--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "The 45 - Admin" developer_entity: "ARMR Performance Ltd" bundle_id: "ie.the45.admin" app_store_id: "6787133942" category: "Sports" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-08-30" report_date: "2026-10-16" last_verified: "2026-10-16T00:00:00.000Z" report_version: "1.0" total_reviews: 0 confidence: "low" confidence_score: 0.2 data_age_days: 26 momentum_velocity: "maintenance" intelligence_version: 2 tags: ["sports", "freemium", "mobile app", "app review", "app analysis", "officials", "match-day", "scorers"] canonical_url: "https://marlvel.ai/apps/the-45-admin" license: "CC-BY-NC 4.0" content_version: "v2" --- # The 45 - Admin Intelligence Report ## TL;DR {#tldr} - **Category**: Sports · Freemium > **TL;DR:** The 45 - Admin is a sports app by ARMR Performance Ltd, available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** The 45 - Admin is a sports app by ARMR Performance Ltd. ## Quick Facts | Fact | Value | | :--- | :--- | | **Category** | Sports | | **Developer** | ARMR Performance Ltd | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | Low (0.2/1.0) | | **Data Age** | 26d | ## Metadata & Market Performance - **Publisher:** ARMR Performance Ltd - **Category:** Sports - **Target Audience:** GAA club officials and match-day scorers responsible for recording live game events. - **Platforms:** iOS & Android - **Version Reviewed:** 1.0 - **Report Date:** 2026-10-16 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.2/1.0) - **App Store ID (iOS):** 6787133942 - **Bundle ID:** ie.the45.admin - **Google Play ID:** ie.the45.admin - **Data Window:** Analysis based on signals collected up to 2026-10-16 ## Executive Snapshot **What it is:** The 45 Admin is a match-day scoring companion app for GAA club officials, providing a sideline-optimized interface for live event logging on iOS and Android. **Why users hire it:** The app removes the cognitive and environmental friction of manual match-day scoring, ensuring that live data flows to the fan-facing platform without error. ## App DNA (Features & Intent) - **[Standard] Live Match Scoring:** Real-time input of points, goals, and events via a one-handed interface. - **[Differentiator] Sideline-Optimized UI:** High-contrast, large-button interface designed for cold weather. - **[Standard] Fixture Management:** Access to assigned club matches and throw-in times. ## Market Position {#market-position} The 45 Admin occupies a niche B2B utility space within the sports category, with no public rating count across iOS or Android. The lack of user-facing momentum signals a reliance on direct club-level distribution rather than organic store-front discovery. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free: live score entry and fixtures, Pro: €29/month for digital ticketing and analytics, Elite: €79/month for county board tools and API access - **Analysis:** Freemium model anchors at €29/month, gating advanced club management tools behind subscription tiers. ## SWOT Analysis {#swot} **Core Strengths:** - Sideline-optimized UI reduces scorer error rates in outdoor conditions. - B2B partnership model ensures consistent live data feeds. **Growth Levers:** - Elite-tier API access could integrate with local sports media. - Localized club-board onboarding could accelerate adoption. ## App Momentum (Maintenance) {#momentum} - Maintenance-only cadence, no updates in 47 days. > **Cadence:** 2 total versions · 0 majors in last 6 months · 47 days since last update · 51 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} The 45 - Admin is a sports app that is free with in-app purchases. > **Bottom Line:** The 45 Admin's operational focus on sideline-friendly scoring is a defensible utility, but the current maintenance-only cadence risks ceding the market to more agile rivals. Automating post-match reporting would unlock higher Pro-tier conversion by directly addressing the primary scorer friction point. **Best for:** GAA club officials and match-day scorers responsible for recording live game events. ### PM Action Plan (Next Best Moves) - [ ] [MAINTAIN] Audit the onboarding funnel because the current B2B registration process lacks public visibility → increase scorer account activation ### Outlook: Stable The sports-utility market is consolidating around platforms that offer integrated fan-engagement loops, leaving The 45 Admin exposed if it fails to evolve its scoring utility. The current maintenance posture is sufficient for existing club partnerships, but it leaves the app vulnerable to any competitor that introduces automated reporting or faster onboarding. - ⚪ Maintenance-only release cadence (47 days since last update) suggests the platform is currently prioritizing stability over feature expansion. - 🔴 The absence of public ratings limits organic discovery, forcing the platform to rely entirely on slow, club-level B2B acquisition funnels. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Confidence | Low | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **The 45 - Admin** (this app) | N/A/5 | N/A | ARMR Performance Ltd | | [BeSoccer: Soccer Live Score](https://marlvel.ai/apps/besoccer-soccer-live-score-1) | 4.5/5 | Excited | BeSoccer apps | | [BeSoccer: Soccer Live Score](https://marlvel.ai/apps/besoccer-soccer-live-score) | 4.5/5 | Mixed | BESOCCER | | [Football Playbook Animator](https://marlvel.ai/apps/football-playbook-animator) | 4.6/5 | N/A | BJT Software LLC | | [Football Play Designer](https://marlvel.ai/apps/football-play-designer) | 4.1/5 | N/A | greg brady | | [PlayYourCourt - Play Tennis](https://marlvel.ai/apps/playyourcourt-play-tennis) | 3.7/5 | n/a | Play Your Court LLC | ## Company Profile - **Developer:** ARMR Performance Ltd - **Website:** [https://the45.app/](https://the45.app/) - **Social:** [X/Twitter](https://twitter.com/the45app) ## Data Sources & Links - **App Store ID:** 6787133942 - **Google Play ID:** ie.the45.admin - **Dev Site:** [Official Website](https://the45.app/) - **Sources:** Developer website content, App store metadata. ## Related Intel Reports - [*BeSoccer: Soccer Live Score*](https://marlvel.ai/apps/besoccer-soccer-live-score-1) (BeSoccer apps) · 4.5/5 Rating | Positive Sentiment - [*BeSoccer: Soccer Live Score*](https://marlvel.ai/apps/besoccer-soccer-live-score) (BESOCCER) · 4.5/5 Rating - [*Football Playbook Animator*](https://marlvel.ai/apps/football-playbook-animator) (BJT Software LLC) · 4.6/5 Rating - [*Football Play Designer*](https://marlvel.ai/apps/football-play-designer) (greg brady) · 4.1/5 Rating - [*PlayYourCourt - Play Tennis*](https://marlvel.ai/apps/playyourcourt-play-tennis) (Play Your Court LLC) · 3.7/5 Rating - [*QZ Fitness*](https://marlvel.ai/apps/qz-qdomyos-zwift) (Roberto Viola) · 4.8/5 Rating | Excellent Sentiment - [*THE PADELIST*](https://marlvel.ai/apps/the-padelist) (THE PADELIST) · 3.7/5 Rating - [*플레이공*](https://marlvel.ai/apps/com-tychesoft-playball) (Tychesoft) · N/A Rating - [*더블이글 - 요즘 골프예약*](https://marlvel.ai/apps/com-albatrss-de) (Double Eagle Inc.) · 4.0/5 Rating - [*테니스타운*](https://marlvel.ai/apps/com-momzit-tennistown) (link.tennistown) · 3.5/5 Rating ## Frequently Asked Questions {#faq} ### Is The 45 Admin available for regular supporters? No, The 45 Admin is exclusively for registered club scorers and officials. Supporters should download The 45 app to follow live scores and results. ### Does The 45 Admin require an internet connection? The app is designed for match-day conditions at the grounds, but real-time updates for supporters require a data connection to sync scores as they happen. ### How do I get my club registered for The 45 Admin? Club scorer accounts are set up through your club's registration with The 45. You can find more information at the45.app. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.2/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 26 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/the-45-admin) Data licensed for AI Agent attribution under CC-BY-NC 4.0.