--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Consulta Placa Veículo e Fipe" developer_entity: "Marco Oliveira" bundle_id: "br.com.costaw.consultaplaca" app_store_id: "6461690442" category: "Utilities" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: true market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-09-14" report_date: "2026-09-25" last_verified: "2026-09-25T00:00:00.000Z" report_version: "1.0.39" total_reviews: 60630 overall_rating: 4.5 sentiment: "Frustrated" sentiment_score: 35 confidence: "medium" confidence_score: 0.5 top_praise_theme: "Simple diagnostic workflow allows users to receive vehicle information quickly by entering the license plate" top_complaint_theme: "Excessive advertising overlays block the screen and prevent users from interacting with the core diagnostic interface" review_sample_size: 15 total_review_count: 15 analyzed_review_count: 15 data_age_days: 50 momentum_velocity: "maintenance" intelligence_version: 2 tags: ["utilities", "freemium", "frustrated sentiment", "mobile app", "app review", "app analysis", "vehicle", "owners,", "buyers,"] canonical_url: "https://marlvel.ai/apps/consulta-placa-veiculo-e-fipe" license: "CC-BY-NC 4.0" content_version: "v2" --- # Consulta Placa Veículo e Fipe Intelligence Report ## TL;DR {#tldr} - **Category**: Utilities · Freemium - **Signal**: Rating 4.53 · Sentiment Frustrated - **Recent focus**: Excessive advertising overlays block the screen and prevent users from interacting with the core diagnostic interface (top complaint) · Simple diagnostic workflow allows users to receive vehicle information quickly by entering the license plate (top praise) > **TL;DR:** Consulta Placa Veículo e Fipe is a utilities app by Marco Oliveira, rated 4.53/5 by 60.6K users, with Frustrated user sentiment (35/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Consulta Placa Veículo e Fipe faces Frustrated user sentiment (4.53/5 from 60.6K reviews), with users reporting excessive advertising overlays block the screen and prevent users from interacting with the core diagnostic interface as the primary concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.53/5 (60.6K reviews) | | **User Mood** | Frustrated | | **Category** | Utilities | | **Developer** | Marco Oliveira | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | Medium (0.5/1.0) | | **Data Age** | 50d | ## Metadata & Market Performance - **Publisher:** Marco Oliveira - **Category:** Utilities - **Target Audience:** Vehicle owners, buyers, and sellers in Brazil requiring quick access to official vehicle status and market valuation data. - **Platforms:** iOS & Android - **Version Reviewed:** 1.0.39 - **Report Date:** 2026-09-25 - **Signal Count:** 15 reviews analyzed - **Confidence:** Medium (0.5/1.0) - **App Store ID (iOS):** 6461690442 - **Bundle ID:** br.com.costaw.consultaplaca - **Google Play ID:** br.com.costaw.consultaplaca - **Data Window:** Analysis based on signals collected up to 2026-09-25 ## Executive Snapshot **What it is:** Consulta Placa Veículo e Fipe is a utility tool for Brazilian vehicle owners and buyers that provides status and FIPE market valuation data via license plate lookups on iOS and Android. **Why users hire it:** The app removes the friction of manually searching official government and market databases, serving users who need immediate vehicle information during purchase or sale negotiations. ## App DNA (Features & Intent) - **[Standard] License Plate Lookup:** Retrieves vehicle status and chassis details using plate numbers. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Standard] FIPE Table Integration:** Provides market value data for vehicles based on official reference tables. * *User Intent:* Users seek enhanced value through premium features. - **[Differentiator] Local Cache History:** Stores previous lookup results locally to provide offline access. * *User Intent:* Users want uninterrupted access without internet dependency. ## Market Position {#market-position} Consulta Placa Veículo e Fipe operates in the Brazilian utility segment with a 4.5+ star rating across platforms. The high volume of ad-supported lookups suggests a reliance on broad market reach rather than high-ARPU subscription conversion. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free tier with ad support - **Analysis:** Monetization relies on ad-supported traffic generated by high-volume utility lookups. ## 🔴 User Sentiment (Medium Confidence: 15 of 15 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.53/5 - **Platform Split:** iOS 4.7/5 (349 ratings) | Android 4.5/5 (60.3K ratings) - **Overall Sentiment:** Frustrated - **Note:** The 4.53/5 store rating reflects cumulative history, while the Frustrated sentiment reflects recent user reviews analyzed by our AI pipeline. ### Top Praises - **Simple diagnostic workflow allows users to receive vehicle information quickly by entering the license plate** ### Top Complaints (Impact Areas) - **Excessive advertising overlays block the screen and prevent users from interacting with the core diagnostic interface** ## SWOT Analysis {#swot} **Core Strengths:** - Local cache history creates a personal vehicle log **Growth Levers:** - Paid ad-free tier captures frustrated users ## What's New - **Latest (v1.0.39, 1 weeks ago):** General bug fixes and stability improvements. ## App Momentum (Maintenance) {#momentum} - Ships bug fixes at 3-month cadence. - Maintains stable, non-feature-rich release cycle. > **Cadence:** 2 total versions · 0 majors in last 6 months · 11 days since last update · 80 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Consulta Placa Veículo e Fipe is an utilities app that is free with in-app purchases. With a 4.53/5 rating from 60.6K reviews, it draws more critical themes in recent reviews than its store average suggests. > **Bottom Line:** Stabilizing the core query loop and reducing ad-blockage would address the primary churn drivers identified in user feedback. Improving database reliability is the necessary prerequisite to building a sustainable, ad-supported user base. **Best for:** Vehicle owners, buyers, and sellers in Brazil requiring quick access to official vehicle status and market valuation data. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] Audit ad-placement logic because ad overlays block the diagnostic interface → reduce immediate churn ### Outlook: Mixed The utility market for vehicle lookups in Brazil is consolidating around apps that offer high data reliability and minimal session friction. Consulta Placa Veículo e Fipe remains exposed due to its reliance on intrusive ad-supported models and inconsistent database performance, which will likely accelerate user migration to more stable alternatives in the coming quarters. - 🔴 Technical instability and data retrieval errors during queries erode user trust, which compounds the churn risk already present from excessive ad density. - 🔴 The current maintenance-only release cadence fails to address core usability complaints, leaving the app exposed to more responsive competitors in the utility space. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.53/5 | | Total Reviews | 60.6K | | Sentiment | Frustrated (35/100) | | Confidence | Medium | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Consulta Placa Veículo e Fipe** (this app) | 4.53/5 | Frustrated | Marco Oliveira | | [Sota Connect: Secure Network](https://marlvel.ai/apps/fi-catconnect-sota) | 4.8/5 | N/A | Cat Connect | | [V2Box - V2ray Client](https://marlvel.ai/apps/v2box-v2ray-client) | 4.6/5 | n/a | techlaim | | [App For Siri Commands Tips](https://marlvel.ai/apps/app-for-siri-commands-tips) | N/A/5 | N/A | Anh La Phan Son | | [avoVPN Desktop](https://marlvel.ai/apps/avovpn-desktop) | N/A/5 | N/A | Avocado VPN Technologies | | [Bin Days - Bin Reminder](https://marlvel.ai/apps/bin-days-bin-reminder) | N/A/5 | N/A | Vicki Partridge | ## Company Profile - **Developer:** Marco Oliveira - **Website:** [https://costaw.com.br](https://costaw.com.br) ## Data Sources & Links - **App Store ID:** 6461690442 - **Google Play ID:** br.com.costaw.consultaplaca - **Dev Site:** [Official Website](https://costaw.com.br) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Sota Connect: Secure Network*](https://marlvel.ai/apps/fi-catconnect-sota) (Cat Connect) · 4.8/5 Rating - [*V2Box - V2ray Client*](https://marlvel.ai/apps/v2box-v2ray-client) (techlaim) · 4.6/5 Rating - [*App For Siri Commands Tips*](https://marlvel.ai/apps/app-for-siri-commands-tips) (Anh La Phan Son) · N/A Rating - [*avoVPN Desktop*](https://marlvel.ai/apps/avovpn-desktop) (Avocado VPN Technologies) · N/A Rating - [*Bin Days - Bin Reminder*](https://marlvel.ai/apps/bin-days-bin-reminder) (Vicki Partridge) · N/A Rating - [*Fusvob VPN : Super VPN 2026*](https://marlvel.ai/apps/com-toplinkc-foxexcellent) (Fuxin Technology) · 4.5/5 Rating - [*Gear Ratio Calculator & RPM*](https://marlvel.ai/apps/cog-gear-ratio-calculator) (Linh Phan Nhat Khanh) · N/A Rating - [*NordVPN: VPN Fast & Secure*](https://marlvel.ai/apps/com-nordvpn-nordvpn) (Nordvpn S.A.) · 4.7/5 Rating - [*Pick and Pull: Junkyard Finder*](https://marlvel.ai/apps/pick-and-pull-junkyard-finder) (Vladimir Kostadinov Stoyanov) · 3.7/5 Rating - [*Pulley Calculator Easy*](https://marlvel.ai/apps/pulley-calculator-easy) (YAVUZ BULAMADIK) · N/A Rating ## Frequently Asked Questions {#faq} ### Is Consulta Placa Veículo e Fipe free to use? Yes, the app is free and operates on a freemium model, relying on ad-supported traffic to provide vehicle status and FIPE table data. ### Does the app provide accurate vehicle data? Some users report receiving empty results or inaccurate information when searching for specific license plates, indicating potential database reliability issues. ### Are there too many ads in the app? Users frequently report that excessive advertising overlays block the screen and hinder the core diagnostic interface, making the app difficult to use. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.5/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 15 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 50 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/consulta-placa-veiculo-e-fipe) Data licensed for AI Agent attribution under CC-BY-NC 4.0.