--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Smoke 'Em: Clay Scorekeeper" developer_entity: "Max Paul" bundle_id: "app.smokeem" app_store_id: "6786750573" category: "Sports" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: true market_region: "US" platforms: "iOS" app_last_updated: "2026-08-05" report_date: "2026-08-09" last_verified: "2026-08-09T00:00:00.000Z" report_version: "1.0.1" total_reviews: 9 overall_rating: 5 confidence: "low" confidence_score: 0.3 data_age_days: 8 momentum_velocity: "maintenance" intelligence_version: 3 tags: ["sports", "freemium", "mobile app", "app review", "app analysis", "target", "shooters", "ranging"] canonical_url: "https://marlvel.ai/apps/smoke-em-clay-scorekeeper" license: "CC-BY-NC 4.0" content_version: "v2" --- # Smoke 'Em: Clay Scorekeeper Intelligence Report ## TL;DR {#tldr} - **Category**: Sports · Freemium - **Signal**: Rating 5 > **TL;DR:** Smoke 'Em: Clay Scorekeeper is a sports app by Max Paul, rated 5/5 by 9 users, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Smoke 'Em: Clay Scorekeeper is a sports app by Max Paul. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 5/5 (9 reviews) | | **Category** | Sports | | **Developer** | Max Paul | | **Pricing** | Freemium | | **Platforms** | iOS | | **Confidence** | Low (0.3/1.0) | | **Data Age** | 8d | ## Metadata & Market Performance - **Publisher:** Max Paul - **Category:** Sports - **Target Audience:** Clay target shooters ranging from casual hobbyists to club administrators and parents of youth competitors. - **Platforms:** iOS - **Version Reviewed:** 1.0.1 - **Report Date:** 2026-08-09 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.3/1.0) - **App Store ID (iOS):** 6786750573 - **Bundle ID:** app.smokeem - **Performance Trend:** Stable - **Data Window:** Analysis based on signals collected up to 2026-08-09 ## Executive Snapshot **What it is:** Smoke 'Em is a social scorekeeper for clay target sports, providing squad scoring and club management tools for iOS users. **Why users hire it:** Users hire the app to digitize and track clay target rounds, reducing the administrative burden of manual scorekeeping for squads and clubs. ## App DNA (Features & Intent) - **[Differentiator] Squad Scoring:** Single-device interface for scoring multiple shooters simultaneously during trap, skeet, or sporting clay rounds. - **[Differentiator] Club Management:** Administrative tools for club owners to manage memberships, host official tournaments, and appoint scorers. * *User Intent:* Users are driven by competitive achievement and recognition. - **[Differentiator] Offline Range Mode:** Local data storage for scoring rounds without cellular signal, with automatic sync upon reconnection. * *User Intent:* Users want uninterrupted access without internet dependency. ## Market Position {#market-position} Smoke 'Em occupies a specialized sports niche with a 5-star rating on the App Store. The lack of direct digital competitors in the clay target space allows for a premium subscription model, provided the app can overcome the inertia of traditional manual scorekeeping. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free tier for individual shooters, Family Plan at $7.99/month or $79.99/year, Club Plans starting at $29.99/month or $299.99/year - **Analysis:** Freemium model maximizes the user base by keeping core scoring free, while gating administrative and youth-tracking features behind recurring subscriptions. ## SWOT Analysis {#swot} **Core Strengths:** - Single-device squad scoring mechanism reduces friction for field-based competition management **Growth Levers:** - Unofficial club data tagging allows for organic B2B acquisition as clubs claim their pages ## Recent Changes (v2 → v3) {#recent-changes} The analysis shifted from a broad focus on club-level administrative automation to a targeted strategy for overcoming user inertia against paid subscriptions. **Overall trend**: Stable **Compared at**: 2026-08-09 ### High-impact changes - **[Added] Manual scorekeeping as a primary threat** (swot) ### Medium-impact changes - **[Shifted] Strategic focus on conversion friction** (positioning) - **[Shifted] Trial-based conversion strategy** (pricing) ## What's New - **Latest (v1.0.1, 4 days ago):** Introduced Family Plans for tracking up to 6 additional shooters and Club Plans for managing club pages, official scoring, leagues, and events. ## App Momentum (Maintenance) {#momentum} - Shipped Family and Club subscription plans. - Launched official tournament and league hosting. > **Cadence:** 1 total versions · 1 majors in last 6 months · 4 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Smoke 'Em: Clay Scorekeeper is a sports app that is free with in-app purchases. It holds a 5/5 rating from 9 reviews. > **Bottom Line:** Users report: Smoke 'Em provides a specialized digital utility for clay target sports, but the subscription-gated youth tracking limits its reach among casual parents, so the PM should prioritize a low-friction trial for the Family Plan to demonstrate value before the paywall hits. **Best for:** Clay target shooters ranging from casual hobbyists to club administrators and parents of youth competitors. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Ship a 14-day trial for the Family Plan because parents are hesitant to pay for youth tracking without testing the stats → increase conversion ### Outlook: Stable The clay target sports market is shifting toward digital record-keeping, and Smoke 'Em is positioned to capture this transition by formalizing club-level stats. Future growth depends on the app's ability to demonstrate that digital tracking provides more value than traditional manual methods, especially for youth competitors. - 🟢 The latest release introduced Family and Club plans, enabling multi-shooter tracking and comprehensive stats for non-account holders, which expands the potential user base. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 5/5 | | Total Reviews | 9 | | Confidence | Low | | Pricing Model | Freemium | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Stable | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Smoke 'Em: Clay Scorekeeper** (this app) | 5/5 | N/A | Max Paul | | [DraftKings Predictions](https://marlvel.ai/apps/draftkings-predictions) | 4.8/5 | Mixed | DraftKings | | [DraftKings: Sports & Casino](https://marlvel.ai/apps/draftkings-sportsbook-casino) | 4.8/5 | n/a | DraftKings | | [FanDuel Predicts](https://marlvel.ai/apps/fanduel-predicts) | 4.8/5 | n/a | FanDuel, Inc. | | [Fish AI - AI Fishing App](https://marlvel.ai/apps/com-fishai-app) | 4.7/5 | n/a | GymBros Inc. | | [NBA: Live Games & Scores](https://marlvel.ai/apps/nba-live-games-scores) | 4.5/5 | n/a | NBA MEDIA VENTURES, LLC | ## Company Profile - **Developer:** Max Paul - **Website:** [https://smokeem.app](https://smokeem.app) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/smoke-em-clay-scorekeeper/id6786750573?uo=4) - **Dev Site:** [Official Website](https://smokeem.app) - **Sources:** Developer website content, About us / company information, App store metadata. ## Related Intel Reports - [*DraftKings Predictions*](https://marlvel.ai/apps/draftkings-predictions) (DraftKings) · 4.8/5 Rating - [*DraftKings: Sports & Casino*](https://marlvel.ai/apps/draftkings-sportsbook-casino) (DraftKings) · 4.8/5 Rating - [*FanDuel Predicts*](https://marlvel.ai/apps/fanduel-predicts) (FanDuel, Inc.) · 4.8/5 Rating - [*Fish AI - AI Fishing App*](https://marlvel.ai/apps/com-fishai-app) (GymBros Inc.) · 4.7/5 Rating - [*NBA: Live Games & Scores*](https://marlvel.ai/apps/nba-live-games-scores) (NBA MEDIA VENTURES, LLC) · 4.5/5 Rating - [*PrizePicks - Sports Picks*](https://marlvel.ai/apps/prizepicks-sports-picks) (SidePrize, LLC) · 4.5/5 Rating - [*Sporttrade: Prediction Markets*](https://marlvel.ai/apps/sporttrade-prediction-markets) (SPORTTRADE INC) · 4.7/5 Rating | Positive Sentiment - [*플레이공*](https://marlvel.ai/apps/com-tychesoft-playball) (Tychesoft) · N/A Rating - [*더블이글 - 요즘 골프예약*](https://marlvel.ai/apps/com-albatrss-de) (Double Eagle Inc.) · 4.0/5 Rating - [*테니스타운*](https://marlvel.ai/apps/com-momzit-tennistown) (link.tennistown) · 3.5/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.3/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 8 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/smoke-em-clay-scorekeeper) Data licensed for AI Agent attribution under CC-BY-NC 4.0.