--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Going: Find Flight Deals" developer_entity: "Scott's Cheap Flights, Inc. DBA Going" bundle_id: "com.going.mobile" app_store_id: "6443738607" category: "Travel" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-04-03" report_date: "2026-04-12" report_version: "4.11.2" total_reviews: 4472 overall_rating: 4.51 sentiment: "Frustrated" sentiment_score: 25 confidence: "high" confidence_score: 1 data_age_days: 76 intelligence_version: 2 nemesis: "Jack's Flight Club" competitor_count: 8 tags: ["travel", "freemium", "frustrated sentiment", "mobile app", "app review", "app analysis", "budget-conscious", "travelers", "spontaneous"] canonical_url: "https://marlvel.ai/apps/com-going-mobile" license: "CC-BY-NC 4.0" last_verified: "2026-04-17T19:51:27.346Z" --- # Going: Find Flight Deals App Audit > **TL;DR:** Going: Find Flight Deals is a travel app by Scott's Cheap Flights, Inc. DBA Going, rated 4.51/5 by 4,472 users, with Frustrated user sentiment (25/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** โ€” Independent analysis. US Market. No publisher influence. > **Key Insight:** Going: Find Flight Deals faces Frustrated user sentiment (4.51/5 from 4,472 reviews), with app stability and performance as the primary user concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.51/5 (4,472 reviews) | | **User Mood** | Frustrated | | **Category** | Travel | | **Developer** | Scott's Cheap Flights, Inc. DBA Going | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | High (1/1.0) | | **Data Age** | 76d | ## Metadata & Market Performance - **Publisher:** Scott's Cheap Flights, Inc. DBA Going - **Category:** Travel - **Target Audience:** Budget-conscious US travelers and spontaneous explorers looking for significant savings on domestic and international airfare through expert curation. - **Platforms:** iOS & Android - **Version Audited:** 4.11.2 - **Audit Date:** 2026-04-12 - **Signal Count:** 4472 reviews analyzed - **Confidence:** High (1/1.0) - **App Store ID (iOS):** 6443738607 - **Bundle ID:** com.going.mobile - **Google Play ID:** com.going.mobile - **Data Window:** Analysis based on signals collected up to 2026-04-12 ## Executive Snapshot Going (formerly Scott's Cheap Flights) is a specialized flight deal discovery platform focusing on high-value price drops and mistake fares for US-based travelers. It positions itself as an expert curation service that bypasses middlemen, allowing users to book directly with airlines. While it maintains a strong financial position as the #8 Grossing app in the US Travel category, it is currently facing a significant sentiment crisis due to technical instability and a perceived high-friction paywall. ## App DNA (Features & Intent) - **[Differentiator] Flight Deal Alerts:** Push notifications for major price drops and mistake fares to save up to 90% on airfare * *User Intent:* Users want timely prompts to stay engaged without missing updates. - **[Differentiator] Spin the Globe:** An interactive, intuitive tool to discover flight deals to over 900 destinations * *User Intent:* Users want to quickly find relevant content or features. - **[Differentiator] Staff Picks:** Hand-selected deals curated by a team of flight experts - **[Standard] My Trips Tracking:** Monitor specific itineraries and receive alerts when prices drop for chosen dates * *User Intent:* Users want timely prompts to stay engaged without missing updates. - **[Standard] Direct Booking:** Provides booking links to secure air travel directly with the airline with no middlemen * *User Intent:* Users prioritize data protection and trust in the platform. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free tier for basic deal access, Premium membership, Elite membership - **Analysis:** The app leverages a high-conversion subscription model that successfully drives revenue (#8 Grossing) but creates significant friction for free users who perceive the entry-level experience as 'useless' due to aggressive paywalling. ## ๐Ÿ”ด User Sentiment (High Confidence: 4,472 reviews) {#user-sentiment} - **Overall Rating:** 4.51/5 - **Platform Split:** iOS 4.7/5 (3,826 ratings) | Android 3.5/5 (646 ratings) - **Overall Sentiment:** Frustrated - **Note:** The 4.51/5 store rating reflects cumulative history, while the Frustrated sentiment reflects recent user reviews analyzed by our AI pipeline. ### Top Praises - **Value of Travel Deals** | *Evidence:* "I love how much money I've saved traveling overall by using Going" ### Top Complaints (Impact Areas) - **App Stability and Performance** | *Evidence:* "Won't even open." - **Forced Subscription/Paywall** | *Evidence:* "forces you to upgrade, but I don't even know what I'm upgrading from" - **Poor UX and Navigation** | *Evidence:* "opens the app, then you have to log in, then it takes you to the app's home page instead of the deal" ## SWOT Analysis **Core Strengths:** - High-value expert curation (Staff Picks) - Unique interactive discovery UI (Spin the Globe) - Strong monetization performance (#8 Grossing Travel US) - Direct-to-airline booking transparency **Critical Frictions:** - Critical technical instability (crashes/login loops) - Poor Android platform parity (3.52 rating) - Broken deep-linking from notifications to deals - High friction in the free-to-paid user journey **Growth Levers:** - International market expansion to challenge Jack's Flight Club - Refining the 'Free' tier to act as a better lead magnet - Leveraging influencer partnerships to counter FareDrop's organic reach **Market Threats:** - Jack's Flight Club's superior app stability and sentiment - Secret Flying offering high-value mistake fares for free - WayAway's cashback model providing more immediate financial incentive ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Going: Find Flight Deals vs Jack's Flight Club โ€” Head to Head - **Jack's Flight Club** by Jack's Flight Club Ltd: The most direct business model rival, utilizing an identical freemium subscription service for hand-curated flight deals and mistake fares. - **Key differences:** - Stronger focus on international departures and European hubs compared to Going's US-centric model - Higher user sentiment and perceived stability in recent app versions - Streamlined UX that avoids the 'forced paywall' complaints currently affecting the target app - **Publisher (Jack's Flight Club) strengths:** First-mover advantage in the UK and European curated deal market; High brand loyalty driven by a 'human-centric' curation approach - **Where Going: Find Flight Deals wins:** - โœ… Interactive 'Spin the Globe' discovery tool provides a more engaging exploration experience - โœ… Superior 'My Trips' feature for tracking specific itineraries and dates - **Where Jack's Flight Club wins:** - โŒ Significantly stronger sentiment and higher average ratings on the App Store - โŒ More reliable push notification delivery for time-sensitive mistake fares - **Verdict:** While Going offers a more feature-rich and interactive interface, Jack's Flight Club currently holds the edge in user trust and app stability. Going's declining sentiment trend suggests a technical vulnerability that the more streamlined Jack's Flight Club successfully avoids. ### Contenders (Strong Challengers) - **FareDrop** by FareDrop, LLC: A direct competitor in the curated deal space with a strong emphasis on personalized alerts and a highly loyal audience. - Leverages massive organic reach through its influencer founders (Kara and Nate) - Highly customizable notification settings for specific regions and price thresholds - **Secret Flying** by Secret Flying Ltd: A top-tier rival for mistake fares and 'hot' deals, often beating competitors to the punch on rapid price drops. - Specializes in extreme 'error fares' that require immediate booking - Completely free access to many deals that are behind paywalls in other apps - **Hopper: Hotels, Flights & Cars** by Hopper Inc.: The dominant mobile player for algorithmic price prediction and monitoring, though it operates as an OTA rather than just a deal curator. - Uses massive data sets to predict when flight prices will reach their lowest point - Offers unique fintech products like 'Price Freeze' and 'Flight Disruption Guarantee' - **Skiplagged** by Skiplagged: A disruptive competitor that finds 'hidden city' fares and unique itineraries that standard search engines miss. - Proprietary algorithm for finding 'hidden city' tickets to lower costs - Aggressive focus on price transparency and exposing airline pricing loopholes ### Peers (What They Do Better) - **Skyscanner - travel deals** by Skyscanner Ltd: The industry standard for flight discovery, particularly for users who are 'open to anywhere' via their Everywhere search. - Unmatched global inventory and meta-search capabilities - Robust 'Everywhere' search tool that mirrors the intent of Going's 'Spin the Globe' - **[Flighty โ€“ Live Flight Tracker](https://marlvel.ai/apps/flighty-live-flight-tracker)** by Flighty LLC: While focused on tracking rather than discovery, it shares the same 'premium traveler' demographic that pays for Going's Elite tier. - Industry-leading UI/UX and live data integration - Focuses on the post-booking experience rather than the deal-finding phase ### New Kids on the Block (What's Innovative) - **WayAway: Cheap Flights & Maps** by Go Travel Un Limited: A rising threat that combines flight discovery with a cashback model, incentivizing bookings through their own ecosystem. - Offers actual cashback on flights and travel services via their 'Plus' membership - Map-based discovery tool that competes directly with Going's visual search features ## What's New {#recent-changes} - **Latest (v4.11.2, 1 weeks ago):** Minor bug fixes and performance improvements. ## The "So What?" (Strategic Takeaway) {#so-what} Going: Find Flight Deals is a challenged travel app that is free with in-app purchases. With a 4.51/5 rating from 4,472 reviews, it faces significant user friction. > **Bottom Line:** Going is a high-revenue product currently being undermined by critical technical debt. While the 'Staff Picks' and 'Spin the Globe' features provide a defensible competitive edge, the 'Upset' user sentiment regarding app crashes and broken notification links creates a massive opening for Jack's Flight Club to capture the US market. **Best for:** Budget-conscious US travelers and spontaneous explorers looking for significant savings on domestic and international airfare through expert curation. ### PM Action Plan (Next Best Moves) - [ ] [HIGH] Fix deep-linking and login persistence โ€” *Users report that clicking deal links requires a re-login and then drops them on the home page rather than the deal, breaking the core value loop (Top UX complaint).* - [ ] [HIGH] Prioritize Android stability sprint โ€” *The 3.52 Android rating vs 4.67 iOS rating indicates a platform-specific failure that is driving negative sentiment and churn (Sentiment Analysis).* - [ ] [MEDIUM] Redesign Paywall Transparency โ€” *Complaints indicate users 'don't even know what they are upgrading from,' suggesting the value prop of the paid tiers isn't clearly communicated before the friction point.* ### Feature Gaps vs Competitors - Stronger international departure coverage (available in Jack's Flight Club) - Cashback on bookings (available in WayAway) - Influencer-driven community integration (available in FareDrop) ### Outlook: Declining - ๐Ÿ”ด Upset mood label driven by high-frequency crash reports and login loops. - ๐Ÿ”ด Recent updates (v4.11.2) focused on maintenance/unread badges rather than resolving core stability issues. - โšช Maintains #8 Grossing rank despite falling #88 Free rank, indicating strong extraction from existing users but poor new user retention. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.51/5 | | Total Reviews | 4,472 | | Sentiment | Frustrated (25/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 5 analyzed | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Going: Find Flight Deals** (this app) | 4.51/5 | Frustrated | Scott's Cheap Flights, Inc. DBA Going | | [Flighty โ€“ Live Flight Tracker](https://marlvel.ai/apps/flighty-live-flight-tracker) | 4.8/5 | Excited | Flighty LLC | | [TIER โ€“ Unlock your city](https://marlvel.ai/apps/tier-unlock-your-city) | 4.7/5 | Mixed | Tier Mobility GmbH | | [PocketSights Tour Guide](https://marlvel.ai/apps/pocketsights-tour-guide) | 4.1/5 | Thrilled | STQRY Limited | | [Pere-Lachaise](https://marlvel.ai/apps/com-mytoursapp-app1540) | N/A/5 | N/A | Carolyn Campbell | | [Agoda: Cheap Flights & Hotels](https://marlvel.ai/apps/com-agoda-consumer) | 4.7/5 | Frustrated | Agoda.com | ## Company Profile - **Developer:** Scott's Cheap Flights, Inc. DBA Going - **Website:** [https://www.going.com](https://www.going.com) - **Social:** [Instagram](https://www.instagram.com/derekcann) ยท [Facebook](https://www.facebook.com/groups/goingtravelcommunity) ยท [X/Twitter](https://twitter.com/_megankovach) ยท [YouTube](https://www.youtube.com/@going) ยท [TikTok](https://www.tiktok.com/@Going) ยท [LinkedIn](https://www.linkedin.com/in/alexwitherspoon) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/going-find-flight-deals/id6443738607?uo=2) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.going.mobile&hl=en&gl=us) - **Dev Site:** [Official Website](https://www.going.com) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*Flighty โ€“ Live Flight Tracker*](https://marlvel.ai/apps/flighty-live-flight-tracker) (Flighty LLC) โ€” 4.8/5 Rating | Positive Sentiment - [*TIER โ€“ Unlock your city*](https://marlvel.ai/apps/tier-unlock-your-city) (Tier Mobility GmbH) โ€” 4.7/5 Rating | Mixed Sentiment - [*PocketSights Tour Guide*](https://marlvel.ai/apps/pocketsights-tour-guide) (STQRY Limited) โ€” 4.1/5 Rating | Excellent Sentiment - [*Pere-Lachaise*](https://marlvel.ai/apps/com-mytoursapp-app1540) (Carolyn Campbell) โ€” N/A Rating | N/A Sentiment - [*Agoda: Cheap Flights & Hotels*](https://marlvel.ai/apps/com-agoda-consumer) (Agoda.com) โ€” 4.7/5 Rating | Negative Sentiment - [*Breeze Mobile*](https://marlvel.ai/apps/com-marta-init) (MARTA) โ€” N/A Rating | N/A Sentiment - [*WeGoTrip Audio Tours & Guide*](https://marlvel.ai/apps/wegotrip-audio-tours-guide) (WeGoTrip) โ€” 3.7/5 Rating | Negative Sentiment - [*ATC - Live Air Traffic Radio*](https://marlvel.ai/apps/atc-live-air-traffic-radio) (Enhanced Radar) โ€” 4.7/5 Rating | Mixed Sentiment - [*Flight Tracker +*](https://marlvel.ai/apps/flight-tracker) (Impala Studios) โ€” 4.7/5 Rating | Mixed Sentiment - [*EasyPark - Parking made easy*](https://marlvel.ai/apps/easypark-parking-made-easy) (Easy Park AS) โ€” 4.8/5 Rating | Excellent Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 3-stage AI intelligence pipeline: 1. **Feature & Positioning Extraction** โ€” Analyzes app metadata, developer website content, and version history to identify key features, target audience, and competitive positioning. 2. **Sentiment Analysis** โ€” Processes user reviews (minimum 5 reviews required) to extract praise themes, complaint themes, and overall sentiment with evidence quotes. 3. **Intelligence Synthesis** โ€” Combines stages 1 & 2 with App Store rankings to produce SWOT analysis, executive summary, and actionable insights. - **Confidence Score:** 1/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 4,472 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 76 days since last refresh --- ยฉ 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/com-going-mobile) Data licensed for AI Agent attribution under CC-BY-NC 4.0.