--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Going: Find Flight Deals" developer_entity: "Going" bundle_id: "com.going.mobile" app_store_id: "6443738607" category: "Travel & Local" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-09-28" report_date: "2026-10-02" last_verified: "2026-10-02T00:00:00.000Z" report_version: "4.23.0" total_reviews: 6841 overall_rating: 4.8 sentiment: "Frustrated" sentiment_score: 25 confidence: "high" confidence_score: 0.9 top_praise_theme: "Users find value in the travel deal alerts that help them identify affordable flight options" top_complaint_theme: "Frequent application crashes and login failures prevent users from accessing the service they pay for" review_sample_size: 100 total_review_count: 100 analyzed_review_count: 61 data_age_days: 43 momentum_velocity: "steady" intelligence_version: 2 nemesis: "Booking.com: Hotels & Travel" competitor_count: 33 tags: ["travel & local", "freemium", "frustrated sentiment", "mobile app", "app review", "app analysis", "budget-conscious", "travelers", "seeking"] canonical_url: "https://marlvel.ai/apps/going-find-flight-deals" license: "CC-BY-NC 4.0" content_version: "v2" --- # Going: Find Flight Deals Intelligence Report ## TL;DR {#tldr} - **Category**: Travel & Local · Freemium - **Signal**: Rating 4.76 · Sentiment Frustrated - **Recent focus**: Frequent application crashes and login failures prevent users from accessing the service they pay for (top complaint) · Users find value in the travel deal alerts that help them identify affordable flight options (top praise) > **TL;DR:** Going: Find Flight Deals is a travel & local app by Going, rated 4.76/5 by 6.8K users, with Frustrated user sentiment (25/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Going: Find Flight Deals faces Frustrated user sentiment (4.76/5 from 6.8K reviews), with users reporting frequent application crashes and login failures prevent users from accessing the service they pay for as the primary concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.76/5 (6.8K reviews) | | **User Mood** | Frustrated | | **Category** | Travel & Local | | **Developer** | Going | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | High (0.9/1.0) | | **Data Age** | 43d | ## Metadata & Market Performance - **Publisher:** Going - **Category:** Travel & Local - **Target Audience:** Budget-conscious travelers seeking significant savings on domestic and international airfare. - **Platforms:** iOS & Android - **Version Reviewed:** 4.23.0 - **Report Date:** 2026-10-02 - **Signal Count:** 100 reviews analyzed - **Confidence:** High (0.9/1.0) - **App Store ID (iOS):** 6443738607 - **Bundle ID:** com.going.mobile - **Google Play ID:** com.going.mobile - **Performance Trend:** Stable - **Data Window:** Analysis based on signals collected up to 2026-10-02 - **Short Description:** Discover cheap flights to save on both domestic and international travel. ## Executive Snapshot **What it is:** Going is a travel discovery app for iOS and Android that alerts users to discounted domestic and international flight deals. **Why users hire it:** Users rely on Going to identify airfare price drops that would otherwise require manual, time-intensive searching across multiple airline sites. ## App DNA (Features & Intent) - **[Standard] Flight Price Tracking:** Automated alerts for airfare drops based on user-defined trip details, serving as a retention loop that increases DAU/MAU ratios. * *User Intent:* Users want timely prompts to stay engaged without missing updates. - **[Differentiator] In-app Globe:** Visual interface for exploring flight deals to 900+ destinations, expanding ad-inventory potential per session. - **[Differentiator] Direct Booking Links:** Links to book directly with airlines, bypassing middlemen to establish trust and service authority. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. ## Market Position {#market-position} Going holds a #19 Grossing rank in the US Travel & Local category, maintaining a 4.86 rating on Android despite a high volume of stability-related complaints. The gap between its specialized discovery model and the multi-modal utility of rivals like Hopper signals a vulnerability in long-term retention. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free tier with access to basic flight deals, Premium and Elite membership tiers - **Analysis:** The freemium model gates advanced tracking and deal access, creating friction that leads to user complaints about bait-and-switch tactics. ## 🔴 User Sentiment (High Confidence: 61 of 100 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.76/5 - **Platform Split:** iOS 4.7/5 (5.9K ratings) | Android 4.9/5 (949 ratings) - **Overall Sentiment:** Frustrated - **Note:** The 4.76/5 store rating reflects cumulative history, while the Frustrated sentiment reflects recent user reviews analyzed by our AI pipeline. ### Top Praises - **Users find value in the travel deal alerts that help them identify affordable flight options** ### Top Complaints (Impact Areas) - **Frequent application crashes and login failures prevent users from accessing the service they pay for** ## SWOT Analysis {#swot} **Core Strengths:** - Curated deal discovery across 900 destinations creates a specialized value proposition - Direct booking links remove third-party markup friction, reinforcing service authority **Growth Levers:** - Saved trips feature could assist long-term planning and increase session frequency - Functional free tier expansion could reduce churn and improve new-user conversion ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Going: Find Flight Deals vs Booking.com: Hotels & Travel - **[Booking.com: Hotels & Travel](https://marlvel.ai/apps/booking-com-hotels-travel-1)**: Both apps target travelers seeking cost-effective bookings, with Booking.com providing a broad inventory that overlaps with the flight-focused discovery model of Going. - **Key differences:** - Going specializes in flight deal discovery via push notifications; Booking.com provides a full-service booking interface. - Going offers savings up to 90% on flights; Booking.com provides mobile-only discounts and a loyalty program. - Going focuses on flight price drops; Booking.com manages diverse trip components like lodging and local experiences. ### Contenders (Strong Challengers) - **[Trip.com: Book Flights, Hotels](https://marlvel.ai/apps/trip-com-book-flights-hotels)**: Both apps target budget-conscious travelers seeking flight deals, though Trip.com expands into hotel and rail booking while Going focuses on flight deal discovery. - Trip.com provides 24/7 in-app support for booking issues; Going lacks integrated support channels. - Trip.com offers split-ticketing automation for rail and air; Going focuses on flight deal alerts. - **[Agoda: Cheap Flights & Hotels](https://marlvel.ai/apps/agoda-cheap-flights-hotels)**: Both apps target budget-conscious travelers seeking flight deals, though Agoda expands into accommodation booking while Going focuses on flight discovery. - Agoda provides 4.2 million property listings for accommodation; Going focuses exclusively on flight deal discovery. - Agoda utilizes a member-exclusive pricing model; Going relies on push notifications for flight price drops. - **[Wizz Air - Book, Travel & Save](https://marlvel.ai/apps/wizz-air-book-travel-save)**: Both apps target budget-conscious travelers, but Going focuses on discovery across 900 destinations while Wizz Air captures direct booking revenue for its own airline. - Going aggregates deals across 900 destinations; Wizz Air restricts booking to its own airline network. - Wizz Air provides a proprietary discount club for repeat bookings; Going functions as a discovery platform. - **[KAYAK: Flights, Hotels & Cars](https://marlvel.ai/apps/kayak-flights-hotels-cars)**: Both apps target leisure travelers seeking flight deals, but KAYAK provides a broad metasearch engine while Going focuses on curated price-drop discovery. - KAYAK provides offline itinerary management for all bookings; Going lacks a centralized trip organizer. - KAYAK includes an augmented reality tool for measuring luggage; Going focuses exclusively on flight alerts. - **Kiwi.com - Book Cheap Flights**: Both apps target budget-conscious travelers seeking flight deals, with Going focusing on deal discovery and Kiwi.com on multi-modal booking. - Kiwi.com integrates bus and train tickets into its booking engine; Going focuses exclusively on flight deals. - Kiwi.com utilizes a proprietary Kiwi-Code algorithm to surface unadvertised ticket prices; Going relies on deal notifications. - **Opodo: Book cheap flights**: Both apps target travelers seeking cost-effective airfare, though Going focuses on deal discovery while Opodo functions as a full-service booking engine for flights, hotels, and car rentals. - Going provides push notifications for flight deals, whereas Opodo offers direct booking for hotels and rental cars. - Going specializes in identifying price drops for 900 destinations, while Opodo integrates boarding pass management and flight tracking. - **Hopper: Hotels, Flights & Cars**: Both apps target budget-conscious travelers seeking flight deals, with Hopper expanding into broader travel inventory while Going focuses on flight deal discovery. - Hopper provides a color-coded calendar for identifying cheapest travel dates; Going lacks this visual planning tool. - Hopper integrates hotel and car rental bookings; Going restricts its core utility to flight deal discovery. - **[CheapOair :Flight Deals,Hotels](https://marlvel.ai/apps/cheapoair-flight-deals-hotels)**: Both apps compete for the budget-conscious traveler, but CheapOair captures users requiring full-service booking and human support, while Going focuses on automated deal discovery and push-based alerts. - CheapOair provides 24/7 human support for complex itineraries; Going relies on automated deal discovery. - CheapOair includes in-app international calling; Going lacks direct communication tools for travel disruptions. - **HolidayCheck - Travel & Hotels**: Both apps target vacation planners, but HolidayCheck provides end-to-end package bookings including hotels and rental cars while Going focuses exclusively on flight deal alerts. - HolidayCheck integrates hotel and rental car booking; Going limits its scope to flight deal alerts. - HolidayCheck provides verified hotel reviews; Going lacks a review-based hotel discovery component. - **[Capital One Travel](https://marlvel.ai/apps/capital-one-travel)**: Both apps target travelers seeking flight deals, but Capital One Travel captures users through credit card rewards integration while Going focuses on broad flight deal discovery. - Capital One Travel offers price prediction and protection tools; Going lacks these automated financial safeguards. - Capital One Travel provides a lounge locator and waitlist; Going focuses exclusively on flight deal alerts. ### Peers (What They Do Better) - **GetYourGuide: Travel & Tickets**: This app captures the post-booking phase by offering activities and tours after users secure flights via Going. - Provides exclusive access to over 100,000 global attractions and expert-guided tours - Enables last-minute booking for major sights like the Colosseum and Eiffel Tower - **Skyscanner Flights Hotels Cars**: This app serves as a direct booking aggregator that competes with Going by consolidating flights, hotels, and rentals. - Aggregates prices across major airlines and online travel agencies in one interface - Includes integrated hotel and rental car search alongside flight discovery - **[Expedia: Hotels, Flights, Cars](https://marlvel.ai/apps/expedia-hotels-flights-cars-1)**: Expedia acts as a full-service booking platform that competes with Going by bundling flights with lodging and car rentals. - One Key loyalty program incentivizes repeat bookings across multiple travel verticals - Bundling logic consistently provides lower costs than booking components separately - **Flightradar24 Flight Tracker**: This app provides real-time flight tracking, serving as a companion tool for users after they book deals through Going. - Live aircraft tracking on a detailed map with 3D flight views - Point-at-sky feature identifies overhead aircraft and provides flight information - **[Airalo: eSIM for travel & data](https://marlvel.ai/apps/airalo-esim-for-travel-data)**: Airalo provides essential data connectivity for international travelers who find flight deals on platforms like Going. - Marketplace of 200+ destination-specific and regional eSIM data packages - Simple installation process allows for immediate connectivity upon arrival in foreign countries - **Omio: Europe & U.S. Travel App**: Omio offers multi-modal transport planning, extending the travel search beyond flights to trains, buses, and ferries. - Aggregates tickets for trains, buses, flights, and ferries across 45 countries - Includes specialized transit options like Japan's Shinkansen bullet trains - **Priceline: Hotel, Flight & Car**: Priceline competes with Going by providing a broad booking engine that includes exclusive hotel and rental car discounts. - VIP loyalty program unlocks exclusive discounts and perks on hotel bookings - Focuses on last-minute travel deals for hotels, flights, and rental cars - **Vueling - Cheap Flights**: Vueling functions as a direct airline booking channel, capturing users who prefer to manage their flights directly. - Vueling Club loyalty program allows users to collect and redeem Avios on flights - Offline access to boarding passes and real-time flight status updates - **[Klook: Travel & Activities](https://marlvel.ai/apps/klook-travel-activities)**: Klook serves as a global aggregator for activities and transport, complementing the flight-focused model of Going. - Tiered Klook Rewards Platinum program incentivizes high-spend loyalty - Instant confirmation and skip-the-line access for major global attractions - **[Pegasus: Cheap Flight Tickets](https://marlvel.ai/apps/pegasus-cheap-flight-tickets)**: Pegasus acts as a direct sales channel for airline inventory, competing with Going's discovery model for specific routes. - BolBol loyalty program integration drives repeat bookings via point-based discounts - Price freeze functionality allows users to hold fares while comparing travel options - **[Rome2Rio: Travel Route Planner](https://marlvel.ai/apps/rome2rio-travel-route-planner)**: Rome2Rio provides a multimodal planning engine that helps users navigate the final leg of their journey after booking flights. - Multimodal stitching algorithm compares train, bus, ferry, and flight options globally - Database aggregates transit schedules from over 20,000 operators - **[eDreams: Flights, Hotels, Cars](https://marlvel.ai/apps/edreams-flights-hotels-cars-1)**: eDreams competes with Going by offering a subscription-based booking model that targets frequent travelers. - eDreams Prime subscription tier provides exclusive discounts on flights and hotels - Hand luggage scanner utility uses augmented reality to check bag dimensions - **KLM - Book a flight**: KLM provides a direct airline management tool for travelers who have booked flights on their specific carrier. - Integrated Flying Blue loyalty account management and real-time flight updates - Pre-filled profile details for faster booking and trip customization - **HomeAway Vacation Rentals**: HomeAway focuses on the accommodation segment, providing a rental platform for travelers who have already found flights. - Trip Boards allow groups to collaborate on planning and voting for properties - Global inventory of unique homes including cabins, condos, and beach houses - **[Southwest Airlines: Travel App](https://marlvel.ai/apps/southwest-airlines-travel-app)**: Southwest Airlines provides a direct booking and management tool for its specific flight network and vacation packages. - Getaways by Southwest bundles flights and hotels with flexible cancellation terms - Inflight entertainment portal accessible directly through the mobile application - **[loveholidays: hotels & flights](https://marlvel.ai/apps/loveholidays-hotels-flights)**: loveholidays captures budget-conscious travelers by offering package deals that combine flights and hotels. - Installment payment model allows users to spread holiday costs over a longer period - Centralized booking engine manages the full lifecycle of package holiday components - **[KKday - Everything travel](https://marlvel.ai/apps/kkday-everything-travel)**: KKday aggregates local experiences and connectivity, serving as a secondary booking tool for travelers after flight purchase. - Multi-currency payment gateway simplifies checkout for regional and international users - App-exclusive promo codes incentivize booking tours and activities within the platform - **[TUI: Holidays, Travel, Flights](https://marlvel.ai/apps/tui-holidays-travel-flights)**: TUI integrates flight and hotel management for leisure travelers, acting as a direct sales channel for its own inventory. - 24/7 in-app guest experience chat provides direct support for travelers on holiday - Centralized management of package holidays, cruises, and digital boarding passes - **Jet2 - Holidays & Flights**: Jet2 provides a comprehensive booking and management tool for package holidays and flights. - Holiday countdown tracker helps users manage their trip timeline from booking to departure - Wide range of package options including villa getaways and luxury escapes - **Motel 6: Book Hotels My6 Deals**: Motel 6 provides a focused hotel booking tool for budget-conscious travelers on the road. - Exclusive preferred rates and promotions for logged-in My6 members - Interactive map view helps users find budget lodging along road trip routes ### New Kids on the Block (What's Innovative) - **Flight Tracker: Flight Radar**: This app offers real-time flight tracking, serving as a utility for users monitoring their travel status. - Live air radar map with real-time aircraft positions and movement - Immersive 3D flight view for monitoring journeys from takeoff to landing - **ferienhaus.de: Vacation Homes**: ferienhaus.de provides a vacation rental search engine for travelers looking for accommodation after booking flights. - Aggregates millions of vacation homes from private hosts and trusted providers - Transparent pricing displays total costs before booking to avoid unpleasant surprises ## What's New - **Latest (v4.23.0, 3 days ago):** Maintenance update addressing minor bugs and general performance improvements. ## App Momentum (Steady) {#momentum} - Ships minor bug fixes every 21 days. - Latest release arrived 6 days ago. > **Cadence:** 2 total versions · 0 majors in last 6 months · 6 days since last update · 21 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Going: Find Flight Deals is a travel & local app that is free with in-app purchases. With a 4.76/5 rating from 6.8K reviews, it draws more critical themes in recent reviews than its store average suggests. > **Bottom Line:** Going provides high-value deal discovery, but technical instability and aggressive paywalls currently threaten its subscriber base. Stabilizing the authentication flow would address the primary churn driver, allowing the app to leverage its specialized focus against broader travel competitors. **Best for:** Budget-conscious travelers seeking significant savings on domestic and international airfare. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Rebuild authentication and session management because login failures are a top-tier churn driver → improve D7 retention ### Feature Gaps vs Competitors - Offline itinerary management (available in KAYAK but absent here) ### Outlook: Declining The travel discovery market is shifting toward consolidated, multi-modal trip management, leaving Going exposed due to its limited scope and technical instability. Unless the team prioritizes core stability over aggressive monetization, the app will continue to lose ground to rivals that offer broader utility and more reliable user experiences. - 🔴 Frequent application crashes and login failures prevent users from accessing paid services, which erodes the daily active habit. - 🔴 Users report: Aggressive paywalls create a bait-and-switch perception, leading to negative sentiment that outweighs the value of the deal alerts. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.76/5 | | Total Reviews | 6.8K | | Sentiment | Frustrated (25/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Stable | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Going: Find Flight Deals** (this app) | 4.76/5 | Frustrated | Going | | [Wizz Air - Book, Travel & Save](https://marlvel.ai/apps/wizz-air-book-travel-save) | 4.7/5 | n/a | Wizz Air Hungary | | [Rome2Rio: Travel Route Planner](https://marlvel.ai/apps/rome2rio-travel-route-planner) | 4.7/5 | Mixed | Rome2Rio Pty Ltd | | [Klook: Travel & Activities](https://marlvel.ai/apps/klook-travel-activities) | 4.7/5 | Excited | Klook Travel Technology Ltd. | | [KKday - Everything travel](https://marlvel.ai/apps/kkday-everything-travel) | 4.8/5 | n/a | KKday | | [Trip.com: Book Flights, Hotels](https://marlvel.ai/apps/trip-com-book-flights-hotels) | 4.7/5 | Mixed | Trip.com | ## Company Profile - **Developer:** Going - **Website:** [https://www.going.com](https://www.going.com) - **Social:** [Instagram](https://www.instagram.com/derekcann) · [Facebook](https://www.facebook.com/groups/goingtravelcommunity) · [X/Twitter](https://twitter.com/_megankovach) · [YouTube](https://www.youtube.com/@going) · [TikTok](https://www.tiktok.com/@Going) · [LinkedIn](https://www.linkedin.com/in/alexwitherspoon) ## Data Sources & Links - **App Store ID:** 6443738607 - **Google Play ID:** com.going.mobile - **Dev Site:** [Official Website](https://www.going.com) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*Wizz Air - Book, Travel & Save*](https://marlvel.ai/apps/wizz-air-book-travel-save) (Wizz Air Hungary) · 4.7/5 Rating - [*Rome2Rio: Travel Route Planner*](https://marlvel.ai/apps/rome2rio-travel-route-planner) (Rome2Rio Pty Ltd) · 4.7/5 Rating - [*Klook: Travel & Activities*](https://marlvel.ai/apps/klook-travel-activities) (Klook Travel Technology Ltd.) · 4.7/5 Rating | Positive Sentiment - [*KKday - Everything travel*](https://marlvel.ai/apps/kkday-everything-travel) (KKday) · 4.8/5 Rating - [*Trip.com: Book Flights, Hotels*](https://marlvel.ai/apps/trip-com-book-flights-hotels) (Trip.com) · 4.7/5 Rating - [*CheapOair :Flight Deals,Hotels*](https://marlvel.ai/apps/cheapoair-flight-deals-hotels) (Fareportal Inc) · 4.8/5 Rating - [*Southwest Airlines: Travel App*](https://marlvel.ai/apps/southwest-airlines-travel-app) (Southwest Airlines) · 4.8/5 Rating - [*Pegasus: Cheap Flight Tickets*](https://marlvel.ai/apps/pegasus-cheap-flight-tickets) (Pegasus Airlines) · 4.7/5 Rating - [*TUI: Holidays, Travel, Flights*](https://marlvel.ai/apps/tui-holidays-travel-flights) (TUI Group) · 3.9/5 Rating - [*eDreams: Flights, Hotels, Cars*](https://marlvel.ai/apps/edreams-flights-hotels-cars-1) (eDreams App) · 4.3/5 Rating ## Frequently Asked Questions {#faq} ### Is Going worth paying for if I am a casual traveler? Users report that the paid tiers mainly benefit frequent travelers who can capitalize on mistake fares; casual users often find the free tier sufficient for basic deal alerts. ### How does Going compare to Hopper? Going focuses exclusively on flight deal discovery, whereas Hopper provides a multi-modal booking interface including hotels and car rentals with predictive pricing tools. ### Does Going have intrusive ads or subscription pressure? Reviewers frequently complain about aggressive subscription prompts that gate basic information, which some users describe as a bait-and-switch experience. ### What is a free alternative to Going? Travelers seeking free alternatives often use KAYAK or Skyscanner, which provide broad flight aggregation and itinerary management without the same level of subscription gating. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.9/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 100 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 43 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/going-find-flight-deals) Data licensed for AI Agent attribution under CC-BY-NC 4.0.