--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Branch Metrics DeviceID Finder" developer_entity: "Branch Metrics, Inc." bundle_id: "com.branch.findDeviceID" app_store_id: "1477763736" google_play_id: "io.branch.deviceid" category: "Utilities" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2024-06-18" report_date: "2026-09-22" last_verified: "2026-09-22T00:00:00.000Z" report_version: "1.7" total_reviews: 283 overall_rating: 4.3 sentiment: "Thrilled" sentiment_score: 85 confidence: "medium" confidence_score: 0.55 top_praise_theme: "The lightweight and efficient design allows users to access market information without unnecessary delays" top_complaint_theme: "Users report the app occasionally uninstalls itself and fails to provide necessary verification codes" review_sample_size: 39 total_review_count: 39 analyzed_review_count: 39 data_age_days: 54 momentum_velocity: "zombie" intelligence_version: 2 tags: ["utilities", "free", "thrilled sentiment", "mobile app", "app review", "app analysis", "mobile", "developers", "technical"] canonical_url: "https://marlvel.ai/apps/branch-metrics-deviceid-finder" license: "CC-BY-NC 4.0" content_version: "v2" --- # Branch Metrics DeviceID Finder Intelligence Report ## TL;DR {#tldr} - **Category**: Utilities · Free - **Signal**: Rating 4.33 · Sentiment Thrilled - **Recent focus**: Users report the app occasionally uninstalls itself and fails to provide necessary verification codes (top complaint) · The lightweight and efficient design allows users to access market information without unnecessary delays (top praise) > **TL;DR:** Branch Metrics DeviceID Finder is a utilities app by Branch Metrics, Inc., rated 4.33/5 by 283 users, with Thrilled user sentiment (85/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Branch Metrics DeviceID Finder maintains Thrilled user sentiment (4.33/5 from 283 reviews), with users consistently praising the lightweight and efficient design allows users to access market information without unnecessary delays. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.33/5 (283 reviews) | | **User Mood** | Thrilled | | **Category** | Utilities | | **Developer** | Branch Metrics, Inc. | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | Medium (0.55/1.0) | | **Data Age** | 54d | ## Metadata & Market Performance - **Publisher:** Branch Metrics, Inc. - **Category:** Utilities - **Target Audience:** Mobile developers and technical marketers using Branch Metrics attribution services. - **Platforms:** iOS & Android - **Version Reviewed:** 1.10.3 - **Report Date:** 2026-09-22 - **Signal Count:** 39 reviews analyzed - **Confidence:** Medium (0.55/1.0) - **App Store ID (iOS):** 1477763736 - **Bundle ID:** com.branch.findDeviceID - **Google Play ID:** io.branch.deviceid - **Data Window:** Analysis based on signals collected up to 2026-09-22 ## Executive Snapshot **What it is:** Branch Metrics DeviceID Finder is a utility app for developers to retrieve and share device identifiers like IDFA and IDFV on iOS and Android. **Why users hire it:** The app removes the technical friction of manual identifier lookup during campaign debugging, which accelerates the adoption of the developer's core attribution services. ## App DNA (Features & Intent) - **[Standard] Device Identifier Retrieval:** Displays IDFA, IDFV, and public IP address for the current device. - **[Standard] One-tap Sharing:** Copies identifiers to the clipboard for external sharing with technical teams. ## Market Position {#market-position} Branch Metrics DeviceID Finder functions as a specialized B2B utility with 283 total ratings across platforms. Its position is defined by its role as a support tool rather than a consumer-facing product, with no active chart presence. ## Monetization Strategy - **Model:** Free - **Tiers:** Free - **Analysis:** The app is a free utility designed to support the developer's core B2B attribution platform. ## 🟢 User Sentiment (Medium Confidence: 39 of 39 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.33/5 - **Platform Split:** iOS 4.2/5 (12 ratings) | Android 4.3/5 (271 ratings) - **Overall Sentiment:** Thrilled ### Top Praises - **The lightweight and efficient design allows users to access market information without unnecessary delays** - **Users value the straightforward and focused approach to delivering essential financial market information** ### Top Complaints (Impact Areas) - **Users report the app occasionally uninstalls itself and fails to provide necessary verification codes** ## SWOT Analysis {#swot} **Core Strengths:** - Direct access to IDFA and IDFV simplifies technical debugging workflows. - Lightweight design ensures rapid data retrieval without performance overhead. **Growth Levers:** - Integration of automated clipboard-sharing logs could further reduce support tickets for the core attribution platform. ## What's New - **Latest (v1.7, 2 years ago):** General stability and performance maintenance. ## App Momentum (Zombie) {#momentum} - No major releases since mid-2024. - Maintenance-only status for two years. > **Cadence:** 2 total versions · 0 majors in last 6 months · 825 days since last update · 54 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Branch Metrics DeviceID Finder is a market-leading utilities app that is completely free. With a 4.33/5 rating from 283 reviews, it delivers strong user satisfaction. > **Bottom Line:** Branch Metrics DeviceID Finder remains a functional support tool, but the two-year update gap signals it is in maintenance mode. Addressing the reported installation instability would protect the developer's professional reputation without requiring a significant roadmap commitment. **Best for:** Mobile developers and technical marketers using Branch Metrics attribution services. ### PM Action Plan (Next Best Moves) - [ ] [MAINTAIN] Audit installation stability because users report the app occasionally uninstalls itself → reduce negative sentiment. ### Outlook: Stable The market for manual device identifier tools is shrinking due to OS-level privacy changes, making this utility a legacy support asset. The app will likely remain in its current state as a low-cost, high-utility tool for the developer's core B2B clients. - ⚪ The two-year release gap confirms a maintenance-only posture, meaning no new features or platform-specific improvements are expected in the near term. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.33/5 | | Total Reviews | 283 | | Sentiment | Thrilled (85/100) | | Confidence | Medium | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 2 analyzed | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Branch Metrics DeviceID Finder** (this app) | 4.33/5 | Thrilled | Branch Metrics, Inc. | | [Sota Connect: Secure Network](https://marlvel.ai/apps/fi-catconnect-sota) | 4.8/5 | N/A | Cat Connect | | [V2Box - V2ray Client](https://marlvel.ai/apps/v2box-v2ray-client) | 4.6/5 | n/a | techlaim | | [avoVPN Desktop](https://marlvel.ai/apps/avovpn-desktop) | N/A/5 | N/A | Avocado VPN Technologies | | [Fusvob VPN : Super VPN 2026](https://marlvel.ai/apps/com-toplinkc-foxexcellent) | 4.5/5 | Mixed | Fuxin Technology | | [Gear Ratio Calculator & RPM](https://marlvel.ai/apps/cog-gear-ratio-calculator) | N/A/5 | N/A | Linh Phan Nhat Khanh | ## Company Profile - **Developer:** Branch Metrics, Inc. - **Website:** App Store ## Data Sources & Links - **App Store ID:** 1477763736 - **Google Play ID:** io.branch.deviceid - **Dev Site:** Official Website - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Sota Connect: Secure Network*](https://marlvel.ai/apps/fi-catconnect-sota) (Cat Connect) · 4.8/5 Rating - [*V2Box - V2ray Client*](https://marlvel.ai/apps/v2box-v2ray-client) (techlaim) · 4.6/5 Rating - [*avoVPN Desktop*](https://marlvel.ai/apps/avovpn-desktop) (Avocado VPN Technologies) · N/A Rating - [*Fusvob VPN : Super VPN 2026*](https://marlvel.ai/apps/com-toplinkc-foxexcellent) (Fuxin Technology) · 4.5/5 Rating - [*Gear Ratio Calculator & RPM*](https://marlvel.ai/apps/cog-gear-ratio-calculator) (Linh Phan Nhat Khanh) · N/A Rating - [*NordVPN: VPN Fast & Secure*](https://marlvel.ai/apps/com-nordvpn-nordvpn) (Nordvpn S.A.) · 4.7/5 Rating - [*Pulley Calculator Easy*](https://marlvel.ai/apps/pulley-calculator-easy) (YAVUZ BULAMADIK) · N/A Rating - [*Track And Field Companion*](https://marlvel.ai/apps/track-and-field-companion) (Travis Menghini) · N/A Rating - [*VPN 365-Master WIFI Security*](https://marlvel.ai/apps/vpn-365-master-wifi-security) (vpn fast) · 4.6/5 Rating - [*VPN - Seal VPN Secure Proxy*](https://marlvel.ai/apps/vpn-seal-vpn-secure-proxy) (Starpass VPN Free) · 4.6/5 Rating | Positive Sentiment ## Frequently Asked Questions {#faq} ### Is Branch Metrics DeviceID Finder safe to use? The app is an official utility from Branch Metrics, Inc. designed to help developers debug attribution links. While some users have expressed security concerns in reviews, these appear to be isolated reports rather than confirmed malicious activity. ### Does this app work for all mobile devices? The app is available on both iOS and Android to help retrieve device identifiers. However, its utility is limited by OS privacy settings that may restrict access to advertising identifiers like IDFA. ### What should I use if I cannot get the app to work? If the app fails to provide identifiers or verification codes, developers should consult the official Branch Metrics documentation for alternative debugging methods, as the app is currently in a maintenance-only state. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.55/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 39 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 54 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/branch-metrics-deviceid-finder) Data licensed for AI Agent attribution under CC-BY-NC 4.0.