---
schema_type: "SoftwareApplication"
entity_type: "Mobile Application"
app_name: "MyRogers (Shaw)"
developer_entity: "Rogers Communications Inc."
bundle_id: "ca.shaw.ios.selfserve"
app_store_id: "1217939030"
google_play_id: "ca.shaw.android.selfserve"
category: "Utilities"
primary_platform: "ios"
primary_monetization: "Free"
offline_capable: false
market_region: "US"
platforms: "iOS & Android"
app_last_updated: "2026-05-07"
report_date: "2026-05-19"
last_verified: "2026-05-19T11:58:13.357Z"
report_version: "1.16.11"
total_reviews: 57097
overall_rating: 3.93
confidence: "low"
confidence_score: 0.25
data_age_days: 8
momentum_velocity: "intense"
intelligence_version: 2
tags: ["utilities", "free", "mobile app", "app review", "app analysis", "residential", "rogers", "customers"]
canonical_url: "https://marlvel.ai/intel-report/utilities/ca-shaw-ios-selfserve"
license: "CC-BY-NC 4.0"
content_version: "v2"
---

# MyRogers (Shaw) App Audit

## TL;DR {#tldr}

- **Category**: Utilities · Free
- **Signal**: Rating 3.93

> **TL;DR:** MyRogers (Shaw) is a utilities app by Rogers Communications Inc., rated 3.93/5 by 57.1K users, available on iOS & Android.
>
> **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence.

<!-- speakable-start -->
> **Key Insight:** MyRogers (Shaw) is a utilities app by Rogers Communications Inc..
<!-- speakable-end -->

## Quick Facts

| Fact | Value |
| :--- | :--- |
| **Rating** | 3.93/5 (57.1K reviews) |
| **Category** | Utilities |
| **Developer** | Rogers Communications Inc. |
| **Pricing** | Free |
| **Platforms** | iOS & Android |
| **Confidence** | Low (0.25/1.0) |
| **Data Age** | 0d |

## Metadata & Market Performance
- **Publisher:** Rogers Communications Inc.
- **Category:** Utilities
- **Target Audience:** Residential Rogers and Shaw customers seeking mobile account management and support.
- **Platforms:** iOS & Android
- **Version Audited:** 1.16.11
- **Audit Date:** 2026-05-19
- **Signal Count:** 5 reviews analyzed
- **Confidence:** Low (0.25/1.0)
- **App Store ID (iOS):** 1217939030
- **Bundle ID:** ca.shaw.ios.selfserve
- **Google Play ID:** ca.shaw.android.selfserve
- **Data Window:** Analysis based on signals collected up to 2026-05-19
- **Short Description:** Get the most out of your products and services with the MyRogers (Shaw) app.

<!-- section:executive-snapshot -->
## Executive Snapshot
MyRogers (Shaw) is a utility application designed for residential customers to manage their account services, billing, and support interactions. The app centralizes account administration, allowing users to handle payments and access live-agent support directly from their smartphones.
<!-- /section:executive-snapshot -->

<!-- section:features -->
## App DNA (Features & Intent)
- **[Standard] Billing Management:** Users can manage eBills, set up auto-payments, and save payment details for future transactions.
  * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior.
- **[Standard] Payment Extensions:** The app allows users to submit requests for payment extensions directly within the interface.
- **[Standard] Live-agent Support Chat:** Provides a direct channel for users to communicate with support agents for assistance.
  * *User Intent:* Users seek enhanced value through premium features.
<!-- /section:features -->

## Monetization Strategy
- **Model:** Free

<!-- section:momentum -->
## App Momentum (Intense) {#momentum}

Last updated 11d ago. 5 versions tracked.

> **Cadence:** 5 total versions · 0 majors in last 6 months · 11 days since last update

<!-- /section:momentum -->

<!-- section:so-what -->
## The "So What?" (Strategic Takeaway) {#so-what}

MyRogers (Shaw) is an established utilities app that is completely free.
With a 3.93/5 rating from 57.1K reviews, it shows polarized user reception.

<!-- speakable-start -->
> **Bottom Line:** While the app offers comprehensive account and billing management tools, users report significant technical friction regarding authentication and UI stability.
<!-- speakable-end -->

**Best for:** Residential Rogers and Shaw customers seeking mobile account management and support.

<!-- /section:so-what -->

<!-- section:metrics -->
## Key Metrics Summary

| Metric | Value |
| :--- | :--- |
| Overall Rating | 3.93/5 |
| Total Reviews | 57.1K |
| Confidence | Low |
| Pricing Model | Free |
| Platforms | iOS & Android |
| Key Features | 3 analyzed |
<!-- /section:metrics -->

## Competitor Comparison

| App | Rating | Sentiment | Developer |
| :--- | :--- | :--- | :--- |
| **MyRogers (Shaw)** (this app) | 3.93/5 | N/A | Rogers Communications Inc. |
| [Potatso](https://marlvel.ai/intel-report/utilities/potatso) | 4.4/5 | N/A | Potatso Lab LTD |
| [Quantumult X](https://marlvel.ai/intel-report/utilities/quantumult-x) | 3.8/5 | N/A | Cross Utility Ltd |
| [V2Box - V2ray Client](https://marlvel.ai/intel-report/utilities/v2box-v2ray-client) | 4.6/5 | N/A | techlaim |
| [Free VPN by Free VPN .org™](https://marlvel.ai/intel-report/utilities/free-vpn-by-free-vpn-org) | 4.3/5 | Mixed | Free VPN LLC |
| [15C Pro Scientific Calculator](https://marlvel.ai/intel-report/utilities/15c-pro-scientific-calculator) | 4.2/5 | N/A | Vicinno Soft LLC |

## Company Profile
- **Developer:** Rogers Communications Inc.
- **Website:** [https://www.rogers.com](https://www.rogers.com)

## Data Sources & Links
- **App Store:** [View on Apple Store](https://apps.apple.com/ca/app/myrogers-shaw/id1217939030?uo=2)
- **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=ca.shaw.android.selfserve&hl=en&gl=ca)
- **Dev Site:** [Official Website](https://www.rogers.com)
- **Sources:** App store metadata, User reviews.

## Related Intel Reports
- [*Potatso*](https://marlvel.ai/intel-report/utilities/potatso) (Potatso Lab LTD) — 4.4/5 Rating | N/A Sentiment
- [*Quantumult X*](https://marlvel.ai/intel-report/utilities/quantumult-x) (Cross Utility Ltd) — 3.8/5 Rating | N/A Sentiment
- [*V2Box - V2ray Client*](https://marlvel.ai/intel-report/utilities/v2box-v2ray-client) (techlaim) — 4.6/5 Rating | N/A Sentiment
- [*Free VPN by Free VPN .org™*](https://marlvel.ai/intel-report/utilities/free-vpn-by-free-vpn-org) (Free VPN LLC) — 4.3/5 Rating | Mixed Sentiment
- [*15C Pro Scientific Calculator*](https://marlvel.ai/intel-report/utilities/15c-pro-scientific-calculator) (Vicinno Soft LLC) — 4.2/5 Rating | N/A Sentiment
- [*Scale for grams - weight scale*](https://marlvel.ai/intel-report/utilities/scale-for-grams-weight-scale) (Dung Vu) — 4.7/5 Rating | N/A Sentiment
- [*Nitefall: Browser dark mode*](https://marlvel.ai/intel-report/utilities/nitefall-browser-dark-mode) (FoxfortMobile) — 3.6/5 Rating | N/A Sentiment
- [*LLM Bridge - Multi LLM Client*](https://marlvel.ai/intel-report/utilities/llm-bridge-multi-llm-client) (Byungil Park) — 2.3/5 Rating | N/A Sentiment
- [*Calculator# Hide Photos Videos*](https://marlvel.ai/intel-report/utilities/calculator-hide-photos-videos) (NewSoftwares.net) — 4.4/5 Rating | N/A Sentiment
- [*Work Log - Shift Tracker*](https://marlvel.ai/intel-report/utilities/work-log-shift-tracker) (AR Productions Inc) — 4.7/5 Rating | N/A Sentiment

## Methodology {#methodology}

This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline:

1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps.
2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks.
3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting.
4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category.
5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights.

- **Confidence Score:** 0.25/1.0 (based on review volume, data source diversity, and signal quality)
- **Reviews Analyzed:** 5
- **Data Sources:** user reviews, App Store metadata
- **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform
- **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence.
- **Report Age:** 0 days since last refresh

---
© 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/utilities/ca-shaw-ios-selfserve)
Data licensed for AI Agent attribution under CC-BY-NC 4.0.