--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "AHDB Recommended Lists" developer_entity: "Agriculture and Horticulture Development Board" bundle_id: "ahdb.recommended.lists" app_store_id: "1491752896" category: "Utilities" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-05-02" report_date: "2026-05-26" last_verified: "2026-05-26T01:35:26.559Z" report_version: "1.0.11" total_reviews: 0 confidence: "low" confidence_score: 0.05 data_age_days: 20 momentum_velocity: "maintenance" intelligence_version: 3 nemesis: "BASF Agro Adviser" competitor_count: 8 tags: ["utilities", "free", "mobile app", "app review", "app analysis", "professional", "farmers,", "agronomists,"] canonical_url: "https://marlvel.ai/intel-report/utilities/ahdb-recommended-lists" license: "CC-BY-NC 4.0" content_version: "v2" --- # AHDB Recommended Lists App Audit ## TL;DR {#tldr} - **Category**: Utilities · Free > **TL;DR:** AHDB Recommended Lists is a utilities app by Agriculture and Horticulture Development Board, available on iOS. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** AHDB Recommended Lists is a utilities app by Agriculture and Horticulture Development Board. ## Quick Facts | Fact | Value | | :--- | :--- | | **Category** | Utilities | | **Developer** | Agriculture and Horticulture Development Board | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Low (0.05/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Agriculture and Horticulture Development Board - **Category:** Utilities - **Target Audience:** Professional farmers, agronomists, and agricultural researchers selecting crop varieties for UK cultivation. - **Platforms:** iOS - **Version Audited:** 1.0.11 - **Audit Date:** 2026-05-26 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.05/1.0) - **App Store ID (iOS):** 1491752896 - **Bundle ID:** ahdb.recommended.lists - **Performance Trend:** Stable - **Data Window:** Analysis based on signals collected up to 2026-05-26 ## Executive Snapshot **What it is:** AHDB Recommended Lists is a utility app for UK farmers and agronomists to access and compare performance data for cereal and oilseed varieties. **Why users hire it:** Users hire the app for independent, non-commercial variety data to inform cultivation decisions, reducing the bias found in manufacturer-led product recommendations. ## App DNA (Features & Intent) - **[Differentiator] Variety Comparison Tool:** Side-by-side comparison of yield, quality performance, and agronomic data for cereals and oilseeds - **[Standard] Agronomic Data Library:** Access to summary information on Recommended and Candidate varieties for wheat, barley, oats, and oilseed rape - **[Basic] Mobile Search and Selection:** Tool for filtering and selecting crop varieties based on performance metrics * *User Intent:* Users want to quickly find relevant content or features. ## Market Position {#market-position} AHDB maintains a niche position as the independent data standard for UK variety selection. The lack of recent user engagement metrics suggests the platform functions as a static reference utility rather than an active management tool. ## Monetization Strategy - **Model:** Free - **Tiers:** Free access to all variety data and comparison tools - **Analysis:** The app operates as a free utility provided by a public-facing agricultural board to distribute industry data. ## SWOT Analysis {#swot} **Core Strengths:** - Independent data neutrality functions as a trust-based barrier to entry - Side-by-side comparison tool provides superior performance metrics for cereals **Critical Frictions:** - No cloud-sync or account-based personalization - Static data library lacks real-time field-level integration - Zero reviews on iOS platform indicates low user engagement **Growth Levers:** - Integrate with third-party farm management software as a data-provider - Add tablet-optimized dashboards for field-side variety checks **Market Threats:** - Commercial rivals with integrated chemical-portfolio recommendations - Satellite-based monitoring tools providing real-time performance validation - Lack of update cadence relative to precision-ag competitors ## Recent Changes (v2 → v3) {#recent-changes} The app's competitive positioning remains stable in maintenance mode, but the intelligence report now reflects a more granular threat assessment from commercial, integrated agriculture platforms. **Overall trend**: Stable **Compared at**: 2026-05-26 ### High-impact changes - **[Added] New SWOT entries** (swot) — Added 'Zero reviews on iOS' (weakness) and 'Commercial rivals with integrated chemical-portfolio recommendations' (threat) to reflect current market reality. - **[Shifted] Competitive landscape scope** (positioning) — Expanded competitive analysis from a single nemesis (Climate FieldView) to a broader set of commercial rivals including BASF Agro Adviser and Trimble Ag. ### Medium-impact changes - **[Added] New feature gaps** (swot) — Identified specific gaps in product recommendation engines, hardware catalog integration, and satellite-based anomaly detection. - **[Shifted] PM Action Item focus** (positioning) — Priorities shifted from UI/data entry tasks to API integration and onboarding funnel optimization. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### AHDB Recommended Lists vs BASF Agro Adviser — Head to Head - **[BASF Agro Adviser](https://marlvel.ai/intel-report/utilities/basf-agro-adviser)** by Agro BASF: Both apps serve as critical decision-support tools for farmers, focusing on variety selection and agronomic performance to optimize crop yields. - **Key differences:** - BASF integrates a proprietary product recommendation engine directly linked to their specific chemical and seed portfolio. - The app provides regionalized agronomic database access, offering localized insights that AHDB's broader national lists may lack. - **Where AHDB Recommended Lists wins:** - ✅ AHDB provides independent, non-commercial variety data, avoiding the bias inherent in manufacturer-led product recommendations. - ✅ The new compare page offers superior side-by-side performance metrics for cereals and oilseeds. - **Where BASF Agro Adviser wins:** - ❌ BASF offers integrated product recommendations that bridge the gap between variety selection and actual crop protection application. - ❌ The app benefits from a global corporate ecosystem, providing a more cohesive experience for commercial farm management. - **Verdict:** AHDB should lean into its reputation for neutrality while enhancing its digital UX to match the seamless product-to-action flow of commercial rivals. ### Contenders (Strong Challengers) - **[FAST by Trimble Ag](https://marlvel.ai/intel-report/business/fast-by-trimble-ag)** by Trimble Inc.: FAST competes by offering a comprehensive suite of product recommendations and dealer integrations that influence the same variety selection workflow. - Trimble integrates hardware catalog data, allowing users to align variety selection with specific machinery and equipment capabilities. - The app features direct dealer contact integration, bridging the gap between digital research and physical procurement. ### Peers (What They Do Better) - **[Drought Feed Calculator](https://marlvel.ai/intel-report/business/drought-feed-calculator)** by NSW Department of Primary Industries: Like AHDB, this is a government-backed utility providing essential, independent agricultural calculations to support farm management decisions. - Focuses on livestock nutritional requirements and feed comparison, serving a different but adjacent agricultural management vertical. - Provides highly specialized ration development warnings that offer immediate safety and cost-saving value to livestock producers. - **[Cropwise Imagery](https://marlvel.ai/intel-report/utilities/cropwise-imagery)** by Syngenta Digital LTDA: This app provides satellite-based monitoring, which acts as a secondary validation tool for the variety performance data AHDB provides. - Delivers automated anomaly detection via satellite imagery, allowing farmers to monitor variety performance throughout the growing season. - Includes quick action notifications that alert users to field-specific issues, moving beyond simple reference data. - **[Taranis mobile](https://marlvel.ai/intel-report/business/taranis-mobile)** by Taranis: Taranis operates in the precision agriculture space, utilizing AI to provide actionable insights that complement variety selection data. - Utilizes AI-powered threat identification to detect crop issues in real-time, far exceeding the static data provided by AHDB. - Features a highly visual, data-driven dashboard that simplifies complex field mapping for rapid, on-the-go decision making. - **[GeoPard Agriculture](https://marlvel.ai/intel-report/business/geopard-agriculture)** by FlyPard: GeoPard focuses on field-level optimization and variable rate application, serving the same professional farming demographic as AHDB users. - Offers deep integration with MyJohnDeere, enabling seamless data transfer between planning tools and field machinery. - Provides multi-year field potential zones, allowing for more granular, data-driven variety placement than static lists. ### New Kids on the Block (What's Innovative) - **[Moro AgriExpert Farm Calc](https://marlvel.ai/intel-report/tools/moro-agriexpert-farm-calc)** by BMAC INFOTECH: This app provides a broad range of agricultural calculators that overlap with the utility-focused nature of AHDB's platform. - Includes a comprehensive suite of tools for fertilizer, pesticide, and boom spray calibration in a single interface. - **[Farm Feed Protein Mix Cal Pro](https://marlvel.ai/intel-report/utilities/farm-feed-protein-mix-cal-pro)** by Richard Perry: This newcomer targets the operational calculation needs of farmers, similar to how AHDB provides data-driven selection tools. - Specializes in target feed mix and balancer calculations, providing a niche utility for livestock nutrition management. ## What's New - **Latest (v1.0.11, 3 weeks ago):** Technical upgrades to React Native/Xcode and UI fixes for keyboard, header, and bottom bar layout. ## App Momentum (Maintenance) {#momentum} - Last major update May 2026. - Maintains static reference data utility. > **Cadence:** 1 total versions · 0 majors in last 6 months · 23 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} AHDB Recommended Lists is an established utilities app that is completely free. > **Bottom Line:** AHDB holds its position as the independent standard for variety data but risks obsolescence against integrated commercial platforms, so the team must prioritize API-led integration to remain relevant in the professional workflow. **Best for:** Professional farmers, agronomists, and agricultural researchers selecting crop varieties for UK cultivation. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] [HIGH IMPACT] Integrate API access for third-party farm management platforms because the app currently lacks field-level connectivity → increase utility for professional agronomists — *Competitors like GeoPard Agriculture gain traction through direct integration with farm machinery and planning tools.* _(trade-off: deprioritize Deprioritize the mobile search UI refresh — data-integration provides higher long-term retention value.)_ - [ ] [PIVOT] [MEDIUM IMPACT] Audit user-onboarding flow because the lack of reviews suggests a failure to convert casual visitors into active users → increase platform engagement — *Zero review count on iOS indicates the app is not capturing user feedback or building a community habit.* _(trade-off: deprioritize Pause the addition of new crop categories — fixing the conversion funnel is a prerequisite for growth.)_ ### Feature Gaps vs Competitors - Integrated product recommendation engine (available in BASF Agro Adviser) - Hardware catalog data integration (available in FAST by Trimble Ag) - Satellite-based anomaly detection (available in Cropwise Imagery) ### Outlook: Stable The agricultural utility market is consolidating around integrated management platforms that bridge the gap between variety selection and field application. AHDB remains a stable reference point, but its lack of active integration leaves it exposed to commercial competitors that offer higher-frequency value, so the team must pivot toward data-sharing partnerships to secure its relevance. - ⚪ The latest update focused on stability, indicating the app remains in a maintenance-mode utility state rather than active feature expansion. - 🔴 Commercial rivals are accelerating integration with farm machinery, which threatens to move the variety-selection workflow away from AHDB's static interface. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Stable | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **AHDB Recommended Lists** (this app) | N/A/5 | N/A | Agriculture and Horticulture Development Board | | [Moro AgriExpert Farm Calc](https://marlvel.ai/intel-report/tools/moro-agriexpert-farm-calc) | N/A/5 | N/A | BMAC INFOTECH | | [Taranis mobile](https://marlvel.ai/intel-report/business/taranis-mobile) | 5.0/5 | Frustrated | Taranis | | [FAST by Trimble Ag](https://marlvel.ai/intel-report/business/fast-by-trimble-ag) | N/A/5 | N/A | Trimble Inc. | | [GeoPard Agriculture](https://marlvel.ai/intel-report/business/geopard-agriculture) | 5.0/5 | N/A | FlyPard | | [Cropwise Imagery](https://marlvel.ai/intel-report/utilities/cropwise-imagery) | 5.0/5 | N/A | Syngenta Digital LTDA | ## Company Profile - **Developer:** Agriculture and Horticulture Development Board ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/ahdb-recommended-lists/id1491752896?uo=4) - **Sources:** App store metadata. ## Related Intel Reports - [*Moro AgriExpert Farm Calc*](https://marlvel.ai/intel-report/tools/moro-agriexpert-farm-calc) (BMAC INFOTECH) — N/A Rating | N/A Sentiment - [*Taranis mobile*](https://marlvel.ai/intel-report/business/taranis-mobile) (Taranis) — 5.0/5 Rating | Negative Sentiment - [*FAST by Trimble Ag*](https://marlvel.ai/intel-report/business/fast-by-trimble-ag) (Trimble Inc.) — N/A Rating | N/A Sentiment - [*GeoPard Agriculture*](https://marlvel.ai/intel-report/business/geopard-agriculture) (FlyPard) — 5.0/5 Rating | N/A Sentiment - [*Cropwise Imagery*](https://marlvel.ai/intel-report/utilities/cropwise-imagery) (Syngenta Digital LTDA) — 5.0/5 Rating | N/A Sentiment - [*Farm Feed Protein Mix Cal Pro*](https://marlvel.ai/intel-report/utilities/farm-feed-protein-mix-cal-pro) (Richard Perry) — N/A Rating | N/A Sentiment - [*Drought Feed Calculator*](https://marlvel.ai/intel-report/business/drought-feed-calculator) (NSW Department of Primary Industries) — 5.0/5 Rating | N/A Sentiment - [*BASF Agro Adviser*](https://marlvel.ai/intel-report/utilities/basf-agro-adviser) (Agro BASF) — 5.0/5 Rating | N/A Sentiment - [*V2Box - V2ray Client*](https://marlvel.ai/intel-report/utilities/v2box-v2ray-client) (techlaim) — 4.5/5 Rating | Positive Sentiment - [*Quantumult X*](https://marlvel.ai/intel-report/utilities/quantumult-x) (Cross Utility Ltd) — 3.8/5 Rating | N/A Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.05/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/utilities/ahdb-recommended-lists) Data licensed for AI Agent attribution under CC-BY-NC 4.0.