--- title: "Colorful: Color Name — App Overview" url: https://marlvel.ai/intel-report/utilities/colorful-color-name category: Utilities developer: OnMobi platforms: ios rating: 5.0 (8 ratings) pricing: freemium report_level: overview generated: 2026-04-28 last_verified: "2026-04-28T09:53:32.980Z" --- > **Key Insight:** Colorful provides a specialized tool for color identification that functions both via live camera feed and static image analysis. | Metric | Value | |--------|-------| | Category | Utilities | | Rating | 5.0 ★ (8) | | Pricing | freemium | | Platforms | iOS | | Latest Version (iOS) | 1.1 | | Developer | OnMobi | ## What is Colorful: Color Name? Colorful is a utility app designed to identify and name colors using real-time camera input or existing photos. It is marketed as a tool to assist colorblind users and professionals in fields like graphic design and interior painting by providing detailed color information and palette saving capabilities. ## Key Features - **Real-Time Color Identify**: Uses the device camera to identify colors of objects or landscapes in real-time. - **Image Color Identify**: Allows users to select photos from their device to inspect specific colors locally without cloud storage. - **Color Details and Palette Saving**: Provides detailed information for identified colors and allows users to save them to a personal palette. ## Who is it for? The app targets colorblind individuals and professionals such as graphic designers or home decorators who require precise color identification. ## Links - [App Store](https://apps.apple.com/us/app/colorful-color-name/id1606552990?uo=4) - [Full Intelligence Report](https://marlvel.ai/intel-report/utilities/colorful-color-name) --- *This is an overview report. Sentiment analysis, competitive landscape, and SWOT analysis are available in the [full intelligence report](https://marlvel.ai/intel-report/utilities/colorful-color-name).* *Generated by [Marlvel.ai](https://marlvel.ai) — Independent app intelligence.*