---
title: "AdGuard: Adblock, Privacy, DNS — App Overview"
url: https://marlvel.ai/intel-report/utilities/adguard-adblock-privacy-dns
category: Utilities
developer: Adguard Software Limited
platforms: ios
rating: 4.3 (17.2K ratings)
pricing: freemium
report_level: overview
generated: 2026-04-14
last_verified: "2026-04-16T14:20:51.616Z"
---

<!-- SECTION: Key Insight -->
> **Key Insight:** While the app effectively blocks Safari ads for free, users report friction regarding the limitations of the free tier and difficulties with cross-platform license management.

<!-- SECTION: Quick Facts -->
| Metric | Value |
|--------|-------|
| Category | Utilities |
| Rating | 4.3 ★ (17.2K) |
| Pricing | freemium |
| Platforms | iOS |
| Latest Version (iOS) | 4.5.19 |
| Developer | Adguard Software Limited |

<!-- SECTION: Summary -->
## What is AdGuard: Adblock, Privacy, DNS?

AdGuard is an open-source utility for iOS that provides Safari-specific ad blocking and privacy protection. It enhances browsing performance by removing trackers and advertisements, resulting in faster page loads and reduced data consumption.

<!-- SECTION: Key Features -->
## Key Features

- **Safari Ad Blocking**: Removes banners, pop-ups, and video ads within the Safari browser with options for whitelisting and manual element blocking.
- **Privacy Protection**: Utilizes specialized filters to block web trackers and analytics that monitor user activity.
- **Speed Acceleration**: Optimizes browser performance by stripping out unnecessary content, allowing Safari to run up to 4x faster.
- **Resource Optimization**: Reduces mobile data traffic consumption and extends battery life by preventing the loading of heavy ad assets.

<!-- SECTION: Target Audience -->
## Who is it for?

Safari users on iOS seeking to improve browsing speed, privacy, and ad-free content consumption.

<!-- SECTION: Links -->
## Links

- [App Store](https://apps.apple.com/us/app/adguard-adblock-privacy-dns/id1047223162?uo=4)
- [Full Intelligence Report](https://marlvel.ai/intel-report/utilities/adguard-adblock-privacy-dns)

---
*This is an overview report. Sentiment analysis, competitive landscape, and SWOT analysis are available in the [full intelligence report](https://marlvel.ai/intel-report/utilities/adguard-adblock-privacy-dns).*
*Generated by [Marlvel.ai](https://marlvel.ai) — Independent app intelligence.*