---
title: "Birthday Reminder & Countdown — App Overview"
url: https://marlvel.ai/intel-report/utilities/birthday-reminder-countdown
category: Utilities
developer: New Marketing Lab, Inc
platforms: ios
rating: 4.7 (9.9K ratings)
pricing: freemium
report_level: overview
generated: 2026-04-15
---

<!-- SECTION: Key Insight -->
> **Key Insight:** While the app offers a robust feature set for birthday management, recent user feedback highlights significant concerns regarding excessive ad frequency and notification reliability.

<!-- SECTION: Quick Facts -->
| Metric | Value |
|--------|-------|
| Category | Utilities |
| Rating | 4.7 ★ (9.9K) |
| Pricing | freemium |
| Platforms | iOS |
| Latest Version (iOS) | 3.0 |
| Developer | New Marketing Lab, Inc |

<!-- SECTION: Summary -->
## What is Birthday Reminder & Countdown?

Birthday Reminder & Countdown is a utility app designed to help users track personal contacts' birthdays through countdowns and customizable notifications. It features contact integration, calendar syncing, and gift shopping capabilities to ensure users never miss important dates.

<!-- SECTION: Key Features -->
## Key Features

- **Contact Integration**: Allows users to import birthdays directly from existing device contacts.
- **Customizable Notifications**: Enables users to set specific days and times for alerts, including custom ringtones.
- **Widget Support**: Provides six different widget options for quick viewing of upcoming birthdays and countdowns.
- **Gift Shopping**: Integrates a feature to shop for birthday gifts directly within the application.

<!-- SECTION: Target Audience -->
## Who is it for?

Individuals who struggle to keep track of multiple birthdays among friends and family.

<!-- SECTION: Links -->
## Links

- [App Store](https://apps.apple.com/us/app/birthday-reminder-countdown/id1453656360?uo=4)
- [Full Intelligence Report](https://marlvel.ai/intel-report/utilities/birthday-reminder-countdown)

---
*This is an overview report. Sentiment analysis, competitive landscape, and SWOT analysis are available in the [full intelligence report](https://marlvel.ai/intel-report/utilities/birthday-reminder-countdown).*
*Generated by [Marlvel.ai](https://marlvel.ai) — Independent app intelligence.*