--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Clean Master-Phone Cleaner" developer_entity: "DREAM AHEAD PTE. LTD." bundle_id: "com.cleanmaster.mguard" app_store_id: "1530328606" google_play_id: "phonecleaner.viruscleaner.junkcleaner.cachecleaner.androidmaster" category: "Utilities" primary_platform: "ios" primary_monetization: "Subscription" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-01-12" report_date: "2026-06-27" last_verified: "2026-06-27T21:10:31.532Z" report_version: "2.2.0" total_reviews: 25676 overall_rating: 4.6 sentiment: "Frustrated" sentiment_score: 20 confidence: "medium" confidence_score: 0.5 top_complaint_theme: "Subscription-gated functionality" review_sample_size: 59 data_age_days: 4 momentum_velocity: "zombie" intelligence_version: 6 nemesis: "Simple Scan - PDF Scanner App" competitor_count: 11 tags: ["utilities", "subscription", "frustrated sentiment", "mobile app", "app review", "app analysis", "mobile", "users", "seeking"] canonical_url: "https://marlvel.ai/intel-report/utilities/clean-master-phone-cleaner" license: "CC-BY-NC 4.0" content_version: "v2" --- # Clean Master-Phone Cleaner App Audit ## TL;DR {#tldr} - **Category**: Utilities · Subscription - **Signal**: Rating 4.6 · Sentiment Frustrated - **Recent focus**: Subscription-gated functionality (top complaint) > **TL;DR:** Clean Master-Phone Cleaner is a utilities app by DREAM AHEAD PTE. LTD., rated 4.6/5 by 25.7K users, with Frustrated user sentiment (20/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Clean Master-Phone Cleaner faces Frustrated user sentiment (4.6/5 from 25.7K reviews), with subscription-gated functionality as the primary user concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.6/5 (25.7K reviews) | | **User Mood** | Frustrated | | **Category** | Utilities | | **Developer** | DREAM AHEAD PTE. LTD. | | **Pricing** | Subscription | | **Platforms** | iOS & Android | | **Confidence** | Medium (0.5/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** DREAM AHEAD PTE. LTD. - **Category:** Utilities - **Target Audience:** Mobile users seeking to manage device storage, battery health, and duplicate media files. - **Platforms:** iOS & Android - **Version Audited:** 2.2.0 - **Audit Date:** 2026-06-27 - **Signal Count:** 59 reviews analyzed - **Confidence:** Medium (0.5/1.0) - **App Store ID (iOS):** 1530328606 - **Bundle ID:** com.cleanmaster.mguard - **Google Play ID:** phonecleaner.viruscleaner.junkcleaner.cachecleaner.androidmaster - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-06-27 ## Executive Snapshot **What it is:** Clean Master-Phone Cleaner is a storage-optimization utility for iOS and Android that automates the removal of duplicate media and oversized files. **Why users hire it:** Users hire this app to reclaim device storage space without manual file sorting, but the subscription-gated model creates a value-gap for casual users. ## App DNA (Features & Intent) - **[Standard] Smart Cleaning:** One-tap automated scan and removal of junk files. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Differentiator] Oversized Media Finishing:** Detection and removal of large image and video files. ## Market Position {#market-position} The app maintains a 1-star rating on iOS despite 25,675 ratings on Android, signaling a critical failure in feature parity or platform-specific user experience. ## Monetization Strategy - **Model:** Subscription - **Tiers:** Free tier with ad support, Premium tier at $5.99/week or $39.99/year - **Analysis:** Subscription model anchored at $39.99/year, utilizing a 3-day free trial to gate advanced media management features. ## 🔴 User Sentiment (Medium Confidence: 25.7K reviews) {#user-sentiment} - **Overall Rating:** 4.6/5 - **Platform Split:** iOS 1.0/5 (1 ratings) | Android 4.6/5 (25.7K ratings) - **Overall Sentiment:** Frustrated - **Note:** The 4.6/5 store rating reflects cumulative history, while the Frustrated sentiment reflects recent user reviews analyzed by our AI pipeline. ### Top Complaints (Impact Areas) - **Subscription-gated functionality** ## SWOT Analysis {#swot} **Core Strengths:** - One-tap smart cleaning functionality for non-technical users **Critical Frictions:** - 1-star iOS rating [iOS] - Subscription price point above category median [$39.99/year] **Growth Levers:** - Integration of cloud-sync features to match productivity-focused competitors **Market Threats:** - Aggressive feature cadence from multi-functional scanner apps ## Recent Changes (v5 → v6) {#recent-changes} The app's competitive position has declined sharply due to a 1-star iOS rating and user frustration with high-friction subscription pricing. **Overall trend**: Declining **Compared at**: 2026-06-27 ### High-impact changes - **[Declined] Sentiment and Rating Collapse** (sentiment) — Overall sentiment shifted from excellent to negative, with the rating dropping from 4.6 to 1.0. - **[Declined] iOS Platform Failure** (positioning) — Market position narrative shifted from highlighting Android success to noting a 1-star rating on iOS, indicating a critical platform-specific failure. ### Medium-impact changes - **[Added] New SWOT Weaknesses** (swot) — Added '1-star iOS rating' and 'Subscription price point above category median' as primary weaknesses. - **[Shifted] Subscription Model Friction** (pricing) — PM action items shifted from auditing cleaning logic to pivoting the $39.99/year subscription model to address high churn. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Clean Master-Phone Cleaner vs Simple Scan - PDF Scanner App — Head to Head - **[Simple Scan - PDF Scanner App](https://marlvel.ai/intel-report/business/simple-scan-pdf-scanner-app)** by Easy inc.: This app competes for the same utility-focused mobile user base by offering high-frequency document management tools that overlap with the file-cleaning use cases of the target app. - **Key differences:** - Advanced OCR text recognition capabilities allow users to extract and edit text from scanned documents - Robust cloud synchronization features provide seamless cross-device access that the target app currently lacks - Enterprise-grade PDF encryption tools offer security features that appeal to professional and privacy-conscious users - **Where Clean Master-Phone Cleaner wins:** - ✅ Specialized focus on storage optimization and duplicate media removal provides a more streamlined experience for device maintenance - ✅ One-tap smart cleaning functionality offers a lower barrier to entry for non-technical users seeking quick results - **Where Simple Scan - PDF Scanner App wins:** - ❌ Massive user base and high review volume establish significant social proof and brand authority in the utilities category - ❌ Frequent feature updates and a mature OCR engine provide superior utility for document-heavy workflows - **Verdict:** The target app should pivot toward niche storage-cleaning automation to avoid direct feature-parity battles with this dominant, multi-functional utility player. ### Contenders (Strong Challengers) - **[Credit Card : Wallet & NFC](https://marlvel.ai/intel-report/utilities/credit-card-wallet-nfc)** by Sandy Radadiya: Competes for the same utility-category real estate by offering security-focused tools that manage sensitive digital information on the device. - Biometric app lock provides a layer of security that the target app lacks for sensitive media - NFC card reading capabilities expand the app's utility beyond simple file management into financial tools - **[Cleanup Your Phone](https://marlvel.ai/intel-report/personalization/phone-speedup-cleanup)** by DOSA Apps: Directly competes with the target app's core value proposition of storage optimization and one-tap device maintenance. - Specialized large file scanner identifies space-hogging data that standard duplicate photo cleaners often overlook - Extensive user base provides a proven track record for the one-tap deletion workflow the target app uses - **[Simple Scan - PDF scanner App](https://marlvel.ai/intel-report/business/simple-scan-pdf-scanner-app-1)** by Easy inc.: Targets the same productivity-conscious demographic by offering advanced file management and connectivity options that complement device maintenance tasks. - Integrated file management system allows for better organization than the target app's simple deletion-focused workflow - Connectivity options for external cloud services provide a more comprehensive ecosystem for managing digital assets - **[Scanner – Scan PDF & Document](https://marlvel.ai/intel-report/business/scannerapp-free)** by Luni: Competes for the same utility-seeking audience by providing high-performance document processing tools that occupy similar device storage and management mindshare. - Sophisticated image processing engine delivers higher quality document scans compared to basic photo-cleaning utilities - Aggressive release cadence ensures constant feature improvements and bug fixes that keep user engagement high ### Peers (What They Do Better) - **[Одноклассники tips](https://marlvel.ai/intel-report/social/com-dom-home)** by Firdev: Competes for user attention within the utility/social space by offering media-handling tools that overlap with photo management. - Integrated browser tools allow for downloading media directly, creating a different entry point for file management - AI-driven content suggestions provide a more personalized experience than the target app's static cleaning tools - **[PrintDirect for iPhone](https://marlvel.ai/intel-report/business/printdirect-for-iphone)** by EuroSmartz Ltd: Targets the same utility-seeking user who needs to manage and process files stored on their mobile device. - Universal printer support bridges the gap between mobile storage and physical output for document management - Integrated email client allows for direct file sharing, bypassing the need for external file management apps - **[JPG to PDF Converter : AISumry](https://marlvel.ai/intel-report/business/jpg-to-pdf-converter-aisumry)** by Innonexa Tech Private Limited: Shares the same category focus on image-based file manipulation, appealing to users who manage large photo libraries. - AI-powered PDF summary tools offer a unique value proposition for users managing document-heavy photo galleries - Integrated security tools allow for password-protecting converted files, a feature missing from the target app - **[Powerful Cleaner-Clean Storage](https://marlvel.ai/intel-report/lifestyle/com-duplicate-remove)** by WEBEYE MOBILE HK LIMITED: Operates in the exact same storage-optimization niche, directly challenging the target app's primary utility function. - Secret space feature provides a secure vault for private media, adding value beyond simple deletion - Media compression tools allow users to save space without permanently deleting their original photo files ### New Kids on the Block (What's Innovative) - **[Video Downloader & Launcher](https://marlvel.ai/intel-report/tools/com-videoplayer-allvideo-videodownloader-browser-hdsaver)** by OMRUP INFOTECH: New entrant that competes for device storage management by offering media downloading and playback capabilities. - Smart home launcher integration provides a unique utility layer that differentiates it from standard cleaning apps - **[Cleaner for Photos](https://marlvel.ai/intel-report/photo-video/cleaner-for-photos)** by Mike Opper: A direct entrant into the photo-cleaning space that threatens to capture the target app's core audience with a fresh UI. - On-device processing ensures user privacy and faster cleaning speeds by avoiding cloud-based data transmission ## What's New - **Latest (v2.2.0, 3 years ago):** General bug fixes and performance improvements. ## App Momentum (Zombie) {#momentum} - Last major update January 2026. - Ships stability updates for Android. > **Cadence:** 2 total versions · 0 majors in last 6 months · 120 days since last update · 1059 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Clean Master-Phone Cleaner is a challenged utilities app that is available. With a 4.6/5 rating from 25.7K reviews, it faces significant user friction. > **Bottom Line:** Clean Master-Phone Cleaner provides basic storage utility but struggles with a high-friction pricing model, so the PM must pivot to a lower-cost tier to compete with multi-functional scanner apps that offer higher perceived value. **Best for:** Mobile users seeking to manage device storage, battery health, and duplicate media files. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] [HIGH IMPACT] Pivot subscription model because the $39.99/year price point triggers high churn → increase long-term retention — *Subscription price point above category median* _(trade-off: deprioritize Pause the annual tier price-test — refund surge has higher revenue impact.)_ - [ ] [MAINTAIN] [MEDIUM IMPACT] Maintain core cleaning logic because it serves the primary user job-to-be-done → defend against direct utility rivals — *Core utility function is the only differentiator against scanner apps* _(trade-off: deprioritize Same-quarter capacity available — no major lever displaced.)_ ### Feature Gaps vs Competitors - Cloud synchronization (available in Simple Scan but missing here) - OCR text recognition (available in Simple Scan but missing here) ### Outlook: Declining The utility market is consolidating around multi-functional apps that provide cloud-sync and document management, leaving single-purpose cleaners like Clean Master exposed. The PM must transition to a lower-friction model or add high-value features to avoid complete user abandonment. - 🔴 The 1-star iOS rating indicates a failure to meet platform expectations, which erodes trust and limits new user acquisition. - 🔴 High-friction subscription pricing relative to category median leads to churn, which compresses long-term revenue potential. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.6/5 | | Total Reviews | 25.7K | | Sentiment | Frustrated (20/100) | | Confidence | Medium | | Pricing Model | Subscription | | Platforms | iOS & Android | | Key Features | 2 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Clean Master-Phone Cleaner** (this app) | 4.6/5 | Frustrated | DREAM AHEAD PTE. LTD. | | [Scanner – Scan PDF & Document](https://marlvel.ai/intel-report/business/scannerapp-free) | 4.7/5 | N/A | Luni | | [Video Downloader & Launcher](https://marlvel.ai/intel-report/tools/com-videoplayer-allvideo-videodownloader-browser-hdsaver) | N/A/5 | N/A | OMRUP INFOTECH | | [Одноклассники tips](https://marlvel.ai/intel-report/social/com-dom-home) | 3.9/5 | N/A | Firdev | | [Cleanup Your Phone](https://marlvel.ai/intel-report/personalization/phone-speedup-cleanup) | 5.0/5 | N/A | DOSA Apps | | [Credit Card : Wallet & NFC](https://marlvel.ai/intel-report/utilities/credit-card-wallet-nfc) | 4.6/5 | N/A | Sandy Radadiya | ## Company Profile - **Developer:** DREAM AHEAD PTE. LTD. ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/clean-master-phone-cleaner/id1530328606?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=phonecleaner.viruscleaner.junkcleaner.cachecleaner.androidmaster&hl=en&gl=us) - **Sources:** App store metadata, User reviews. ## Related Intel Reports - [*Scanner – Scan PDF & Document*](https://marlvel.ai/intel-report/business/scannerapp-free) (Luni) — 4.7/5 Rating | N/A Sentiment - [*Video Downloader & Launcher*](https://marlvel.ai/intel-report/tools/com-videoplayer-allvideo-videodownloader-browser-hdsaver) (OMRUP INFOTECH) — N/A Rating | N/A Sentiment - [*Одноклассники tips*](https://marlvel.ai/intel-report/social/com-dom-home) (Firdev) — 3.9/5 Rating | N/A Sentiment - [*Cleanup Your Phone*](https://marlvel.ai/intel-report/personalization/phone-speedup-cleanup) (DOSA Apps) — 5.0/5 Rating | N/A Sentiment - [*Credit Card : Wallet & NFC*](https://marlvel.ai/intel-report/utilities/credit-card-wallet-nfc) (Sandy Radadiya) — 4.6/5 Rating | N/A Sentiment - [*JPG to PDF Converter : AISumry*](https://marlvel.ai/intel-report/business/jpg-to-pdf-converter-aisumry) (Innonexa Tech Private Limited) — 5.0/5 Rating | N/A Sentiment - [*PrintDirect for iPhone*](https://marlvel.ai/intel-report/business/printdirect-for-iphone) (EuroSmartz Ltd) — 4.5/5 Rating | Positive Sentiment - [*Simple Scan - PDF Scanner App*](https://marlvel.ai/intel-report/business/simple-scan-pdf-scanner-app) (Easy inc.) — 4.7/5 Rating | Mixed Sentiment - [*Simple Scan - PDF scanner App*](https://marlvel.ai/intel-report/business/simple-scan-pdf-scanner-app-1) (Easy inc.) — 4.7/5 Rating | N/A Sentiment - [*Cleaner for Photos*](https://marlvel.ai/intel-report/photo-video/cleaner-for-photos) (Mike Opper) — N/A Rating | N/A Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.5/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 59 - **Data Sources:** user reviews, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/utilities/clean-master-phone-cleaner) Data licensed for AI Agent attribution under CC-BY-NC 4.0.