--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Avast Cleanup – Phone Cleaner" developer_entity: "AVAST Software s.r.o" bundle_id: "com.avast.ios.cleaner" app_store_id: "6478222193" google_play_id: "com.avast.android.cleaner" category: "Utilities" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-04-27" report_date: "2026-05-05" report_version: "1.15.1" total_reviews: 1502721 overall_rating: 4.6 sentiment: "Mixed" sentiment_score: 45 confidence: "high" confidence_score: 0.8 top_praise_theme: "Effective junk file removal provides noticeable storage space recovery for users with full devices" top_complaint_theme: "Post-update technical failures prevent cache clearing and trigger persistent error messages on newer devices" top_request_theme: "Transparent refund processes and responsive customer support are needed for users experiencing technical failures" review_sample_size: 64 total_review_count: 64 analyzed_review_count: 64 data_age_days: 33 momentum_velocity: "active" intelligence_version: 3 nemesis: "Cleaner Kit - Clean Up Storage" competitor_count: 7 tags: ["utilities", "freemium", "mixed sentiment", "mobile app", "app review", "app analysis", "android", "users", "looking"] canonical_url: "https://marlvel.ai/intel-report/utilities/avast-cleanup-phone-cleaner" license: "CC-BY-NC 4.0" content_version: "v2" last_verified: "2026-05-05T05:45:03.073Z" --- # Avast Cleanup – Phone Cleaner App Audit ## TL;DR {#tldr} - **Category**: Utilities · Freemium - **Signal**: Rating 4.6 · Sentiment Mixed - **Recent focus**: Post-update technical failures prevent cache clearing and trigger persistent error messages on newer devices (top complaint) · Effective junk file removal provides noticeable storage space recovery for users with full devices (top praise) · Transparent refund processes and responsive customer support are needed for users experiencing technical failures (top request) > **TL;DR:** Avast Cleanup – Phone Cleaner is a utilities app by AVAST Software s.r.o, rated 4.6/5 by 1.5M users, with Mixed user sentiment (45/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Avast Cleanup – Phone Cleaner shows Mixed sentiment (4.6/5 from 1.5M reviews) — users praise effective junk file removal provides noticeable storage space recovery for users with full devices but report issues with post-update technical failures prevent cache clearing and trigger persistent error messages on newer devices. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.6/5 (1.5M reviews) | | **User Mood** | Mixed | | **Category** | Utilities | | **Developer** | AVAST Software s.r.o | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | High (0.8/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** AVAST Software s.r.o - **Category:** Utilities - **Target Audience:** Android and iOS users looking to reclaim storage space and improve device performance. - **Platforms:** iOS & Android - **Version Audited:** 1.15.1 - **Audit Date:** 2026-05-05 - **Signal Count:** 64 reviews analyzed - **Confidence:** High (0.8/1.0) - **App Store ID (iOS):** 6478222193 - **Bundle ID:** com.avast.ios.cleaner - **Google Play ID:** com.avast.android.cleaner - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-05-05 - **Short Description:** Storage Cleaner: Clear junk to make space on your device ## Executive Snapshot **What it is:** Avast Cleanup is a storage and device-performance management app for Android and iOS users, structured around junk removal and media organization. **Why users hire it:** Users hire this app to reclaim storage space and identify resource-draining background processes, serving the job of maintaining device speed and longevity. ## App DNA (Features & Intent) - **[Standard] Quick Clean:** One-tap scan and removal of junk files - **[Differentiator] App Analyzer:** Identifies resource-heavy apps - **[Differentiator] Photo Optimizer:** Compresses large media files ## Market Position {#market-position} The app maintains a 4.6-star rating across over 1.5 million total reviews, indicating a strong historical foundation despite recent technical regressions. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free version, Paid version for advanced media/privacy tools - **Analysis:** Feature-gating on media management tools drives subscription conversion. ## 🟡 User Sentiment (High Confidence: 64 of 64 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.6/5 - **Platform Split:** iOS 4.6/5 (1.8K ratings) | Android 4.6/5 (1.5M ratings) - **Overall Sentiment:** Mixed ### Top Praises - **Effective junk file removal provides noticeable storage space recovery for users with full devices** ### Top Complaints (Impact Areas) - **Post-update technical failures prevent cache clearing and trigger persistent error messages on newer devices** ### Top Requests (What Users Want) - **Transparent refund processes and responsive customer support are needed for users experiencing technical failures** ## SWOT Analysis {#swot} **Core Strengths:** - Security-first pedigree sustains user trust - Multi-feature suite increases switching costs **Critical Frictions:** - Premium tier prompts persist for existing subscribers - Performance regressions on modern Android builds **Growth Levers:** - Education partnerships for B2B distribution - Untapped wearable-device maintenance integration **Market Threats:** - Cleaner Kit's 15-update cadence outpaces current speed - EU data-minimization tightening on utility apps ## Recent Changes (v2 → v3) {#recent-changes} The app expanded its feature set and platform reach but faces declining sentiment due to post-update technical failures and aggressive monetization. **Overall trend**: Declining **Compared at**: 2026-05-05 ### High-impact changes - **[Declined] Emergence of technical complaints** (sentiment) — New user complaints regarding cache-clearing failures and persistent error messages on newer devices have emerged post-update. - **[Shifted] Monetization strategy friction** (positioning) — User feedback now highlights aggressive upsell screens as a friction point, specifically for existing paid subscribers. ### Medium-impact changes - **[Improved] Feature set expansion** (features) — App Analyzer and Photo Optimizer are now classified as differentiators, moving beyond the previous standard-only feature set. - **[Shifted] Platform scope expansion** (audience) — Target audience definition expanded from iPhone-only to include Android and iOS users. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Avast Cleanup – Phone Cleaner vs Cleaner Kit - Clean Up Storage — Head to Head - **[Cleaner Kit - Clean Up Storage](https://marlvel.ai/intel-report/utilities/bp-rmaster-free)** by BPMobile: This app maintains the highest direct thematic overlap with Avast Cleanup, focusing exclusively on storage management and junk removal with a high-velocity release cadence. - **Moat strength:** Medium — durable but contestable - **Key differences:** - Aggressive release cycle of 15 updates in six months signals rapid feature iteration and optimization. - Focuses exclusively on storage cleanup utilities rather than bundling broader security or antivirus features. - Monetization model relies on high-frequency utility tools that directly compete for the same storage-conscious user base. - **Where Avast Cleanup – Phone Cleaner wins:** - ✅ Leverages the established Avast brand reputation for security, providing higher user trust for deep system cleaning. - ✅ Offers a more comprehensive suite of tools that extends beyond simple storage management into device performance. - **Where Cleaner Kit - Clean Up Storage wins:** - ❌ Maintains a more focused, singular utility experience that reduces user friction compared to multi-feature security suites. - ❌ High update frequency allows for faster adaptation to new iOS storage management APIs and system changes. - **Verdict:** Avast must emphasize its security-first pedigree to differentiate from the pure-utility focus of Cleaner Kit, which wins on speed and simplicity. ### Contenders (Strong Challengers) - **[Cleanup: Phone Storage Cleaner](https://marlvel.ai/intel-report/utilities/cleanup-phone-storage-cleaner)** by DEEP FLOW SOFTWARE SERVICES [Moat: Medium]: A direct thematic competitor in the storage cleaning space with a massive user base and high-quality rating. - Optimized specifically for rapid photo and video deduplication, a primary pain point for mobile storage users. - Maintains a highly streamlined, minimalist interface that prioritizes one-tap cleaning over complex system management. - **[Norton 360 Security & VPN](https://marlvel.ai/intel-report/utilities/com-symantec-mobilesecurity)** by Gen Digital Inc. [Moat: High]: A major security-suite rival that competes for the same 'all-in-one' device protection and maintenance audience. - Bundles comprehensive VPN and identity theft protection, creating a much higher barrier to entry for users. - Leverages a massive, long-standing enterprise-grade security infrastructure that provides a significant trust-based moat. ### Peers (What They Do Better) - **[DuckDuckGo, Duck.ai, & VPN](https://marlvel.ai/intel-report/utilities/com-duckduckgo-mobile-ios)** by DuckDuckGo, Inc.: Operates in the Utilities category with a focus on privacy-centric tools that overlap with Avast's security mission. - Integrates AI-powered search and privacy protection, shifting the value proposition from cleaning to data protection. - Strong brand differentiation based on a 'no-tracking' philosophy that appeals to the same security-conscious demographic. - **[Microsoft Edge: AI Browser](https://marlvel.ai/intel-report/utilities/com-microsoft-msedge)** by Microsoft Corporation: A high-utility browser that competes for device screen time and includes integrated security and performance features. - Aggressive integration of Copilot AI features provides utility value that extends far beyond standard browsing. - Cross-platform ecosystem synchronization creates a sticky user experience that standalone cleaners struggle to replicate. ### New Kids on the Block (What's Innovative) - **[JumpJumpVPN: Fast & Secure](https://marlvel.ai/intel-report/utilities/app-jumpjumpvpn-jumpjumpvpn)** by SOON BODYWERKZ AUTO PTE. LTD.: Emerging utility player with 11 releases in the last six months, showing rapid development and market entry. - **[AdBlock](https://marlvel.ai/intel-report/utilities/com-futuremind-adblock)** by AdBlock Labs: A specialized utility that addresses the 'performance' aspect of device management through network-level ad filtering. ## What's New - **Latest (v1.15.1, 1 weeks ago):** Performance improvements and bug fixes for faster cleaning. - **Last Major (v1.15.0, 1 months ago):** Introduced SwipeClean, a gesture-based photo organization tool that groups images by category with on-device privacy. ## App Momentum (Active) {#momentum} - Shipped performance improvements in latest release - Maintains high-frequency update cadence > **Cadence:** 4 total versions · 1 majors in last 6 months · 7 days since last update · 11 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Avast Cleanup – Phone Cleaner is an established utilities app that is free with in-app purchases. With a 4.6/5 rating from 1.5M reviews, it shows polarized user reception. > **Bottom Line:** Avast Cleanup holds its category lead through security-backed trust, but aggressive monetization and technical regressions on modern Android builds threaten to erode the user base, so the team must prioritize stability fixes to defend against utility-focused rivals. **Best for:** Android and iOS users looking to reclaim storage space and improve device performance. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] [HIGH IMPACT] Rebuild cache-clearing logic because post-update failures are the top complaint → stabilize Android rating — *Sentiment analysis identifies cache-clearing errors as the primary driver of recent negative reviews.* _(trade-off: deprioritize Pause the photo-compression feature expansion — stability is the current retention priority.)_ - [ ] [MAINTAIN] [MEDIUM IMPACT] Audit upsell triggers because premium users report persistent upgrade prompts → reduce churn — *User complaints highlight aggressive monetization as a major friction point for paid subscribers.* _(trade-off: deprioritize Same-quarter capacity available — no major lever displaced.)_ ### Feature Gaps vs Competitors - Real-time ad-traffic filtering (available in AdBlock but missing here) ### Outlook: Declining The utility market is consolidating around high-velocity, single-focus tools that minimize user friction. Avast's current maintenance-heavy release cadence leaves it exposed to rivals that adapt faster to new system APIs, so the team must pivot to a stability-first roadmap to prevent further sentiment erosion. - 🔴 Technical regressions in the latest update (failing cache-clearing) erode the daily active habit, compounding the rating drag on Android. - ⚪ Recent updates focused on stability, no feature expansion, signaling a defensive posture against high-velocity competitors. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.6/5 | | Total Reviews | 1.5M | | Sentiment | Mixed (45/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Avast Cleanup – Phone Cleaner** (this app) | 4.6/5 | Mixed | AVAST Software s.r.o | | [AdBlock](https://marlvel.ai/intel-report/utilities/com-futuremind-adblock) | 4.5/5 | N/A | AdBlock Labs | | [Norton 360 Security & VPN](https://marlvel.ai/intel-report/utilities/com-symantec-mobilesecurity) | 4.7/5 | Mixed | Gen Digital Inc. | | [Cleaner Kit - Clean Up Storage](https://marlvel.ai/intel-report/utilities/bp-rmaster-free) | 4.4/5 | Excited | BPMobile | | [DuckDuckGo, Duck.ai, & VPN](https://marlvel.ai/intel-report/utilities/com-duckduckgo-mobile-ios) | 4.8/5 | Excited | DuckDuckGo, Inc. | | [Microsoft Edge: AI Browser](https://marlvel.ai/intel-report/utilities/com-microsoft-msedge) | 4.7/5 | Mixed | Microsoft Corporation | ## Company Profile - **Developer:** AVAST Software s.r.o - **Website:** [https://avast.com](https://avast.com) - **Social:** [Instagram](https://www.instagram.com/avast) · [Facebook](https://www.facebook.com/avast) · [X/Twitter](https://twitter.com/Avast) · [YouTube](https://www.youtube.com/watch) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/avast-cleanup-phone-cleaner/id6478222193?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.avast.android.cleaner&hl=en&gl=us) - **Dev Site:** [Official Website](https://avast.com) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*AdBlock*](https://marlvel.ai/intel-report/utilities/com-futuremind-adblock) (AdBlock Labs) — 4.5/5 Rating | N/A Sentiment - [*Norton 360 Security & VPN*](https://marlvel.ai/intel-report/utilities/com-symantec-mobilesecurity) (Gen Digital Inc.) — 4.7/5 Rating | Mixed Sentiment - [*Cleaner Kit - Clean Up Storage*](https://marlvel.ai/intel-report/utilities/bp-rmaster-free) (BPMobile) — 4.4/5 Rating | Positive Sentiment - [*DuckDuckGo, Duck.ai, & VPN*](https://marlvel.ai/intel-report/utilities/com-duckduckgo-mobile-ios) (DuckDuckGo, Inc.) — 4.8/5 Rating | Positive Sentiment - [*Microsoft Edge: AI Browser*](https://marlvel.ai/intel-report/utilities/com-microsoft-msedge) (Microsoft Corporation) — 4.7/5 Rating | Mixed Sentiment - [*JumpJumpVPN: Fast & Secure*](https://marlvel.ai/intel-report/utilities/app-jumpjumpvpn-jumpjumpvpn) (SOON BODYWERKZ AUTO PTE. LTD.) — 4.5/5 Rating | N/A Sentiment - [*Cleanup: Phone Storage Cleaner*](https://marlvel.ai/intel-report/utilities/cleanup-phone-storage-cleaner) (DEEP FLOW SOFTWARE SERVICES) — 4.7/5 Rating | Mixed Sentiment - [*Potatso*](https://marlvel.ai/intel-report/utilities/potatso) (Potatso Lab LTD) — 4.4/5 Rating | Negative Sentiment - [*V2Box - V2ray Client*](https://marlvel.ai/intel-report/utilities/v2box-v2ray-client) (techlaim) — 4.5/5 Rating | Mixed Sentiment - [*Free VPN by Free VPN .org™*](https://marlvel.ai/intel-report/utilities/free-vpn-by-free-vpn-org) (Free VPN LLC) — 4.3/5 Rating | Mixed Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.8/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 64 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/utilities/avast-cleanup-phone-cleaner) Data licensed for AI Agent attribution under CC-BY-NC 4.0.