--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "CounterPlusMinus" developer_entity: "Luigi Mazzeo" bundle_id: "DavidMazzeo.Counter--" app_store_id: "1526107724" category: "Utilities" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2021-07-24" report_date: "2026-07-16" last_verified: "2026-07-16T00:00:00.000Z" report_version: "2.0" total_reviews: 3 overall_rating: 5 confidence: "low" confidence_score: 0.2 data_age_days: 32 momentum_velocity: "zombie" intelligence_version: 4 nemesis: "Counter" competitor_count: 4 tags: ["utilities", "free", "mobile app", "app review", "app analysis", "users", "requiring", "simple,"] canonical_url: "https://marlvel.ai/apps/counterplusminus" license: "CC-BY-NC 4.0" content_version: "v2" --- # CounterPlusMinus Intelligence Report ## TL;DR {#tldr} - **Category**: Utilities · Free - **Signal**: Rating 5 > **TL;DR:** CounterPlusMinus is a utilities app by Luigi Mazzeo, rated 5/5 by 3 users, available on iOS. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** CounterPlusMinus is a utilities app by Luigi Mazzeo. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 5/5 (3 reviews) | | **Category** | Utilities | | **Developer** | Luigi Mazzeo | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Low (0.2/1.0) | | **Data Age** | 32d | ## Metadata & Market Performance - **Publisher:** Luigi Mazzeo - **Category:** Utilities - **Target Audience:** Users requiring a simple, multi-purpose tallying tool for iPhone, iPad, and Mac. - **Platforms:** iOS - **Version Reviewed:** 2.0 - **Report Date:** 2026-07-16 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.2/1.0) - **App Store ID (iOS):** 1526107724 - **Bundle ID:** DavidMazzeo.Counter-- - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-07-16 ## Executive Snapshot **What it is:** CounterPlusMinus is a multi-counter tallying utility for iPhone, iPad, and Mac users. **Why users hire it:** Users hire the app to track multiple distinct metrics simultaneously in a single, customizable dashboard interface. ## App DNA (Features & Intent) - **[Standard] Multi-Counter Dashboard:** Manage up to 5 distinct tally counters simultaneously in a single view. - **[Differentiator] Formal Mode:** Full-screen counter view with hidden UI controls for focused counting. - **[Differentiator] Side-by-Side Comparison:** Compare two counters simultaneously on iPad displays. ## Market Position {#market-position} CounterPlusMinus maintains a 5-star rating on the App Store, though its total review count of 3 signals low market penetration compared to category leaders. The lack of a monetization model creates a resource gap against rivals with high-frequency update cadences. ## Monetization Strategy - **Model:** Free - **Tiers:** Free version with no stated in-app purchases - **Analysis:** The app is distributed as a free utility with no visible monetization gates. ## SWOT Analysis {#swot} **Core Strengths:** - Formal Mode provides a focused counting experience - Multi-counter dashboard enables tracking five distinct tallies **Growth Levers:** - Wearable integration would unlock the active-user segment ## Recent Changes (v3 → v4) {#recent-changes} The app's competitive position is now framed as vulnerable due to a lack of wearable support and monetization, contrasting with the previous neutral description. **Overall trend**: Mixed **Compared at**: 2026-07-16 ### High-impact changes - **[Shifted] Competitive Vulnerability Identified** (positioning) ### Medium-impact changes - **[Added] Formal SWOT Analysis** (swot) ### Low-impact changes - **[Shifted] Feature Repositioning** (features) ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### CounterPlusMinus vs Counter - **[Counter](https://marlvel.ai/apps/counter-1)** by Rafał Leoszkiewicz: With over 12,000 reviews and consistent updates, this app serves as the dominant market leader in the simple tally counter niche. - **Key differences:** - Offers specialized Wear OS integration which captures the wearable-first utility market segment. - Maintains a high-frequency update cadence with three releases in the last six months. - Provides a mature, battle-tested interface that has scaled to over 12,000 user reviews. ### Contenders (Strong Challengers) - **[Counter +](https://marlvel.ai/apps/counter)** by Yan Kin LEUNG: This app is a strong contender due to its high review volume and recent, consistent development activity. - Supports a high volume of user feedback, allowing for rapid iteration based on community requests. - Maintains a modern release schedule with two updates in the last six months. - **[Click Counter](https://marlvel.ai/apps/click-counter)** by Schimera Pty Ltd: A long-standing utility in the space that provides a stable, albeit less frequently updated, alternative. - Provides a legacy-focused interface that appeals to users preferring long-term stability over frequent UI changes. - Offers a simplified, single-purpose utility design that avoids the complexity of multi-counter dashboards. ### Peers (What They Do Better) - **[Counter+.](https://marlvel.ai/apps/counter-3)** by UniCom Technology: This app occupies the same utility category but shows signs of reduced development activity compared to the leaders. - Focuses on a minimalist aesthetic that differentiates it from the feature-heavy dashboard approach. - Provides a basic tallying experience that serves as a low-friction entry point for casual users. ## App Momentum (Zombie) {#momentum} - Shipped Home Screen widgets - Redesigned dashboard counter boxes - Introduced Formal Mode > **Cadence:** 5 total versions · 0 majors in last 6 months · 1744 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} CounterPlusMinus is an established utilities app that is completely free. With a 5/5 rating from 3 reviews, it shows polarized user reception. > **Bottom Line:** CounterPlusMinus delivers a clean, multi-counter utility, but its lack of wearable support and monetization leaves it vulnerable to rivals, so the PM should prioritize a wearable companion to defend the user base. **Best for:** Users requiring a simple, multi-purpose tallying tool for iPhone, iPad, and Mac. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Ship Apple Watch companion app because it is the primary differentiator of the market leader -> capture wearable-first segment ### Feature Gaps vs Competitors - Wearable integration (available in Counter but absent here) ### Outlook: Stable The tally-counter market is consolidating around apps that offer cross-device synchronization and wearable support. CounterPlusMinus remains stable but exposed, as its current feature set lacks the platform-level integration needed to compete with the dominant market leader [1, 2]. - 🔴 The nemesis app's native wearable support captures the active-user segment, which creates a distribution barrier for CounterPlusMinus. - ⚪ Recent updates focused on UI refinements and widgets, but the app remains in maintenance-mode regarding core platform expansion. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 5/5 | | Total Reviews | 3 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Mixed | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **CounterPlusMinus** (this app) | 5/5 | N/A | Luigi Mazzeo | | [Counter +](https://marlvel.ai/apps/counter) | 4.6/5 | N/A | Yan Kin LEUNG | | [Counter](https://marlvel.ai/apps/counter-1) | 4.8/5 | N/A | Rafał Leoszkiewicz | | [Counter+.](https://marlvel.ai/apps/counter-3) | 4.7/5 | N/A | UniCom Technology | | [Click Counter](https://marlvel.ai/apps/click-counter) | 4.8/5 | N/A | Schimera Pty Ltd | | [Free VPN by Free VPN .org™](https://marlvel.ai/apps/free-vpn-by-free-vpn-org) | 4.4/5 | Mixed | Free VPN LLC | ## Company Profile - **Developer:** Luigi Mazzeo - **Website:** [https://counterplusminus.godaddysites.com/](https://counterplusminus.godaddysites.com/) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/counterplusminus/id1526107724?uo=4) - **Dev Site:** [Official Website](https://counterplusminus.godaddysites.com/) - **Sources:** Developer website content, App store metadata. ## Related Intel Reports - [*Counter +*](https://marlvel.ai/apps/counter) (Yan Kin LEUNG) · 4.6/5 Rating - [*Counter*](https://marlvel.ai/apps/counter-1) (Rafał Leoszkiewicz) · 4.8/5 Rating - [*Counter+.*](https://marlvel.ai/apps/counter-3) (UniCom Technology) · 4.7/5 Rating - [*Click Counter*](https://marlvel.ai/apps/click-counter) (Schimera Pty Ltd) · 4.8/5 Rating - [*Free VPN by Free VPN .org™*](https://marlvel.ai/apps/free-vpn-by-free-vpn-org) (Free VPN LLC) · 4.4/5 Rating - [*Potatso*](https://marlvel.ai/apps/potatso) (Potatso Lab LTD) · 4.4/5 Rating | Positive Sentiment - [*Quantumult X*](https://marlvel.ai/apps/quantumult-x) (Cross Utility Ltd) · 3.8/5 Rating - [*V2Box - V2ray Client*](https://marlvel.ai/apps/v2box-v2ray-client) (techlaim) · 4.6/5 Rating | Positive Sentiment - [*카톡 분석 - 오픈채팅, 카톡 채팅 분석, 통계, 검색*](https://marlvel.ai/apps/com-liger-katalkanalysispaid) (Park Sung Cheol) · N/A Rating - [*로또 황금번호 생성기*](https://marlvel.ai/apps/lotto-lottogold) (jaehwan lee) · N/A Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.2/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 32 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/counterplusminus) Data licensed for AI Agent attribution under CC-BY-NC 4.0.