--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Pack - Simple Packing List" developer_entity: "Dejal Systems, LLC" bundle_id: "com.dejal.pack" app_store_id: "946710691" category: "Travel" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2019-09-30" report_date: "2026-08-08" last_verified: "2026-08-08T00:00:00.000Z" report_version: "2.1" total_reviews: 15 overall_rating: 4.7 sentiment: "Excited" sentiment_score: 70 confidence: "medium" confidence_score: 0.6 top_praise_theme: "The check mark system makes packing much faster and more efficient for frequent travelers" top_complaint_theme: "The default list lacks a bulk deletion feature, requiring significant upfront time to customize" review_sample_size: 6 total_review_count: 6 analyzed_review_count: 6 data_age_days: 11 momentum_velocity: "zombie" intelligence_version: 3 tags: ["travel", "free", "excited sentiment", "mobile app", "app review", "app analysis", "travelers", "seeking", "simple,"] canonical_url: "https://marlvel.ai/apps/pack-simple-packing-list" license: "CC-BY-NC 4.0" content_version: "v2" --- # Pack - Simple Packing List Intelligence Report ## TL;DR {#tldr} - **Category**: Travel · Free - **Signal**: Rating 4.67 · Sentiment Excited - **Recent focus**: The default list lacks a bulk deletion feature, requiring significant upfront time to customize (top complaint) · The check mark system makes packing much faster and more efficient for frequent travelers (top praise) > **TL;DR:** Pack - Simple Packing List is a travel app by Dejal Systems, LLC, rated 4.67/5 by 15 users, with Excited user sentiment (70/100), available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Pack - Simple Packing List maintains Excited user sentiment (4.67/5 from 15 reviews), with users consistently praising the check mark system makes packing much faster and more efficient for frequent travelers. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.67/5 (15 reviews) | | **User Mood** | Excited | | **Category** | Travel | | **Developer** | Dejal Systems, LLC | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Medium (0.6/1.0) | | **Data Age** | 11d | ## Metadata & Market Performance - **Publisher:** Dejal Systems, LLC - **Category:** Travel - **Target Audience:** Travelers seeking a simple, digital alternative to manual packing checklists. - **Platforms:** iOS - **Version Reviewed:** 2.1 - **Report Date:** 2026-08-08 - **Signal Count:** 6 reviews analyzed - **Confidence:** Medium (0.6/1.0) - **App Store ID (iOS):** 946710691 - **Bundle ID:** com.dejal.pack - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-08-08 ## Executive Snapshot **What it is:** Pack is a free, minimalist packing-list utility for iOS that provides a pre-populated catalog of travel items. **Why users hire it:** Users hire Pack to reduce the cognitive load of trip preparation through a simple, digital checklist that avoids the bloat of complex travel planners. ## App DNA (Features & Intent) - **[Standard] Packing Catalog:** Pre-populated list of hundreds of items to serve as a starting point for trip preparation. - **[Standard] Packing Mode:** Interface allows users to cross off items as they are placed in luggage. - **[Differentiator] Flexible Sorting and Filtering:** Lists can be organized by item name, tag, or person name and filtered by status. * *User Intent:* Users want to quickly find relevant content or features. ## Market Position {#market-position} Pack maintains a 4.67-star rating across 15 reviews, positioning itself as a niche, low-maintenance utility. Its lack of updates since 2019 contrasts with the active development cycles of modern travel-planning competitors. ## Monetization Strategy - **Model:** Free - **Tiers:** Completely free - **Analysis:** The app is distributed as a free utility with no in-app purchases or subscription tiers. ## 🟢 User Sentiment (Medium Confidence: 6 of 6 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.67/5 - **Platform Split:** iOS 4.7/5 (15 ratings) - **Overall Sentiment:** Excited ### Top Praises - **The check mark system makes packing much faster and more efficient for frequent travelers** - **Highly customizable master lists allow users to add items whenever they think of them** ### Top Complaints (Impact Areas) - **The default list lacks a bulk deletion feature, requiring significant upfront time to customize** ## SWOT Analysis {#swot} **Core Strengths:** - Minimalist UX removes friction by excluding unnecessary weight and cost fields - Pre-populated catalog of hundreds of items provides immediate value - Flexible sorting by tag or person allows for personalized list management **Growth Levers:** - Group collaboration could unlock a new user segment by enabling shared packing lists - Modernization of the UI could capture users frustrated by bloat in competing apps ## Recent Changes (v2 → v3) {#recent-changes} The competitive outlook has shifted from stable to declining due to heightened risks regarding long-term OS compatibility and feature stagnation. **Overall trend**: Declining **Compared at**: 2026-08-08 ### High-impact changes - **[Shifted] Outlook Trend** (positioning) ### Medium-impact changes - **[Added] New SWOT Threats** (swot) - **[Shifted] Executive Summary Tone** (positioning) ## What's New - **Latest (v2.1, 6 years ago):** Added dark mode support and improved tag handling. ## App Momentum (Zombie) {#momentum} - No updates since September 2019. - Maintains stable 4.67-star rating. > **Cadence:** 1 total versions · 1 majors in last 6 months · 2504 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Pack - Simple Packing List is a market-leading travel app that is completely free. With a 4.67/5 rating from 15 reviews, it delivers strong user satisfaction. > **Bottom Line:** Pack succeeds as a focused, distraction-free utility, but its six-year development silence makes it a high-risk recommendation, so the developer must ship a maintenance update to address bulk-deletion requests to retain its existing user base. **Best for:** Travelers seeking a simple, digital alternative to manual packing checklists. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Ship bulk-deletion tool because users report the initial setup is tedious → improve user retention ### Outlook: Declining The travel-utility market is consolidating around apps with active live-ops and cross-device sync, leaving static apps like Pack increasingly isolated. Without a maintenance update to address basic usability, the app will likely see a slow decline in new-user conversion as it falls behind modern UI standards. - 🔴 The lack of updates since 2019 signals a zombie-app state, which erodes user trust as OS compatibility risks increase over time. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.67/5 | | Total Reviews | 15 | | Sentiment | Excited (70/100) | | Confidence | Medium | | Pricing Model | Free | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Pack - Simple Packing List** (this app) | 4.67/5 | Excited | Dejal Systems, LLC | | [กิจวัตรมุสลิมไทย](https://marlvel.ai/apps/th-co-mtel-muslimdailythai) | N/A/5 | N/A | Mudarmeen Munlin | | [108 Divyadesam Navigator](https://marlvel.ai/apps/com-rsunda12-divyadesams) | N/A/5 | N/A | Rajagopal Sundarrajan | | [1st Central Connect](https://marlvel.ai/apps/1st-central-connect) | 3.0/5 | N/A | Cambridge Mobile Telematics Inc. | | [2 one day trips Tokyo suburbs](https://marlvel.ai/apps/2-one-day-trips-tokyo-suburbs) | N/A/5 | N/A | mlet co.,ltd | | [360 Central Park AR NYC Map](https://marlvel.ai/apps/com-vues-360centralpark) | N/A/5 | N/A | Vadym Ustymenko | ## Company Profile - **Developer:** Dejal Systems, LLC - **Website:** [https://dejal.com/pack/](https://dejal.com/pack/) - **Social:** [Facebook](https://www.facebook.com/dejalcom) · [YouTube](https://www.youtube.com/@DejusHome) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/pack-simple-packing-list/id946710691?uo=4) - **Dev Site:** [Official Website](https://dejal.com/pack/) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*กิจวัตรมุสลิมไทย*](https://marlvel.ai/apps/th-co-mtel-muslimdailythai) (Mudarmeen Munlin) · N/A Rating - [*108 Divyadesam Navigator*](https://marlvel.ai/apps/com-rsunda12-divyadesams) (Rajagopal Sundarrajan) · N/A Rating - [*1st Central Connect*](https://marlvel.ai/apps/1st-central-connect) (Cambridge Mobile Telematics Inc.) · 3.0/5 Rating - [*2 one day trips Tokyo suburbs*](https://marlvel.ai/apps/2-one-day-trips-tokyo-suburbs) (mlet co.,ltd) · N/A Rating - [*360 Central Park AR NYC Map*](https://marlvel.ai/apps/com-vues-360centralpark) (Vadym Ustymenko) · N/A Rating - [*360 LA Los Angeles AR Map*](https://marlvel.ai/apps/360-la-los-angeles-ar-map) (Vadym Ustymenko) · 5.0/5 Rating - [*360 NYC: New York City AR Map*](https://marlvel.ai/apps/com-vues-360nyc) (Vadym Ustymenko) · 4.0/5 Rating - [*360 Tampa Bay AR Map*](https://marlvel.ai/apps/360-tampa-bay-ar-map) (Vadym Ustymenko) · 5.0/5 Rating - [*3HStay.com: Booking Hotels*](https://marlvel.ai/apps/3hstay-com-booking-hotels) (ABS Software International Sdn. Bhd.) · N/A Rating - [*511 Arizona*](https://marlvel.ai/apps/511-arizona) (Arizona Dept of Transportation) · 2.6/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.6/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 6 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 11 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/pack-simple-packing-list) Data licensed for AI Agent attribution under CC-BY-NC 4.0.