--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "CPC and CPM Calculator" developer_entity: "Stage Coding" bundle_id: "com.calcon.cpcandcpmcalculator" app_store_id: "1619681114" google_play_id: "com.calcon.cpc_cpm_calculator" category: "Utilities" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2023-02-20" report_date: "2026-09-13" last_verified: "2026-09-13T00:00:00.000Z" report_version: "1.0.0" total_reviews: 0 confidence: "low" confidence_score: 0.3 data_age_days: 18 momentum_velocity: "zombie" intelligence_version: 2 tags: ["utilities", "free", "mobile app", "app review", "app analysis", "digital", "marketers", "online"] canonical_url: "https://marlvel.ai/apps/cpc-and-cpm-calculator" license: "CC-BY-NC 4.0" content_version: "v2" --- # CPC and CPM Calculator Intelligence Report ## TL;DR {#tldr} - **Category**: Utilities · Free > **TL;DR:** CPC and CPM Calculator is a utilities app by Stage Coding, available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** CPC and CPM Calculator is a utilities app by Stage Coding. ## Quick Facts | Fact | Value | | :--- | :--- | | **Category** | Utilities | | **Developer** | Stage Coding | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | Low (0.3/1.0) | | **Data Age** | 18d | ## Metadata & Market Performance - **Publisher:** Stage Coding - **Category:** Utilities - **Target Audience:** Digital marketers and online traffic buyers or sellers needing quick access to advertising cost formulas. - **Platforms:** iOS & Android - **Version Reviewed:** 1.0.0 - **Report Date:** 2026-09-13 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.3/1.0) - **App Store ID (iOS):** 1619681114 - **Bundle ID:** com.calcon.cpcandcpmcalculator - **Google Play ID:** com.calcon.cpc_cpm_calculator - **Data Window:** Analysis based on signals collected up to 2026-09-13 ## Executive Snapshot **What it is:** CPC and CPM Calculator is a utility tool for digital marketers to derive advertising cost metrics on iOS and Android. **Why users hire it:** The tool removes the cognitive friction of manual formula calculation for traffic buyers and sellers, though the lack of updates limits its long-term utility. ## App DNA (Features & Intent) - **[Standard] CPC Calculation:** Calculates cost per click based on total cost and number of clicks. - **[Standard] CPM Calculation:** Calculates cost per thousand impressions based on total cost and total impressions. - **[Basic] Traffic Metric Conversion:** Provides mathematical formulas to derive CPC or CPM values from advertising spend data. * *User Intent:* Users seek enhanced value through premium features. ## Market Position {#market-position} CPC and CPM Calculator occupies a basic utility niche with no recent updates over 1,300 days. The lack of active development prevents it from competing with integrated marketing dashboards that offer real-time data tracking. ## Monetization Strategy - **Model:** Free - **Tiers:** Free with ad support - **Analysis:** Monetization relies entirely on ad-supported traffic within the utility, with no IAP or subscription tiers identified. ## SWOT Analysis {#swot} **Core Strengths:** - Lightweight utility design provides immediate access to advertising formulas. **Growth Levers:** - Integration of automated currency conversion could differentiate the tool for international traffic buyers. ## App Momentum (Zombie) {#momentum} - Dormant for 1,300 days. - No feature builds since 2022. > **Cadence:** 2 total versions · 0 majors in last 6 months · 1300 days since last update · 305 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} CPC and CPM Calculator is an utilities app that is completely free. > **Bottom Line:** The 1,300-day update gap confirms that CPC and CPM Calculator is a legacy asset that no longer serves a strategic purpose. Sunset the product to clear the portfolio of dormant utilities that offer no path to modern feature parity. **Best for:** Digital marketers and online traffic buyers or sellers needing quick access to advertising cost formulas. ### PM Action Plan (Next Best Moves) - [ ] [SUNSET] Sunset the product because the 1,300-day update gap indicates no internal capacity for maintenance or growth → reallocate resources to active projects. ### Outlook: Declining The market for standalone advertising calculators is consolidating into integrated marketing platforms that offer real-time data connectivity. CPC and CPM Calculator remains static, which will lead to total obsolescence as OS requirements evolve beyond its current build. - 🔴 The 1,300-day update gap indicates the app is in a permanent maintenance-mode state, which will eventually lead to platform incompatibility. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **CPC and CPM Calculator** (this app) | N/A/5 | N/A | Stage Coding | | [Sota Connect: Secure Network](https://marlvel.ai/apps/fi-catconnect-sota) | 4.8/5 | N/A | Cat Connect | | [V2Box - V2ray Client](https://marlvel.ai/apps/v2box-v2ray-client) | 4.6/5 | n/a | techlaim | | [avoVPN Desktop](https://marlvel.ai/apps/avovpn-desktop) | N/A/5 | N/A | Avocado VPN Technologies | | [Free VPN by Free VPN .org™](https://marlvel.ai/apps/free-vpn-by-free-vpn-org) | 4.5/5 | Mixed | Free VPN LLC | | [Fusvob VPN : Super VPN 2026](https://marlvel.ai/apps/com-toplinkc-foxexcellent) | 4.5/5 | Mixed | Fuxin Technology | ## Company Profile - **Developer:** Stage Coding - **Website:** [https://stagecoding.com/](https://stagecoding.com/) - **Social:** [Instagram](https://www.instagram.com/stagecoding) · [Facebook](https://www.facebook.com/stagecoding) · [LinkedIn](https://www.linkedin.com/company/stagecoding) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/cpc-and-cpm-calculator/id1619681114?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.calcon.cpc_cpm_calculator&hl=en&gl=us) - **Dev Site:** [Official Website](https://stagecoding.com/) - **Sources:** Developer website content, About us / company information, App store metadata. ## Related Intel Reports - [*Sota Connect: Secure Network*](https://marlvel.ai/apps/fi-catconnect-sota) (Cat Connect) · 4.8/5 Rating - [*V2Box - V2ray Client*](https://marlvel.ai/apps/v2box-v2ray-client) (techlaim) · 4.6/5 Rating - [*avoVPN Desktop*](https://marlvel.ai/apps/avovpn-desktop) (Avocado VPN Technologies) · N/A Rating - [*Free VPN by Free VPN .org™*](https://marlvel.ai/apps/free-vpn-by-free-vpn-org) (Free VPN LLC) · 4.5/5 Rating - [*Fusvob VPN : Super VPN 2026*](https://marlvel.ai/apps/com-toplinkc-foxexcellent) (Fuxin Technology) · 4.5/5 Rating - [*Potatso*](https://marlvel.ai/apps/potatso) (Potatso Lab LTD) · 4.4/5 Rating - [*Quantumult X*](https://marlvel.ai/apps/quantumult-x) (Cross Utility Ltd) · 3.8/5 Rating - [*VPN 365-Master WIFI Security*](https://marlvel.ai/apps/vpn-365-master-wifi-security) (vpn fast) · 4.6/5 Rating - [*카톡 분석 - 오픈채팅, 카톡 채팅 분석, 통계, 검색*](https://marlvel.ai/apps/com-liger-katalkanalysispaid) (Park Sung Cheol) · N/A Rating - [*로또 황금번호 생성기*](https://marlvel.ai/apps/lotto-lottogold) (jaehwan lee) · N/A Rating ## Frequently Asked Questions {#faq} ### Is CPC and CPM Calculator still being updated? No, the app has not received any updates or feature builds in over 1,300 days, indicating it is no longer under active development. ### Does CPC and CPM Calculator offer advanced marketing analytics? No, the app is a basic utility focused solely on calculating CPC and CPM values from provided data; it does not track historical performance or connect to ad accounts. ### What are some alternatives for calculating advertising metrics? Most digital marketers now use integrated advertising platforms or web-based marketing dashboards that provide real-time metric tracking and automated reporting. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.3/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 18 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/cpc-and-cpm-calculator) Data licensed for AI Agent attribution under CC-BY-NC 4.0.