--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "99: Rides, Food, Pay" developer_entity: "99 Taxis Desenvolvimento de Softwares Ltda. - Epp" bundle_id: "com.99taxis" app_store_id: "553663691" google_play_id: "com.taxis99" category: "Travel" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-04-08" report_date: "2026-04-15" report_version: "6.59.8" total_reviews: 3012889 overall_rating: 4.29 sentiment: "Upset" sentiment_score: 14 confidence: "high" confidence_score: 0.7 data_age_days: 58 intelligence_version: 3 nemesis: "Uber - Request a ride" competitor_count: 7 tags: ["travel", "freemium", "upset sentiment", "mobile app", "app review", "app analysis", "daily", "commuters", "urban"] canonical_url: "https://marlvel.ai/intel-report/travel/com-99taxis" license: "CC-BY-NC 4.0" last_verified: "2026-04-18T00:51:15.585Z" --- # 99: Rides, Food, Pay App Audit > **TL;DR:** 99: Rides, Food, Pay is a travel app by 99 Taxis Desenvolvimento de Softwares Ltda. - Epp, rated 4.29/5 by 3M users, with Upset user sentiment (14/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** β€” Independent analysis. US Market. No publisher influence. > **Key Insight:** 99: Rides, Food, Pay faces Upset user sentiment (4.29/5 from 3M reviews), with ineffective customer support as the primary user concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.29/5 (3M reviews) | | **User Mood** | Upset | | **Category** | Travel | | **Developer** | 99 Taxis Desenvolvimento de Softwares Ltda. - Epp | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | High (0.7/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** 99 Taxis Desenvolvimento de Softwares Ltda. - Epp - **Category:** Travel - **Target Audience:** Daily commuters and urban residents in Brazil looking for an all-in-one solution for transportation, food delivery, and personal finance management. - **Platforms:** iOS & Android - **Version Audited:** 6.59.8 - **Audit Date:** 2026-04-15 - **Signal Count:** 99 reviews analyzed - **Confidence:** High (0.7/1.0) - **App Store ID (iOS):** 553663691 - **Bundle ID:** com.99taxis - **Google Play ID:** com.taxis99 - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-04-15 - **Short Description:** The most complete transportation solution in Brazil. ## Executive Snapshot 99 is a Brazilian Super App integrating multi-modal transportation, food delivery, and logistics with a native fintech ecosystem (99Pay). It targets urban residents seeking high-value mobility and accessible financial services. While it holds a strong market position through hyper-local categories like 99Moto and 99Negocia, it is currently facing a significant trust crisis due to ineffective customer support and financial disputes. ## App DNA (Features & Intent) - **[Standard] Multi-modal Transportation:** Comprehensive ride options including Pop, Plus, Taxi, Moto, and electric vehicles. - **[Differentiator] 99Pay Digital Account:** Integrated financial services including Pix transfers, bill payments, personal loans, and 110% CDI yield. - **[Standard] 99Entrega:** Dedicated delivery service for packages and gifts via car or motorcycle. - **[Differentiator] 99Negocia:** Dynamic pricing feature allowing users to negotiate the fare for their ride. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free to download, Transaction-based ride/delivery fees, Fintech monetization (loans/investments) - **Analysis:** The app uses a Super App strategy, monetizing through logistics commissions and financial service integration to maximize user lifetime value. ## πŸ”΄ User Sentiment (High Confidence: 3M reviews) {#user-sentiment} - **Overall Rating:** 4.29/5 - **Platform Split:** iOS 4.7/5 (16.6K ratings) | Android 4.3/5 (3M ratings) - **Overall Sentiment:** Upset - **Note:** The 4.29/5 store rating reflects cumulative history, while the Upset sentiment reflects recent user reviews analyzed by our AI pipeline. ### Top Praises - **Competitive Pricing** | *Evidence:* "Very satisfied with the service provided. Best prices." ### Top Complaints (Impact Areas) - **Ineffective Customer Support** | *Evidence:* "O suporte Γ© inexistente... atendimento ao cliente automatizado nΓ£o resolve nada" - **Financial Disputes and Fraud** | *Evidence:* "Esse app rouba o seu dinheiro. Cobrado R$ 17,00 da corrida que nem aconteceu" ## SWOT Analysis **Core Strengths:** - Native fintech integration (99Pay) with 110% CDI yield - Hyper-local low-cost categories (99Moto, 99Pop) - Dynamic fare negotiation (99Negocia) - Massive existing user base in Brazil (3M+ Android ratings) **Critical Frictions:** - Non-functional automated customer support - High frequency of financial/fraud complaints - Intrusive UI pop-ups and promotional clutter - Driver reliability issues (strategic cancellations) **Growth Levers:** - Expansion into crypto and advanced investments to rival Mercado Pago - Unified subscription model to drive ecosystem lock-in - B2B logistics expansion with larger vehicle types **Market Threats:** - Uber's high innovation velocity and global interoperability - iFood's dominance in restaurant partnerships - Regulatory or reputational risk from 99Pay financial disputes ## What's Changed (v2 β†’ v3) {#recent-changes} The app has transitioned to a fintech-focused freemium model but is suffering from a significant decline in user trust due to support and financial disputes. - **[HIGH]** **[Declined] Sentiment Crisis:** User sentiment has dropped to 'terrible' due to widespread reports of financial fraud and ineffective automated support. - **[HIGH]** **[Shifted] Freemium Model Adoption:** The pricing model shifted from a basic 'free' designation to a 'freemium' strategy focusing on transaction fees and fintech monetization. - [MED] **[Improved] Fintech and Negotiation Differentiators:** 99Pay and the newly added 99Negocia feature have been repositioned as key competitive differentiators. - [MED] **[Shifted] Maintenance-Focused Development:** Development velocity has shifted from 'intense' to 'maintenance', with a focus on stability over new feature releases. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### 99: Rides, Food, Pay vs Uber - Request a ride β€” Head to Head - **[Uber - Request a ride](https://marlvel.ai/intel-report/travel/uber-request-a-ride)** by Uber Technologies, Inc.: Uber is the primary direct competitor across 99's core pillars (rides and delivery) with a massive scale and an aggressive release cadence of 27 updates in the last six months. - **Key differences:** - Global interoperability allows users to use the same app across 70+ countries, whereas 99 is localized to the Brazilian market. - Integrated 'Uber One' cross-platform subscription model provides unified benefits across rides and food delivery, creating higher ecosystem lock-in. - Advanced 'Reserve' functionality for scheduled rides and 'Uber Green' sustainability options offer a more granular service tiering than 99's standard categories. - **Where 99: Rides, Food, Pay wins:** - βœ… Native fintech integration via 99Pay allows users to pay bills, earn interest on balances, and apply for loans directly within the transport app. - βœ… Stronger focus on hyper-local low-cost categories like 99Moto and 99Pop tailored specifically for Brazilian urban density and economic constraints. - **Where Uber - Request a ride wins:** - ❌ Significantly higher innovation velocity with 27 releases in 6 months compared to 99's maintenance-heavy update cycle. - ❌ Superior global logistics infrastructure that supports a wider variety of vehicle types and specialized delivery services (Uber Flash, Uber Direct) at scale. - **Verdict:** 99 should double down on its 'Super App' fintech capabilities (99Pay) to differentiate from Uber's logistics-first approach, using financial services as the primary retention hook for the Brazilian user base. ### Contenders (Strong Challengers) - **[Mercado Pago: cuenta digital](https://marlvel.ai/intel-report/finance/mercado-pago-cuenta-digital)** by MercadoLibre: A major threat to the 99Pay ecosystem, maintaining a high innovation velocity (25 releases) and deep integration with Brazil's largest e-commerce platform. - Deep ecosystem integration with Mercado Livre for seamless checkout and buyer protection, which 99Pay lacks. - Comprehensive investment suite including crypto trading and diversified credit lines that go beyond 99's basic personal loan offering. - **iFood: pedir delivery em casa** by iFood: The dominant specialist in the Brazilian food delivery space, directly challenging the 99Food vertical with superior restaurant coverage. - Market-leading restaurant density and exclusive partnerships with major chains that are not available on 99Food. - Specialized grocery and pharmacy delivery infrastructure with dedicated 'iFood Card' corporate benefits. - **Cabify** by Cabify: A direct ride-hailing alternative that positions itself as a more premium, corporate-friendly solution compared to 99's value-focused categories. - Stronger focus on corporate accounts and B2B travel management tools with detailed carbon footprint tracking. - Positioned as a high-safety, premium alternative with stricter driver vetting and higher-end vehicle requirements. - **PicPay: Conta, CartΓ£o e Pix** by PicPay Apps: Directly competes with 99Pay for the 'social payment' and digital wallet market share in Brazil. - Social-first payment feed and peer-to-peer messaging that drives higher daily app opens than 99's utility-focused UI. - Aggressive cashback marketplace (PicPay Store) that integrates third-party retailers directly into the financial app. ### Peers (What They Do Better) - **BlaBlaCar: Carpooling and Bus** by Comuto: Operates in the adjacent intercity travel market, capturing long-distance users that 99's urban-focused rides don't serve. - Specialized carpooling algorithm for long-distance cost-sharing rather than on-demand urban transport. - Integrated bus ticket marketplace for official intercity routes, providing a multimodal travel alternative. - **Lalamove - Fast & Affordable** by Lalamove Media Limited: Competes with 99Entrega but focuses more on larger-scale logistics and B2B delivery services. - Supports larger vehicle types (vans, trucks) for moving and heavy-duty logistics, whereas 99Entrega is limited to small packages. - Real-time multi-stop routing optimized for small business delivery runs. ## What's New - **Latest (v6.60.0, 6 days ago):** General bug fixes and UI refinements to product pages and map accuracy. - **Last Major (v6.52.6, 9 months ago):** Optimized Marketplace order matching efficiency and improved map accuracy. ## The "So What?" (Strategic Takeaway) {#so-what} 99: Rides, Food, Pay is a challenged travel app that is free with in-app purchases. With a 4.29/5 rating from 3M reviews, it faces significant user friction. > **Bottom Line:** If I were the PM, I would halt feature expansion to fix the broken support and financial trust loop, as the 'Terrible' sentiment trend threatens the 99Pay ecosystem. The app's core strength is its fintech integration, but this is currently its biggest liability due to perceived fraud and lack of human assistance. **Best for:** Daily commuters and urban residents in Brazil looking for an all-in-one solution for transportation, food delivery, and personal finance management. ### PM Action Plan (Next Best Moves) - [ ] [HIGH] Rebuild Customer Support Workflow β€” *Support is cited as 'inexistent' and 'automated' in high-frequency complaints, preventing resolution of financial disputes.* - [ ] [HIGH] Implement Driver Cancellation Penalties β€” *Users report drivers 'staying still for 10 minutes' to force user-paid cancellation fees, a major source of 'Upset' sentiment.* - [ ] [MEDIUM] UI De-cluttering Initiative β€” *Medium-frequency complaints describe the app as a 'mess' with 'pop-ups everywhere' that hinder core transportation utility.* ### Feature Gaps vs Competitors - Global interoperability (available in Uber but missing here) - Cross-platform subscription model (Uber One available in Uber but missing here) - Crypto trading and diversified investments (available in Mercado Pago but missing here) - B2B travel management and carbon tracking (available in Cabify but missing here) ### Outlook: Declining - πŸ”΄ Sentiment is 'Terrible' with high-frequency fraud and support complaints β€” indicates a trust crisis. - πŸ”΄ Innovation velocity is lower than Uber (maintenance-heavy updates vs Uber's 27 releases in 6 months). - 🟒 99Pay (110% CDI) and 99Negocia remain strong unique value propositions in the Brazilian market. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.29/5 | | Total Reviews | 3M | | Sentiment | Upset (14/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 4 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **99: Rides, Food, Pay** (this app) | 4.29/5 | Upset | 99 Taxis Desenvolvimento de Softwares Ltda. - Epp | | [Uber - Request a ride](https://marlvel.ai/intel-report/travel/uber-request-a-ride) | 4.9/5 | Mixed | Uber Technologies, Inc. | | [Mercado Pago: cuenta digital](https://marlvel.ai/intel-report/finance/mercado-pago-cuenta-digital) | 4.8/5 | N/A | MercadoLibre | | [TIER – Unlock your city](https://marlvel.ai/intel-report/travel/tier-unlock-your-city) | 4.7/5 | Mixed | Tier Mobility GmbH | | [Pere-Lachaise](https://marlvel.ai/intel-report/travel/com-mytoursapp-app1540) | N/A/5 | N/A | Carolyn Campbell | | [Agoda: Cheap Flights & Hotels](https://marlvel.ai/intel-report/travel/com-agoda-consumer) | 4.7/5 | Frustrated | Agoda.com | ## Company Profile - **Developer:** 99 Taxis Desenvolvimento de Softwares Ltda. - Epp - **Website:** [https://99app.com/passageiro/](https://99app.com/passageiro/) - **Social:** [Instagram](https://www.instagram.com/99brasil) Β· [Facebook](https://www.facebook.com/voude99) Β· [X/Twitter](https://twitter.com/voude99) Β· [YouTube](https://www.youtube.com/watch) Β· [LinkedIn](https://www.linkedin.com/company/2635078) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/99-rides-food-pay/id553663691?uo=2) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.taxis99&hl=en&gl=us) - **Dev Site:** [Official Website](https://99app.com/passageiro/) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Uber - Request a ride*](https://marlvel.ai/intel-report/travel/uber-request-a-ride) (Uber Technologies, Inc.) β€” 4.9/5 Rating | Mixed Sentiment - [*Mercado Pago: cuenta digital*](https://marlvel.ai/intel-report/finance/mercado-pago-cuenta-digital) (MercadoLibre) β€” 4.8/5 Rating | N/A Sentiment - [*TIER – Unlock your city*](https://marlvel.ai/intel-report/travel/tier-unlock-your-city) (Tier Mobility GmbH) β€” 4.7/5 Rating | Mixed Sentiment - [*Pere-Lachaise*](https://marlvel.ai/intel-report/travel/com-mytoursapp-app1540) (Carolyn Campbell) β€” N/A Rating | N/A Sentiment - [*Agoda: Cheap Flights & Hotels*](https://marlvel.ai/intel-report/travel/com-agoda-consumer) (Agoda.com) β€” 4.7/5 Rating | Negative Sentiment - [*Choice Hotels : Book Hotels*](https://marlvel.ai/intel-report/travel/choice-hotels-book-hotels) (Choice Hotels International) β€” 4.3/5 Rating | Terrible Sentiment - [*Hipcamp: Camping, RVs & Cabins*](https://marlvel.ai/intel-report/travel/hipcamp-camping-rvs-cabins) (Hipcamp, Inc) β€” 4.8/5 Rating | Mixed Sentiment - [*iExit Interstate Exit Guide*](https://marlvel.ai/intel-report/travel/iexit-interstate-exit-guide) (Metrocket, LLC) β€” 4.5/5 Rating | Positive Sentiment - [*Breeze Mobile*](https://marlvel.ai/intel-report/travel/com-marta-init) (MARTA) β€” N/A Rating | N/A Sentiment - [*Wyndham Hotels & Resorts*](https://marlvel.ai/intel-report/travel/wyndham-hotels-resorts) (Wyndham Hotel Group) β€” 4.7/5 Rating | Positive Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 3-stage AI intelligence pipeline: 1. **Feature & Positioning Extraction** β€” Analyzes app metadata, developer website content, and version history to identify key features, target audience, and competitive positioning. 2. **Sentiment Analysis** β€” Processes user reviews (minimum 5 reviews required) to extract praise themes, complaint themes, and overall sentiment with evidence quotes. 3. **Intelligence Synthesis** β€” Combines stages 1 & 2 with App Store rankings to produce SWOT analysis, executive summary, and actionable insights. - **Confidence Score:** 0.7/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 99 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- Β© 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/travel/com-99taxis) Data licensed for AI Agent attribution under CC-BY-NC 4.0.