--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Animated Emoji Keyboard - GIFs" developer_entity: "Emoji Apps GmbH" bundle_id: "com.emojiAppsGmbh.watchEmojis" app_store_id: "975675789" category: "Utilities" primary_platform: "ios" primary_monetization: "Paid" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2015-11-24" report_date: "2026-07-27" last_verified: "2026-07-27T00:00:00.000Z" report_version: "1.0" total_reviews: 7 overall_rating: 1.6 sentiment: "Upset" sentiment_score: 10 confidence: "medium" confidence_score: 0.45 top_praise_theme: "The core concept of adding custom emojis to text conversations remains appealing to users" top_complaint_theme: "Users report the app fails to function as a keyboard extension for pasting emojis" review_sample_size: 6 total_review_count: 6 analyzed_review_count: 6 data_age_days: 20 momentum_velocity: "zombie" intelligence_version: 4 nemesis: "Facemoji AI Emoji Keyboard" competitor_count: 5 tags: ["utilities", "paid", "upset sentiment", "mobile app", "app review", "app analysis", "iphone", "users", "looking"] canonical_url: "https://marlvel.ai/apps/animated-emoji-keyboard-gifs" license: "CC-BY-NC 4.0" content_version: "v2" --- # Animated Emoji Keyboard - GIFs Intelligence Report ## TL;DR {#tldr} - **Category**: Utilities · Paid - **Signal**: Rating 1.57 · Sentiment Upset - **Recent focus**: Users report the app fails to function as a keyboard extension for pasting emojis (top complaint) · The core concept of adding custom emojis to text conversations remains appealing to users (top praise) > **TL;DR:** Animated Emoji Keyboard - GIFs is a utilities app by Emoji Apps GmbH, rated 1.57/5 by 7 users, with Upset user sentiment (10/100), available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Animated Emoji Keyboard - GIFs faces Upset user sentiment (1.57/5 from 7 reviews), with users reporting users report the app fails to function as a keyboard extension for pasting emojis as the primary concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 1.57/5 (7 reviews) | | **User Mood** | Upset | | **Category** | Utilities | | **Developer** | Emoji Apps GmbH | | **Pricing** | Paid | | **Platforms** | iOS | | **Confidence** | Medium (0.45/1.0) | | **Data Age** | 20d | ## Metadata & Market Performance - **Publisher:** Emoji Apps GmbH - **Category:** Utilities - **Target Audience:** iPhone and iPad users looking to customize their messaging experience with non-standard emojis and text styles. - **Platforms:** iOS - **Version Reviewed:** 1.0 - **Report Date:** 2026-07-27 - **Signal Count:** 6 reviews analyzed - **Confidence:** Medium (0.45/1.0) - **App Store ID (iOS):** 975675789 - **Bundle ID:** com.emojiAppsGmbh.watchEmojis - **Data Window:** Analysis based on signals collected up to 2026-07-27 ## Executive Snapshot **What it is:** Animated Emoji Keyboard is a paid utility for iPhone and iPad that provides a library of 166 animated emoticons and text-styling tools. **Why users hire it:** Users hire this app to personalize their messaging experience with non-standard visual assets that native keyboards lack. ## App DNA (Features & Intent) - **[Standard] Animated Emoji Keyboard:** Custom keyboard providing 166 animated emoticons and stickers for use in third-party messaging apps. * *User Intent:* Users value self-expression and personalized experiences. - **[Differentiator] Message Background Customization:** Allows users to change message bubble background colors using 12 available options. * *User Intent:* Users value self-expression and personalized experiences. ## Market Position {#market-position} The app is a legacy utility in the Utilities category with no active development for over 10 years. Its stagnant state and functional failures make it uncompetitive against modern keyboard apps that offer generative AI and frequent updates. ## Monetization Strategy - **Model:** Paid - **Tiers:** Single purchase at $0.99 - **Price:** iOS: $0.99 - **Analysis:** Paid-upfront model at $0.99 with no in-app purchases, positioning the app as a one-time utility acquisition. ## 🔴 User Sentiment (Medium Confidence: 6 of 6 reviews analyzed) {#user-sentiment} - **Overall Rating:** 1.57/5 - **Platform Split:** iOS 1.6/5 (7 ratings) - **Overall Sentiment:** Upset ### Top Praises - **The core concept of adding custom emojis to text conversations remains appealing to users** ### Top Complaints (Impact Areas) - **Users report the app fails to function as a keyboard extension for pasting emojis** ## SWOT Analysis {#swot} ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Animated Emoji Keyboard - GIFs vs Facemoji AI Emoji Keyboard - **[Facemoji AI Emoji Keyboard](https://marlvel.ai/apps/com-baidujp-simejiintl)** by NEXILEAP PRIVATE LIMITED: This app dominates the keyboard utility space with massive scale and a high-frequency release cadence that dwarfs all other competitors. - **Key differences:** - Integrates generative AI for custom emoji creation, moving beyond static libraries to dynamic content generation. - Maintains a high-velocity release schedule with nine updates in the last six months to ensure platform compatibility. - Supports extensive personalization features including custom themes and fonts that this app lacks entirely. ### Contenders (Strong Challengers) - **[Fonts - AI Stickers](https://marlvel.ai/apps/fontskeyboard-fonts)** by Fonts ApS: A strong alternative that combines keyboard utility with AI-generated stickers to maintain relevance in the creative messaging space. - Focuses on AI-generated sticker packs that provide more utility than this app's static emoji collection. - Maintains a consistent update cycle to integrate new design trends and maintain keyboard performance. - **[GIF Keyboard](https://marlvel.ai/apps/com-riffsy-riffsykeyboard)** by Tenor: Serves the same core job-to-be-done of enhancing messaging with visual assets, though it focuses on motion rather than static emojis. - Provides a massive, searchable library of animated GIFs that offers significantly higher utility than static emoji sets. - Integrates directly into messaging workflows as a primary source for visual expression, creating a strong habit-forming loop. - **[Fonts Art: Keyboard for iPhone](https://marlvel.ai/apps/fonts-app)** by AIBY: A direct competitor in the keyboard customization space that prioritizes aesthetic variety over simple emoji libraries. - Offers a wide array of custom font styles and keyboard themes that target the aesthetic-conscious user segment. - Positions itself as a comprehensive design tool for social media bios and messaging rather than just an emoji provider. ### Peers (What They Do Better) - **[Bitmoji](https://marlvel.ai/apps/bitmoji)** by Bitstrips: Operates in the adjacent visual messaging space by focusing on personalized avatars rather than generic emoji libraries. - Utilizes deep integration with social platforms to make personalized avatars a core part of the user's digital identity. - Provides a highly recognizable brand-as-category experience that makes it the default choice for personalized visual messaging. ## What's New - **Latest (v1.0, 10 years ago):** General functional improvements with no new features. ## App Momentum (Zombie) {#momentum} - Silent for over 10 years. - Zero feature updates in recent history. > **Cadence:** 2 total versions · 0 majors in last 6 months · 150 days since last update · 3748 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Animated Emoji Keyboard - GIFs is an utilities app that is a paid app. With a 1.57/5 rating from 7 reviews, it faces significant user friction. > **Bottom Line:** The app is a non-functional asset that fails to deliver its core value proposition, because it has not received an update in over a decade, so the developer should sunset the application to prevent further negative sentiment and refund pressure. **Best for:** iPhone and iPad users looking to customize their messaging experience with non-standard emojis and text styles. ### PM Action Plan (Next Best Moves) - [ ] [SUNSET] Sunset the application because it is non-functional and has not been updated in over a decade → eliminate negative sentiment and refund pressure. ### Feature Gaps vs Competitors - Generative AI emoji creation (available in Facemoji AI Emoji Keyboard) ### Outlook: Declining The market for keyboard utilities has shifted toward dynamic, AI-enhanced content that requires frequent maintenance. This app remains in a terminal state, and its continued presence on the store serves only to generate negative sentiment and refund requests. - 🔴 The 10-year update drought renders the app incompatible with modern iOS, leading to total functional failure for new users. - 🔴 Persistent user reports of wasted money and privacy concerns regarding keyboard access create a high risk of platform-level enforcement. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 1.57/5 | | Total Reviews | 7 | | Sentiment | Upset (10/100) | | Confidence | Medium | | Pricing Model | Paid | | Platforms | iOS | | Key Features | 2 analyzed | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Animated Emoji Keyboard - GIFs** (this app) | 1.57/5 | Upset | Emoji Apps GmbH | | [Facemoji AI Emoji Keyboard](https://marlvel.ai/apps/com-baidujp-simejiintl) | 4.7/5 | Excited | NEXILEAP PRIVATE LIMITED | | [GIF Keyboard](https://marlvel.ai/apps/com-riffsy-riffsykeyboard) | 4.7/5 | Mixed | Tenor | | [Fonts Art: Keyboard for iPhone](https://marlvel.ai/apps/fonts-app) | 4.6/5 | Mixed | AIBY | | [Fonts - AI Stickers](https://marlvel.ai/apps/fontskeyboard-fonts) | 4.5/5 | N/A | Fonts ApS | | [Bitmoji](https://marlvel.ai/apps/bitmoji) | 4.5/5 | Mixed | Bitstrips | ## Company Profile - **Developer:** Emoji Apps GmbH - **Website:** [https://sms-smileys.com](https://sms-smileys.com) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/animated-emoji-keyboard-gifs/id975675789?uo=4) - **Dev Site:** [Official Website](https://sms-smileys.com) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Facemoji AI Emoji Keyboard*](https://marlvel.ai/apps/com-baidujp-simejiintl) (NEXILEAP PRIVATE LIMITED) · 4.7/5 Rating | Positive Sentiment - [*GIF Keyboard*](https://marlvel.ai/apps/com-riffsy-riffsykeyboard) (Tenor) · 4.7/5 Rating - [*Fonts Art: Keyboard for iPhone*](https://marlvel.ai/apps/fonts-app) (AIBY) · 4.6/5 Rating - [*Fonts - AI Stickers*](https://marlvel.ai/apps/fontskeyboard-fonts) (Fonts ApS) · 4.5/5 Rating - [*Bitmoji*](https://marlvel.ai/apps/bitmoji) (Bitstrips) · 4.5/5 Rating - [*Free VPN by Free VPN .org™*](https://marlvel.ai/apps/free-vpn-by-free-vpn-org) (Free VPN LLC) · 4.5/5 Rating - [*Potatso*](https://marlvel.ai/apps/potatso) (Potatso Lab LTD) · 4.4/5 Rating - [*Quantumult X*](https://marlvel.ai/apps/quantumult-x) (Cross Utility Ltd) · 3.8/5 Rating - [*V2Box - V2ray Client*](https://marlvel.ai/apps/v2box-v2ray-client) (techlaim) · 4.5/5 Rating - [*카톡 분석 - 오픈채팅, 카톡 채팅 분석, 통계, 검색*](https://marlvel.ai/apps/com-liger-katalkanalysispaid) (Park Sung Cheol) · N/A Rating ## Frequently Asked Questions {#faq} ### Is Animated Emoji Keyboard still being updated? No, the app has not received an update in over 10 years and is currently in a maintenance-free, non-functional state. ### Does Animated Emoji Keyboard work on the latest iOS? Users report that the app fails to function as a keyboard extension and does not allow pasting emojis, suggesting it is incompatible with current iOS versions. ### What is a better alternative to Animated Emoji Keyboard? Competitors like Facemoji AI Emoji Keyboard or Fonts - AI Stickers offer modern features like generative AI, frequent updates, and better compatibility. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.45/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 6 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 20 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/animated-emoji-keyboard-gifs) Data licensed for AI Agent attribution under CC-BY-NC 4.0.