--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Candle Calculator: WickWise" developer_entity: "Fahim Uddin" bundle_id: "msuappleacademy.CandleCalculator" app_store_id: "6762464051" category: "Utilities" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-09-13" report_date: "2026-09-25" last_verified: "2026-09-25T00:00:00.000Z" report_version: "1.6.1" total_reviews: 3 overall_rating: 5 confidence: "low" confidence_score: 0.05 data_age_days: 36 momentum_velocity: "active" intelligence_version: 2 tags: ["utilities", "freemium", "mobile app", "app review", "app analysis", "candle", "makers", "ranging"] canonical_url: "https://marlvel.ai/apps/candle-calculator-wickwise" license: "CC-BY-NC 4.0" content_version: "v2" --- # Candle Calculator: WickWise Intelligence Report ## TL;DR {#tldr} - **Category**: Utilities · Freemium - **Signal**: Rating 5 > **TL;DR:** Candle Calculator: WickWise is a utilities app by Fahim Uddin, rated 5/5 by 3 users, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Candle Calculator: WickWise is a utilities app by Fahim Uddin. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 5/5 (3 reviews) | | **Category** | Utilities | | **Developer** | Fahim Uddin | | **Pricing** | Freemium | | **Platforms** | iOS | | **Confidence** | Low (0.05/1.0) | | **Data Age** | 36d | ## Metadata & Market Performance - **Publisher:** Fahim Uddin - **Category:** Utilities - **Target Audience:** Candle makers ranging from beginners pouring their first soy candle to Etsy sellers running production batches. - **Platforms:** iOS - **Version Reviewed:** 1.6.1 - **Report Date:** 2026-09-25 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.05/1.0) - **App Store ID (iOS):** 6762464051 - **Bundle ID:** msuappleacademy.CandleCalculator - **Data Window:** Analysis based on signals collected up to 2026-09-25 ## Executive Snapshot **What it is:** Candle Calculator: WickWise is a utility app for candle makers that provides precise wax and fragrance oil measurements based on specific wax density values. **Why users hire it:** The app removes the risk of overflow and poor candle performance by replacing manual estimation with technical math, serving makers who need consistent results for production batches. ## App DNA (Features & Intent) - **[Differentiator] Wax Density Calculator:** Calculates wax and fragrance requirements using specific density values for 40+ wax types. - **[Differentiator] Batch Planner:** Scales recipes from 1 to 100 units in a single tap. - **[Differentiator] Burn Test Logs:** Records cold throw, hot throw, and tunneling data for specific batches. ## Market Position {#market-position} Candle Calculator: WickWise operates in the niche Utilities space, competing against generic calculators by offering technical precision. The current 5-star rating across 3 reviews indicates high initial satisfaction, though the small sample size limits broader market validation. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free tier with 3 saved recipes, Pro tier (monthly/annual subscription or lifetime purchase) - **Analysis:** The freemium model gates high-volume production tools and business analytics behind a Pro subscription to capture value from professional sellers. ## SWOT Analysis {#swot} **Core Strengths:** - Brand-specific density math for 40+ waxes establishes technical authority. - Burn test logs create a long-term data repository, increasing user switching costs. **Growth Levers:** - Expanding export formats for test logs could deepen integration into professional production workflows. ## What's New - **Latest (v1.6.1, 1 weeks ago):** Resolved iCloud sync toggle issues, implemented data integrity alerts for library access, and improved setup navigation flow. ## App Momentum (Active) {#momentum} - Shipped iCloud sync and library fixes. - Maintains active 14-day update cadence. > **Cadence:** 2 total versions · 0 majors in last 6 months · 11 days since last update · 14 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Candle Calculator: WickWise is an utilities app that is free with in-app purchases. It holds a 5/5 rating from 3 reviews. > **Bottom Line:** The technical precision of the density calculator provides a strong foundation for professional makers, but the recipe limit must be adjusted to prevent hobbyist churn. Expanding the free tier will unlock a larger top-of-funnel for eventual Pro conversion. **Best for:** Candle makers ranging from beginners pouring their first soy candle to Etsy sellers running production batches. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Expand free tier recipe limit to 5 because 3 recipes is a low ceiling for hobbyists → increase user retention ### Outlook: Improving Users report: The candle-making utility market is shifting toward professional-grade production tools. Candle Calculator: WickWise is well-positioned to capture this segment if it continues to prioritize data-heavy features like burn test logs over basic calculator functionality. - 🟢 The active 14-day update cadence shows a commitment to stability and feature expansion, which builds trust with professional users. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 5/5 | | Total Reviews | 3 | | Confidence | Low | | Pricing Model | Freemium | | Platforms | iOS | | Key Features | 3 analyzed | | Outlook | Improving | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Candle Calculator: WickWise** (this app) | 5/5 | N/A | Fahim Uddin | | [Sota Connect: Secure Network](https://marlvel.ai/apps/fi-catconnect-sota) | 4.9/5 | N/A | Cat Connect | | [V2Box - V2ray Client](https://marlvel.ai/apps/v2box-v2ray-client) | 4.6/5 | n/a | techlaim | | [App For Siri Commands Tips](https://marlvel.ai/apps/app-for-siri-commands-tips) | N/A/5 | N/A | Anh La Phan Son | | [avoVPN Desktop](https://marlvel.ai/apps/avovpn-desktop) | N/A/5 | N/A | Avocado VPN Technologies | | [Bin Days - Bin Reminder](https://marlvel.ai/apps/bin-days-bin-reminder) | N/A/5 | N/A | Vicki Partridge | ## Company Profile - **Developer:** Fahim Uddin ## Data Sources & Links - **App Store ID:** 6762464051 - **Sources:** App store metadata. ## Related Intel Reports - [*Sota Connect: Secure Network*](https://marlvel.ai/apps/fi-catconnect-sota) (Cat Connect) · 4.9/5 Rating - [*V2Box - V2ray Client*](https://marlvel.ai/apps/v2box-v2ray-client) (techlaim) · 4.6/5 Rating - [*App For Siri Commands Tips*](https://marlvel.ai/apps/app-for-siri-commands-tips) (Anh La Phan Son) · N/A Rating - [*avoVPN Desktop*](https://marlvel.ai/apps/avovpn-desktop) (Avocado VPN Technologies) · N/A Rating - [*Bin Days - Bin Reminder*](https://marlvel.ai/apps/bin-days-bin-reminder) (Vicki Partridge) · N/A Rating - [*Fusvob VPN : Super VPN 2026*](https://marlvel.ai/apps/com-toplinkc-foxexcellent) (Fuxin Technology) · 4.5/5 Rating - [*Gear Ratio Calculator & RPM*](https://marlvel.ai/apps/cog-gear-ratio-calculator) (Linh Phan Nhat Khanh) · N/A Rating - [*NordVPN: VPN Fast & Secure*](https://marlvel.ai/apps/com-nordvpn-nordvpn) (Nordvpn S.A.) · 4.7/5 Rating - [*Pick and Pull: Junkyard Finder*](https://marlvel.ai/apps/pick-and-pull-junkyard-finder) (Vladimir Kostadinov Stoyanov) · 3.7/5 Rating - [*Pulley Calculator Easy*](https://marlvel.ai/apps/pulley-calculator-easy) (YAVUZ BULAMADIK) · N/A Rating ## Frequently Asked Questions {#faq} ### Is Candle Calculator: WickWise free to use? Yes, the core calculator is free. Users can save up to 3 recipes at no cost. Advanced features like batch planning, profit margin calculation, and unlimited recipe storage require a Pro subscription. ### How does this app compare to free online candle calculators? Most online calculators use generic math. Candle Calculator: WickWise uses specific density values for over 40 wax types, providing more accurate wax and fragrance amounts to prevent overflow or poor candle performance. ### Is this app suitable for professional candle sellers? Yes, the Pro tier includes business-focused tools like profit margin calculators, batch planners, and inventory tracking, which are designed for makers running production batches on platforms like Etsy. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.05/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 36 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/candle-calculator-wickwise) Data licensed for AI Agent attribution under CC-BY-NC 4.0.