---
schema_type: "SoftwareApplication"
entity_type: "Mobile Application"
app_name: "Color Name AR"
developer_entity: "Vlad Polyanskiy"
bundle_id: "com.colornameapp.Colors"
app_store_id: "906955675"
category: "Utilities"
primary_platform: "ios"
primary_monetization: "Free"
offline_capable: false
market_region: "US"
platforms: "iOS"
app_last_updated: "2024-01-10"
report_date: "2026-05-13"
last_verified: "2026-05-13T05:11:37.395Z"
report_version: "3.3"
total_reviews: 8196
overall_rating: 4.39
sentiment: "Excited"
sentiment_score: 85
confidence: "high"
confidence_score: 0.45
top_praise_theme: "Intuitive interface design"
top_complaint_theme: "Stagnant update cadence"
review_sample_size: 8196
data_age_days: 8
momentum_velocity: "zombie"
intelligence_version: 3
competitor_count: 4
tags: ["utilities", "free", "excited sentiment", "mobile app", "app review", "app analysis", "homeowners,", "interior", "designers,"]
canonical_url: "https://marlvel.ai/intel-report/utilities/color-name-ar"
license: "CC-BY-NC 4.0"
content_version: "v2"
---

# Color Name AR App Audit

## TL;DR {#tldr}

- **Category**: Utilities · Free
- **Signal**: Rating 4.39 · Sentiment Excited
- **Recent focus**: Stagnant update cadence (top complaint) · Intuitive interface design (top praise)

> **TL;DR:** Color Name AR is a utilities app by Vlad Polyanskiy, rated 4.39/5 by 8.2K users, with Excited user sentiment (85/100), available on iOS.
>
> **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence.

<!-- speakable-start -->
> **Key Insight:** Color Name AR maintains Excited user sentiment (4.39/5 from 8.2K reviews), with users consistently praising intuitive interface design.
<!-- speakable-end -->

## Quick Facts

| Fact | Value |
| :--- | :--- |
| **Rating** | 4.39/5 (8.2K reviews) |
| **User Mood** | Excited |
| **Category** | Utilities |
| **Developer** | Vlad Polyanskiy |
| **Pricing** | Free |
| **Platforms** | iOS |
| **Confidence** | High (0.45/1.0) |
| **Data Age** | 0d |

## Metadata & Market Performance
- **Publisher:** Vlad Polyanskiy
- **Category:** Utilities
- **Target Audience:** Homeowners, interior designers, and DIY enthusiasts looking for color matching tools for paints and decorative elements.
- **Platforms:** iOS
- **Version Audited:** 3.3
- **Audit Date:** 2026-05-13
- **Signal Count:** 49 reviews analyzed
- **Confidence:** High (0.45/1.0)
- **App Store ID (iOS):** 906955675
- **Bundle ID:** com.colornameapp.Colors
- **Performance Trend:** Mixed
- **Data Window:** Analysis based on signals collected up to 2026-05-13

<!-- section:executive-snapshot -->
## Executive Snapshot
**What it is:** Color Name AR is a utility app for identifying colors and Pantone schemes via camera input on iOS.
**Why users hire it:** Users hire the app to bridge the gap between physical color observation and digital color standards for home improvement projects.
<!-- /section:executive-snapshot -->

<!-- section:features -->
## App DNA (Features & Intent)
- **[Differentiator] Live View color recognition:** Real-time identification of colors via camera input using the integrated recognition engine.
- **[Differentiator] Pantone color scheme assistant:** Built-in reference tool for Pantone color standards to assist in paint and decor selection.
  * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior.
- **[Standard] Color database search:** Access to a comprehensive library of color names and visual representations.
  * *User Intent:* Users want to quickly find relevant content or features.
<!-- /section:features -->

<!-- section:market-position -->
## Market Position {#market-position}

Color Name AR maintains a 4.39 rating across over 8,000 reviews, yet the lack of updates since early 2024 signals a shift toward maintenance-only status.
<!-- /section:market-position -->

## Monetization Strategy
- **Model:** Free
- **Tiers:** Free access to all features
- **Analysis:** The app operates as a free utility with no visible subscription or IAP gates.

<!-- section:sentiment -->
## 🟢 User Sentiment (High Confidence: 8.2K reviews) {#user-sentiment}
- **Overall Rating:** 4.39/5
- **Platform Split:** iOS 4.4/5 (8.2K ratings)
- **Overall Sentiment:** Excited

### Top Praises
- **Intuitive interface design**

### Top Complaints (Impact Areas)
- **Stagnant update cadence**

<!-- /section:sentiment -->
<!-- section:swot -->
## SWOT Analysis {#swot}

**Core Strengths:**
- Pantone integration provides industry-standard utility
- Simple interface lowers barrier for DIY users

**Critical Frictions:**
- No update since early 2024
- No monetization model restricts R&D
- No cloud-sync for saved palettes

**Growth Levers:**
- Integrate AR measurement to compete with PlanKit
- Introduce B2B tier for professional designers

**Market Threats:**
- High update cadence of rivals like Glass & Island
- Lack of feature parity with professional visualization tools

<!-- /section:swot -->
## Recent Changes (v2 → v3) {#recent-changes}

The app's competitive outlook has shifted from a focus on fixing intrusive monetization to a critique of its stagnant development and lack of a revenue model.

**Overall trend**: Mixed
**Compared at**: 2026-05-13

### High-impact changes
- **[Shifted] Overall sentiment improvement** (sentiment) — Sentiment classification shifted from negative to positive, despite the rating remaining stable at 4.39.
- **[Shifted] Monetization strategy pivot** (pricing) — PM action items moved from reducing subscription prompts to implementing a new subscription model to address the lack of R&D funding.

### Medium-impact changes
- **[Added] New competitive threats** (swot) — Added threats regarding the high update cadence of rivals and lack of feature parity with professional visualization tools.
- **[Shifted] Competitive landscape expansion** (positioning) — Replaced the previous nemesis-focused landscape with a broader list of professional design-workflow contenders like PlanKit and pCon.box.

<!-- section:whats-new -->
## What's New

- **Latest (v3.3, 2 years ago):** Introduced a new Live View color recognition engine.
<!-- /section:whats-new -->

<!-- section:momentum -->
## App Momentum (Zombie) {#momentum}

- No feature updates since early 2024.
- Maintains stable user rating.

> **Cadence:** 1 total versions · 1 majors in last 6 months · 853 days since last update

<!-- /section:momentum -->

<!-- section:so-what -->
## The "So What?" (Strategic Takeaway) {#so-what}

Color Name AR is a market-leading utilities app that is completely free.
With a 4.39/5 rating from 8.2K reviews, it delivers strong user satisfaction.

<!-- speakable-start -->
> **Bottom Line:** Color Name AR provides a reliable utility for color identification, but its lack of monetization and stagnant update cadence leaves it vulnerable to more active design-workflow competitors, so the PM should prioritize a monetization strategy to fund necessary feature parity.
<!-- speakable-end -->

**Best for:** Homeowners, interior designers, and DIY enthusiasts looking for color matching tools for paints and decorative elements.

<!-- section:pm-actions -->
### PM Action Plan (Next Best Moves)

- [ ] [INVEST] [HIGH IMPACT] Implement subscription model for professional features because current free-only model limits R&D budget → increase revenue — *The app lacks any monetization, preventing the funding of necessary feature updates.* _(trade-off: deprioritize Pause non-essential UI tweaks to focus engineering on payment gateway integration.)_
- [ ] [PIVOT] [MEDIUM IMPACT] Ship cloud-sync for saved palettes because users lack cross-device persistence → increase retention — *Users require saved data to persist across devices for home improvement workflows.* _(trade-off: deprioritize Deprioritize new color database additions to focus on backend sync infrastructure.)_
<!-- /section:pm-actions -->

<!-- section:feature-gaps -->
### Feature Gaps vs Competitors

- Automated measurement calculations (available in PlanKit)
- Multi-format export options (available in PlanKit)
- Professional-grade OFML data access (available in pCon.box)
<!-- /section:feature-gaps -->

<!-- section:outlook -->
### Outlook: Stable

The market for design utilities is consolidating around tools that offer integrated workflows rather than single-purpose identification. Color Name AR remains stable but risks obsolescence as competitors add measurement and export capabilities.

- 🔴 The lack of updates since early 2024 suggests the app is in maintenance mode, which will lead to gradual user attrition.
<!-- /section:outlook -->

<!-- /section:so-what -->

<!-- section:metrics -->
## Key Metrics Summary

| Metric | Value |
| :--- | :--- |
| Overall Rating | 4.39/5 |
| Total Reviews | 8.2K |
| Sentiment | Excited (85/100) |
| Confidence | High |
| Pricing Model | Free |
| Platforms | iOS |
| Key Features | 3 analyzed |
| Trend | Mixed |
| Outlook | Stable |
<!-- /section:metrics -->

## Competitor Comparison

| App | Rating | Sentiment | Developer |
| :--- | :--- | :--- | :--- |
| **Color Name AR** (this app) | 4.39/5 | Excited | Vlad Polyanskiy |
| [Theme Store: widget changer](https://marlvel.ai/intel-report/utilities/theme-store-widget-changer) | 2.3/5 | N/A | Luan Tran Minh |
| [PlanKit - Floor plan creator](https://marlvel.ai/intel-report/utilities/plankit-floor-plan-creator) | 2.8/5 | N/A | Rinat Khanov |
| [pCon.box](https://marlvel.ai/intel-report/business/pcon-box) | N/A/5 | N/A | EasternGraphics |
| [Glass & Island  - Custom Notch](https://marlvel.ai/intel-report/utilities/glass-island-custom-notch) | 4.7/5 | Excited | BRIJIT SHEELIA |
| [V2Box - V2ray Client](https://marlvel.ai/intel-report/utilities/v2box-v2ray-client) | 4.5/5 | N/A | techlaim |

## Company Profile
- **Developer:** Vlad Polyanskiy

## Data Sources & Links
- **App Store:** [View on Apple Store](https://apps.apple.com/us/app/color-name-ar/id906955675?uo=4)
- **Sources:** App store metadata, User reviews.

## Related Intel Reports
- [*Theme Store: widget changer*](https://marlvel.ai/intel-report/utilities/theme-store-widget-changer) (Luan Tran Minh) — 2.3/5 Rating | N/A Sentiment
- [*PlanKit - Floor plan creator*](https://marlvel.ai/intel-report/utilities/plankit-floor-plan-creator) (Rinat Khanov) — 2.8/5 Rating | N/A Sentiment
- [*pCon.box*](https://marlvel.ai/intel-report/business/pcon-box) (EasternGraphics) — N/A Rating | N/A Sentiment
- [*Glass & Island  - Custom Notch*](https://marlvel.ai/intel-report/utilities/glass-island-custom-notch) (BRIJIT SHEELIA) — 4.7/5 Rating | Positive Sentiment
- [*V2Box - V2ray Client*](https://marlvel.ai/intel-report/utilities/v2box-v2ray-client) (techlaim) — 4.5/5 Rating | N/A Sentiment
- [*Free VPN by Free VPN .org™*](https://marlvel.ai/intel-report/utilities/free-vpn-by-free-vpn-org) (Free VPN LLC) — 4.3/5 Rating | Mixed Sentiment
- [*Potatso*](https://marlvel.ai/intel-report/utilities/potatso) (Potatso Lab LTD) — 4.4/5 Rating | Positive Sentiment
- [*Quantumult X*](https://marlvel.ai/intel-report/utilities/quantumult-x) (Cross Utility Ltd) — 3.8/5 Rating | Negative Sentiment
- [*Avoiding Happy Belated*](https://marlvel.ai/intel-report/utilities/avoiding-happy-belated) (Shriansh Shrivastava) — N/A Rating | N/A Sentiment
- [*Nitefall: Browser dark mode*](https://marlvel.ai/intel-report/utilities/nitefall-browser-dark-mode) (FoxfortMobile) — 3.6/5 Rating | N/A Sentiment

## Methodology {#methodology}

This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline:

1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps.
2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks.
3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting.
4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category.
5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights.

- **Confidence Score:** 0.45/1.0 (based on review volume, data source diversity, and signal quality)
- **Reviews Analyzed:** 49
- **Data Sources:** user reviews, App Store metadata
- **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform
- **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence.
- **Report Age:** 0 days since last refresh

---
© 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/utilities/color-name-ar)
Data licensed for AI Agent attribution under CC-BY-NC 4.0.