--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "BLE Sensor App" developer_entity: "Microchip Technology Inc." bundle_id: "com.microchip.BLESensorApp" app_store_id: "1065575839" category: "Utilities" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2016-01-11" report_date: "2026-09-26" last_verified: "2026-09-26T00:00:00.000Z" report_version: "1.0" total_reviews: 0 confidence: "low" confidence_score: 0.3 data_age_days: 5 momentum_velocity: "zombie" intelligence_version: 2 tags: ["utilities", "free", "mobile app", "app review", "app analysis", "embedded", "systems", "engineers"] canonical_url: "https://marlvel.ai/apps/ble-sensor-app" license: "CC-BY-NC 4.0" content_version: "v2" --- # BLE Sensor App Intelligence Report ## TL;DR {#tldr} - **Category**: Utilities · Free > **TL;DR:** BLE Sensor App is a utilities app by Microchip Technology Inc., available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** BLE Sensor App is a utilities app by Microchip Technology Inc.. ## Quick Facts | Fact | Value | | :--- | :--- | | **Category** | Utilities | | **Developer** | Microchip Technology Inc. | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Low (0.3/1.0) | | **Data Age** | 5d | ## Metadata & Market Performance - **Publisher:** Microchip Technology Inc. - **Category:** Utilities - **Target Audience:** Embedded systems engineers and developers evaluating Microchip Bluetooth Low Energy modules and sensor boards. - **Platforms:** iOS - **Version Reviewed:** 1.0 - **Report Date:** 2026-09-26 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.3/1.0) - **App Store ID (iOS):** 1065575839 - **Bundle ID:** com.microchip.BLESensorApp - **Data Window:** Analysis based on signals collected up to 2026-09-26 ## Executive Snapshot **What it is:** BLE Sensor App is a utility for embedded systems engineers to evaluate Microchip Bluetooth Low Energy modules and sensor boards on iOS. **Why users hire it:** The app removes the friction of manual BLE configuration for engineers testing Microchip hardware, serving as a direct interface for sensor data and beacon modes. ## App DNA (Features & Intent) - **[Standard] BLE Module Discovery:** Scans and connects to Microchip BLE modules via Bluetooth Low Energy protocol * *User Intent:* Users want to quickly find relevant content or features. - **[Standard] Real-time Sensor Data View:** Displays live readings from connected sensor boards within the app interface - **[Differentiator] iBeacon Configuration:** Configures the BLE module as an iBeacon and connectable peripheral simultaneously ## Market Position {#market-position} BLE Sensor App occupies a niche B2B utility space for Microchip hardware evaluation, with no updates since January 2016. ## Monetization Strategy - **Model:** Free - **Tiers:** Free utility - **Analysis:** The app is a free tool provided by the manufacturer to support hardware sales. ## SWOT Analysis {#swot} **Core Strengths:** - Direct hardware-to-app interface facilitates Microchip module adoption for embedded engineers **Growth Levers:** - Modernising the interface could improve the evaluation experience for engineers using current mobile OS standards ## App Momentum (Zombie) {#momentum} - No updates since January 2016. - Maintenance-only status for over 10 years. > **Cadence:** 1 total versions · 1 majors in last 6 months · 3910 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} BLE Sensor App is an utilities app that is completely free. > **Bottom Line:** BLE Sensor App functions as a legacy evaluation utility for Microchip hardware. The lack of updates since 2016 suggests the tool is no longer a priority for the developer, leaving engineers to rely on potentially incompatible software for hardware validation. **Best for:** Embedded systems engineers and developers evaluating Microchip Bluetooth Low Energy modules and sensor boards. ### PM Action Plan (Next Best Moves) - [ ] [SUNSET] Sunset the app because it has not received an update in over 10 years → reduce brand risk from legacy software. ### Outlook: Declining The outlook for BLE Sensor App is stagnant, as the lack of development activity over the last decade indicates the tool is in a sunset phase. Engineers should expect limited compatibility with current mobile operating systems, necessitating a shift toward newer evaluation methods for Microchip hardware. - 🔴 The app has been silent for over 10 years, with the last release occurring in January 2016. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS | | Key Features | 3 analyzed | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **BLE Sensor App** (this app) | N/A/5 | N/A | Microchip Technology Inc. | | [Sota Connect: Secure Network](https://marlvel.ai/apps/fi-catconnect-sota) | 4.8/5 | N/A | Cat Connect | | [V2Box - V2ray Client](https://marlvel.ai/apps/v2box-v2ray-client) | 4.6/5 | n/a | techlaim | | [App For Siri Commands Tips](https://marlvel.ai/apps/app-for-siri-commands-tips) | N/A/5 | N/A | Anh La Phan Son | | [avoVPN Desktop](https://marlvel.ai/apps/avovpn-desktop) | N/A/5 | N/A | Avocado VPN Technologies | | [Bin Days - Bin Reminder](https://marlvel.ai/apps/bin-days-bin-reminder) | N/A/5 | N/A | Vicki Partridge | ## Company Profile - **Developer:** Microchip Technology Inc. - **Website:** [https://www.microchip.com/bluetooth](https://www.microchip.com/bluetooth) - **Social:** [Instagram](https://www.instagram.com/microchiptechnologyinc) · [Facebook](https://www.facebook.com/microchiptechnology) · [X/Twitter](https://twitter.com/MicrochipTech) · [YouTube](https://www.youtube.com/user/MicrochipTechnology) · [LinkedIn](https://www.linkedin.com/company/microchip-technology) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/ble-sensor-app/id1065575839?uo=4) - **Dev Site:** [Official Website](https://www.microchip.com/bluetooth) - **Sources:** Developer website content, About us / company information, App store metadata. ## Related Intel Reports - [*Sota Connect: Secure Network*](https://marlvel.ai/apps/fi-catconnect-sota) (Cat Connect) · 4.8/5 Rating - [*V2Box - V2ray Client*](https://marlvel.ai/apps/v2box-v2ray-client) (techlaim) · 4.6/5 Rating - [*App For Siri Commands Tips*](https://marlvel.ai/apps/app-for-siri-commands-tips) (Anh La Phan Son) · N/A Rating - [*avoVPN Desktop*](https://marlvel.ai/apps/avovpn-desktop) (Avocado VPN Technologies) · N/A Rating - [*Bin Days - Bin Reminder*](https://marlvel.ai/apps/bin-days-bin-reminder) (Vicki Partridge) · N/A Rating - [*Fusvob VPN : Super VPN 2026*](https://marlvel.ai/apps/com-toplinkc-foxexcellent) (Fuxin Technology) · 4.5/5 Rating - [*Gear Ratio Calculator & RPM*](https://marlvel.ai/apps/cog-gear-ratio-calculator) (Linh Phan Nhat Khanh) · N/A Rating - [*NordVPN: VPN Fast & Secure*](https://marlvel.ai/apps/com-nordvpn-nordvpn) (Nordvpn S.A.) · 4.7/5 Rating - [*Pick and Pull: Junkyard Finder*](https://marlvel.ai/apps/pick-and-pull-junkyard-finder) (Vladimir Kostadinov Stoyanov) · 3.7/5 Rating - [*Pulley Calculator Easy*](https://marlvel.ai/apps/pulley-calculator-easy) (YAVUZ BULAMADIK) · N/A Rating ## Frequently Asked Questions {#faq} ### Is BLE Sensor App still supported for new projects? No, the app has not been updated since January 2016, suggesting it is no longer actively supported for new hardware evaluation projects. ### What is the purpose of BLE Sensor App? BLE Sensor App is a utility designed to showcase the capabilities of Microchip's Bluetooth Low Energy modules, allowing engineers to view sensor data and configure beacon settings. ### Are there alternatives for evaluating Microchip BLE modules? Engineers should consult the official Microchip website for current software tools and SDKs, as BLE Sensor App is a legacy utility. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.3/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 5 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/ble-sensor-app) Data licensed for AI Agent attribution under CC-BY-NC 4.0.