--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "BendCalc: EMT Conduit Bending" developer_entity: "MMG Labs ltd" bundle_id: "com.mmglabs.bendcalc" app_store_id: "6760951628" category: "Utilities" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-08-27" report_date: "2026-08-31" last_verified: "2026-08-31T00:00:00.000Z" report_version: "2.6.0" total_reviews: 8 overall_rating: 4.4 confidence: "low" confidence_score: 0.2 data_age_days: 30 momentum_velocity: "active" intelligence_version: 3 tags: ["utilities", "freemium", "mobile app", "app review", "app analysis", "electricians", "electrical", "contractors"] canonical_url: "https://marlvel.ai/apps/bendcalc-conduit-bending" license: "CC-BY-NC 4.0" content_version: "v2" --- # BendCalc: EMT Conduit Bending Intelligence Report ## TL;DR {#tldr} - **Category**: Utilities · Freemium - **Signal**: Rating 4.38 > **TL;DR:** BendCalc: EMT Conduit Bending is a utilities app by MMG Labs ltd, rated 4.38/5 by 8 users, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** BendCalc: EMT Conduit Bending is a utilities app by MMG Labs ltd. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.38/5 (8 reviews) | | **Category** | Utilities | | **Developer** | MMG Labs ltd | | **Pricing** | Freemium | | **Platforms** | iOS | | **Confidence** | Low (0.2/1.0) | | **Data Age** | 30d | ## Metadata & Market Performance - **Publisher:** MMG Labs ltd - **Category:** Utilities - **Target Audience:** Electricians and electrical contractors requiring precise conduit bending math and NEC compliance in the field. - **Platforms:** iOS - **Version Reviewed:** 2.6.0 - **Report Date:** 2026-08-31 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.2/1.0) - **App Store ID (iOS):** 6760951628 - **Bundle ID:** com.mmglabs.bendcalc - **Performance Trend:** Improving - **Data Window:** Analysis based on signals collected up to 2026-08-31 ## Executive Snapshot **What it is:** BendCalc is a conduit bending and NEC compliance calculator for electricians and contractors on iOS. **Why users hire it:** It replaces manual field tables and complex mental math with a digital interface, removing the cognitive cost of calculating conduit marks and fill limits in the field. ## App DNA (Features & Intent) - **[Standard] Stub-Up and Offset Calculator:** Calculates conduit marks based on bender take-up and field tables for free. - **[Differentiator] Advanced Bending Suite:** Includes rolling offsets, back-to-back 90s, 3-point saddles, 4-point saddles, and kicks. - **[Differentiator] NEC Chapter 9 Conduit Fill:** Calculates fill-limit status for THHN/THWN conductors using 2023 NEC tables. ## Market Position {#market-position} BendCalc operates in the utilities category, maintaining a 4.375 rating across 8 total ratings. The focus on one-time purchase pricing positions it against subscription-heavy trade tools, targeting users who prioritize ownership over recurring costs. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free tier with unlimited Stub-Up and Offset calculations, Pro tier via one-time purchase for advanced bends and NEC fill calculations - **Analysis:** The one-time purchase model avoids subscription friction, which is a key differentiator for professional tools in the utilities category. ## SWOT Analysis {#swot} **Core Strengths:** - One-time purchase model eliminates recurring subscription friction - Math sources integrated in-app build professional trust **Growth Levers:** - Expansion into additional conduit types or regional NEC variations ## Recent Changes (v2 → v3) {#recent-changes} BendCalc transitioned to an improving outlook trend, supported by the addition of persistent data features that reduce field friction. The app maintains its one-time purchase pricing model while refining its competitive stance against subscription-heavy incumbents. **Overall trend**: Improving **Compared at**: 2026-08-31 ### High-impact changes - **[Improved] Outlook Trend Upgrade** (positioning) ### Medium-impact changes - **[Added] Persistent Data Features** (features) - **[Shifted] SWOT Consolidation** (swot) ## What's New - **Latest (v2.6.0, 3 days ago):** Introduced a pinned keypad with persistent results, consolidated conduit summary rows, persistent wire lists for Conduit Fill, and plain-language NEC fill limit indicators. ## App Momentum (Active) {#momentum} - Shipped pinned keypad for field visibility. - Consolidated conduit summary rows for efficiency. - Ships monthly updates on average. > **Cadence:** 2 total versions · 1 majors in last 6 months · 3 days since last update · 30 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} BendCalc: EMT Conduit Bending is an utilities app that is free with in-app purchases. It holds a 4.38/5 rating from 8 reviews. > **Bottom Line:** The one-time purchase model effectively targets trade professionals who reject subscription fatigue, but the low rating volume requires a focus on user-driven social proof to scale adoption. **Best for:** Electricians and electrical contractors requiring precise conduit bending math and NEC compliance in the field. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Ship a user-generated feedback loop because the current rating volume is low (8 total) → increase social proof ### Outlook: Improving The utilities market for trade tools is shifting toward digital compliance and automated math, and BendCalc is well-positioned with its 2023 NEC integration. Continued focus on field-usability updates will likely sustain growth among professional users who value efficiency in the field. - 🟢 The latest release (v2.6.0) adds persistent wire lists and pinned keypads, demonstrating a commitment to field-ready usability over mere maintenance. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.38/5 | | Total Reviews | 8 | | Confidence | Low | | Pricing Model | Freemium | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Improving | | Outlook | Improving | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **BendCalc: EMT Conduit Bending** (this app) | 4.38/5 | N/A | MMG Labs ltd | | [Sota Connect: Secure Network](https://marlvel.ai/apps/fi-catconnect-sota) | 4.9/5 | N/A | Cat Connect | | [V2Box - V2ray Client](https://marlvel.ai/apps/v2box-v2ray-client) | 4.6/5 | n/a | techlaim | | [avoVPN Desktop](https://marlvel.ai/apps/avovpn-desktop) | N/A/5 | N/A | Avocado VPN Technologies | | [Free VPN by Free VPN .org™](https://marlvel.ai/apps/free-vpn-by-free-vpn-org) | 4.5/5 | Mixed | Free VPN LLC | | [Fusvob VPN : Super VPN 2026](https://marlvel.ai/apps/com-toplinkc-foxexcellent) | 4.5/5 | Mixed | Fuxin Technology | ## Company Profile - **Developer:** MMG Labs ltd - **Website:** [https://mmglabs.co.uk](https://mmglabs.co.uk) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/bendcalc-conduit-bending/id6760951628?uo=4) - **Dev Site:** [Official Website](https://mmglabs.co.uk) - **Sources:** Developer website content, App store metadata. ## Related Intel Reports - [*Sota Connect: Secure Network*](https://marlvel.ai/apps/fi-catconnect-sota) (Cat Connect) · 4.9/5 Rating - [*V2Box - V2ray Client*](https://marlvel.ai/apps/v2box-v2ray-client) (techlaim) · 4.6/5 Rating - [*avoVPN Desktop*](https://marlvel.ai/apps/avovpn-desktop) (Avocado VPN Technologies) · N/A Rating - [*Free VPN by Free VPN .org™*](https://marlvel.ai/apps/free-vpn-by-free-vpn-org) (Free VPN LLC) · 4.5/5 Rating - [*Fusvob VPN : Super VPN 2026*](https://marlvel.ai/apps/com-toplinkc-foxexcellent) (Fuxin Technology) · 4.5/5 Rating - [*Potatso*](https://marlvel.ai/apps/potatso) (Potatso Lab LTD) · 4.4/5 Rating - [*Quantumult X*](https://marlvel.ai/apps/quantumult-x) (Cross Utility Ltd) · 3.8/5 Rating - [*카톡 분석 - 오픈채팅, 카톡 채팅 분석, 통계, 검색*](https://marlvel.ai/apps/com-liger-katalkanalysispaid) (Park Sung Cheol) · N/A Rating - [*로또 황금번호 생성기*](https://marlvel.ai/apps/lotto-lottogold) (jaehwan lee) · N/A Rating - [*도사폰 (만세력 역학도구)*](https://marlvel.ai/apps/app--656) (Softchaser Company Limited) · 5.0/5 Rating ## Frequently Asked Questions {#faq} ### Is BendCalc free to use? BendCalc offers a free tier with unlimited Stub-Up and Offset calculations. Advanced features like rolling offsets, 3-point saddles, and NEC conduit fill calculations require a one-time Pro purchase. ### Does BendCalc work offline? Yes, BendCalc is designed for field use and works offline after the Pro tier is unlocked. ### How does BendCalc compare to manual conduit tables? BendCalc digitizes the math found in manual field tables, providing precise marks and shrink calculations based on your bender's specific take-up, which reduces the potential for human error in the field. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.2/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 30 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/bendcalc-conduit-bending) Data licensed for AI Agent attribution under CC-BY-NC 4.0.