--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Date and Time Widget" developer_entity: "SK Studios Ltd" bundle_id: "com.date.time.widget" app_store_id: "1550712846" category: "Utilities" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2021-01-28" report_date: "2026-09-05" last_verified: "2026-09-05T00:00:00.000Z" report_version: "1.0" total_reviews: 262 overall_rating: 3.4 sentiment: "Frustrated" sentiment_score: 25 confidence: "medium" confidence_score: 0.55 top_praise_theme: "Customization options for widget aesthetics provide a fun and engaging way to personalize home screens" top_complaint_theme: "The clock widget fails to maintain accurate time, frequently lagging behind by several minutes throughout the day" review_sample_size: 30 total_review_count: 30 analyzed_review_count: 30 data_age_days: 25 momentum_velocity: "zombie" intelligence_version: 3 tags: ["utilities", "free", "frustrated sentiment", "mobile app", "app review", "app analysis", "users", "looking", "customize"] canonical_url: "https://marlvel.ai/apps/date-and-time-widget" license: "CC-BY-NC 4.0" content_version: "v2" --- # Date and Time Widget Intelligence Report ## TL;DR {#tldr} - **Category**: Utilities · Free - **Signal**: Rating 3.35 · Sentiment Frustrated - **Recent focus**: The clock widget fails to maintain accurate time, frequently lagging behind by several minutes throughout the day (top complaint) · Customization options for widget aesthetics provide a fun and engaging way to personalize home screens (top praise) > **TL;DR:** Date and Time Widget is a utilities app by SK Studios Ltd, rated 3.35/5 by 262 users, with Frustrated user sentiment (25/100), available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Date and Time Widget faces Frustrated user sentiment (3.35/5 from 262 reviews), with users reporting the clock widget fails to maintain accurate time, frequently lagging behind by several minutes throughout the day as the primary concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 3.35/5 (262 reviews) | | **User Mood** | Frustrated | | **Category** | Utilities | | **Developer** | SK Studios Ltd | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Medium (0.55/1.0) | | **Data Age** | 25d | ## Metadata & Market Performance - **Publisher:** SK Studios Ltd - **Category:** Utilities - **Target Audience:** iOS users looking to customize their home screen aesthetic with functional date and time displays. - **Platforms:** iOS - **Version Reviewed:** 1.0 - **Report Date:** 2026-09-05 - **Signal Count:** 30 reviews analyzed - **Confidence:** Medium (0.55/1.0) - **App Store ID (iOS):** 1550712846 - **Bundle ID:** com.date.time.widget - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-09-05 ## Executive Snapshot **What it is:** Date and Time Widget is an iOS utility for home screen personalization, offering 150+ templates for date and time displays. **Why users hire it:** It removes the friction of designing custom home screen layouts by providing pre-set visual templates that users can modify for color and gradient preferences. ## App DNA (Features & Intent) - **[Standard] Widget Templates:** Library of 150+ pre-designed date and time widget layouts for home screen placement. High-volume template library encourages repeated app usage to find preferred styles, increasing ad-inventory. - **[Differentiator] Visual Customization:** User-defined settings for background, text color, font, gradient, and overlay effects. * *User Intent:* Users value self-expression and personalized experiences. ## Market Position {#market-position} Date and Time Widget holds a 3.35-star rating across 262 total ratings. The lack of updates for over 2,000 days places it at a disadvantage against actively maintained customization utilities. ## Monetization Strategy - **Model:** Free - **Tiers:** Free - **Analysis:** The app is listed as free with no identified subscription or in-app purchase tiers. ## 🔴 User Sentiment (Medium Confidence: 30 of 30 reviews analyzed) {#user-sentiment} - **Overall Rating:** 3.35/5 - **Platform Split:** iOS 3.4/5 (262 ratings) - **Overall Sentiment:** Frustrated ### Top Praises - **Customization options for widget aesthetics provide a fun and engaging way to personalize home screens** ### Top Complaints (Impact Areas) - **The clock widget fails to maintain accurate time, frequently lagging behind by several minutes throughout the day** ## SWOT Analysis {#swot} **Core Strengths:** - 150+ template library provides immediate visual variety for home screen personalization **Growth Levers:** - Implementing a local-save management system would address the primary user frustration regarding design application ## Recent Changes (v2 → v3) {#recent-changes} The analysis now identifies the lack of a design-saving management system as a primary churn driver, alongside the long-standing clock-sync failure. This has prompted a shift in the product roadmap toward a full codebase sunset rather than simple maintenance. **Overall trend**: Declining **Compared at**: 2026-09-05 ### High-impact changes - **[Added] New primary complaint: design management** (sentiment) ### Medium-impact changes - **[Added] Formalized design-save weakness** (swot) - **[Shifted] Strategic pivot to sunset** (positioning) ## App Momentum (Zombie) {#momentum} - Dormant development for 2,045 days. - No major releases since January 2021. > **Cadence:** 1 total versions · 1 majors in last 6 months · 2045 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Date and Time Widget is an utilities app that is completely free. With a 3.35/5 rating from 262 reviews, it faces significant user friction. > **Bottom Line:** The persistent clock synchronization failure and 2,000-day update gap render Date and Time Widget a legacy utility that no longer serves its core purpose. Sunset the current build to prevent further brand erosion while the underlying technical debt is addressed. **Best for:** iOS users looking to customize their home screen aesthetic with functional date and time displays. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Rebuild clock synchronization logic because time-lag is the top-reported functional failure → improve retention ### Outlook: Declining The home screen customization market has moved toward high-frequency update cycles and deep OS integration, leaving Date and Time Widget behind. Without a significant technical refresh to resolve synchronization issues, the app will continue to lose relevance to modern, stable alternatives. - 🔴 The 2,045-day update gap indicates a lack of maintenance, which compounds the negative sentiment surrounding the persistent clock-lag bug. - 🔴 User frustration with the inability to save designs suggests the current configuration flow is a primary driver of churn. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 3.35/5 | | Total Reviews | 262 | | Sentiment | Frustrated (25/100) | | Confidence | Medium | | Pricing Model | Free | | Platforms | iOS | | Key Features | 2 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Date and Time Widget** (this app) | 3.35/5 | Frustrated | SK Studios Ltd | | [Sota Connect: Secure Network](https://marlvel.ai/apps/fi-catconnect-sota) | 4.8/5 | N/A | Cat Connect | | [V2Box - V2ray Client](https://marlvel.ai/apps/v2box-v2ray-client) | 4.6/5 | n/a | techlaim | | [avoVPN Desktop](https://marlvel.ai/apps/avovpn-desktop) | N/A/5 | N/A | Avocado VPN Technologies | | [Free VPN by Free VPN .org™](https://marlvel.ai/apps/free-vpn-by-free-vpn-org) | 4.5/5 | Mixed | Free VPN LLC | | [Fusvob VPN : Super VPN 2026](https://marlvel.ai/apps/com-toplinkc-foxexcellent) | 4.5/5 | Mixed | Fuxin Technology | ## Company Profile - **Developer:** SK Studios Ltd - **Website:** [https://skstudiosapps.blogspot.com](https://skstudiosapps.blogspot.com) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/date-and-time-widget/id1550712846?uo=4) - **Dev Site:** [Official Website](https://skstudiosapps.blogspot.com) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Sota Connect: Secure Network*](https://marlvel.ai/apps/fi-catconnect-sota) (Cat Connect) · 4.8/5 Rating - [*V2Box - V2ray Client*](https://marlvel.ai/apps/v2box-v2ray-client) (techlaim) · 4.6/5 Rating - [*avoVPN Desktop*](https://marlvel.ai/apps/avovpn-desktop) (Avocado VPN Technologies) · N/A Rating - [*Free VPN by Free VPN .org™*](https://marlvel.ai/apps/free-vpn-by-free-vpn-org) (Free VPN LLC) · 4.5/5 Rating - [*Fusvob VPN : Super VPN 2026*](https://marlvel.ai/apps/com-toplinkc-foxexcellent) (Fuxin Technology) · 4.5/5 Rating - [*Potatso*](https://marlvel.ai/apps/potatso) (Potatso Lab LTD) · 4.4/5 Rating - [*Quantumult X*](https://marlvel.ai/apps/quantumult-x) (Cross Utility Ltd) · 3.8/5 Rating - [*카톡 분석 - 오픈채팅, 카톡 채팅 분석, 통계, 검색*](https://marlvel.ai/apps/com-liger-katalkanalysispaid) (Park Sung Cheol) · N/A Rating - [*로또 황금번호 생성기*](https://marlvel.ai/apps/lotto-lottogold) (jaehwan lee) · N/A Rating - [*도사폰 (만세력 역학도구)*](https://marlvel.ai/apps/app--656) (Softchaser Company Limited) · 5.0/5 Rating ## Frequently Asked Questions {#faq} ### Is Date and Time Widget accurate for daily use? No. Multiple users report the widget time consistently lags behind system time, requiring manual app restarts to sync correctly. ### Does Date and Time Widget allow me to save my designs? Users report significant difficulty in finding previously created and saved widget versions, describing the interface as confusing for managing custom designs. ### Is Date and Time Widget still being updated? No. The app has not received an update in over 2,000 days, with the last release occurring in January 2021. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.55/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 30 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 25 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/date-and-time-widget) Data licensed for AI Agent attribution under CC-BY-NC 4.0.