--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Daily Expense - Easy Tracker" developer_entity: "Sailshore Technology" bundle_id: "com.daily.expense.tracker.list" app_store_id: "6455259428" category: "Utilities" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2023-08-24" report_date: "2026-08-02" last_verified: "2026-08-02T00:00:00.000Z" report_version: "1.0.1" total_reviews: 44 overall_rating: 4.7 confidence: "low" confidence_score: 0.15 data_age_days: 31 momentum_velocity: "zombie" intelligence_version: 3 tags: ["utilities", "free", "mobile app", "app review", "app analysis", "individuals", "seeking", "manual,"] canonical_url: "https://marlvel.ai/apps/daily-expense-easy-tracker" license: "CC-BY-NC 4.0" content_version: "v2" --- # Daily Expense - Easy Tracker Intelligence Report ## TL;DR {#tldr} - **Category**: Utilities · Free - **Signal**: Rating 4.68 > **TL;DR:** Daily Expense - Easy Tracker is a utilities app by Sailshore Technology, rated 4.68/5 by 44 users, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Daily Expense - Easy Tracker is a utilities app by Sailshore Technology. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.68/5 (44 reviews) | | **Category** | Utilities | | **Developer** | Sailshore Technology | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Low (0.15/1.0) | | **Data Age** | 31d | ## Metadata & Market Performance - **Publisher:** Sailshore Technology - **Category:** Utilities - **Target Audience:** Individuals seeking a manual, entry-level tool for tracking daily personal income and spending. - **Platforms:** iOS - **Version Reviewed:** 1.0.1 - **Report Date:** 2026-08-02 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.15/1.0) - **App Store ID (iOS):** 6455259428 - **Bundle ID:** com.daily.expense.tracker.list - **Performance Trend:** Stable - **Data Window:** Analysis based on signals collected up to 2026-08-02 ## Executive Snapshot **What it is:** Daily Expense - Easy Tracker is a manual financial logging utility for iOS users, focused on simple income and expense tracking. **Why users hire it:** The app removes the cognitive friction of complex budgeting by providing a static, manual-entry ledger for users who distrust automated bank-linked finance tools. ## App DNA (Features & Intent) - **[Standard] Quick Expense Entries:** Manual input fields for income and expense logging with category selection, driving daily usage habits. * *User Intent:* Users are motivated by consistent progression and daily incentives. - **[Standard] Expense Analysis:** Visual breakdown of financial data through charts and reports. ## Market Position {#market-position} Daily Expense - Easy Tracker occupies the manual-entry segment of the Utilities category, maintaining a 4.68 rating across 44 reviews. The lack of updates for over 1000 days positions it as a legacy tool rather than a competitive modern finance utility. ## Monetization Strategy - **Model:** Free - **Tiers:** Free - **Analysis:** The app is currently free to download with no visible in-app purchase or subscription gates. ## SWOT Analysis {#swot} **Core Strengths:** - Manual-only architecture provides a privacy-focused alternative to bank-linked finance apps. **Growth Levers:** - Introduce a premium tier for cloud-sync or data export to monetize the existing user base. ## Recent Changes (v2 → v3) {#recent-changes} The app's development status remains unchanged after 1,073 days of inactivity, though the internal assessment has shifted from a growth-oriented roadmap to a security-focused maintenance posture. **Overall trend**: Stable **Compared at**: 2026-08-02 ### High-impact changes - **[Shifted] Security-First Maintenance** (positioning) ### Medium-impact changes - **[Shifted] Technical Debt Recognition** (swot) - **[Shifted] Explicit Alternative Recommendation** (positioning) ## What's New - **Latest (v1.0.1, 2 years ago):** General bug fixes and stability improvements. ## App Momentum (Zombie) {#momentum} - Dormant development for 35 months. - No feature updates since August 2023. > **Cadence:** 1 total versions · 0 majors in last 6 months · 1073 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Daily Expense - Easy Tracker is an utilities app that is completely free. It holds a 4.68/5 rating from 44 reviews. > **Bottom Line:** The lack of development since 2023 suggests the app is in maintenance mode, and the absence of cloud-sync or automation makes it difficult to compete with modern finance utilities. **Best for:** Individuals seeking a manual, entry-level tool for tracking daily personal income and spending. ### PM Action Plan (Next Best Moves) - [ ] [MAINTAIN] Audit the codebase for critical security vulnerabilities because the app has not received updates in over 1000 days → maintain basic platform compliance. ### Outlook: Declining The market for personal finance utilities is shifting toward automated, bank-linked tracking, which leaves manual-entry tools like Daily Expense - Easy Tracker increasingly isolated. Without a clear roadmap for feature expansion or cloud integration, the app faces a high risk of churn as users migrate to more capable, actively maintained alternatives. - 🔴 The 35-month development hiatus indicates the app is in maintenance mode, which prevents it from competing with modern, feature-rich finance utilities. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.68/5 | | Total Reviews | 44 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS | | Key Features | 2 analyzed | | Trend | Stable | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Daily Expense - Easy Tracker** (this app) | 4.68/5 | N/A | Sailshore Technology | | [Free VPN by Free VPN .org™](https://marlvel.ai/apps/free-vpn-by-free-vpn-org) | 4.5/5 | Mixed | Free VPN LLC | | [Potatso](https://marlvel.ai/apps/potatso) | 4.4/5 | n/a | Potatso Lab LTD | | [Quantumult X](https://marlvel.ai/apps/quantumult-x) | 3.8/5 | N/A | Cross Utility Ltd | | [V2Box - V2ray Client](https://marlvel.ai/apps/v2box-v2ray-client) | 4.5/5 | n/a | techlaim | | [카톡 분석 - 오픈채팅, 카톡 채팅 분석, 통계, 검색](https://marlvel.ai/apps/com-liger-katalkanalysispaid) | N/A/5 | N/A | Park Sung Cheol | ## Company Profile - **Developer:** Sailshore Technology - **Website:** [https://dailyexpensetrackerapp.com](https://dailyexpensetrackerapp.com) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/daily-expense-easy-tracker/id6455259428?uo=4) - **Dev Site:** [Official Website](https://dailyexpensetrackerapp.com) - **Sources:** Developer website content, App store metadata. ## Related Intel Reports - [*Free VPN by Free VPN .org™*](https://marlvel.ai/apps/free-vpn-by-free-vpn-org) (Free VPN LLC) · 4.5/5 Rating - [*Potatso*](https://marlvel.ai/apps/potatso) (Potatso Lab LTD) · 4.4/5 Rating - [*Quantumult X*](https://marlvel.ai/apps/quantumult-x) (Cross Utility Ltd) · 3.8/5 Rating - [*V2Box - V2ray Client*](https://marlvel.ai/apps/v2box-v2ray-client) (techlaim) · 4.5/5 Rating - [*카톡 분석 - 오픈채팅, 카톡 채팅 분석, 통계, 검색*](https://marlvel.ai/apps/com-liger-katalkanalysispaid) (Park Sung Cheol) · N/A Rating - [*로또 황금번호 생성기*](https://marlvel.ai/apps/lotto-lottogold) (jaehwan lee) · N/A Rating - [*도사폰 (만세력 역학도구)*](https://marlvel.ai/apps/app--656) (Softchaser Company Limited) · 5.0/5 Rating - [*근로자 공수달력*](https://marlvel.ai/apps/jaehwan-worktracer) (jaehwan lee) · N/A Rating - [*レジュメ*](https://marlvel.ai/apps/app--54) (Indeed Inc.) · 2.2/5 Rating - [*세트타이머 - 쉽게 여러개의 타이머 설정*](https://marlvel.ai/apps/cswpd-multitimer) (SuWon Choi) · N/A Rating ## Frequently Asked Questions {#faq} ### Is Daily Expense - Easy Tracker safe for my financial data? The app operates as a manual-entry tool, meaning it does not connect to your bank accounts. This provides a privacy advantage for users who prefer not to share financial credentials with third-party services. ### Does this app sync with my bank accounts? No, Daily Expense - Easy Tracker is a manual-entry tool. You must record all income and expenses yourself, which offers more control but requires more effort than automated finance apps. ### What are some alternatives to Daily Expense - Easy Tracker? Users looking for more modern features should consider finance apps that offer automated bank syncing, cloud backups, and active development cycles, as Daily Expense - Easy Tracker has not been updated since 2023. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.15/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 31 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/daily-expense-easy-tracker) Data licensed for AI Agent attribution under CC-BY-NC 4.0.