--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Measuring Tape PRO" developer_entity: "Aexol Studio" bundle_id: "com.aexol.tapemeasure" app_store_id: "1275557767" category: "Utilities" primary_platform: "ios" primary_monetization: "Paid" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2019-03-02" report_date: "2026-05-20" last_verified: "2026-05-20T10:43:11.515Z" report_version: "5.1" total_reviews: 404 overall_rating: 3.36 confidence: "low" confidence_score: 0.25 data_age_days: 42 momentum_velocity: "zombie" intelligence_version: 2 tags: ["utilities", "paid", "mobile app", "app review", "app analysis", "enthusiasts,", "construction", "workers,"] canonical_url: "https://marlvel.ai/intel-report/utilities/com-aexol-tapemeasure" license: "CC-BY-NC 4.0" content_version: "v2" --- # Measuring Tape PRO App Audit ## TL;DR {#tldr} - **Category**: Utilities · Paid - **Signal**: Rating 3.36 > **TL;DR:** Measuring Tape PRO is a utilities app by Aexol Studio, rated 3.36/5 by 404 users, available on iOS. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Measuring Tape PRO is a utilities app by Aexol Studio. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 3.36/5 (404 reviews) | | **Category** | Utilities | | **Developer** | Aexol Studio | | **Pricing** | Paid | | **Platforms** | iOS | | **Confidence** | Low (0.25/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Aexol Studio - **Category:** Utilities - **Target Audience:** DIY enthusiasts, construction workers, and shoppers requiring quick, on-the-go spatial measurements. - **Platforms:** iOS - **Version Audited:** 5.1 - **Audit Date:** 2026-05-20 - **Signal Count:** 5 reviews analyzed - **Confidence:** Low (0.25/1.0) - **App Store ID (iOS):** 1275557767 - **Bundle ID:** com.aexol.tapemeasure - **Data Window:** Analysis based on signals collected up to 2026-05-20 ## Executive Snapshot Measuring Tape PRO is a utility app that utilizes a device's accelerometer and gyroscope to calculate physical distances between two points. It is designed for users needing to measure lengths, widths, heights, or room dimensions without external hardware. The app claims to support measurements ranging from 20cm to 100m with unit conversion capabilities. ## App DNA (Features & Intent) - **[Standard] Sensor-based Measurement:** Calculates distance by tracking device movement using built-in accelerometers and gyroscopes. * *User Intent:* Users want visibility into their own performance and progress. - **[Standard] Measurement Range:** Supports distance calculations between 20cm and 100m (8” to 300ft). - **[Standard] Unit Conversion:** Displays measurement results in either metric or imperial units. - **[Standard] Measurement Storage:** Allows users to save and store measurement data for future reference. ## Monetization Strategy - **Model:** Paid - **Price:** iOS: $2.99 ## App Momentum (Zombie) {#momentum} Last updated 2636d ago. 5 versions tracked. > **Cadence:** 5 total versions · 0 majors in last 6 months · 2636 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Measuring Tape PRO is an established utilities app that is a paid app. With a 3.36/5 rating from 404 reviews, it shows polarized user reception. > **Bottom Line:** Despite its utility-focused feature set, users report significant dissatisfaction regarding measurement accuracy and the presence of advertisements in the paid version. **Best for:** DIY enthusiasts, construction workers, and shoppers requiring quick, on-the-go spatial measurements. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 3.36/5 | | Total Reviews | 404 | | Confidence | Low | | Pricing Model | Paid | | Platforms | iOS | | Key Features | 4 analyzed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Measuring Tape PRO** (this app) | 3.36/5 | N/A | Aexol Studio | | [V2Box - V2ray Client](https://marlvel.ai/intel-report/utilities/v2box-v2ray-client) | 4.6/5 | N/A | techlaim | | [Free VPN by Free VPN .org™](https://marlvel.ai/intel-report/utilities/free-vpn-by-free-vpn-org) | 4.3/5 | Mixed | Free VPN LLC | | [Quantumult X](https://marlvel.ai/intel-report/utilities/quantumult-x) | 3.8/5 | N/A | Cross Utility Ltd | | [Potatso](https://marlvel.ai/intel-report/utilities/potatso) | 4.4/5 | N/A | Potatso Lab LTD | | [15C Pro Scientific Calculator](https://marlvel.ai/intel-report/utilities/15c-pro-scientific-calculator) | 4.2/5 | N/A | Vicinno Soft LLC | ## Company Profile - **Developer:** Aexol Studio ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/mx/app/measuring-tape-pro/id1275557767?uo=2) - **Sources:** App store metadata, User reviews. ## Related Intel Reports - [*V2Box - V2ray Client*](https://marlvel.ai/intel-report/utilities/v2box-v2ray-client) (techlaim) — 4.6/5 Rating | N/A Sentiment - [*Free VPN by Free VPN .org™*](https://marlvel.ai/intel-report/utilities/free-vpn-by-free-vpn-org) (Free VPN LLC) — 4.3/5 Rating | Mixed Sentiment - [*Quantumult X*](https://marlvel.ai/intel-report/utilities/quantumult-x) (Cross Utility Ltd) — 3.8/5 Rating | N/A Sentiment - [*Potatso*](https://marlvel.ai/intel-report/utilities/potatso) (Potatso Lab LTD) — 4.4/5 Rating | N/A Sentiment - [*15C Pro Scientific Calculator*](https://marlvel.ai/intel-report/utilities/15c-pro-scientific-calculator) (Vicinno Soft LLC) — 4.2/5 Rating | N/A Sentiment - [*Scale for grams - weight scale*](https://marlvel.ai/intel-report/utilities/scale-for-grams-weight-scale) (Dung Vu) — 4.7/5 Rating | N/A Sentiment - [*Nitefall: Browser dark mode*](https://marlvel.ai/intel-report/utilities/nitefall-browser-dark-mode) (FoxfortMobile) — 3.6/5 Rating | N/A Sentiment - [*LLM Bridge - Multi LLM Client*](https://marlvel.ai/intel-report/utilities/llm-bridge-multi-llm-client) (Byungil Park) — 2.3/5 Rating | N/A Sentiment - [*Calculator# Hide Photos Videos*](https://marlvel.ai/intel-report/utilities/calculator-hide-photos-videos) (NewSoftwares.net) — 4.4/5 Rating | N/A Sentiment - [*Work Log - Shift Tracker*](https://marlvel.ai/intel-report/utilities/work-log-shift-tracker) (AR Productions Inc) — 4.7/5 Rating | N/A Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.25/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 5 - **Data Sources:** user reviews, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/utilities/com-aexol-tapemeasure) Data licensed for AI Agent attribution under CC-BY-NC 4.0.