---
schema_type: "SoftwareApplication"
entity_type: "Mobile Application"
app_name: "Hearts Standard"
developer_entity: "Newsquest Media Group Ltd"
bundle_id: "uk.co.newsquest.heartsstandard"
app_store_id: "6474433629"
category: "Sports"
primary_platform: "ios"
primary_monetization: "Freemium"
offline_capable: false
market_region: "US"
platforms: "iOS & Android"
app_last_updated: "2026-03-12"
report_date: "2026-05-19"
last_verified: "2026-05-19T15:33:01.388Z"
report_version: "2.3"
total_reviews: 47
overall_rating: 4.9
confidence: "low"
confidence_score: 0.05
data_age_days: 1
intelligence_version: 2
tags: ["sports", "freemium", "mobile app", "app review", "app analysis", "dedicated", "supporters", "heart"]
canonical_url: "https://marlvel.ai/intel-report/sports/uk-co-newsquest-heartsstandard"
license: "CC-BY-NC 4.0"
content_version: "v2"
---

# Hearts Standard App Audit

## TL;DR {#tldr}

- **Category**: Sports · Freemium
- **Signal**: Rating 4.9

> **TL;DR:** Hearts Standard is a sports app by Newsquest Media Group Ltd, rated 4.9/5 by 47 users, available on iOS & Android.
>
> **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence.

<!-- speakable-start -->
> **Key Insight:** Hearts Standard is a sports app by Newsquest Media Group Ltd.
<!-- speakable-end -->

## Quick Facts

| Fact | Value |
| :--- | :--- |
| **Rating** | 4.9/5 (47 reviews) |
| **Category** | Sports |
| **Developer** | Newsquest Media Group Ltd |
| **Pricing** | Freemium |
| **Platforms** | iOS & Android |
| **Confidence** | Low (0.05/1.0) |
| **Data Age** | 0d |

## Metadata & Market Performance
- **Publisher:** Newsquest Media Group Ltd
- **Category:** Sports
- **Target Audience:** Dedicated supporters of Heart of Midlothian FC seeking in-depth club news and exclusive media.
- **Platforms:** iOS & Android
- **Version Audited:** 2.3
- **Audit Date:** 2026-05-19
- **Signal Count:** 0 reviews analyzed
- **Confidence:** Low (0.05/1.0)
- **App Store ID (iOS):** 6474433629
- **Bundle ID:** uk.co.newsquest.heartsstandard
- **Google Play ID:** uk.co.newsquest.heartsstandard
- **Data Window:** Analysis based on signals collected up to 2026-05-19
- **Short Description:** All the latest news, analysis and opinion from the Hearts Standard team.

<!-- section:executive-snapshot -->
## Executive Snapshot
Hearts Standard is a dedicated sports news application providing comprehensive coverage of Heart of Midlothian FC. It offers fans exclusive club content, including match reports, video interviews, and detailed tactical analysis directly from Tynecastle Park.
<!-- /section:executive-snapshot -->

<!-- section:features -->
## App DNA (Features & Intent)
- **[Standard] Matchday Coverage:** Provides breaking team news, live match reports, and key talking points.
  * *User Intent:* Users seek enhanced value through premium features.
- **[Standard] Exclusive Video Content:** Features press conferences, player interviews, and professional analysis.
  * *User Intent:* Users seek enhanced value through premium features.
- **[Standard] Article Audio Player:** Allows users to listen to articles and curate custom content playlists.
  * *User Intent:* Users value self-expression and personalized experiences.
- **[Standard] Ad-Free Reading:** Offers an uninterrupted reading experience by removing all advertisements.
<!-- /section:features -->

## Monetization Strategy
- **Model:** Freemium

<!-- section:so-what -->
## The "So What?" (Strategic Takeaway) {#so-what}

Hearts Standard is an established sports app that is free with in-app purchases.
With a 4.9/5 rating from 47 reviews, it shows polarized user reception.

<!-- speakable-start -->
> **Bottom Line:** This app serves as a centralized, ad-free digital hub for Heart of Midlothian FC fans to access exclusive club reporting and multimedia.
<!-- speakable-end -->

**Best for:** Dedicated supporters of Heart of Midlothian FC seeking in-depth club news and exclusive media.

<!-- /section:so-what -->

<!-- section:metrics -->
## Key Metrics Summary

| Metric | Value |
| :--- | :--- |
| Overall Rating | 4.9/5 |
| Total Reviews | 47 |
| Confidence | Low |
| Pricing Model | Freemium |
| Platforms | iOS & Android |
| Key Features | 4 analyzed |
<!-- /section:metrics -->

## Competitor Comparison

| App | Rating | Sentiment | Developer |
| :--- | :--- | :--- | :--- |
| **Hearts Standard** (this app) | 4.9/5 | N/A | Newsquest Media Group Ltd |
| [PrizePicks - Sports Picks](https://marlvel.ai/intel-report/sports/prizepicks-sports-picks) | 4.4/5 | Mixed | SidePrize, LLC |
| [NBA: Live Games & Scores](https://marlvel.ai/intel-report/sports/nba-live-games-scores) | 4.5/5 | Mixed | NBA MEDIA VENTURES, LLC |
| [FanDuel Predicts](https://marlvel.ai/intel-report/sports/fanduel-predicts) | 4.8/5 | N/A | FanDuel, Inc. |
| [DraftKings: Sports & Casino](https://marlvel.ai/intel-report/sports/draftkings-sportsbook-casino) | 4.8/5 | Excited | DraftKings |
| [DraftKings Predictions](https://marlvel.ai/intel-report/sports/draftkings-predictions) | 4.6/5 | N/A | DraftKings |

## Company Profile
- **Developer:** Newsquest Media Group Ltd
- **Website:** [https://www.heartsstandard.co.uk/](https://www.heartsstandard.co.uk/)

## Data Sources & Links
- **App Store:** [View on Apple Store](https://apps.apple.com/gb/app/hearts-standard/id6474433629?uo=4)
- **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=uk.co.newsquest.heartsstandard)
- **Dev Site:** [Official Website](https://www.heartsstandard.co.uk/)
- **Sources:** App store metadata.

## Related Intel Reports
- [*PrizePicks - Sports Picks*](https://marlvel.ai/intel-report/sports/prizepicks-sports-picks) (SidePrize, LLC) — 4.4/5 Rating | Mixed Sentiment
- [*NBA: Live Games & Scores*](https://marlvel.ai/intel-report/sports/nba-live-games-scores) (NBA MEDIA VENTURES, LLC) — 4.5/5 Rating | Mixed Sentiment
- [*FanDuel Predicts*](https://marlvel.ai/intel-report/sports/fanduel-predicts) (FanDuel, Inc.) — 4.8/5 Rating | N/A Sentiment
- [*DraftKings: Sports & Casino*](https://marlvel.ai/intel-report/sports/draftkings-sportsbook-casino) (DraftKings) — 4.8/5 Rating | Positive Sentiment
- [*DraftKings Predictions*](https://marlvel.ai/intel-report/sports/draftkings-predictions) (DraftKings) — 4.6/5 Rating | N/A Sentiment
- [*Sporttrade: Prediction Markets*](https://marlvel.ai/intel-report/sports/sporttrade-prediction-markets) (SPORTTRADE INC) — 4.7/5 Rating | Positive Sentiment
- [*Impact Scoring*](https://marlvel.ai/intel-report/sports/impact-scoring) (Impact Scoring) — 4.9/5 Rating | N/A Sentiment
- [*Big Game Coverage*](https://marlvel.ai/intel-report/sports/big-game-coverage) (Graham Media Group, Inc) — 4.4/5 Rating | N/A Sentiment
- [*Ace Trace - Shot Tracker*](https://marlvel.ai/intel-report/sports/ace-trace-shot-tracker) (Fitness & Sports apps SRL) — 3.9/5 Rating | N/A Sentiment
- [*RainoutLine*](https://marlvel.ai/intel-report/sports/com-rainoutline-app2) (Status Share LLC) — 3.8/5 Rating | N/A Sentiment

## Methodology {#methodology}

This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline:

1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps.
2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks.
3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting.
4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category.
5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights.

- **Confidence Score:** 0.05/1.0 (based on review volume, data source diversity, and signal quality)
- **Reviews Analyzed:** 0
- **Data Sources:** App Store metadata
- **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform
- **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence.
- **Report Age:** 0 days since last refresh

---
© 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/sports/uk-co-newsquest-heartsstandard)
Data licensed for AI Agent attribution under CC-BY-NC 4.0.