--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Awake: Smart Alarm Clock" developer_entity: "unorderly GmbH" bundle_id: "io.unorderly.awake" app_store_id: "6747604910" google_play_id: "com.fragileheart.alarmclock" category: "Utilities" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-04-02" report_date: "2026-04-02" report_version: "1.1.0" total_reviews: 69492 overall_rating: 4.04 sentiment: "Mixed" sentiment_score: 57 confidence: "high" confidence_score: 0.85 data_age_days: 76 intelligence_version: 2 nemesis: "Alarmy - Wake Up Alarm Clock" competitor_count: 30 tags: ["utilities", "freemium", "mixed sentiment", "mobile app", "app review", "app analysis", "productivity-focused", "individuals", "heavy"] canonical_url: "https://marlvel.ai/intel-report/utilities/awake-smart-alarm-clock" license: "CC-BY-NC 4.0" last_verified: "2026-04-16T13:30:31.501Z" --- # Awake: Smart Alarm Clock App Audit > **TL;DR:** Awake: Smart Alarm Clock is a utilities app by unorderly GmbH, rated 4.04/5 by 69,492 users, with Mixed user sentiment (57/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Awake: Smart Alarm Clock shows Mixed sentiment (4.04/5 from 69,492 reviews) — users praise effective wake-up missions but report issues with excessive advertisements. ## Metadata & Market Performance - **Publisher:** unorderly GmbH - **Category:** Utilities - **Target Audience:** Productivity-focused individuals and heavy sleepers who struggle with morning routines and want to integrate their alarm clock with their daily planning tools. - **Platforms:** iOS & Android - **Version Audited:** 1.1.0 - **Audit Date:** 2026-04-02 - **Signal Count:** 78 reviews analyzed - **Confidence:** High (0.85/1.0) - **App Store ID (iOS):** 6747604910 - **Bundle ID:** io.unorderly.awake - **Google Play ID:** com.fragileheart.alarmclock - **Data Window:** Analysis based on signals collected up to 2026-04-02 ## Executive Snapshot Awake: Smart Alarm Clock is a comprehensive morning routine utility designed to prevent oversleeping and foster intentional daily habits. By combining mission-based alarm deactivation (requiring physical or mental tasks) with a robust morning briefing, Awake transcends the traditional alarm clock category to act as a personal morning assistant. The app primarily targets productivity-focused individuals and heavy sleepers who struggle with sleep inertia and morning distractions. Operating on a freemium model, Awake positions itself at the intersection of sleep utilities and daily planners. Its key differentiator is its deep ecosystem integration—specifically with the "Structured" daily planner app and the "one sec" distraction blocker—allowing users to seamlessly transition from waking up to executing a focused, distraction-free daily plan. ## App DNA (Features & Intent) - **[Differentiator] Mission-Based Alarms:** Requires users to complete physical (steps, pushups) or mental (math, puzzles) tasks to disable the alarm - **[Differentiator] Morning Briefing:** Consolidated view of weather, calendar events, and tasks from the Structured app - **[Differentiator] Structured App Integration:** Directly pulls upcoming tasks from the user's Structured daily plan * *User Intent:* Users are motivated by consistent progression and daily incentives. - **[Differentiator] one sec Integration:** Blocks social media distractions to maintain focus after waking up * *User Intent:* Users seek social connection and competitive engagement with peers. - **[Standard] Custom Alarm Settings:** Configurable alarm sounds, snooze duration, and sleep schedule planning * *User Intent:* Users value self-expression and personalized experiences. - **[Standard] Bedtime Reminders:** Gentle notifications to wind down and maintain consistent sleep habits * *User Intent:* Users want timely prompts to stay engaged without missing updates. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free: Includes basic alarms, missions, and morning briefing, Awake Pro: $6.49/month, $19.99/year, or $59.99 lifetime for advanced features and missions - **Analysis:** Uses a 'freemium' model that provides core utility for free while gating advanced features and specific integrations behind a subscription, leveraging the ecosystem of their 'Structured' app. ## 🟡 User Sentiment (High Confidence: 69,492 reviews) {#user-sentiment} - **Overall Rating:** 4.04/5 - **Platform Split:** iOS 4.7/5 (723 ratings) | Android 4.0/5 (68,769 ratings) - **Overall Sentiment:** Mixed ### Top Praises - **Effective Wake-Up Missions** | *Evidence:* "I personally have a qr code up on my bathroom wall... gets me up instantly" - **Integration with Structured App** | *Evidence:* "love that it integrates with Structured for my morning brief" - **Clean Interface** | *Evidence:* "very simple app and the alarm methods have everything you could possibly need" ### Top Complaints (Impact Areas) - **Excessive Advertisements** | *Evidence:* "unusable amount of ads. Tried setting up a single alarm and got obliderated by 10 - 15 ads" - **Alarm Reliability Issues** | *Evidence:* "woke up an hour past when I was supposed to and missed my appointment. I heard nothing" - **Phantom Alarms After Deletion** | *Evidence:* "deleted my app... and it randomly kept sending me alarms over and over and it didnt stop" - **High Subscription Costs** | *Evidence:* "Having to subscribe just to have a custom alarm sound is unconscionable... lifetime subscription costs $60" ## SWOT Analysis **Core Strengths:** - Deep, unique ecosystem integrations with popular productivity apps (Structured, one sec). - Highly effective mission-based wake-up mechanics that users love. - Clean, intuitive UI/UX that simplifies morning routines. **Critical Frictions:** - Critical reliability issues with core alarm functionality (alarms failing to ring). - Aggressive and intrusive ad strategy on the free tier that damages user trust. - Severe iOS bug causing phantom alarms to ring even after app deletion. **Growth Levers:** - Competitors can easily poach Awake's users by marketing a '100% fail-proof' alarm guarantee, capitalizing on Awake's reliability complaints. - Awake could expand its API to integrate with other major planners (Notion, Todoist, Apple Reminders) to capture a wider productivity audience. - Refining the freemium model to offer a less ad-heavy basic experience could drastically improve retention and conversion rates. **Market Threats:** - Dominant players like Alarmy already own the 'mission-based' alarm space and have massive, loyal user bases. - High subscription costs ($60 lifetime) may drive users toward cheaper or entirely free alternatives. - Native OS updates (like Apple's evolving Sleep Focus and StandBy mode) could eventually cannibalize third-party morning briefing features. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Awake: Smart Alarm Clock vs Alarmy - Wake Up Alarm Clock — Head to Head - **Alarmy - Wake Up Alarm Clock** by Delight Room Co., Ltd.: The dominant market leader in mission-based alarms, requiring users to complete math, photo, or physical tasks to dismiss the alarm. - **I Can't Wake Up! Alarm Clock** by Kog Creations: Directly competes on the core mechanic of forcing heavy sleepers to complete cognitive and physical tasks before the alarm turns off. - **Sleep Cycle - Sleep Tracker** by Sleep Cycle AB: The biggest player in the 'smart alarm' space, competing for users who want to optimize their wake-up experience and sleep schedule. - **Walk Me Up! Alarm Clock** by Binu Varghese: Specifically targets the physical mission feature by forcing users to get out of bed and walk a set number of steps to silence the alarm. - **Mathe Alarm Clock** by Gergely Orosz: A direct competitor for the mental mission demographic, requiring users to solve math problems to stop the alarm. ### Contenders (Strong Challengers) - **Loud Alarm Clock – the LOUDEST** by Jlabs: Competes fiercely for the 'heavy sleeper' demographic by offering extremely loud, un-ignorable alarm sounds. - **Sleepzy: Sleep Tracker & Alarm** by Apalon Apps: Offers a comprehensive smart alarm and morning weather briefing, directly overlapping with Awake's morning routine features. - **Pillow: Sleep Tracker** by Neybox Digital Ltd.: A highly popular smart alarm that wakes users at their lightest sleep stage, competing for the 'energized morning' value proposition. - **Rise: Sleep & Energy Tracker** by Rise Science Inc: Competes on sleep schedule planning and morning energy optimization, targeting the productivity-focused user. - **SpinMe Alarm Clock** by SpinMe: Utilizes physical movement (spinning around) as its core mechanism to guarantee the user is out of bed. - **Barcode Alarm Clock** by WND: Forces users to get out of bed to scan a specific barcode (like toothpaste), matching the physical mission utility. - **Galarm - Alarms and Reminders** by Galarm Inc.: A robust alarm utility that competes on advanced scheduling, repetition, and ensuring users don't miss their wake-up calls. - **[AutoSleep Track Sleep on Watch](https://marlvel.ai/intel-report/health-fitness/autosleep-watch-sleep-tracker)** by Tantsissa: Dominates the Apple Watch smart alarm space, offering an alternative hardware-based gentle wake-up routine. - **Morning Routine & Daily Planner** by RoutineHub: Combines wake-up alarms with a structured morning briefing and task list, highly similar to Awake's ecosystem integrations. - **SleepTown** by Seekrtech Co., Ltd.: Gamifies the sleep schedule and wake-up routine, appealing to the same habit-building and productivity audience. ### Peers (What They Do Better) - **Routinery: Habit Tracker** by Routinery: Focuses heavily on guiding users through a structured morning routine immediately after waking up. - **[Fabulous: Daily Habit Tracker](https://marlvel.ai/intel-report/health-fitness/fabulous-daily-habit-tracker)** by TheFabulous: A massive player in the morning routine and habit-building space, targeting users who want intentional mornings. - **BetterSleep: Relax and Sleep** by Ipnos Software: While primarily for falling asleep, its bedtime reminders and gentle wake-up alarms compete for the user's nightstand. - **TickTick: To-Do List & Calendar** by Appest Inc.: A productivity app that features a strong 'Plan my day' morning briefing and persistent alarms. - **Any.do - To do list & Calendar** by Any.do: Competes on the 'Morning Briefing' front by offering a consolidated view of daily tasks and calendar events upon waking. - **Opal: Screen Time for Focus** by Opal: Competes with Awake's 'one sec' integration by blocking distracting apps during the crucial morning routine window. - **Forest: Focus for Productivity** by Seekrtech Co., Ltd.: A gamified focus app that users often employ to prevent morning phone scrolling, overlapping with Awake's distraction-blocking goals. - **Habitica: Gamified Taskmanager** by HabitRPG, Inc.: Appeals to the same demographic that enjoys completing 'missions' to achieve productivity goals. - **[Endel: Focus, Sleep, Relax](https://marlvel.ai/intel-report/health-fitness/endel-focus-sleep-sounds)** by Endel Sound GmbH: Uses soundscapes to regulate sleep schedules and wakefulness, offering an alternative approach to overcoming sleep inertia. - **Alarm Clock HD** by Alarm Clock Company: A traditional utility alarm clock that includes weather and news briefings on the nightstand screen. ### New Kids on the Block (What's Innovative) - **Nuj Alarm Clock** by Nuj: A highly aggressive, fast-growing mission alarm that charges users real money if they fail to get up and scan a barcode. - **Wakeout! - Move and Smile** by Andres Canella: Focuses on physical movement routines immediately upon waking, directly threatening the 'physical missions' feature. - **ScreenZen - Screen Time Control** by ScreenZen: A rising app in the distraction-blocking space that users are adopting to build healthier, scroll-free morning routines. - **Kiwi - Smart Alarm** by Kiwi Apps: A newer entrant in the smart alarm space focusing on clean UI and intelligent wake-up phases. - **Dubb - Social Alarm Clock** by Dubb: Innovates the wake-up space by using social accountability (friends waking you up) to prevent snoozing. ## The "So What?" (Strategic Takeaway) {#so-what} Awake: Smart Alarm Clock is an established utilities app that is free with in-app purchases. With a 4.04/5 rating from 69,492 reviews, it shows polarized user reception. **Strategic Opportunity:** While Awake: Smart Alarm Clock benefits from deep, unique ecosystem integrations with popular productivity apps (structured, one sec)., its vulnerability lies in critical reliability issues with core alarm functionality (alarms failing to ring).. A challenger could exploit this by focusing on competitors can easily poach awake's users by marketing a '100% fail-proof' alarm guarantee, capitalizing on awake's reliability complaints.. **Best for:** Productivity-focused individuals and heavy sleepers who struggle with morning routines and want to integrate their alarm clock with their daily planning tools. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.04/5 | | Total Reviews | 69,492 | | Sentiment | Mixed (57/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 6 analyzed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Awake: Smart Alarm Clock** (this app) | 4.04/5 | Mixed | unorderly GmbH | | [AutoSleep: Watch Sleep Tracker](https://marlvel.ai/intel-report/health-fitness/autosleep-watch-sleep-tracker) | 4.7/5 | Excited | Tantsissa | | [Fabulous: Daily Habit Tracker](https://marlvel.ai/intel-report/health-fitness/fabulous-daily-habit-tracker) | 4.4/5 | Upset | Fabulous | | [Endel: Focus & Sleep Sounds](https://marlvel.ai/intel-report/health-fitness/endel-focus-sleep-sounds) | 4.6/5 | Frustrated | Endel | | [Potatso](https://marlvel.ai/intel-report/utilities/potatso) | 4.4/5 | Frustrated | Potatso Lab LTD | | [Quantumult X](https://marlvel.ai/intel-report/utilities/quantumult-x) | 3.9/5 | Frustrated | Cross Utility Ltd | ## Company Profile - **Developer:** unorderly GmbH - **Website:** [https://awake.unorderly.io/](https://awake.unorderly.io/) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/awake-smart-alarm-clock/id6747604910?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.fragileheart.alarmclock&hl=en&gl=us) - **Dev Site:** [Official Website](https://awake.unorderly.io/) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*AutoSleep: Watch Sleep Tracker*](https://marlvel.ai/intel-report/health-fitness/autosleep-watch-sleep-tracker) (Tantsissa) — 4.7/5 Rating | Positive Sentiment - [*Fabulous: Daily Habit Tracker*](https://marlvel.ai/intel-report/health-fitness/fabulous-daily-habit-tracker) (Fabulous) — 4.4/5 Rating | Terrible Sentiment - [*Endel: Focus & Sleep Sounds*](https://marlvel.ai/intel-report/health-fitness/endel-focus-sleep-sounds) (Endel) — 4.6/5 Rating | Negative Sentiment - [*Potatso*](https://marlvel.ai/intel-report/utilities/potatso) (Potatso Lab LTD) — 4.4/5 Rating | Negative Sentiment - [*Quantumult X*](https://marlvel.ai/intel-report/utilities/quantumult-x) (Cross Utility Ltd) — 3.9/5 Rating | Negative Sentiment - [*Free VPN by Free VPN .org™*](https://marlvel.ai/intel-report/utilities/free-vpn-by-free-vpn-org) (Free VPN LLC) — 4.5/5 Rating | Mixed Sentiment - [*V2Box - V2ray Client*](https://marlvel.ai/intel-report/utilities/v2box-v2ray-client) (techlaim) — 4.7/5 Rating | Mixed Sentiment - [*SmartHomeQR*](https://marlvel.ai/intel-report/utilities/smarthomeqr) (Vishut Dhar) — 5.0/5 Rating | N/A Sentiment - [*QQ通讯录-最快最智能的通讯录*](https://marlvel.ai/intel-report/utilities/qq-1) (Tencent Mobile International Limited) — 2.3/5 Rating | Terrible Sentiment - [*Gboard – the Google Keyboard*](https://marlvel.ai/intel-report/utilities/gboard-the-google-keyboard-1) (Google) — 4.0/5 Rating | Positive Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 3-stage AI intelligence pipeline: 1. **Feature & Positioning Extraction** — Analyzes app metadata, developer website content, and version history to identify key features, target audience, and competitive positioning. 2. **Sentiment Analysis** — Processes user reviews (minimum 5 reviews required) to extract praise themes, complaint themes, and overall sentiment with evidence quotes. 3. **Intelligence Synthesis** — Combines stages 1 & 2 with App Store rankings to produce SWOT analysis, executive summary, and actionable insights. - **Confidence Score:** 0.85/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 78 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 6 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/utilities/awake-smart-alarm-clock) Data licensed for AI Agent attribution under CC-BY-NC 4.0.