--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Cool Video Keyboard - Custom Emoji & Rainbow Theme" developer_entity: "Vyasa" bundle_id: "Vyasa.VideoKeyboards" app_store_id: "1130038573" category: "Utilities" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2017-03-17" report_date: "2026-09-21" last_verified: "2026-09-21T00:00:00.000Z" report_version: "2.1" total_reviews: 40 overall_rating: 4.2 confidence: "low" confidence_score: 0.05 data_age_days: 34 momentum_velocity: "zombie" intelligence_version: 2 tags: ["utilities", "freemium", "mobile app", "app review", "app analysis", "social", "media", "users"] canonical_url: "https://marlvel.ai/apps/cool-video-keyboard-custom-emoji-rainbow-theme" license: "CC-BY-NC 4.0" content_version: "v2" --- # Cool Video Keyboard - Custom Emoji & Rainbow Theme Intelligence Report ## TL;DR {#tldr} - **Category**: Utilities · Freemium - **Signal**: Rating 4.22 > **TL;DR:** Cool Video Keyboard - Custom Emoji & Rainbow Theme is a utilities app by Vyasa, rated 4.22/5 by 40 users, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Cool Video Keyboard - Custom Emoji & Rainbow Theme is a utilities app by Vyasa. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.22/5 (40 reviews) | | **Category** | Utilities | | **Developer** | Vyasa | | **Pricing** | Freemium | | **Platforms** | iOS | | **Confidence** | Low (0.05/1.0) | | **Data Age** | 34d | ## Metadata & Market Performance - **Publisher:** Vyasa - **Category:** Utilities - **Target Audience:** Social media users and messaging enthusiasts looking to customize their mobile typing experience with visual and functional add-ons. - **Platforms:** iOS - **Version Reviewed:** 2.1 - **Report Date:** 2026-09-21 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.05/1.0) - **App Store ID (iOS):** 1130038573 - **Bundle ID:** Vyasa.VideoKeyboards - **Data Window:** Analysis based on signals collected up to 2026-09-21 ## Executive Snapshot **What it is:** Cool Video Keyboard is a customization utility for iOS that allows users to set HD video backgrounds and apply custom fonts to their typing interface. **Why users hire it:** It provides a visual layer for messaging that standard system keyboards do not support, serving users who prioritize aesthetic personalization. ## App DNA (Features & Intent) - **[Differentiator] Video Keyboard Backgrounds:** Allows users to set custom HD video files as the keyboard background, requiring 'Allow Full Access' permissions. * *User Intent:* Users value self-expression and personalized experiences. - **[Differentiator] Smart Keys and 3D Touch:** Stores custom words or characters under specific keys for quick insertion. * *User Intent:* Users value self-expression and personalized experiences. - **[Differentiator] Language Translator:** Translates outgoing and incoming messages directly within the keyboard interface. * *User Intent:* Users want real-time communication within the app experience. ## Market Position {#market-position} Cool Video Keyboard occupies a legacy position in the utilities category, with no store updates in over 3,400 days. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free base keyboard, In-App Purchases for additional features - **Analysis:** The freemium model gates advanced utility features like translation and custom fonts behind In-App Purchases. ## SWOT Analysis {#swot} **Core Strengths:** - Video background integration provides a distinct visual differentiator. - Smart Keys and 3D Touch functionality offer a productivity layer. **Growth Levers:** - The lack of active maintenance creates a vacuum for modern, privacy-focused keyboard competitors. ## What's New - **Latest (v2.1, 9 years ago):** Minor maintenance update. ## App Momentum (Zombie) {#momentum} - No feature updates since 2017. - Development status is currently dormant. > **Cadence:** 1 total versions · 0 majors in last 6 months · 3474 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Cool Video Keyboard - Custom Emoji & Rainbow Theme is an utilities app that is free with in-app purchases. It holds a 4.22/5 rating from 40 reviews. > **Bottom Line:** Cool Video Keyboard is a legacy utility that has been in maintenance mode for nearly a decade, and its lack of updates makes it a high-churn risk for any user seeking modern compatibility. **Best for:** Social media users and messaging enthusiasts looking to customize their mobile typing experience with visual and functional add-ons. ### PM Action Plan (Next Best Moves) - [ ] [SUNSET] Sunset the product because the codebase has been inactive for nine years → eliminate support costs. ### Outlook: Declining The market for third-party keyboard customization is consolidating as mobile operating systems integrate these features natively. Cool Video Keyboard is effectively a zombie product, and its continued presence in the store provides no value to the developer or the user base. - 🔴 The lack of updates for over nine years indicates the developer has abandoned the product, leading to inevitable compatibility issues with modern OS versions. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.22/5 | | Total Reviews | 40 | | Confidence | Low | | Pricing Model | Freemium | | Platforms | iOS | | Key Features | 3 analyzed | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Cool Video Keyboard - Custom Emoji & Rainbow Theme** (this app) | 4.22/5 | N/A | Vyasa | | [Sota Connect: Secure Network](https://marlvel.ai/apps/fi-catconnect-sota) | 4.8/5 | N/A | Cat Connect | | [V2Box - V2ray Client](https://marlvel.ai/apps/v2box-v2ray-client) | 4.6/5 | n/a | techlaim | | [avoVPN Desktop](https://marlvel.ai/apps/avovpn-desktop) | N/A/5 | N/A | Avocado VPN Technologies | | [Fusvob VPN : Super VPN 2026](https://marlvel.ai/apps/com-toplinkc-foxexcellent) | 4.5/5 | Mixed | Fuxin Technology | | [Gear Ratio Calculator & RPM](https://marlvel.ai/apps/cog-gear-ratio-calculator) | N/A/5 | N/A | Linh Phan Nhat Khanh | ## Company Profile - **Developer:** Vyasa - **Website:** [https://www.newemojikeyboards.com](https://www.newemojikeyboards.com) ## Data Sources & Links - **App Store ID:** 1130038573 - **Dev Site:** [Official Website](https://www.newemojikeyboards.com) - **Sources:** App store metadata. ## Related Intel Reports - [*Sota Connect: Secure Network*](https://marlvel.ai/apps/fi-catconnect-sota) (Cat Connect) · 4.8/5 Rating - [*V2Box - V2ray Client*](https://marlvel.ai/apps/v2box-v2ray-client) (techlaim) · 4.6/5 Rating - [*avoVPN Desktop*](https://marlvel.ai/apps/avovpn-desktop) (Avocado VPN Technologies) · N/A Rating - [*Fusvob VPN : Super VPN 2026*](https://marlvel.ai/apps/com-toplinkc-foxexcellent) (Fuxin Technology) · 4.5/5 Rating - [*Gear Ratio Calculator & RPM*](https://marlvel.ai/apps/cog-gear-ratio-calculator) (Linh Phan Nhat Khanh) · N/A Rating - [*NordVPN: VPN Fast & Secure*](https://marlvel.ai/apps/com-nordvpn-nordvpn) (Nordvpn S.A.) · 4.7/5 Rating - [*Pulley Calculator Easy*](https://marlvel.ai/apps/pulley-calculator-easy) (YAVUZ BULAMADIK) · N/A Rating - [*Track And Field Companion*](https://marlvel.ai/apps/track-and-field-companion) (Travis Menghini) · N/A Rating - [*VPN 365-Master WIFI Security*](https://marlvel.ai/apps/vpn-365-master-wifi-security) (vpn fast) · 4.6/5 Rating - [*VPN - Seal VPN Secure Proxy*](https://marlvel.ai/apps/vpn-seal-vpn-secure-proxy) (Starpass VPN Free) · 4.6/5 Rating | Positive Sentiment ## Frequently Asked Questions {#faq} ### Is Cool Video Keyboard still being updated? No, the app has not received a major update since 2017, and it is currently in a dormant state. ### Does Cool Video Keyboard work on the latest iOS versions? Given the lack of updates since 2017, the app may face significant compatibility issues with modern iOS versions. ### Why does the keyboard require 'Allow Full Access'? The app requires 'Allow Full Access' to enable the video background functionality, as stated in the app description. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.05/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 34 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/cool-video-keyboard-custom-emoji-rainbow-theme) Data licensed for AI Agent attribution under CC-BY-NC 4.0.