics that provide a more immersive simulation than static logging tools. - Maintains a massive user base through 1v1 real-time matchmaking, creating a significant network effect. - **[Archery Club](https://marlvel.ai/intel-report/games/archery-club)** by BoomBit, Inc.: While a game, it competes for the same user attention and interest in archery-related mechanics and equipment progression. - Features real-time multiplayer modes that create high-frequency engagement loops absent in the utility-focused Shootstats. - Utilizes a gamified equipment upgrade system that drives long-term user retention through progression milestones. - **[Bushnell Ballistics](https://marlvel.ai/intel-report/sports/bushnell-ballistics)** by nVisti: This app serves the same technical shooting audience by providing advanced ballistics calculations and gun profile management. - Integrates complex ballistics solvers and atmospheric adjustments that Shootstats currently lacks for long-range shooters. - Leverages strong brand equity from a major optics manufacturer to establish trust with serious marksmen. ### New Kids on the Block (What's Innovative) - **[FishLog by Swedfishing](https://marlvel.ai/intel-report/sports/fishlog-by-swedfishing)** by Swedfishing AB: This app represents a modern approach to activity logging with a focus on automated data collection and privacy. - Prioritizes automated environmental logging to reduce user friction compared to manual entry-heavy apps like Shootstats. - **[The Blueprint Jiu-Jitsu](https://marlvel.ai/intel-report/sports/co-median-ios-krxmnkb)** by ROBERT GEORGE LOVI: A newcomer in the sports tracking space that highlights the growing demand for personalized training and technique organization. - Focuses on a 'blueprint' methodology that organizes training sessions around core educational concepts rather than just raw data. ## What's New - **Latest (v1.10, 3 years ago):** Added customizable Session Types and a 'Test' status for Series to exclude them from results. ## App Momentum (Zombie) {#momentum} - No feature updates since May 2022. - Maintenance-mode status limits competitive relevance. > **Cadence:** 1 total versions · 1 majors in last 6 months · 1455 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Shootstats is an established sports app that is completely free. > **Bottom Line:** Shootstats offers deep data filtering for serious marksmen but lacks the active development and social features required to compete with modern match-day tools, so the PM should prioritize adding a match timer to defend the core user base. **Best for:** Target shooters and sports enthusiasts who need to track performance metrics and firearm-specific data over time. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] [HIGH IMPACT] Ship match timer feature because TargetX uses it to capture active competition scenarios → increase session utility — *TargetX's match timer is a primary differentiator missing from the current experience.* _(trade-off: deprioritize Pause the performance analytics UI refresh — timer functionality is a higher-impact competitive parity requirement.)_ - [ ] [PIVOT] [MEDIUM IMPACT] Sunset the current static logging model and pivot to automated data entry because competitors prioritize low-friction logging → improve retention — *New entrants like FishLog prioritize automation to reduce user friction.* _(trade-off: deprioritize Deprioritize the custom session template expansion — automation is the more critical market shift.)_ ### Feature Gaps vs Competitors - Match timer (available in TargetX but missing here) - Social score sharing (available in TargetX but missing here) - Automated ballistics solvers (available in Bushnell Ballistics but missing here) ### Outlook: Declining The sports logging market is shifting toward integrated, real-time tools that support active competition, leaving static logging apps like Shootstats exposed. Without a return to active development, the app will continue to lose relevance to competitors that offer social and timing features, so the PM must decide whether to invest in parity or sunset the product. - 🔴 The lack of updates since 2022 indicates the app is in maintenance mode, which allows competitors to capture the active user base. - 🔴 TargetX's integrated match-day tools pull competition-focused users away from static logging apps, accelerating the churn of the most engaged segment. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS | | Key Features | 5 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Shootstats** (this app) | N/A/5 | N/A | Naveria AB | | [Archery Club](https://marlvel.ai/intel-report/games/archery-club) | 4.7/5 | Mixed | BoomBit, Inc. | | [Archery Elite™ - Shooting King](https://marlvel.ai/intel-report/games/archery-elite-shooting-king) | 4.6/5 | Mixed | 707 INTERACTIVE | | [Fish Journal Pro](https://marlvel.ai/intel-report/sports/fish-journal-pro) | 5.0/5 | N/A | Sergii Nesterenko | | [FishLog by Swedfishing](https://marlvel.ai/intel-report/sports/fishlog-by-swedfishing) | N/A/5 | N/A | Swedfishing AB | | [Bushnell Ballistics](https://marlvel.ai/intel-report/sports/bushnell-ballistics) | 2.2/5 | Frustrated | nVisti | ## Company Profile - **Developer:** Naveria AB ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/shootstats/id1520981411?uo=4) - **Sources:** App store metadata. ## Related Intel Reports - [*Archery Club*](https://marlvel.ai/intel-report/games/archery-club) (BoomBit, Inc.) — 4.7/5 Rating | Mixed Sentiment - [*Archery Elite™ - Shooting King*](https://marlvel.ai/intel-report/games/archery-elite-shooting-king) (707 INTERACTIVE) — 4.6/5 Rating | Mixed Sentiment - [*Fish Journal Pro*](https://marlvel.ai/intel-report/sports/fish-journal-pro) (Sergii Nesterenko) — 5.0/5 Rating | N/A Sentiment - [*FishLog by Swedfishing*](https://marlvel.ai/intel-report/sports/fishlog-by-swedfishing) (Swedfishing AB) — N/A Rating | N/A Sentiment - [*Bushnell Ballistics*](https://marlvel.ai/intel-report/sports/bushnell-ballistics) (nVisti) — 2.2/5 Rating | Negative Sentiment - [*TargetX*](https://marlvel.ai/intel-report/sports/targetx) (Rajagopal Sundarrajan) — N/A Rating | N/A Sentiment - [*The Blueprint Jiu-Jitsu*](https://marlvel.ai/intel-report/sports/co-median-ios-krxmnkb) (ROBERT GEORGE LOVI) — N/A Rating | N/A Sentiment - [*PrizePicks - Sports Picks*](https://marlvel.ai/intel-report/sports/prizepicks-sports-picks) (SidePrize, LLC) — 4.4/5 Rating | Mixed Sentiment - [*Sporttrade: Prediction Markets*](https://marlvel.ai/intel-report/sports/sporttrade-prediction-markets) (SPORTTRADE INC) — 4.7/5 Rating | N/A Sentiment - [*FanDuel Predicts*](https://marlvel.ai/intel-report/sports/fanduel-predicts) (FanDuel, Inc.) — 4.8/5 Rating | Positive Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.1/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/sports/shootstats) Data licensed for AI Agent attribution under CC-BY-NC 4.0.