--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Naturkartan" developer_entity: "Outdoormap AB" bundle_id: "se.outdoormap.naturkartan" app_store_id: "1223011883" google_play_id: "se.naturkartan.android" category: "Travel" primary_platform: "ios" primary_monetization: "Free" offline_capable: true market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-09-03" report_date: "2026-09-14" last_verified: "2026-09-14T00:00:00.000Z" report_version: "3.8.20" total_reviews: 2 overall_rating: 2.5 sentiment: "Mixed" sentiment_score: 45 confidence: "medium" confidence_score: 0.45 top_praise_theme: "Hiking enthusiasts value the detailed trail maps and real-time GPS tracking for outdoor navigation" top_complaint_theme: "Persistent technical instability causes the application to crash or fail to load on startup" review_sample_size: 32 total_review_count: 32 analyzed_review_count: 32 data_age_days: 24 momentum_velocity: "active" intelligence_version: 2 tags: ["travel", "free", "mixed sentiment", "mobile app", "app review", "app analysis", "outdoor", "enthusiasts", "hikers"] canonical_url: "https://marlvel.ai/apps/naturkartan" license: "CC-BY-NC 4.0" content_version: "v2" --- # Naturkartan Intelligence Report ## TL;DR {#tldr} - **Category**: Travel · Free - **Signal**: Rating 2.5 · Sentiment Mixed - **Recent focus**: Persistent technical instability causes the application to crash or fail to load on startup (top complaint) · Hiking enthusiasts value the detailed trail maps and real-time GPS tracking for outdoor navigation (top praise) > **TL;DR:** Naturkartan is a travel app by Outdoormap AB, rated 2.5/5 by 2 users, with Mixed user sentiment (45/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Naturkartan shows Mixed sentiment (2.5/5 from 2 reviews) - users praise hiking enthusiasts value the detailed trail maps and real-time gps tracking for outdoor navigation but report issues with persistent technical instability causes the application to crash or fail to load on startup. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 2.5/5 (2 reviews) | | **User Mood** | Mixed | | **Category** | Travel | | **Developer** | Outdoormap AB | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | Medium (0.45/1.0) | | **Data Age** | 24d | ## Metadata & Market Performance - **Publisher:** Outdoormap AB - **Category:** Travel - **Target Audience:** Outdoor enthusiasts and hikers in Sweden seeking professional-grade terrain maps and trail guides. - **Platforms:** iOS & Android - **Version Reviewed:** 3.8.20 - **Report Date:** 2026-09-14 - **Signal Count:** 32 reviews analyzed - **Confidence:** Medium (0.45/1.0) - **App Store ID (iOS):** 1223011883 - **Bundle ID:** se.outdoormap.naturkartan - **Google Play ID:** se.naturkartan.android - **Data Window:** Analysis based on signals collected up to 2026-09-14 ## Executive Snapshot **What it is:** Naturkartan is a Swedish outdoor guide app that provides professional-grade terrain maps and trail information for hikers and cyclists. **Why users hire it:** It removes the friction of navigating remote wilderness areas by providing high-fidelity maps from national authorities without the barrier of registration walls or advertisements. ## App DNA (Features & Intent) - **[Differentiator] Offline Map Packs:** Download map data and trail information for use in areas without cellular coverage. * *User Intent:* Users want uninterrupted access without internet dependency. - **[Differentiator] Professional-Grade Map Layers:** Access to Lantmäteriet terrain and mountain maps, Thunderforest, and satellite imagery. * *User Intent:* Users seek enhanced value through premium features. - **[Standard] GPS Tracking:** Real-time location monitoring on interactive maps. * *User Intent:* Users want visibility into their own performance and progress. ## Market Position {#market-position} Naturkartan holds a niche position in the Swedish travel category, relying on official data partnerships to differentiate from generic map providers. With a 2.5-star rating across a small recent sample, the app's market position is currently constrained by technical reliability issues rather than feature gaps. ## Monetization Strategy - **Model:** Free - **Tiers:** Free access to all features and map data - **Analysis:** The app operates as a free public service tool, with no observable IAP or subscription gates. ## 🟡 User Sentiment (Medium Confidence: 32 of 32 reviews analyzed) {#user-sentiment} - **Overall Rating:** 2.5/5 - **Platform Split:** iOS 2.5/5 (2 ratings) - **Overall Sentiment:** Mixed ### Top Praises - **Hiking enthusiasts value the detailed trail maps and real-time GPS tracking for outdoor navigation** - **Minimalist design approach avoids intrusive registration walls and advertisements found in competing outdoor applications** - **Visual content and high-quality photography provide inspiration for discovering new nature destinations** ### Top Complaints (Impact Areas) - **Persistent technical instability causes the application to crash or fail to load on startup** ## SWOT Analysis {#swot} **Core Strengths:** - Professional-grade terrain maps from Lantmäteriet establish category authority. - Minimalist design avoids registration walls found in rivals. **Growth Levers:** - Granular filtering for amenities like shelters would improve utility for long-distance hikers. ## What's New - **Latest (v3.8.20, 1 weeks ago):** Maintenance update focused on bug fixes and performance improvements. ## App Momentum (Active) {#momentum} - Ships maintenance updates for bug fixes. - Maintains active release cadence. > **Cadence:** 3 total versions · 0 majors in last 6 months · 10 days since last update · 3 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Naturkartan is a travel app that is completely free. With a 2.5/5 rating from 2 reviews, it shows mixed user reception. > **Bottom Line:** Addressing the startup instability and offline-download failures is the only way to protect the user base from churn, as the current technical friction undermines the app's primary utility for remote navigation. **Best for:** Outdoor enthusiasts and hikers in Sweden seeking professional-grade terrain maps and trail guides. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Rebuild offline map download logic because current failures prevent wilderness use → improve retention in remote areas. ### Outlook: Mixed The outdoor navigation market is consolidating around tools that guarantee reliability in zero-connectivity environments. Naturkartan remains exposed: unless the latest technical regressions are resolved, the app will lose its position as a trusted guide for Swedish hikers. - 🔴 Persistent startup crashes in the latest version erode the daily active habit, which compounds the rating drag already visible on Android. - 🔴 The inability to reliably download offline maps limits utility for wilderness hiking, forcing users to seek more stable alternatives for remote navigation. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 2.5/5 | | Total Reviews | 2 | | Sentiment | Mixed (45/100) | | Confidence | Medium | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Naturkartan** (this app) | 2.5/5 | Mixed | Outdoormap AB | | [กิจวัตรมุสลิมไทย](https://marlvel.ai/apps/th-co-mtel-muslimdailythai) | N/A/5 | N/A | Mudarmeen Munlin | | [108 Divyadesam Navigator](https://marlvel.ai/apps/com-rsunda12-divyadesams) | N/A/5 | N/A | Rajagopal Sundarrajan | | [17 Mile Drive Audio Tour Guide](https://marlvel.ai/apps/17-mile-drive-audio-tour-guide) | 4.5/5 | N/A | 17 Mile Drive Day Trips, LLC | | [1Call Taxi](https://marlvel.ai/apps/1call-taxi) | 5.0/5 | N/A | Ardalan Hussein | | [1Checkin: Automated check-in](https://marlvel.ai/apps/1checkin-automated-check-in) | 1.8/5 | n/a | 1Checkin | ## Company Profile - **Developer:** Outdoormap AB ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/naturkartan/id1223011883?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=se.naturkartan.android&hl=en&gl=us) - **Sources:** App store metadata, User reviews. ## Related Intel Reports - [*กิจวัตรมุสลิมไทย*](https://marlvel.ai/apps/th-co-mtel-muslimdailythai) (Mudarmeen Munlin) · N/A Rating - [*108 Divyadesam Navigator*](https://marlvel.ai/apps/com-rsunda12-divyadesams) (Rajagopal Sundarrajan) · N/A Rating - [*17 Mile Drive Audio Tour Guide*](https://marlvel.ai/apps/17-mile-drive-audio-tour-guide) (17 Mile Drive Day Trips, LLC) · 4.5/5 Rating - [*1Call Taxi*](https://marlvel.ai/apps/1call-taxi) (Ardalan Hussein) · 5.0/5 Rating - [*1Checkin: Automated check-in*](https://marlvel.ai/apps/1checkin-automated-check-in) (1Checkin) · 1.8/5 Rating - [*1st Central Connect*](https://marlvel.ai/apps/1st-central-connect) (Cambridge Mobile Telematics Inc.) · 3.0/5 Rating - [*20-20 Car Service*](https://marlvel.ai/apps/20-20-car-service) (Limosys LLC) · 5.0/5 Rating - [*247 Airport Transfer*](https://marlvel.ai/apps/247-airport-transfer) (Ionel Tanasa) · N/A Rating - [*24Seven Taxi Driver*](https://marlvel.ai/apps/24seven-taxi-driver) (24Seven Taxi Dispatch, LLC) · 5.0/5 Rating - [*24Seven Taxi Service*](https://marlvel.ai/apps/24seven-taxi-service) (My Taxi Ride Inc.) · N/A Rating ## Frequently Asked Questions {#faq} ### Is Naturkartan free to use? Yes, Naturkartan operates as a free public service tool with no subscription gates or in-app purchases for map data. ### Does Naturkartan work without internet? The app is designed to support offline map downloads, but recent user reports indicate that these downloads frequently fail to initiate, limiting its utility in remote areas. ### Is Naturkartan suitable for wilderness hiking? While the app provides professional-grade terrain maps, current technical instability and unreliable offline functionality make it risky for use in areas without cellular coverage. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.45/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 32 - **Data Sources:** user reviews, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 24 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/naturkartan) Data licensed for AI Agent attribution under CC-BY-NC 4.0.