--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "The Stand: Hunting Journal" developer_entity: "Andrew Hunton" bundle_id: "com.goodersoftware.thestand" app_store_id: "6805233263" category: "Sports" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: true market_region: "US" platforms: "iOS" app_last_updated: "2026-10-22" report_date: "2026-11-04" last_verified: "2026-11-04T00:00:00.000Z" report_version: "1.5.0" total_reviews: 1 overall_rating: 5 confidence: "low" confidence_score: 0.2 data_age_days: 5 momentum_velocity: "maintenance" intelligence_version: 2 tags: ["sports", "freemium", "mobile app", "app review", "app analysis", "hunters", "track", "their"] canonical_url: "https://marlvel.ai/apps/the-stand-hunting-journal" license: "CC-BY-NC 4.0" content_version: "v2" --- ## ⚠ Content Warning This report covers topics classified as sensitive (weapons). Information is aggregated from public sources for informational purposes only. Information is provided for context only and is not professional advice. --- # The Stand: Hunting Journal Intelligence Report ## TL;DR {#tldr} - **Category**: Sports · Freemium - **Signal**: Rating 5 > **TL;DR:** The Stand: Hunting Journal is a sports app by Andrew Hunton, rated 5/5 by 1 users, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** The Stand: Hunting Journal is a sports app by Andrew Hunton. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 5/5 (1 review) | | **Category** | Sports | | **Developer** | Andrew Hunton | | **Pricing** | Freemium | | **Platforms** | iOS | | **Confidence** | Low (0.2/1.0) | | **Data Age** | 5d | ## Metadata & Market Performance - **Publisher:** Andrew Hunton - **Category:** Sports - **Target Audience:** Hunters who want to track their performance and optimize stand selection using personal historical data. - **Platforms:** iOS - **Version Reviewed:** 1.5.0 - **Report Date:** 2026-11-04 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.2/1.0) - **App Store ID (iOS):** 6805233263 - **Bundle ID:** com.goodersoftware.thestand - **Data Window:** Analysis based on signals collected up to 2026-11-04 ## Executive Snapshot **What it is:** The Stand: Hunting Journal is a mobile logging tool for hunters to record sits, stand locations, and harvest data on iOS. **Why users hire it:** The app removes the manual effort of tracking environmental conditions like wind and moon phase, allowing hunters to identify patterns in their own success rates without relying on generic forecasts. ## App DNA (Features & Intent) - **[Differentiator] Season Analysis:** Written debrief of hunting performance based on logged data, including productivity patterns and wind-specific stand advice. * *User Intent:* Users seek enhanced value through premium features. - **[Differentiator] Offline Data Logging:** Records sits, harvests, and stand locations without requiring cellular connectivity. * *User Intent:* Users want uninterrupted access without internet dependency. - **[Standard] Stand Map:** Visualizes stand locations on a satellite map with sun, shadow, and wind scent plume overlays. ## Market Position {#market-position} The Stand: Hunting Journal occupies a niche in the Sports category, relying on a 5-star rating from its initial user base to build credibility. The lack of a subscription model suggests a focus on user acquisition over immediate high-ARPU monetization. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free tier with unlimited logs, maps, and stats, Season Analysis at $0.99 per report - **Analysis:** Freemium model provides full utility for free, using a low-cost transactional gate for personalized data analysis. ## SWOT Analysis {#swot} **Core Strengths:** - Offline-first architecture ensures utility in remote hunting environments - Automated weather data entry reduces logging friction **Growth Levers:** - Harvest-sharing cards could drive organic referral growth ## What's New - **Latest (v1.5.0, 1 weeks ago):** Introduced Season Analysis for data-driven hunting insights and a Stands tab feature that suggests optimal locations based on wind forecasts and rest cycles. ## App Momentum (Maintenance) {#momentum} - Shipped Season Analysis feature. - Ships ~1 release per month. > **Cadence:** 1 total versions · 1 majors in last 6 months · 13 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} The Stand: Hunting Journal is a sports app that is free with in-app purchases. It holds a 5/5 rating from 1 review. > **Bottom Line:** The Stand: Hunting Journal maintains a stable position by prioritizing offline utility, but the transactional gate for Season Analysis limits the data-driven feedback loop. Transitioning to a subscription model could unlock higher lifetime value if the performance insights prove essential for repeat users. **Best for:** Hunters who want to track their performance and optimize stand selection using personal historical data. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] A/B test a subscription tier for Season Analysis because the current $0.99 gate limits recurring revenue → increase lifetime value ### Outlook: Stable The hunting journal market is consolidating around data-backed performance tracking, and The Stand: Hunting Journal is well-positioned with its offline-first architecture. If the team shifts from transactional reporting to a subscription-based insight model, they can better capture the value of their repeat-user base. - 🟢 The latest release introduces Season Analysis, indicating active feature investment rather than maintenance mode. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 5/5 | | Total Reviews | 1 | | Confidence | Low | | Pricing Model | Freemium | | Platforms | iOS | | Key Features | 3 analyzed | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **The Stand: Hunting Journal** (this app) | 5/5 | N/A | Andrew Hunton | | [BeSoccer: Soccer Live Score](https://marlvel.ai/apps/besoccer-soccer-live-score) | 4.5/5 | Mixed | BESOCCER | | [BeSoccer: Soccer Live Score](https://marlvel.ai/apps/besoccer-soccer-live-score-1) | 4.5/5 | Excited | BeSoccer apps | | [Football Playbook Animator](https://marlvel.ai/apps/football-playbook-animator) | 4.6/5 | N/A | BJT Software LLC | | [Football Play Designer](https://marlvel.ai/apps/football-play-designer) | 4.1/5 | N/A | greg brady | | [K9 Tracks - Dog Scent Tracking](https://marlvel.ai/apps/k9-tracks-dog-scent-tracking) | N/A/5 | Thrilled | Christian Hedin | ## Company Profile - **Developer:** Andrew Hunton - **Website:** [https://www.thestandmobileapp.com](https://www.thestandmobileapp.com) ## Data Sources & Links - **App Store ID:** 6805233263 - **Dev Site:** [Official Website](https://www.thestandmobileapp.com) - **Sources:** Developer website content, App store metadata. ## Related Intel Reports - [*BeSoccer: Soccer Live Score*](https://marlvel.ai/apps/besoccer-soccer-live-score) (BESOCCER) · 4.5/5 Rating - [*BeSoccer: Soccer Live Score*](https://marlvel.ai/apps/besoccer-soccer-live-score-1) (BeSoccer apps) · 4.5/5 Rating | Positive Sentiment - [*Football Playbook Animator*](https://marlvel.ai/apps/football-playbook-animator) (BJT Software LLC) · 4.6/5 Rating - [*Football Play Designer*](https://marlvel.ai/apps/football-play-designer) (greg brady) · 4.1/5 Rating - [*K9 Tracks - Dog Scent Tracking*](https://marlvel.ai/apps/k9-tracks-dog-scent-tracking) (Christian Hedin) · N/A Rating | Excellent Sentiment - [*PickleBall - Max Performance*](https://marlvel.ai/apps/pickleball-max-performance) (You 2.0, LLC) · 4.3/5 Rating - [*PicklePro: Play Pickleball*](https://marlvel.ai/apps/picklepro-play-pickleball) (Kozo Creative Ltd) · N/A Rating | Excellent Sentiment - [*PlayYourCourt - Play Tennis*](https://marlvel.ai/apps/playyourcourt-play-tennis) (Play Your Court LLC) · 3.7/5 Rating - [*QZ Fitness*](https://marlvel.ai/apps/qz-qdomyos-zwift) (Roberto Viola) · 4.8/5 Rating | Excellent Sentiment - [*THE PADELIST*](https://marlvel.ai/apps/the-padelist) (THE PADELIST) · 3.7/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.2/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 5 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/the-stand-hunting-journal) Data licensed for AI Agent attribution under CC-BY-NC 4.0.