--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Birthday Reminder and Calendar" developer_entity: "GIVENTO GIFTS - BIRTHDAY AND EVENT REMINDER LTD" bundle_id: "io.givento" app_store_id: "1640049062" google_play_id: "com.isprid.birthdayreminder" category: "Utilities" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-03-06" report_date: "2026-07-16" last_verified: "2026-07-16T00:00:00.000Z" report_version: "5.2.0" total_reviews: 2321 overall_rating: 4.5 sentiment: "Mixed" sentiment_score: 45 confidence: "high" confidence_score: 0.7 top_praise_theme: "Automated birthday reminders and cloud backup functionality provide reliable utility for managing family events" top_complaint_theme: "Inaccurate notification timing and date shifting errors cause users to miss important birthday events" review_sample_size: 60 total_review_count: 60 analyzed_review_count: 60 data_age_days: 47 momentum_velocity: "maintenance" intelligence_version: 6 nemesis: "Seasons Countdown" competitor_count: 11 tags: ["utilities", "free", "mixed sentiment", "mobile app", "app review", "app analysis", "individuals", "seeking", "manage"] canonical_url: "https://marlvel.ai/apps/birthday-reminder-and-calendar" license: "CC-BY-NC 4.0" content_version: "v2" --- # Birthday Reminder and Calendar Intelligence Report ## TL;DR {#tldr} - **Category**: Utilities · Free - **Signal**: Rating 4.53 · Sentiment Mixed - **Recent focus**: Inaccurate notification timing and date shifting errors cause users to miss important birthday events (top complaint) · Automated birthday reminders and cloud backup functionality provide reliable utility for managing family events (top praise) > **TL;DR:** Birthday Reminder and Calendar is a utilities app by GIVENTO GIFTS - BIRTHDAY AND EVENT REMINDER LTD, rated 4.53/5 by 2.3K users, with Mixed user sentiment (45/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Birthday Reminder and Calendar shows Mixed sentiment (4.53/5 from 2.3K reviews) — users praise automated birthday reminders and cloud backup functionality provide reliable utility for managing family events but report issues with inaccurate notification timing and date shifting errors cause users to miss important birthday events. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.53/5 (2.3K reviews) | | **User Mood** | Mixed | | **Category** | Utilities | | **Developer** | GIVENTO GIFTS - BIRTHDAY AND EVENT REMINDER LTD | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | High (0.7/1.0) | | **Data Age** | 47d | ## Metadata & Market Performance - **Publisher:** GIVENTO GIFTS - BIRTHDAY AND EVENT REMINDER LTD - **Category:** Utilities - **Target Audience:** Busy individuals seeking to manage social calendars and maintain personal relationships through timely event reminders. - **Platforms:** iOS & Android - **Version Reviewed:** 4.2.0 - **Report Date:** 2026-07-16 - **Signal Count:** 60 reviews analyzed - **Confidence:** High (0.7/1.0) - **App Store ID (iOS):** 1640049062 - **Bundle ID:** io.givento - **Google Play ID:** com.isprid.birthdayreminder - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-07-16 ## Executive Snapshot **What it is:** Birthday Reminder and Calendar is a utility app for iOS and Android that automates event tracking and notifications for birthdays and anniversaries. **Why users hire it:** Users hire this app to offload the mental burden of remembering social dates, aiming to maintain personal connections without the stress of last-minute scrambles. ## App DNA (Features & Intent) - **[Standard] Multi-Source Import:** Syncs birthdays and events from device contacts, calendar, and Facebook accounts. * *User Intent:* Users expect seamless access across multiple devices. - **[Differentiator] Customizable Notification Schedule:** Configures push alerts for specific time windows and intervals. * *User Intent:* Users value self-expression and personalized experiences. - **[Differentiator] Ad-Free Experience:** Provides a private, interface-focused environment without third-party ad banners. * *User Intent:* Users seek enhanced value through premium features. ## Market Position {#market-position} Givento currently holds #77 Grossing in Denmark and #117 Grossing in Austria within the Lifestyle category. The app's presence in multiple European charts suggests a growing regional footprint, though it lacks the review volume of established countdown rivals. ## Monetization Strategy - **Model:** Free - **Tiers:** Free version with no stated subscription or IAP for core features - **Analysis:** The app operates on a free model with no visible monetization gates, focusing on user acquisition and retention. ## 🟡 User Sentiment (High Confidence: 60 of 60 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.53/5 - **Platform Split:** iOS 4.8/5 (122 ratings) | Android 4.5/5 (2.2K ratings) - **Overall Sentiment:** Mixed ### Top Praises - **Automated birthday reminders and cloud backup functionality provide reliable utility for managing family events** ### Top Complaints (Impact Areas) - **Inaccurate notification timing and date shifting errors cause users to miss important birthday events** ## SWOT Analysis {#swot} **Core Strengths:** - Ad-free privacy focus builds long-term user trust - Customizable notification windows enable personalized reminder cadences **Growth Levers:** - Native iOS widget integration would capture users seeking at-a-glance tracking - Gift-planning features could monetize the existing user base ## Recent Changes (v5 → v6) {#recent-changes} The app's competitive position has weakened due to a lack of feature parity with visual-first rivals, despite maintaining regional chart momentum. **Overall trend**: Mixed **Compared at**: 2026-07-16 ### High-impact changes - **[Shifted] Competitive Stance Pivot** (positioning) ### Medium-impact changes - **[Added] New Competitive Threats** (swot) - **[Added] Feature Gap Identification** (features) - **[Shifted] Outlook Trend Adjustment** (sentiment) ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Birthday Reminder and Calendar vs Seasons Countdown - **Seasons Countdown** by Webtoweb: Seasons Countdown competes directly for the same user base seeking to manage personal milestones and recurring dates through a highly visual, notification-driven interface. - **Key differences:** - Offers a highly visual, weather-integrated countdown experience that Givento lacks in its current utility-focused design. - Maintains a significantly higher review volume and frequency of updates, signaling stronger long-term user engagement and trust. ### Contenders (Strong Challengers) - **[Event Axis-My Event Management](https://marlvel.ai/apps/event-axis-my-event-management)** by 佳 廖: Event Axis competes by offering a structured timeline approach to event management, focusing on recurring reminders and cloud synchronization. - Focuses on a timeline-based visualization of events that helps users plan for upcoming dates more effectively. - Provides reliable iCloud sync, ensuring that event data remains consistent across all of the user's devices. - **[Off Day](https://marlvel.ai/apps/off-day)** by ZIZICICI LIMITED: Off Day targets the same audience by providing specialized templates for holidays and automated scheduling, appealing to power users who want more control. - Offers open-source transparency and deep Shortcuts automation that allows for highly customized, hands-off schedule management. - Provides regional holiday templates that simplify the process of tracking non-standard, location-specific important dates. - **[SpeakDo: Smart Voice Reminders](https://marlvel.ai/apps/com-maximeve-journal)** by MAXIME VAN EIJNDHOVEN: SpeakDo challenges Givento by streamlining the input process through natural language processing, targeting users who want to set reminders without manual data entry. - Utilizes natural language processing to enable frictionless, voice-based reminder creation that bypasses manual form filling. - Features an on-device processing model that appeals to privacy-conscious users concerned about cloud-based data storage. - **[Reminder Widget by Mindr](https://marlvel.ai/apps/com-coffeekit)** by Florian Vates: Mindr competes by offering advanced iOS widget integration that allows users to track tasks and reminders directly from their home screen. - Provides native iOS 17 widget support for at-a-glance task tracking that Givento currently does not offer. - Focuses on a non-intrusive, productivity-first UX that appeals to users who find standard notification-based reminders distracting. ### Peers (What They Do Better) - **[SIGNL4 - Mobile Alerting](https://marlvel.ai/apps/signl4-mobile-alerting)** by Derdack GmbH: SIGNL4 competes in the notification and alerting space, providing robust, multi-channel escalation policies for time-sensitive events. - Features complex, multi-channel automated escalation policies that ensure critical alerts are never missed by the user. - Supports extensive third-party integrations, making it a more powerful tool for professional on-call scheduling. - **[Time Doctor](https://marlvel.ai/apps/time-doctor)** by Mystaff.com LLC: Time Doctor shares the productivity category, focusing on time-based tracking and analytics rather than simple date reminders. - Provides deep workforce analytics and AI-driven benchmarks for professional time management and productivity tracking. - Users report the app's invasive monitoring features feel like a privacy overreach, contrasting with Givento's personal utility focus. - **[Beside (M1): AI Receptionist](https://marlvel.ai/apps/com-hearthands-themessagingapp)** by Interface, Inc.: Beside competes for user attention by using AI to manage communication and scheduling, overlapping with the need for automated event handling. - Integrates an AI receptionist to handle incoming communications, providing a more comprehensive automated assistant experience. - Offers CRM-style business phone line features that go beyond simple personal date reminders. - **[FP Audit](https://marlvel.ai/apps/ru-fixprice-fpa-android)** by Fix Price: FP Audit operates in the same utility space by providing automated task generation and monitoring, though it is geared toward business checklists. - Includes professional-grade photo reporting and digital checklists designed for structured business task monitoring and accountability. - Automates task generation based on specific audit triggers, a more rigid workflow than Givento's personal reminder focus. ### New Kids on the Block (What's Innovative) - **[Wishlist: Smart Wish Tracker](https://marlvel.ai/apps/wishlist-smart-wish-tracker)** by Noman.Sheikh: Wishlist competes by focusing on the 'gift' aspect of Givento, allowing users to track products and prices for upcoming events. - Enables quick product capture and price tracking, providing a practical shopping companion for the events Givento reminds users about. - **[Myrna & Judith](https://marlvel.ai/apps/com-myrnaandjudith)** by Stephen Siapno: This newcomer targets the intersection of finance and reminders, focusing on bill and payday tracking to ensure users don't miss financial deadlines. - Combines bill and payday tracking with offline functionality, catering to users who prioritize financial organization over social reminders. ## What's New - **Latest (v5.2.0, 8 months ago):** Resolved various UI bugs. - **Last Major (v4.2.0, 2 months ago):** Added event and birthday importing from contacts, calendar, and Facebook with automated reminders. ## App Momentum (Maintenance) {#momentum} - Ships regional chart expansion in Europe. - Maintains free ad-free utility model. > **Cadence:** 2 total versions · 1 majors in last 6 months · 68 days since last update · 176 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Birthday Reminder and Calendar is an established utilities app that is completely free. It holds a 4.53/5 rating from 2.3K reviews. > **Bottom Line:** Givento succeeds as a clean, ad-free utility, but notification failures and lack of widget support threaten its retention, so the PM must prioritize engine stability and home-screen visibility to defend against visual-first rivals. **Best for:** Busy individuals seeking to manage social calendars and maintain personal relationships through timely event reminders. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Audit notification trigger logic because users report missed events on the wrong day → increase retention ### Feature Gaps vs Competitors - Native iOS home screen widgets (available in Reminder Widget by Mindr but missing here) ### Outlook: Mixed The casual reminder market is consolidating around visual, widget-heavy utilities that offer more than just date tracking. Givento's current maintenance-mode posture leaves it exposed to these feature-rich rivals, so the PM must pivot to high-visibility UI elements to hold its current chart momentum. - 🔴 Notification timing errors in the latest release cause users to miss events, which directly erodes trust and increases churn risk. - 🟢 Recent chart movement in European lifestyle categories indicates strong organic interest, providing a foundation for future monetization experiments. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.53/5 | | Total Reviews | 2.3K | | Sentiment | Mixed (45/100) | | Confidence | High | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Mixed | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Birthday Reminder and Calendar** (this app) | 4.53/5 | Mixed | GIVENTO GIFTS - BIRTHDAY AND EVENT REMINDER LTD | | [Beside (M1): AI Receptionist](https://marlvel.ai/apps/com-hearthands-themessagingapp) | 4.8/5 | n/a | Interface, Inc. | | [FP Audit](https://marlvel.ai/apps/ru-fixprice-fpa-android) | 4.4/5 | N/A | Fix Price | | [Reminder Widget by Mindr](https://marlvel.ai/apps/com-coffeekit) | 4.6/5 | N/A | Florian Vates | | [SpeakDo: Smart Voice Reminders](https://marlvel.ai/apps/com-maximeve-journal) | 3.7/5 | N/A | MAXIME VAN EIJNDHOVEN | | [Off Day](https://marlvel.ai/apps/off-day) | 5.0/5 | N/A | ZIZICICI LIMITED | ## Company Profile - **Developer:** GIVENTO GIFTS - BIRTHDAY AND EVENT REMINDER LTD - **Website:** [https://givento.io](https://givento.io) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/birthday-reminder-and-calendar/id1640049062?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.isprid.birthdayreminder&hl=en&gl=us) - **Dev Site:** [Official Website](https://givento.io) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Beside (M1): AI Receptionist*](https://marlvel.ai/apps/com-hearthands-themessagingapp) (Interface, Inc.) · 4.8/5 Rating - [*FP Audit*](https://marlvel.ai/apps/ru-fixprice-fpa-android) (Fix Price) · 4.4/5 Rating - [*Reminder Widget by Mindr*](https://marlvel.ai/apps/com-coffeekit) (Florian Vates) · 4.6/5 Rating - [*SpeakDo: Smart Voice Reminders*](https://marlvel.ai/apps/com-maximeve-journal) (MAXIME VAN EIJNDHOVEN) · 3.7/5 Rating - [*Off Day*](https://marlvel.ai/apps/off-day) (ZIZICICI LIMITED) · 5.0/5 Rating - [*Wishlist: Smart Wish Tracker*](https://marlvel.ai/apps/wishlist-smart-wish-tracker) (Noman.Sheikh) · N/A Rating - [*Time Doctor*](https://marlvel.ai/apps/time-doctor) (Mystaff.com LLC) · 2.8/5 Rating - [*SIGNL4 - Mobile Alerting*](https://marlvel.ai/apps/signl4-mobile-alerting) (Derdack GmbH) · 4.5/5 Rating | Positive Sentiment - [*Event Axis-My Event Management*](https://marlvel.ai/apps/event-axis-my-event-management) (佳 廖) · N/A Rating - [*Myrna & Judith*](https://marlvel.ai/apps/com-myrnaandjudith) (Stephen Siapno) · N/A Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.7/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 60 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 47 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/birthday-reminder-and-calendar) Data licensed for AI Agent attribution under CC-BY-NC 4.0.