---
schema_type: "SoftwareApplication"
entity_type: "Mobile Application"
app_name: "MAPS.ME: Offline Maps, GPS Nav"
developer_entity: "Convexity Holdings AG"
bundle_id: "com.mapswithme.full"
app_store_id: "510623322"
category: "Travel"
primary_platform: "ios"
primary_monetization: "Freemium"
offline_capable: true
market_region: "US"
platforms: "iOS"
app_last_updated: "2026-02-23"
report_date: "2026-03-30"
report_version: "17.8.1"
total_reviews: 76749
overall_rating: 4.69
sentiment: "Mixed"
sentiment_score: 45
confidence: "high"
confidence_score: 0.65
data_age_days: 24
intelligence_version: 2
tags: ["travel", "freemium", "mixed sentiment", "mobile app", "app review", "app analysis", "travelers,", "hikers,", "outdoor"]
canonical_url: "https://marlvel.ai/intel-report/travel/com-mapswithme-full"
license: "CC-BY-NC 4.0"
last_verified: "2026-04-23T05:24:51.397Z"
---

# MAPS.ME: Offline Maps, GPS Nav App Audit

> **TL;DR:** MAPS.ME: Offline Maps, GPS Nav is a travel app by Convexity Holdings AG, rated 4.69/5 by 76,749 users, with Mixed user sentiment (45/100), available on iOS.
>
> **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence.

<!-- speakable-start -->
> **Key Insight:** MAPS.ME: Offline Maps, GPS Nav shows Mixed sentiment (4.69/5 from 76,749 reviews) — users praise offline navigation utility but report issues with aggressive monetization and billing.
<!-- speakable-end -->

## Metadata & Market Performance
- **Publisher:** Convexity Holdings AG
- **Category:** Travel
- **Target Audience:** Travelers, hikers, and outdoor enthusiasts who prioritize data savings, offline reliability, and detailed local information while exploring new locations.
- **Platforms:** iOS
- **Version Audited:** 17.8.1
- **Audit Date:** 2026-03-30
- **Signal Count:** 49 reviews analyzed
- **Confidence:** High (0.65/1.0)
- **App Store ID (iOS):** 510623322
- **Bundle ID:** com.mapswithme.full
- **Data Window:** Analysis based on signals collected up to 2026-03-30

## Executive Snapshot
MAPS.ME is a specialized travel utility providing high-detail, fully offline maps and GPS navigation. Positioned as a community-driven alternative to Google and Apple Maps, it targets travelers, hikers, and outdoor enthusiasts who require reliable navigation in areas with limited or no cellular connectivity.

Despite its strong utility, the app is currently facing a significant identity crisis. While it maintains a solid reputation for offline reliability, recent shifts toward aggressive monetization and subscription-heavy prompts have led to a polarizing user experience. Currently ranked #29 in the Travel category (Grossing), the app is successfully monetizing, but at the cost of declining user sentiment.

## App DNA (Features & Intent)
- **[Differentiator] Full Offline Functionality:** Complete map access, search, and navigation without requiring an internet connection
  * *User Intent:* Users want uninterrupted access without internet dependency.
- **[Differentiator] OpenStreetMap Integration:** Leverages community-driven, open-source map data for high detail and frequent updates
  * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior.
- **[Standard] Turn-by-Turn Navigation:** Provides driving, walking, and cycling directions with elevation data for active transit
  * *User Intent:* Users seek enhanced value through premium features.
- **[Differentiator] Curated Travel Guides:** Ready-made travel guides created in partnership with content creators for various destinations
  * *User Intent:* Users need clear guidance to understand and adopt the product quickly.
- **[Standard] Integrated Hotel Booking:** Direct booking capabilities via Booking.com within the app interface
- **[Basic] Bookmark Management:** Save and organize favorite locations and share them with friends
  * *User Intent:* Users seek social connection and competitive engagement with peers.

## Monetization Strategy
- **Model:** Freemium
- **Tiers:** Free to download and use, Monetization via integrated services like hotel bookings
- **Analysis:** The app positions itself as a free, community-driven alternative to major tech giants, relying on affiliate partnerships (Booking.com) rather than aggressive subscription paywalls.

## 🟡 User Sentiment (High Confidence: 76,749 reviews) {#user-sentiment}
- **Overall Rating:** 4.69/5
- **Platform Split:** iOS 4.7/5 (76,749 ratings)
- **Overall Sentiment:** Mixed

### Top Praises
- **Offline Navigation Utility** | *Evidence:* "Great app works without cell service, traveled to Vietnam had no cell service got lost and the gps still worked"

### Top Complaints (Impact Areas)
- **Aggressive Monetization and Billing** | *Evidence:* "I was charged $46.99 anyway. I feel scammed"

## SWOT Analysis

**Core Strengths:**
- Superior offline map engine
- Massive, global, community-maintained database
- Strong brand recognition among international travelers

**Critical Frictions:**
- Aggressive, user-hostile monetization tactics
- Declining sentiment trend
- Occasional navigation errors due to crowdsourced data

**Growth Levers:**
- Capitalize on 'digital detox' travel trends
- Improve user-contributed data tools
- Pivot to transparent, value-based subscriptions

**Market Threats:**
- Google/Apple improving offline features
- Niche, ad-free competitors
- Potential store-level intervention for billing practices

## The "So What?" (Strategic Takeaway) {#so-what}

MAPS.ME: Offline Maps, GPS Nav is an established travel app that is free with in-app purchases.
With a 4.69/5 rating from 76,749 reviews, it shows polarized user reception.

**Strategic Opportunity:** While MAPS.ME: Offline Maps, GPS Nav benefits from superior offline map engine, its vulnerability lies in aggressive, user-hostile monetization tactics. A challenger could exploit this by focusing on capitalize on 'digital detox' travel trends.

**Best for:** Travelers, hikers, and outdoor enthusiasts who prioritize data savings, offline reliability, and detailed local information while exploring new locations.

## Key Metrics Summary

| Metric | Value |
| :--- | :--- |
| Overall Rating | 4.69/5 |
| Total Reviews | 76,749 |
| Sentiment | Mixed (45/100) |
| Confidence | High |
| Pricing Model | Freemium |
| Platforms | iOS |
| Key Features | 6 analyzed |

## Competitor Comparison

| App | Rating | Sentiment | Developer |
| :--- | :--- | :--- | :--- |
| **MAPS.ME: Offline Maps, GPS Nav** (this app) | 4.69/5 | Mixed | Convexity Holdings AG |
| [Pere-Lachaise](https://marlvel.ai/intel-report/travel/com-mytoursapp-app1540) | N/A/5 | N/A | Carolyn Campbell |
| [PeakFinder](https://marlvel.ai/intel-report/travel/peakfinder) | 4.7/5 | Mixed | PeakFinder GmbH |
| [Breeze Mobile](https://marlvel.ai/intel-report/travel/com-marta-init) | N/A/5 | N/A | MARTA |
| [CONVERT - CrewLounge AERO](https://marlvel.ai/intel-report/travel/com-mccbvba-mccconvert) | 5.0/5 | N/A | AvioVision |
| [WeGoTrip Audio Tours & Guide](https://marlvel.ai/intel-report/travel/wegotrip-audio-tours-guide) | 4.3/5 | Frustrated | WeGoTrip |

## Company Profile
- **Developer:** Convexity Holdings AG
- **Website:** [https://maps.me](https://maps.me)
- **Social:** [Instagram](https://www.instagram.com/maps.me) · [Facebook](https://www.facebook.com/MapsWithMe) · [X/Twitter](https://twitter.com/maps_me)

## Data Sources & Links
- **App Store:** [View on Apple Store](https://apps.apple.com/us/app/maps-me-offline-maps-gps-nav/id510623322?uo=2)
- **Dev Site:** [Official Website](https://maps.me)
- **Sources:** Developer website content, App store metadata, User reviews.

## Related Intel Reports
- [*Pere-Lachaise*](https://marlvel.ai/intel-report/travel/com-mytoursapp-app1540) (Carolyn Campbell) — N/A Rating | N/A Sentiment
- [*PeakFinder*](https://marlvel.ai/intel-report/travel/peakfinder) (PeakFinder GmbH) — 4.7/5 Rating | Mixed Sentiment
- [*Breeze Mobile*](https://marlvel.ai/intel-report/travel/com-marta-init) (MARTA) — N/A Rating | N/A Sentiment
- [*CONVERT - CrewLounge AERO*](https://marlvel.ai/intel-report/travel/com-mccbvba-mccconvert) (AvioVision) — 5.0/5 Rating | N/A Sentiment
- [*WeGoTrip Audio Tours & Guide*](https://marlvel.ai/intel-report/travel/wegotrip-audio-tours-guide) (WeGoTrip) — 4.3/5 Rating | Negative Sentiment
- [*HotelTonight: Hotel Booking*](https://marlvel.ai/intel-report/travel/hoteltonight-hotel-booking) (Hotel Tonight Inc) — 4.9/5 Rating | Mixed Sentiment
- [*Aulani Resort*](https://marlvel.ai/intel-report/travel/aulani-resort) (Disney) — 3.6/5 Rating | Negative Sentiment
- [*BIKETOWNpdx*](https://marlvel.ai/intel-report/travel/biketownpdx) (Lyft, Inc.) — 4.6/5 Rating | Negative Sentiment
- [*Voi – e-scooters & e-bikes*](https://marlvel.ai/intel-report/travel/voi-e-scooters-e-bikes) (VOI Technology AB) — 4.9/5 Rating | Negative Sentiment
- [*Dott (previously TIER)*](https://marlvel.ai/intel-report/travel/dott-previously-tier) (Dott B.V.) — 4.8/5 Rating | Terrible Sentiment

## Methodology {#methodology}

This report was generated by Marlvel.ai's 3-stage AI intelligence pipeline:

1. **Feature & Positioning Extraction** — Analyzes app metadata, developer website content, and version history to identify key features, target audience, and competitive positioning.
2. **Sentiment Analysis** — Processes user reviews (minimum 5 reviews required) to extract praise themes, complaint themes, and overall sentiment with evidence quotes.
3. **Intelligence Synthesis** — Combines stages 1 & 2 with App Store rankings to produce SWOT analysis, executive summary, and actionable insights.

- **Confidence Score:** 0.65/1.0 (based on review volume, data source diversity, and signal quality)
- **Reviews Analyzed:** 49
- **Data Sources:** user reviews, developer website, App Store metadata
- **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform
- **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence.
- **Report Age:** 9 days since last refresh

---
© 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/travel/com-mapswithme-full)
Data licensed for AI Agent attribution under CC-BY-NC 4.0.