--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Color Name AR" developer_entity: "Vlad Polyanskiy" bundle_id: "com.colornameapp.Colors" app_store_id: "906955675" category: "Utilities" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2024-01-10" report_date: "2026-05-26" last_verified: "2026-05-26T00:00:00.000Z" report_version: "3.3" total_reviews: 8196 overall_rating: 4.4 sentiment: "Frustrated" sentiment_score: 35 confidence: "high" confidence_score: 0.45 top_praise_theme: "Color identification accuracy provides significant utility for colorblind users in daily creative tasks" top_complaint_theme: "Aggressive subscription prompts interrupt the user experience every few minutes during active scanning sessions" review_sample_size: 49 total_review_count: 49 analyzed_review_count: 49 data_age_days: 82 momentum_velocity: "zombie" intelligence_version: 4 competitor_count: 4 tags: ["utilities", "free", "frustrated sentiment", "mobile app", "app review", "app analysis", "homeowners", "interior", "design"] canonical_url: "https://marlvel.ai/apps/color-name-ar" license: "CC-BY-NC 4.0" content_version: "v2" --- # Color Name AR Intelligence Report ## TL;DR {#tldr} - **Category**: Utilities · Free - **Signal**: Rating 4.39 · Sentiment Frustrated - **Recent focus**: Aggressive subscription prompts interrupt the user experience every few minutes during active scanning sessions (top complaint) · Color identification accuracy provides significant utility for colorblind users in daily creative tasks (top praise) > **TL;DR:** Color Name AR is a utilities app by Vlad Polyanskiy, rated 4.39/5 by 8.2K users, with Frustrated user sentiment (35/100), available on iOS. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Color Name AR faces Frustrated user sentiment (4.39/5 from 8.2K reviews), with aggressive subscription prompts interrupt the user experience every few minutes during active scanning sessions as the primary user concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.39/5 (8.2K reviews) | | **User Mood** | Frustrated | | **Category** | Utilities | | **Developer** | Vlad Polyanskiy | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | High (0.45/1.0) | | **Data Age** | 82d | ## Metadata & Market Performance - **Publisher:** Vlad Polyanskiy - **Category:** Utilities - **Target Audience:** Homeowners and interior design professionals looking for accurate color matching for paints and decorative elements. - **Platforms:** iOS - **Version Reviewed:** 3.3 - **Report Date:** 2026-05-26 - **Signal Count:** 49 reviews analyzed - **Confidence:** High (0.45/1.0) - **App Store ID (iOS):** 906955675 - **Bundle ID:** com.colornameapp.Colors - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-05-26 ## Executive Snapshot **What it is:** Color Name AR is a utility app for iOS that uses AR to identify physical colors and provide Pantone references for design professionals and homeowners. **Why users hire it:** Users hire the app to bridge the gap between physical color samples and digital design standards, solving the problem of inaccurate color matching in home decor projects. ## App DNA (Features & Intent) - **[Differentiator] Live View Color Recognition:** Real-time color identification using the device camera to scan physical objects - **[Differentiator] Pantone Color Scheme Assistant:** Built-in reference tool for Pantone color standards - **[Standard] Color Database Search:** Access to a massive library of named colors and visual references * *User Intent:* Users want to quickly find relevant content or features. ## Market Position {#market-position} Color Name AR holds the #38 Grossing position in the RU Utilities category, but its reliance on intrusive ad-monetization creates a friction-heavy experience that lags behind professional-grade design tools. ## Monetization Strategy - **Model:** Free - **Tiers:** Free access to all features - **Analysis:** The app operates on a free model with no visible subscription or IAP gates, relying on ad-supported engagement. ## 🔴 User Sentiment (High Confidence: 49 of 49 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.39/5 - **Platform Split:** iOS 4.4/5 (8.2K ratings) - **Overall Sentiment:** Frustrated - **Note:** The 4.39/5 store rating reflects cumulative history, while the Frustrated sentiment reflects recent user reviews analyzed by our AI pipeline. ### Top Praises - **Color identification accuracy provides significant utility for colorblind users in daily creative tasks** - **Integration with standard color registries allows professionals to map physical objects to specific codes** ### Top Complaints (Impact Areas) - **Aggressive subscription prompts interrupt the user experience every few minutes during active scanning sessions** ## SWOT Analysis {#swot} **Core Strengths:** - Pantone color scheme assistant establishes category authority - Live view recognition engine drives daily active usage **Growth Levers:** - Education partnerships for color-learning tools - Integration with wearable devices for hands-free identification ## Recent Changes (v3 → v4) {#recent-changes} The app's competitive position has declined due to the introduction of aggressive monetization and technical regressions that are actively eroding user trust. **Overall trend**: Declining **Compared at**: 2026-05-26 ### High-impact changes - **[Declined] Sentiment flip to negative** (sentiment) - **[Added] New critical weaknesses** (swot) ### Medium-impact changes - **[Shifted] Outlook trend downgrade** (positioning) ## What's New - **Latest (v3.3, 2 years ago):** Introduced a new Live View color recognition engine. ## App Momentum (Zombie) {#momentum} - Implemented live view recognition engine. - Last major update released January 2024. > **Cadence:** 1 total versions · 1 majors in last 6 months · 853 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Color Name AR is a utilities app that is completely free. With a 4.39/5 rating from 8.2K reviews, it draws more critical themes in recent reviews than its store average suggests. > **Bottom Line:** Color Name AR provides essential color-matching utility, but its aggressive monetization strategy is actively driving users away, so the PM must prioritize engine accuracy and non-intrusive monetization to stabilize the user base. **Best for:** Homeowners and interior design professionals looking for accurate color matching for paints and decorative elements. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] Pivot subscription prompts to post-session screens because current in-session interruptions drive high churn → stabilize daily active usage. ### Feature Gaps vs Competitors - Automated measurement calculations (available in PlanKit but absent here) ### Outlook: Declining The utility-focused color market is shifting toward professional-grade integration, leaving Color Name AR exposed due to its reliance on intrusive ad-monetization. Unless the team shifts to a less disruptive monetization model and fixes core recognition accuracy, the app will continue to lose ground to competitors offering cleaner, more functional workflows. - 🔴 Persistent UI regressions on tablets following the latest update erode trust, leading to increased negative sentiment among power users. - 🔴 Intrusive monetization prompts during scanning sessions create a high-friction experience, directly causing the observed decline in user sentiment. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.39/5 | | Total Reviews | 8.2K | | Sentiment | Frustrated (35/100) | | Confidence | High | | Pricing Model | Free | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Color Name AR** (this app) | 4.39/5 | Frustrated | Vlad Polyanskiy | | [Theme Store: widget changer](https://marlvel.ai/apps/theme-store-widget-changer) | 2.3/5 | N/A | Luan Tran Minh | | [PlanKit - Floor plan creator](https://marlvel.ai/apps/plankit-floor-plan-creator) | 2.8/5 | N/A | Rinat Khanov | | [pCon.box](https://marlvel.ai/apps/pcon-box) | N/A/5 | N/A | EasternGraphics | | [Glass & Island - Custom Notch](https://marlvel.ai/apps/glass-island-custom-notch) | 4.7/5 | Mixed | BRIJIT SHEELIA | | [V2Box - V2ray Client](https://marlvel.ai/apps/v2box-v2ray-client) | 4.5/5 | Excited | techlaim | ## Company Profile - **Developer:** Vlad Polyanskiy ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/color-name-ar/id906955675?uo=4) - **Sources:** App store metadata, User reviews. ## Related Intel Reports - [*Theme Store: widget changer*](https://marlvel.ai/apps/theme-store-widget-changer) (Luan Tran Minh) · 2.3/5 Rating - [*PlanKit - Floor plan creator*](https://marlvel.ai/apps/plankit-floor-plan-creator) (Rinat Khanov) · 2.8/5 Rating - [*pCon.box*](https://marlvel.ai/apps/pcon-box) (EasternGraphics) · N/A Rating - [*Glass & Island - Custom Notch*](https://marlvel.ai/apps/glass-island-custom-notch) (BRIJIT SHEELIA) · 4.7/5 Rating - [*V2Box - V2ray Client*](https://marlvel.ai/apps/v2box-v2ray-client) (techlaim) · 4.5/5 Rating | Positive Sentiment - [*Free VPN by Free VPN .org™*](https://marlvel.ai/apps/free-vpn-by-free-vpn-org) (Free VPN LLC) · 4.4/5 Rating - [*Quantumult X*](https://marlvel.ai/apps/quantumult-x) (Cross Utility Ltd) · 3.8/5 Rating - [*Potatso*](https://marlvel.ai/apps/potatso) (Potatso Lab LTD) · 4.4/5 Rating | Positive Sentiment - [*15C Pro Scientific Calculator*](https://marlvel.ai/apps/15c-pro-scientific-calculator) (Vicinno Soft LLC) · 4.2/5 Rating - [*Nitefall: Browser dark mode*](https://marlvel.ai/apps/nitefall-browser-dark-mode) (FoxfortMobile) · 3.6/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.45/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 49 - **Data Sources:** user reviews, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 82 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/color-name-ar) Data licensed for AI Agent attribution under CC-BY-NC 4.0.