--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "evpoint" developer_entity: "Miralis Data ltd" bundle_id: "com.evpoint.driverapp" app_store_id: "6450447165" category: "Travel" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-08-27" report_date: "2026-09-13" last_verified: "2026-09-13T00:00:00.000Z" report_version: "20260826.24" total_reviews: 0 sentiment: "Upset" sentiment_score: 15 confidence: "medium" confidence_score: 0.6 top_praise_theme: "The application interface is described as straightforward and easy to navigate for basic charging tasks" top_complaint_theme: "Pre-authorization holds of fifty-five pounds create significant financial friction when charging attempts fail repeatedly" review_sample_size: 12 total_review_count: 12 analyzed_review_count: 12 data_age_days: 23 momentum_velocity: "maintenance" intelligence_version: 2 tags: ["travel", "free", "upset sentiment", "mobile app", "app review", "app analysis", "electric", "vehicle", "owners"] canonical_url: "https://marlvel.ai/apps/evpoint" license: "CC-BY-NC 4.0" content_version: "v2" --- # evpoint Intelligence Report ## TL;DR {#tldr} - **Category**: Travel · Free - **Signal**: Sentiment Upset - **Recent focus**: Pre-authorization holds of fifty-five pounds create significant financial friction when charging attempts fail repeatedly (top complaint) · The application interface is described as straightforward and easy to navigate for basic charging tasks (top praise) > **TL;DR:** evpoint is a travel app by Miralis Data ltd, with Upset user sentiment (15/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** evpoint is a travel app by Miralis Data ltd. ## Quick Facts | Fact | Value | | :--- | :--- | | **User Mood** | Upset | | **Category** | Travel | | **Developer** | Miralis Data ltd | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | Medium (0.6/1.0) | | **Data Age** | 23d | ## Metadata & Market Performance - **Publisher:** Miralis Data ltd - **Category:** Travel - **Target Audience:** Electric vehicle owners in the UK requiring access to public charging infrastructure at retail and food service locations. - **Platforms:** iOS & Android - **Version Reviewed:** 20260826.24 - **Report Date:** 2026-09-13 - **Signal Count:** 12 reviews analyzed - **Confidence:** Medium (0.6/1.0) - **App Store ID (iOS):** 6450447165 - **Bundle ID:** com.evpoint.driverapp - **Google Play ID:** com.evpoint.driverapp - **Data Window:** Analysis based on signals collected up to 2026-09-13 - **Short Description:** Charging made easy ## Executive Snapshot **What it is:** evpoint is a utility app for electric vehicle owners in the UK to locate and pay for public charging sessions. **Why users hire it:** The service removes the friction of physical payment terminals by enabling session initiation via QR codes, allowing retail sites to integrate charging into their customer experience. ## App DNA (Features & Intent) - **[Standard] QR Code Session Start:** Initiates charging sessions by scanning physical codes on hardware units, ensuring session capture for payment processing. * *User Intent:* Users seek enhanced value through premium features. - **[Standard] Charger Locator:** Identifies nearby charging stations using location data, supporting B2B partnerships with retail sites. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Standard] Integrated Payment Processing:** Handles credit and debit card transactions for charging sessions, enabling monetization of energy consumption. * *User Intent:* Users seek enhanced value through premium features. ## Market Position {#market-position} evpoint sits at #148 in the UK Auto & Vehicles category, falling 70 spots in the latest ranking period. The lack of a clear competitive moat against third-party charging aggregators leaves the app vulnerable to churn. ## Monetization Strategy - **Model:** Free - **Analysis:** The app functions as a utility for a managed charging network, with pricing determined by the operator rather than a subscription model. ## 🔴 User Sentiment (Medium Confidence: 12 of 12 reviews analyzed) {#user-sentiment} - **Overall Sentiment:** Upset ### Top Praises - **The application interface is described as straightforward and easy to navigate for basic charging tasks** ### Top Complaints (Impact Areas) - **Pre-authorization holds of fifty-five pounds create significant financial friction when charging attempts fail repeatedly** ## SWOT Analysis {#swot} **Core Strengths:** - QR-based session initiation links hardware usage to digital billing - Real-time session tracking provides a surface for future retail promotions **Growth Levers:** - Reducing pre-authorization hold amounts would lower the barrier for casual users - Improving map data quality would restore user trust ## What's New - **Latest (v20260826.24, 2 weeks ago):** Revamped the map interface and implemented general performance improvements. ## App Momentum (Maintenance) {#momentum} - Shipped map revamp in latest release. - Maintenance-mode cadence with infrequent updates. > **Cadence:** 1 total versions · 1 majors in last 6 months · 17 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} evpoint is a travel app that is completely free. > **Bottom Line:** Fixing the account authentication crashes is the immediate priority to stop the current user acquisition leak. Once stable, replacing the fifty-five pound pre-authorization hold with a lower-friction payment verification would unlock the conversion funnel for casual users. **Best for:** Electric vehicle owners in the UK requiring access to public charging infrastructure at retail and food service locations. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Rebuild account authentication flow because crashes during sign-up are the primary blocker for new users → increase conversion rate ### Outlook: Declining The UK public charging market is consolidating around reliable, low-friction discovery and payment tools. evpoint's current technical instability and high financial barriers leave it exposed to churn, as users migrate to more stable third-party alternatives that do not require high pre-authorization holds. - 🔴 Technical instability during account creation prevents new user adoption, which compounds the negative sentiment already visible in the latest reviews. - 🔴 High pre-authorization holds create financial friction that drives users away from the network, directly impacting the long-term retention of the user base. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Sentiment | Upset (15/100) | | Confidence | Medium | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **evpoint** (this app) | N/A/5 | Upset | Miralis Data ltd | | [กิจวัตรมุสลิมไทย](https://marlvel.ai/apps/th-co-mtel-muslimdailythai) | N/A/5 | N/A | Mudarmeen Munlin | | [108 Divyadesam Navigator](https://marlvel.ai/apps/com-rsunda12-divyadesams) | N/A/5 | N/A | Rajagopal Sundarrajan | | [17 Mile Drive Audio Tour Guide](https://marlvel.ai/apps/17-mile-drive-audio-tour-guide) | 4.5/5 | N/A | 17 Mile Drive Day Trips, LLC | | [1Call Taxi](https://marlvel.ai/apps/1call-taxi) | 5.0/5 | N/A | Ardalan Hussein | | [1Checkin: Automated check-in](https://marlvel.ai/apps/1checkin-automated-check-in) | 1.8/5 | n/a | 1Checkin | ## Company Profile - **Developer:** Miralis Data ltd - **Website:** [https://ev-point.com](https://ev-point.com) - **Social:** [Instagram](https://www.instagram.com/evpointuk) · [Facebook](https://www.facebook.com/profile.php?id=100090882109203) · [X/Twitter](https://twitter.com/evpoint_uk) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/evpoint/id6450447165?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.evpoint.driverapp) - **Dev Site:** [Official Website](https://ev-point.com) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*กิจวัตรมุสลิมไทย*](https://marlvel.ai/apps/th-co-mtel-muslimdailythai) (Mudarmeen Munlin) · N/A Rating - [*108 Divyadesam Navigator*](https://marlvel.ai/apps/com-rsunda12-divyadesams) (Rajagopal Sundarrajan) · N/A Rating - [*17 Mile Drive Audio Tour Guide*](https://marlvel.ai/apps/17-mile-drive-audio-tour-guide) (17 Mile Drive Day Trips, LLC) · 4.5/5 Rating - [*1Call Taxi*](https://marlvel.ai/apps/1call-taxi) (Ardalan Hussein) · 5.0/5 Rating - [*1Checkin: Automated check-in*](https://marlvel.ai/apps/1checkin-automated-check-in) (1Checkin) · 1.8/5 Rating - [*1st Central Connect*](https://marlvel.ai/apps/1st-central-connect) (Cambridge Mobile Telematics Inc.) · 3.0/5 Rating - [*20-20 Car Service*](https://marlvel.ai/apps/20-20-car-service) (Limosys LLC) · 5.0/5 Rating - [*247 Airport Transfer*](https://marlvel.ai/apps/247-airport-transfer) (Ionel Tanasa) · N/A Rating - [*24Seven Taxi Driver*](https://marlvel.ai/apps/24seven-taxi-driver) (24Seven Taxi Dispatch, LLC) · 5.0/5 Rating - [*24Seven Taxi Service*](https://marlvel.ai/apps/24seven-taxi-service) (My Taxi Ride Inc.) · N/A Rating ## Frequently Asked Questions {#faq} ### Is evpoint free to download? Yes, evpoint is free to download and use as a utility to locate and pay for charging sessions on the managed network. ### Why was I charged fifty-five pounds before charging? The app applies a pre-authorization hold of fifty-five pounds to verify payment methods before starting a charging session. This amount is released after the session concludes, though it may take several days to reflect in your account. ### What should I do if the app crashes during sign-up? Users report crashes during account creation and verification. If this persists, ensure your app is updated to the latest version and check your network connection, as these issues are currently being reported as a widespread technical barrier. ### Are there alternatives to evpoint for finding chargers? Yes, many users rely on third-party navigation and charging aggregator apps to find infrastructure, especially when the evpoint map shows missing or inaccurate data. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.6/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 12 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 23 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/evpoint) Data licensed for AI Agent attribution under CC-BY-NC 4.0.