--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Scratch My Map" developer_entity: "Igor Steblii" bundle_id: "com.cvs.ScratchMyMap" app_store_id: "1390601751" google_play_id: "com.cvs.mymap" category: "Travel" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2021-06-11" report_date: "2026-09-16" last_verified: "2026-09-16T00:00:00.000Z" report_version: "1.2.2" total_reviews: 2 overall_rating: 5 sentiment: "Frustrated" sentiment_score: 25 confidence: "medium" confidence_score: 0.5 top_praise_theme: "Anonymous login options allow new users to explore the interface without immediate account creation friction" top_complaint_theme: "Authentication failures during the login process prevent users from accessing the core application functionality" review_sample_size: 5 total_review_count: 5 analyzed_review_count: 5 data_age_days: 59 momentum_velocity: "zombie" intelligence_version: 2 tags: ["travel", "free", "frustrated sentiment", "mobile app", "app review", "app analysis", "frequent", "travelers", "social"] canonical_url: "https://marlvel.ai/apps/scratch-my-map" license: "CC-BY-NC 4.0" content_version: "v2" --- # Scratch My Map Intelligence Report ## TL;DR {#tldr} - **Category**: Travel · Free - **Signal**: Rating 5 · Sentiment Frustrated - **Recent focus**: Authentication failures during the login process prevent users from accessing the core application functionality (top complaint) · Anonymous login options allow new users to explore the interface without immediate account creation friction (top praise) > **TL;DR:** Scratch My Map is a travel app by Igor Steblii, rated 5/5 by 2 users, with Frustrated user sentiment (25/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Scratch My Map faces Frustrated user sentiment (5/5 from 2 reviews), with users reporting authentication failures during the login process prevent users from accessing the core application functionality as the primary concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 5/5 (2 reviews) | | **User Mood** | Frustrated | | **Category** | Travel | | **Developer** | Igor Steblii | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | Medium (0.5/1.0) | | **Data Age** | 59d | ## Metadata & Market Performance - **Publisher:** Igor Steblii - **Category:** Travel - **Target Audience:** Frequent travelers and social users looking to document their trip history and exchange practical advice with friends. - **Platforms:** iOS & Android - **Version Reviewed:** 1.2.2 - **Report Date:** 2026-09-16 - **Signal Count:** 5 reviews analyzed - **Confidence:** Medium (0.5/1.0) - **App Store ID (iOS):** 1390601751 - **Bundle ID:** com.cvs.ScratchMyMap - **Google Play ID:** com.cvs.mymap - **Data Window:** Analysis based on signals collected up to 2026-09-16 ## Executive Snapshot **What it is:** Scratch My Map is a social travel journaling app for iOS and Android that enables users to track visited countries and exchange advice via an interactive map. **Why users hire it:** The platform removes the friction of searching through disparate travel forums by centralizing country-specific advice and trip history in a single social feed. ## App DNA (Features & Intent) - **[Differentiator] Country Scratch Map:** Interactive map interface allowing users to mark visited countries and plan future travel. Core engagement loop that anchors the user to the platform, increasing daily active usage. * *User Intent:* Users are motivated by consistent progression and daily incentives. - **[Standard] Trip History Journaling:** Multimedia logging tool for recording impressions, images, audio, and video for specific trips. High-effort content creation increases switching costs and long-term retention. - **[Differentiator] Country-Specific Chat:** In-app messaging for users to exchange advice on currency, routes, and cultural nuances. Direct utility for travel planning that increases session frequency. * *User Intent:* Users want real-time communication within the app experience. ## Market Position {#market-position} Scratch My Map holds a niche position as a free, ad-free social travel journal, but its lack of updates since 2021 limits its competitive standing against modern travel platforms. The absence of monetization or active development suggests a hobbyist project rather than a commercial competitor. ## Monetization Strategy - **Model:** Free - **Tiers:** Free access to all features - **Analysis:** The app currently operates as a free, ad-free utility with no visible IAP or subscription gates. ## 🔴 User Sentiment (Medium Confidence: 5 of 5 reviews analyzed) {#user-sentiment} - **Overall Rating:** 5/5 - **Platform Split:** iOS 5.0/5 (2 ratings) - **Overall Sentiment:** Frustrated - **Note:** The 5/5 store rating reflects cumulative history, while the Frustrated sentiment reflects recent user reviews analyzed by our AI pipeline. ### Top Praises - **Anonymous login options allow new users to explore the interface without immediate account creation friction** ### Top Complaints (Impact Areas) - **Authentication failures during the login process prevent users from accessing the core application functionality** ## SWOT Analysis {#swot} **Core Strengths:** - Interactive map interface anchors users to the platform via visual progress tracking **Growth Levers:** - Localized advice features could be expanded into a niche travel-planning community ## What's New - **Latest (v2.0.13, 5 years ago):** General bug fixes and stability improvements. ## App Momentum (Zombie) {#momentum} - Dormant for over 63 months. - No major releases since 2021. > **Cadence:** 2 total versions · 0 majors in last 6 months · 1922 days since last update · 19 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Scratch My Map is a travel app that is completely free. It holds a 5/5 rating from 2 reviews. > **Bottom Line:** The platform's five-year development hiatus invalidates its current utility, and restoring basic authentication is the only move that would prevent total user churn. Addressing these technical barriers is the prerequisite for any future community-focused growth. **Best for:** Frequent travelers and social users looking to document their trip history and exchange practical advice with friends. ### PM Action Plan (Next Best Moves) - [ ] [MAINTAIN] Audit authentication flow because login failures are the primary driver of negative sentiment → restore user access ### Outlook: Declining The travel-journaling market is consolidating around platforms with active live-ops and frequent feature updates, leaving Scratch My Map increasingly isolated. Without a return to active development, the platform will likely continue to lose users to competitors that provide reliable, up-to-date geographic data. - 🔴 The five-year development hiatus signals a maintenance-only posture that leaves the platform exposed to more agile, feature-rich competitors. - 🔴 Persistent authentication failures in the latest release erode the user base, as new users cannot access the core application functionality. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 5/5 | | Total Reviews | 2 | | Sentiment | Frustrated (25/100) | | Confidence | Medium | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Scratch My Map** (this app) | 5/5 | Frustrated | Igor Steblii | | [Tripsy: Travel Planner](https://marlvel.ai/apps/app-tripsy-ios) | 4.7/5 | Excited | Tripsy LLC | | [กิจวัตรมุสลิมไทย](https://marlvel.ai/apps/th-co-mtel-muslimdailythai) | N/A/5 | N/A | Mudarmeen Munlin | | [108 Divyadesam Navigator](https://marlvel.ai/apps/com-rsunda12-divyadesams) | N/A/5 | N/A | Rajagopal Sundarrajan | | [17 Mile Drive Audio Tour Guide](https://marlvel.ai/apps/17-mile-drive-audio-tour-guide) | 4.5/5 | N/A | 17 Mile Drive Day Trips, LLC | | [1Call Taxi](https://marlvel.ai/apps/1call-taxi) | 5.0/5 | N/A | Ardalan Hussein | ## Company Profile - **Developer:** Igor Steblii - **Website:** [https://www.scratchmymap.com/](https://www.scratchmymap.com/) ## Data Sources & Links - **App Store ID:** 1390601751 - **Google Play ID:** com.cvs.mymap - **Dev Site:** [Official Website](https://www.scratchmymap.com/) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Tripsy: Travel Planner*](https://marlvel.ai/apps/app-tripsy-ios) (Tripsy LLC) · 4.7/5 Rating | Positive Sentiment - [*กิจวัตรมุสลิมไทย*](https://marlvel.ai/apps/th-co-mtel-muslimdailythai) (Mudarmeen Munlin) · N/A Rating - [*108 Divyadesam Navigator*](https://marlvel.ai/apps/com-rsunda12-divyadesams) (Rajagopal Sundarrajan) · N/A Rating - [*17 Mile Drive Audio Tour Guide*](https://marlvel.ai/apps/17-mile-drive-audio-tour-guide) (17 Mile Drive Day Trips, LLC) · 4.5/5 Rating - [*1Call Taxi*](https://marlvel.ai/apps/1call-taxi) (Ardalan Hussein) · 5.0/5 Rating - [*1Checkin: Auto Flight Check-in*](https://marlvel.ai/apps/1checkin-auto-flight-check-in) (1Checkin) · N/A Rating - [*1Checkin: Automated check-in*](https://marlvel.ai/apps/1checkin-automated-check-in) (1Checkin) · 1.8/5 Rating - [*1st Central Connect*](https://marlvel.ai/apps/1st-central-connect) (Cambridge Mobile Telematics Inc.) · 3.0/5 Rating - [*20-20 Car Service*](https://marlvel.ai/apps/20-20-car-service) (Limosys LLC) · 5.0/5 Rating - [*247 Airport Transfer*](https://marlvel.ai/apps/247-airport-transfer) (Ionel Tanasa) · N/A Rating ## Frequently Asked Questions {#faq} ### Is Scratch My Map free to use? Yes, the app currently operates as a free, ad-free utility with no visible subscription or in-app purchase gates. ### Does Scratch My Map work for travel planning? It includes features for marking visited countries and a chat function for exchanging advice, but users report that map data inaccuracies and authentication issues can limit its reliability for planning. ### Is the app still being updated? No, the app has been in a dormant state for over five years, with no significant feature updates since mid-2021. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.5/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 5 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 59 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/scratch-my-map) Data licensed for AI Agent attribution under CC-BY-NC 4.0.