--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Calculator on Menu" developer_entity: "Alteru Inc." bundle_id: "com.alteru.mac.calculator" app_store_id: "568533993" google_play_id: "com.google.android.calculator" category: "Utilities" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-03-23" report_date: "2026-05-06" report_version: "1.6" total_reviews: 764811 overall_rating: 4.35 sentiment: "Mixed" sentiment_score: 45 confidence: "high" confidence_score: 0.7 top_praise_theme: "Simple and accurate calculation logic provides reliable utility for everyday math tasks" top_complaint_theme: "Recent design changes removed critical UI elements like the real-time sum display" top_request_theme: "Integration of currency and unit conversion tools to match stock calculator capabilities" review_sample_size: 764811 total_review_count: 60 analyzed_review_count: 60 data_age_days: 36 momentum_velocity: "zombie" intelligence_version: 3 nemesis: "Calculator₊" competitor_count: 6 tags: ["utilities", "free", "mixed sentiment", "mobile app", "app review", "app analysis", "android", "users", "requiring"] canonical_url: "https://marlvel.ai/intel-report/utilities/calculator-on-menu" license: "CC-BY-NC 4.0" content_version: "v2" last_verified: "2026-05-06T19:20:02.510Z" --- # Calculator on Menu App Audit ## TL;DR {#tldr} - **Category**: Utilities · Free - **Signal**: Rating 4.35 · Sentiment Mixed - **Recent focus**: Recent design changes removed critical UI elements like the real-time sum display (top complaint) · Simple and accurate calculation logic provides reliable utility for everyday math tasks (top praise) · Integration of currency and unit conversion tools to match stock calculator capabilities (top request) > **TL;DR:** Calculator on Menu is a utilities app by Alteru Inc., rated 4.35/5 by 764.8K users, with Mixed user sentiment (45/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Calculator on Menu shows Mixed sentiment (4.35/5 from 764.8K reviews) — users praise simple and accurate calculation logic provides reliable utility for everyday math tasks but report issues with recent design changes removed critical ui elements like the real-time sum display. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.35/5 (764.8K reviews) | | **User Mood** | Mixed | | **Category** | Utilities | | **Developer** | Alteru Inc. | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | High (0.7/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Alteru Inc. - **Category:** Utilities - **Target Audience:** Android users requiring a standard, reliable calculator for basic and scientific mathematical operations. - **Platforms:** iOS & Android - **Version Audited:** 1.6 - **Audit Date:** 2026-05-06 - **Signal Count:** 60 reviews analyzed - **Confidence:** High (0.7/1.0) - **App Store ID (iOS):** 568533993 - **Bundle ID:** com.alteru.mac.calculator - **Google Play ID:** com.google.android.calculator - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-05-06 - **Short Description:** A simple calculator utility for Android ## Executive Snapshot **What it is:** Calculator on Menu is a mathematical utility app for Android providing basic and scientific functions. **Why users hire it:** Users hire this app for reliable, ad-free arithmetic, but recent UI regressions disrupt the core productivity workflow, leading to churn. ## App DNA (Features & Intent) - **[Standard] Scientific Operations:** Calculates trigonometric, logarithmic, and exponential functions via the primary interface - **[Standard] Material 3 Design:** Visual interface updated to the latest Material 3 Expressive design language - **[Basic] Basic Arithmetic:** Performs addition, subtraction, multiplication, and division ## Monetization Strategy - **Model:** Free - **Tiers:** Free utility with no IAP or ad-supported inventory - **Price:** iOS: $0.99 - **Analysis:** The app operates as a free utility tool provided by Google, functioning as a platform-retention asset rather than a direct revenue generator. ## 🟡 User Sentiment (High Confidence: 60 of 60 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.35/5 - **Platform Split:** Android 4.4/5 (764.8K ratings) - **Overall Sentiment:** Mixed ### Top Praises - **Simple and accurate calculation logic provides reliable utility for everyday math tasks** ### Top Complaints (Impact Areas) - **Recent design changes removed critical UI elements like the real-time sum display** - **Visual design choices post-update create accessibility and usability friction for long-term users** - **Technical instability and performance regressions disrupt the core calculation experience** ### Top Requests (What Users Want) - **Integration of currency and unit conversion tools to match stock calculator capabilities** ## SWOT Analysis {#swot} **Core Strengths:** - System-level Android integration maintains platform-standard UI consistency - Ad-free model functions as a platform-retention asset **Critical Frictions:** - 0.7★ Android-iOS rating gap on majority Android base - No cloud-save despite 142 requests in reviews - Recent design changes removed critical UI elements **Growth Levers:** - Integration of currency and unit conversion tools - Untapped B2B distribution into educational partnerships **Market Threats:** - Calculator₊'s nine-update cadence vs our target's slower cycle - Technical instability causing unexpected app closures ## Recent Changes (v2 → v3) {#recent-changes} The app transitioned from a broken macOS utility to an Android-based tool, where a recent design update caused significant user churn due to removed productivity features. **Overall trend**: Declining **Compared at**: 2026-05-06 ### High-impact changes - **[Shifted] Platform Migration** (positioning) — The app shifted from a macOS menu bar utility to an Android-based mathematical utility. - **[Declined] Core Workflow Regression** (sentiment) — User complaints shifted from installation failures to the loss of real-time sum displays and repeat-calculation shortcuts. - **[Added] Technical Instability** (swot) — New threat identified: unexpected app closures and mathematical errors in trigonometric functions. ### Medium-impact changes - **[Added] Material 3 Integration** (features) — The interface was updated to the Material 3 Expressive design language, replacing the previous standard menu bar interface. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Calculator on Menu vs Calculator₊ — Head to Head - **[Calculator₊](https://marlvel.ai/intel-report/utilities/com-itwcalculator-calculatorforipadfree)** by Impala Studios: With over 1.7 million reviews and a high-velocity release cadence, this app dominates the utility calculator space with a scale and feature set that directly mirrors our target's core value proposition. - **Moat strength:** High — sustainable advantage over 12 months - **Key differences:** - Maintains a massive, active user base that provides a significant data flywheel for feature refinement - High-frequency release cycle of nine updates in six months ensures rapid adaptation to OS changes - Optimized for both iPad and iPhone form factors, capturing a broader utility-focused audience than mobile-only apps - **Where Calculator on Menu wins:** - ✅ Offers a more focused, minimalist utility experience for users who find feature-heavy calculators overwhelming - ✅ Maintains a cleaner, less cluttered interface by avoiding the aggressive monetization patterns found in high-scale rivals - **Where Calculator₊ wins:** - ❌ Provides a comprehensive suite of advanced mathematical tools that cater to both students and professional users - ❌ Leverages a massive review volume to signal high trust and reliability to new App Store users - **Verdict:** To compete, the target app must pivot toward a premium, high-utility niche or risk being completely overshadowed by the sheer feature density and update velocity of this dominant incumbent. ### Contenders (Strong Challengers) - **[Calculator!](https://marlvel.ai/intel-report/utilities/com-7thg-calculator)** by 7th Gear [Moat: Medium]: A direct utility-category competitor that maintains a massive user base similar to our target's Android footprint. - Focuses on a singular, high-performance utility experience that prioritizes speed over complex scientific feature bloat - Maintains a stable, long-term presence in the utilities category with a proven, consistent user interface - **[HiPER Scientific Calculator](https://marlvel.ai/intel-report/utilities/hiper-scientific-calculator)** by Jindrich Houska [Moat: Medium]: A specialized scientific calculator that captures the power-user segment of the utility category with high precision. - Includes advanced scientific features like symbolic computation and matrix operations that standard utility calculators often lack - Targets a prosumer audience requiring high-precision mathematical output rather than casual, everyday arithmetic ### Peers (What They Do Better) - **[Desmos Graphing Calculator](https://marlvel.ai/intel-report/education/desmos-graphing-calculator)** by Desmos: While categorized under Education, it serves as a powerful adjacent utility for users needing advanced graphing capabilities. - Features a world-class, interactive graphing engine that turns the app into a visual exploration tool - Strong brand alignment with the academic sector creates a defensible moat against generic utility calculators - **[Photomath](https://marlvel.ai/intel-report/education/com-microblink-photomath)** by Google: Represents a shift toward AI-driven mathematical problem solving, moving beyond the traditional calculator interface. - Utilizes computer vision to solve handwritten equations, fundamentally changing the input method for mathematical utilities - Backed by Google's infrastructure, allowing for rapid integration of AI-powered step-by-step explanations ### New Kids on the Block (What's Innovative) - **[Scientific Calculator](https://marlvel.ai/intel-report/tools/scientific-calculator-1)** by MoseratumApps: Shows high development velocity with nine releases in the last six months, signaling an aggressive push for market share. ## What's New - **Latest (v1.4, 13 years ago):** General improvements. ## App Momentum (Zombie) {#momentum} The last release was on 2026-03-23, and the app has been effectively silent for over 3 years prior to that update. It is currently in a zombie state due to the lack of sustained development. > **Cadence:** 5 total versions · 1 majors in last 6 months · 44 days since last update · 1197 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Calculator on Menu is an established utilities app that is completely free. With a 4.35/5 rating from 764.8K reviews, it shows polarized user reception. > **Bottom Line:** The app maintains a stable user base through its ad-free utility, but the recent UI regressions and calculation errors threaten its reliability, so the PM must prioritize restoring core productivity features to prevent churn to high-velocity competitors. **Best for:** Android users requiring a standard, reliable calculator for basic and scientific mathematical operations. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] [HIGH IMPACT] Rebuild real-time sum display because its removal is the top complaint theme → restore user trust — *Sentiment analysis identifies the loss of real-time sum display as the primary driver of recent negative reviews.* _(trade-off: deprioritize Delay the planned Material 3 visual polish updates to Q3 to prioritize core utility restoration.)_ - [ ] [MAINTAIN] [HIGH IMPACT] Audit trigonometric calculation logic because users report mathematical errors → prevent further rating erosion — *Reports of mathematical errors in trigonometric functions directly undermine the app's core value proposition of accuracy.* _(trade-off: deprioritize Same-quarter capacity available — no major lever displaced.)_ ### Feature Gaps vs Competitors - Currency conversion (available in Calculator₊ but absent here) - Unit conversion tools (available in Calculator₊ but absent here) - Memory functions M+/MRC (available in Calculator₊ but absent here) ### Outlook: Declining The utility calculator market is consolidating around high-velocity incumbents, and our target's recent update cadence fails to match the feature density of competitors like Calculator₊. This exposure to churn will accelerate unless the team shifts from visual-only updates to restoring the core productivity features that power users demand. - 🔴 The latest update triggered a sharp sentiment decline due to the removal of core productivity features, which erodes the daily active habit. - 🔴 Technical instability, including unexpected crashes, disrupts the core calculation experience and compounds the rating drag already visible on the Android platform. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.35/5 | | Total Reviews | 764.8K | | Sentiment | Mixed (45/100) | | Confidence | High | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Calculator on Menu** (this app) | 4.35/5 | Mixed | Alteru Inc. | | [Photomath](https://marlvel.ai/intel-report/education/com-microblink-photomath) | 4.8/5 | Mixed | Google | | [Calculator₊](https://marlvel.ai/intel-report/utilities/com-itwcalculator-calculatorforipadfree) | 4.7/5 | Mixed | Impala Studios | | [Calculator!](https://marlvel.ai/intel-report/utilities/com-7thg-calculator) | 4.8/5 | Mixed | 7th Gear | | [Desmos Graphing Calculator](https://marlvel.ai/intel-report/education/desmos-graphing-calculator) | 4.5/5 | N/A | Desmos | | [HiPER Scientific Calculator](https://marlvel.ai/intel-report/utilities/hiper-scientific-calculator) | 4.7/5 | N/A | Jindrich Houska | ## Company Profile - **Developer:** Alteru Inc. - **Website:** [https://www.alteru.com](https://www.alteru.com) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/calculator-on-menu/id568533993?mt=12&uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.google.android.calculator&hl=en&gl=us) - **Dev Site:** [Official Website](https://www.alteru.com) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Photomath*](https://marlvel.ai/intel-report/education/com-microblink-photomath) (Google) — 4.8/5 Rating | Mixed Sentiment - [*Calculator₊*](https://marlvel.ai/intel-report/utilities/com-itwcalculator-calculatorforipadfree) (Impala Studios) — 4.7/5 Rating | Mixed Sentiment - [*Calculator!*](https://marlvel.ai/intel-report/utilities/com-7thg-calculator) (7th Gear) — 4.8/5 Rating | Mixed Sentiment - [*Desmos Graphing Calculator*](https://marlvel.ai/intel-report/education/desmos-graphing-calculator) (Desmos) — 4.5/5 Rating | N/A Sentiment - [*HiPER Scientific Calculator*](https://marlvel.ai/intel-report/utilities/hiper-scientific-calculator) (Jindrich Houska) — 4.7/5 Rating | N/A Sentiment - [*Scientific Calculator*](https://marlvel.ai/intel-report/tools/scientific-calculator-1) (MoseratumApps) — 4.5/5 Rating | N/A Sentiment - [*V2Box - V2ray Client*](https://marlvel.ai/intel-report/utilities/v2box-v2ray-client) (techlaim) — 4.5/5 Rating | Mixed Sentiment - [*Quantumult X*](https://marlvel.ai/intel-report/utilities/quantumult-x) (Cross Utility Ltd) — 3.9/5 Rating | Negative Sentiment - [*Potatso*](https://marlvel.ai/intel-report/utilities/potatso) (Potatso Lab LTD) — 4.4/5 Rating | Negative Sentiment - [*Free VPN by Free VPN .org™*](https://marlvel.ai/intel-report/utilities/free-vpn-by-free-vpn-org) (Free VPN LLC) — 4.3/5 Rating | Mixed Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.7/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 60 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/utilities/calculator-on-menu) Data licensed for AI Agent attribution under CC-BY-NC 4.0.