--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Clash-A-Rama" developer_entity: "Supercell" bundle_id: "com.supercell.clasharamastickerpack" app_store_id: "1182384664" category: "Stickers" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2016-12-07" report_date: "2026-04-12" report_version: "1.0" total_reviews: 615 overall_rating: 3.9 sentiment: "Mixed" sentiment_score: 48 confidence: "high" confidence_score: 0.7 data_age_days: 0 intelligence_version: 5 competitor_count: 8 tags: ["stickers", "free", "mixed sentiment", "mobile app", "app review", "app analysis", "clash", "clans", "clash"] canonical_url: "https://marlvel.ai/intel-report/stickers/clash-a-rama" license: "CC-BY-NC 4.0" --- # Clash-A-Rama App Audit > **TL;DR:** Clash-A-Rama is a stickers app by Supercell, rated 3.9/5 by 615 users, with Mixed user sentiment (48/100), available on iOS. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Clash-A-Rama shows Mixed sentiment (3.9/5 from 615 reviews) — users praise content quality but report issues with onboarding and discovery. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 3.9/5 (615 reviews) | | **User Mood** | Mixed | | **Category** | Stickers | | **Developer** | Supercell | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | High (0.7/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Supercell - **Category:** Stickers - **Target Audience:** Fans of the Clash of Clans and Clash Royale games who want to express their fandom within their personal messaging conversations. - **Platforms:** iOS - **Version Audited:** 1.0 - **Audit Date:** 2026-04-12 - **Signal Count:** 615 reviews analyzed - **Confidence:** High (0.7/1.0) - **App Store ID (iOS):** 1182384664 - **Bundle ID:** com.supercell.clasharamastickerpack - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-04-12 ## Executive Snapshot Clash-A-Rama! Stickers is a free iMessage extension by Supercell designed to promote the Clash of Clans and Clash Royale universe through high-quality, handcrafted assets. While it benefits from the creative pedigree of Simpsons and Futurama writers, the app is currently in a legacy state, having not been updated since its 2016 launch. It serves as a brand-loyalty tool for core fans but faces significant user frustration due to poor iMessage onboarding and a lack of fresh content. ## App DNA (Features & Intent) - **[Standard] iMessage Sticker Integration:** Custom sticker pack designed for use within iMessage conversations * *User Intent:* Users value self-expression and personalized experiences. - **[Differentiator] Clash Universe Character Emojis:** Handcrafted emojis featuring characters from Clash of Clans and Clash Royale - **[Differentiator] Thematic Content:** Stickers based on the Clash-A-Rama! animated series, including specific locations and scenarios from the games ## Monetization Strategy - **Model:** Free - **Tiers:** Completely free to download and use - **Analysis:** The app serves as a promotional tool for the Clash-A-Rama! series and the broader Supercell gaming ecosystem rather than a direct revenue generator. ## 🟡 User Sentiment (High Confidence: 615 reviews) {#user-sentiment} - **Overall Rating:** 3.9/5 - **Platform Split:** iOS 3.9/5 (615 ratings) - **Overall Sentiment:** Mixed ### Top Praises - **Content Quality** | *Evidence:* "Love the stickers but wish there was more" - **Brand Affinity** | *Evidence:* "As a fan of Clash of Clans, Clash Royal, and Clash-o-Rama this is amazing" ### Top Complaints (Impact Areas) - **Onboarding and Discovery** | *Evidence:* "I don’t know how to access it" - **Lack of Content Updates** | *Evidence:* "I love the stickers but there’s not that many" - **Uninstallation Difficulty** | *Evidence:* "I don’t like how do I remove it" ## SWOT Analysis **Core Strengths:** - Strong IP leverage from Clash of Clans/Royale - High production value (Simpsons/Futurama creators) - Handcrafted, unique character assets - Zero-cost entry for brand fans **Critical Frictions:** - No product updates since 2016 - Significant onboarding friction (users can't find the app) - Difficult uninstallation process causing negative reviews - Static content library with no animation **Growth Levers:** - Add animated stickers (standard in Cut the Rope) - Implement an in-app tutorial to fix discovery issues - Expand to third-party keyboards like GIPHY or WhatsApp - Refresh content with new characters from the evolving games **Market Threats:** - UGC platforms like Sticker.ly allowing fans to create their own packs - Personalized avatar dominance (Bitmoji) replacing static IP characters - Platform-agnostic sticker databases (GIPHY) reducing niche app relevance ## What's Changed (v4 → v5) {#recent-changes} The intelligence report has shifted from a descriptive overview to a critical diagnostic of an abandoned product, emphasizing the negative impact of long-term technical neglect on brand reputation. - **[HIGH]** **[Shifted] Product Lifecycle Reclassification:** The app's status has been formally identified as a 'zombie' product, shifting the focus from its promotional utility to the brand risk posed by its 2016 abandonment. - **[HIGH]** **[Declined] Escalation of User Frustration:** The review volume increased significantly (50 to 615), with sentiment analysis now highlighting 'scam' accusations linked to onboarding and uninstallation friction. - [MED] **[Shifted] SWOT Analysis Refinement:** Weaknesses and threats were updated to explicitly include the lack of animation and the competitive pressure from UGC platforms like Sticker.ly. - [MED] **[Added] Actionable PM Recommendations:** New strategic action items were added to address onboarding and uninstallation issues, reflecting a more proactive analytical approach. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Contenders (Strong Challengers) - **Angry Birds Stickers** by Rovio Entertainment Oyj: A direct peer in the mobile-gaming-to-animation pipeline, offering a similar character-driven sticker experience for a massive global IP. - Larger variety of sticker packs including both classic game art and movie-style assets - Stronger cross-platform recognition due to the Angry Birds cinematic releases - **Mario Kart Tour Stickers** by Nintendo Co., Ltd.: Leverages a world-class gaming IP to drive iMessage engagement, mirroring the promotional strategy used for the Clash universe. - Utilizes iconic Nintendo characters with significantly higher multi-generational appeal - Polished, high-fidelity 3D rendered assets compared to 2D hand-drawn styles - **Cut the Rope Stickers** by ZeptoLab UK Limited: Competes for the same casual gaming audience with a focus on a singular, highly expressive mascot character. - Focuses heavily on the 'Om Nom' character, creating a more cohesive thematic experience - Includes animated stickers which offer more dynamic interaction than static packs - **PAC-MAN Stickers** by Bandai Namco Entertainment Inc.: A legacy gaming brand that utilizes the iMessage sticker format to maintain visibility among younger mobile users. - Retro pixel-art aesthetic that appeals to both nostalgic adults and younger 'retro' fans - Simpler, more universal emoji-style utility for everyday conversations ### Peers (What They Do Better) - **GIPHY: Stickers & GIF Keyboard** by Giphy, Inc.: The primary platform where users now discover and share stickers, including unofficial fan-made Clash content. - Massive, searchable database that renders individual sticker packs nearly obsolete - Integration with all major messaging platforms beyond just iMessage - **Disney Stickers: Mickey & Friends** by Disney: The gold standard for animation-based sticker packs, competing for the attention of fans of animated series. - Premium, paid content model that signals higher perceived value and quality - Direct tie-ins with the world's most recognizable animated characters ### New Kids on the Block (What's Innovative) - **Sticker.ly - Sticker Maker** by SNOW INC.: Represents the modern shift toward user-generated sticker communities that disrupt static, official brand packs. - Allows users to create their own Clash-themed stickers from any image or video - Features a viral, community-driven discovery feed for new sticker packs - **Bitmoji** by Snap Inc.: The ultimate evolution of digital expression, replacing static game characters with personalized user avatars. - Personalized avatars that allow users to 'be' the character in the conversation - Deep integration with Snapchat and the iOS keyboard for universal access ## The "So What?" (Strategic Takeaway) {#so-what} Clash-A-Rama is an established stickers app that is completely free. With a 3.9/5 rating from 615 reviews, it shows polarized user reception. > **Bottom Line:** Clash-A-Rama is a high-quality but abandoned promotional asset that is currently damaging Supercell's brand equity due to unaddressed UX friction. While the IP remains a massive strength, the product requires a critical update to fix onboarding and uninstallation issues to move sentiment from 'Mixed' to 'Positive.' **Best for:** Fans of the Clash of Clans and Clash Royale games who want to express their fandom within their personal messaging conversations. ### PM Action Plan (Next Best Moves) - [ ] [HIGH] Implement a 'How to Use' onboarding flow — *The #1 complaint theme is 'Onboarding and Discovery,' with users unable to find the stickers after download, leading to 1-star 'scam' reviews.* - [ ] [MEDIUM] Introduce Animated Stickers — *Competitors like Cut the Rope Stickers offer animated assets, which provide a more dynamic and modern user experience compared to this app's static 2016 assets.* - [ ] [MEDIUM] Add an 'Uninstall Guide' in the app description — *A significant frequency of negative sentiment stems from users being unable to delete the iMessage extension, damaging the developer's reputation.* ### Feature Gaps vs Competitors - Animated stickers (available in Cut the Rope Stickers) - Searchable database (available in GIPHY) - User-generated content creation (available in Sticker.ly) - Personalized avatars (available in Bitmoji) ### Outlook: Declining - 🔴 Last updated Dec 2016 — the app is in maintenance mode with no active feature investment. - 🔴 Frustrated user base regarding onboarding — UX friction is leading to 'scam' accusations in reviews. - ⚪ Stable brand affinity — core fans still download the app despite its age due to IP loyalty. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 3.9/5 | | Total Reviews | 615 | | Sentiment | Mixed (48/100) | | Confidence | High | | Pricing Model | Free | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Clash-A-Rama** (this app) | 3.9/5 | Mixed | Supercell | | [Chess.com Superfan Reactions](https://marlvel.ai/intel-report/stickers/chess-com-superfan-reactions) | 4.2/5 | N/A | Chess.com | | [Pirate Kings Stickers for Apple iMessage](https://marlvel.ai/intel-report/stickers/pirate-kings-stickers-for-apple-imessage) | 4.0/5 | N/A | Playtika LTD | | [Pizza Boy Stickers by Good Pizza Great Pizza](https://marlvel.ai/intel-report/stickers/pizza-boy-stickers-by-good-pizza-great-pizza) | 5.0/5 | N/A | TAPBLAZE | | [Minecraft Sticker Pack](https://marlvel.ai/intel-report/stickers/minecraft-sticker-pack) | 4.2/5 | Excited | Mojang | | [Plants vs Zombies™ Stickers](https://marlvel.ai/intel-report/stickers/plants-vs-zombies-stickers) | 4.4/5 | Thrilled | Electronic Arts | ## Company Profile - **Developer:** Supercell ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/clash-a-rama/id1182384664?uo=4) - **Sources:** App store metadata, User reviews. ## Related Intel Reports - [*Chess.com Superfan Reactions*](https://marlvel.ai/intel-report/stickers/chess-com-superfan-reactions) (Chess.com) — 4.2/5 Rating | N/A Sentiment - [*Pirate Kings Stickers for Apple iMessage*](https://marlvel.ai/intel-report/stickers/pirate-kings-stickers-for-apple-imessage) (Playtika LTD) — 4.0/5 Rating | N/A Sentiment - [*Pizza Boy Stickers by Good Pizza Great Pizza*](https://marlvel.ai/intel-report/stickers/pizza-boy-stickers-by-good-pizza-great-pizza) (TAPBLAZE) — 5.0/5 Rating | N/A Sentiment - [*Minecraft Sticker Pack*](https://marlvel.ai/intel-report/stickers/minecraft-sticker-pack) (Mojang) — 4.2/5 Rating | Positive Sentiment - [*Plants vs Zombies™ Stickers*](https://marlvel.ai/intel-report/stickers/plants-vs-zombies-stickers) (Electronic Arts) — 4.4/5 Rating | Excellent Sentiment - [*Color by Number Stickers*](https://marlvel.ai/intel-report/stickers/color-by-number-stickers) (Wildlife Studios) — 3.6/5 Rating | N/A Sentiment - [*Angry Birds Stickers*](https://marlvel.ai/intel-report/stickers/angry-birds-stickers) (Rovio Entertainment Oyj) — 4.1/5 Rating | Mixed Sentiment - [*Deemo Sticker -Classic-*](https://marlvel.ai/intel-report/stickers/deemo-sticker-classic) (Rayark International Limited) — 4.9/5 Rating | N/A Sentiment - [*Brawl Stars Animated Emojis*](https://marlvel.ai/intel-report/stickers/brawl-stars-animated-emojis) (Supercell) — 3.9/5 Rating | Mixed Sentiment - [*Tap Titans 2 Sticker Pack*](https://marlvel.ai/intel-report/stickers/tap-titans-2-sticker-pack) (Game Hive Corp.) — 5.0/5 Rating | N/A Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 3-stage AI intelligence pipeline: 1. **Feature & Positioning Extraction** — Analyzes app metadata, developer website content, and version history to identify key features, target audience, and competitive positioning. 2. **Sentiment Analysis** — Processes user reviews (minimum 5 reviews required) to extract praise themes, complaint themes, and overall sentiment with evidence quotes. 3. **Intelligence Synthesis** — Combines stages 1 & 2 with App Store rankings to produce SWOT analysis, executive summary, and actionable insights. - **Confidence Score:** 0.7/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 615 - **Data Sources:** user reviews, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/stickers/clash-a-rama) Data licensed for AI Agent attribution under CC-BY-NC 4.0.