--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Colour Picker — RGB & HEX Colour Converter Tool" developer_entity: "Tapdeck" bundle_id: "com.tapdeck.Roy" app_store_id: "844581942" category: "Utilities" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2014-10-14" report_date: "2026-09-25" last_verified: "2026-09-25T00:00:00.000Z" report_version: "1.3" total_reviews: 3 overall_rating: 4.3 sentiment: "Excited" sentiment_score: 80 confidence: "low" confidence_score: 0.3 top_praise_theme: "Simple interface design allows users to quickly identify color hex codes for coding projects" review_sample_size: 4 total_review_count: 4 analyzed_review_count: 4 data_age_days: 5 momentum_velocity: "zombie" intelligence_version: 2 tags: ["utilities", "free", "excited sentiment", "mobile app", "app review", "app analysis", "designers", "developers", "requiring"] canonical_url: "https://marlvel.ai/apps/colour-picker-rgb-hex-colour-converter-tool" license: "CC-BY-NC 4.0" content_version: "v2" --- # Colour Picker — RGB & HEX Colour Converter Tool Intelligence Report ## TL;DR {#tldr} - **Category**: Utilities · Free - **Signal**: Rating 4.33 · Sentiment Excited - **Recent focus**: Simple interface design allows users to quickly identify color hex codes for coding projects (top praise) > **TL;DR:** Colour Picker — RGB & HEX Colour Converter Tool is a utilities app by Tapdeck, rated 4.33/5 by 3 users, with Excited user sentiment (80/100), available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Colour Picker — RGB & HEX Colour Converter Tool maintains Excited user sentiment (4.33/5 from 3 reviews), with users consistently praising simple interface design allows users to quickly identify color hex codes for coding projects. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.33/5 (3 reviews) | | **User Mood** | Excited | | **Category** | Utilities | | **Developer** | Tapdeck | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Low (0.3/1.0) | | **Data Age** | 5d | ## Metadata & Market Performance - **Publisher:** Tapdeck - **Category:** Utilities - **Target Audience:** Designers and developers requiring quick access to colour values and format conversion. - **Platforms:** iOS - **Version Reviewed:** 1.3 - **Report Date:** 2026-09-25 - **Signal Count:** 4 reviews analyzed - **Confidence:** Low (0.3/1.0) - **App Store ID (iOS):** 844581942 - **Bundle ID:** com.tapdeck.Roy - **Data Window:** Analysis based on signals collected up to 2026-09-25 ## Executive Snapshot **What it is:** Colour Picker — RGB & HEX Colour Converter Tool is a minimal utility for designers and developers to convert between HEX and RGB colour values on iOS. **Why users hire it:** The tool removes the friction of manual colour conversion during coding tasks, serving as a lightweight alternative to complex design software. ## App DNA (Features & Intent) - **[Standard] Real-time Colour Conversion:** Sliders update HEX and RGB values simultaneously, expanding ad-impression inventory during active usage sessions. - **[Standard] HEX Keyboard:** Dedicated input interface for manual entry of HEX codes, increasing time-in-app for ad-supported revenue. - **[Differentiator] Random Colour Generator:** Shake gesture triggers random colour selection, increasing session length for ad-impression inventory. ## Market Position {#market-position} Colour Picker — RGB & HEX Colour Converter Tool holds a 4.3-star rating across a small user base, reflecting its status as a legacy utility. The lack of updates since 2014 positions it as a static tool rather than a competitive modern utility. ## Monetization Strategy - **Model:** Free - **Tiers:** Free with ad support - **Analysis:** The ad-supported model relies on display inventory to generate revenue from a free utility tool. ## 🟢 User Sentiment (Low Confidence: 4 of 4 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.33/5 - **Platform Split:** iOS 4.3/5 (3 ratings) - **Overall Sentiment:** Excited ### Top Praises - **Simple interface design allows users to quickly identify color hex codes for coding projects** ## SWOT Analysis {#swot} **Core Strengths:** - Minimalist interface design allows for rapid hex-to-color conversion in coding workflows **Growth Levers:** - Adding a swatch-saving feature would address the primary user request and increase session frequency ## What's New - **Latest (v1.3, 11 years ago):** Implemented layout improvements for iOS 8 users. ## App Momentum (Zombie) {#momentum} - Dormant development for over 11 years. - Last major release occurred in 2014. > **Cadence:** 1 total versions · 0 majors in last 6 months · 4363 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Colour Picker — RGB & HEX Colour Converter Tool is an utilities app that is completely free. It holds a 4.33/5 rating from 3 reviews. > **Bottom Line:** Implementing a local swatch-saving feature would address the top user request and increase utility, though the stagnant development cycle suggests the publisher has deprioritized this asset. **Best for:** Designers and developers requiring quick access to colour values and format conversion. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Ship local swatch-saving feature because it is the top-requested user feature → increase session frequency ### Outlook: Stable The utility market for simple colour conversion is saturated, and the lack of updates since 2014 leaves the app vulnerable to modern, feature-rich alternatives. Without a pivot to include requested features like swatch saving, the app will likely continue to see flat usage. - ⚪ The app has remained in maintenance mode for over a decade, indicating a stable but non-growing utility footprint. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.33/5 | | Total Reviews | 3 | | Sentiment | Excited (80/100) | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS | | Key Features | 3 analyzed | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Colour Picker — RGB & HEX Colour Converter Tool** (this app) | 4.33/5 | Excited | Tapdeck | | [Sota Connect: Secure Network](https://marlvel.ai/apps/fi-catconnect-sota) | 4.9/5 | N/A | Cat Connect | | [V2Box - V2ray Client](https://marlvel.ai/apps/v2box-v2ray-client) | 4.6/5 | n/a | techlaim | | [App For Siri Commands Tips](https://marlvel.ai/apps/app-for-siri-commands-tips) | N/A/5 | N/A | Anh La Phan Son | | [avoVPN Desktop](https://marlvel.ai/apps/avovpn-desktop) | N/A/5 | N/A | Avocado VPN Technologies | | [Bin Days - Bin Reminder](https://marlvel.ai/apps/bin-days-bin-reminder) | N/A/5 | N/A | Vicki Partridge | ## Company Profile - **Developer:** Tapdeck ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/colour-picker-rgb-hex-colour-converter-tool/id844581942?uo=4) - **Sources:** App store metadata, User reviews. ## Related Intel Reports - [*Sota Connect: Secure Network*](https://marlvel.ai/apps/fi-catconnect-sota) (Cat Connect) · 4.9/5 Rating - [*V2Box - V2ray Client*](https://marlvel.ai/apps/v2box-v2ray-client) (techlaim) · 4.6/5 Rating - [*App For Siri Commands Tips*](https://marlvel.ai/apps/app-for-siri-commands-tips) (Anh La Phan Son) · N/A Rating - [*avoVPN Desktop*](https://marlvel.ai/apps/avovpn-desktop) (Avocado VPN Technologies) · N/A Rating - [*Bin Days - Bin Reminder*](https://marlvel.ai/apps/bin-days-bin-reminder) (Vicki Partridge) · N/A Rating - [*Fusvob VPN : Super VPN 2026*](https://marlvel.ai/apps/com-toplinkc-foxexcellent) (Fuxin Technology) · 4.5/5 Rating - [*Gear Ratio Calculator & RPM*](https://marlvel.ai/apps/cog-gear-ratio-calculator) (Linh Phan Nhat Khanh) · N/A Rating - [*NordVPN: VPN Fast & Secure*](https://marlvel.ai/apps/com-nordvpn-nordvpn) (Nordvpn S.A.) · 4.7/5 Rating - [*Pick and Pull: Junkyard Finder*](https://marlvel.ai/apps/pick-and-pull-junkyard-finder) (Vladimir Kostadinov Stoyanov) · 3.7/5 Rating - [*Pulley Calculator Easy*](https://marlvel.ai/apps/pulley-calculator-easy) (YAVUZ BULAMADIK) · N/A Rating ## Frequently Asked Questions {#faq} ### Is Colour Picker — RGB & HEX Colour Converter Tool good for developers? Yes, users report the app is a helpful, simple tool for identifying hex codes during coding projects. ### Does the app allow saving custom colours? No, currently the app does not support saving custom colour swatches, which is a top-requested feature by users. ### Is the app free to use? Yes, the app is free and supported by advertisements. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.3/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 4 - **Data Sources:** user reviews, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 5 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/colour-picker-rgb-hex-colour-converter-tool) Data licensed for AI Agent attribution under CC-BY-NC 4.0.