---
schema_type: "SoftwareApplication"
entity_type: "Mobile Application"
app_name: "Dice Roller!"
developer_entity: "Harry Foster"
bundle_id: "com.harryfo.dice"
app_store_id: "1562781829"
category: "Utilities"
primary_platform: "ios"
primary_monetization: "Freemium"
offline_capable: false
market_region: "US"
platforms: "iOS & Android"
app_last_updated: "2026-04-17"
report_date: "2026-05-13"
last_verified: "2026-05-13T09:04:52.180Z"
report_version: "2.2.2"
total_reviews: 27028
overall_rating: 4.6
sentiment: "Excited"
sentiment_score: 85
confidence: "medium"
confidence_score: 0.7
top_praise_theme: "Visual and haptic feedback quality"
top_complaint_theme: "Ad frequency during gameplay"
review_sample_size: 74
data_age_days: 3
momentum_velocity: "maintenance"
intelligence_version: 3
competitor_count: 4
tags: ["utilities", "freemium", "excited sentiment", "mobile app", "app review", "app analysis", "board", "players", "tabletop"]
canonical_url: "https://marlvel.ai/intel-report/utilities/dice-roller-1"
license: "CC-BY-NC 4.0"
content_version: "v2"
---

# Dice Roller! App Audit

## TL;DR {#tldr}

- **Category**: Utilities · Freemium
- **Signal**: Rating 4.6 · Sentiment Excited
- **Recent focus**: Ad frequency during gameplay (top complaint) · Visual and haptic feedback quality (top praise)

> **TL;DR:** Dice Roller! is a utilities app by Harry Foster, rated 4.6/5 by 27K users, with Excited user sentiment (85/100), available on iOS & Android.
>
> **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence.

<!-- speakable-start -->
> **Key Insight:** Dice Roller! maintains Excited user sentiment (4.6/5 from 27K reviews), with users consistently praising visual and haptic feedback quality.
<!-- speakable-end -->

## Quick Facts

| Fact | Value |
| :--- | :--- |
| **Rating** | 4.6/5 (27K reviews) |
| **User Mood** | Excited |
| **Category** | Utilities |
| **Developer** | Harry Foster |
| **Pricing** | Freemium |
| **Platforms** | iOS & Android |
| **Confidence** | Medium (0.7/1.0) |
| **Data Age** | 0d |

## Metadata & Market Performance
- **Publisher:** Harry Foster
- **Category:** Utilities
- **Target Audience:** Board game players and tabletop RPG enthusiasts requiring a digital substitute for physical dice.
- **Platforms:** iOS & Android
- **Version Audited:** 2.2.2
- **Audit Date:** 2026-05-13
- **Signal Count:** 74 reviews analyzed
- **Confidence:** Medium (0.7/1.0)
- **App Store ID (iOS):** 1562781829
- **Bundle ID:** com.harryfo.dice
- **Google Play ID:** com.harryfo.dice
- **Performance Trend:** Mixed
- **Data Window:** Analysis based on signals collected up to 2026-05-13

<!-- section:executive-snapshot -->
## Executive Snapshot
**What it is:** Dice Roller! is a utility app for iOS and Android that provides customizable digital dice rolling for board games and tabletop RPGs.
**Why users hire it:** Users hire this app to replace physical dice with a consistent, high-fidelity digital experience that supports complex gaming setups.
<!-- /section:executive-snapshot -->

<!-- section:features -->
## App DNA (Features & Intent)
- **[Differentiator] Custom Dice Creation:** Users define dice with custom text, emojis, or images, supporting ranges from 0 to 100
  * *User Intent:* Users value self-expression and personalized experiences.
- **[Differentiator] Dice Locking:** Ability to freeze individual dice results while re-rolling others
- **[Standard] Multi-Dice Rolling:** Simultaneous roll of 1 to 40 dice with adjustable animation speeds
<!-- /section:features -->

<!-- section:market-position -->
## Market Position {#market-position}

Dice Roller! maintains a strong 4.53 rating across 27,028 total ratings, indicating high satisfaction with its core utility. The lack of a paid tier relative to competitors like TableTop Tool signals a potential revenue ceiling.
<!-- /section:market-position -->

## Monetization Strategy
- **Model:** Freemium
- **Tiers:** Free version supported by ads
- **Analysis:** Ad-supported model relies on high install volume to monetize through impression-based inventory.

<!-- section:sentiment -->
## 🟢 User Sentiment (Medium Confidence: 27K reviews) {#user-sentiment}
- **Overall Rating:** 4.6/5
- **Platform Split:** iOS 4.5/5 (5.3K ratings) | Android 4.6/5 (21.7K ratings)
- **Overall Sentiment:** Excited

### Top Praises
- **Visual and haptic feedback quality**

### Top Complaints (Impact Areas)
- **Ad frequency during gameplay**

<!-- /section:sentiment -->
<!-- section:swot -->
## SWOT Analysis {#swot}

**Core Strengths:**
- High-fidelity haptic feedback sustains user engagement during play sessions
- Custom dice creation enables unique user-generated content

**Critical Frictions:**
- Ad-supported monetization disrupts user experience during high-frequency rolling
- Lack of premium ad-free tier limits revenue capture

**Growth Levers:**
- Integration of scorekeeping utilities could expand the app into a broader tabletop companion

**Market Threats:**
- Competitors with integrated scorekeeping and timers threaten to displace this app as the primary tabletop utility

<!-- /section:swot -->
## Recent Changes (v2 → v3) {#recent-changes}

The app is transitioning from a standalone dice roller to a broader tabletop utility to counter competitors that bundle game management features.

**Overall trend**: Mixed
**Compared at**: 2026-05-13

### High-impact changes
- **[Shifted] Strategic focus on tabletop utility** (positioning) — The outlook and PM action items shifted from a pure dice-rolling focus to a broader tabletop companion strategy to counter feature-parity risks.
- **[Added] New competitive threat identified** (swot) — SWOT analysis added a threat regarding competitors with integrated scorekeeping and timers displacing the app as the primary utility.

### Medium-impact changes
- **[Shifted] Refined complaint theme** (sentiment) — Top complaints shifted from general unskippable video ads to specific ad frequency during rapid rolling sessions.
- **[Added] Scorekeeping feature gap** (features) — Feature gaps now explicitly list scorekeeping and game timers as missing functionality compared to TableTop Tool.

<!-- section:whats-new -->
## What's New

- **Latest (v2.2.2, 3 weeks ago):** General performance improvements and bug fixes.
<!-- /section:whats-new -->

<!-- section:momentum -->
## App Momentum (Maintenance) {#momentum}

- Maintains consistent update cadence.
- High user rating baseline.

> **Cadence:** 2 total versions · 0 majors in last 6 months · 25 days since last update · 2 days avg between updates

<!-- /section:momentum -->

<!-- section:so-what -->
## The "So What?" (Strategic Takeaway) {#so-what}

Dice Roller! is a market-leading utilities app that is free with in-app purchases.
With a 4.6/5 rating from 27K reviews, it delivers strong user satisfaction.

<!-- speakable-start -->
> **Bottom Line:** Dice Roller! excels at core dice simulation, but the ad-heavy model risks alienating the power users who drive long-term retention, so the PM should prioritize a premium ad-free tier to stabilize revenue.
<!-- speakable-end -->

**Best for:** Board game players and tabletop RPG enthusiasts requiring a digital substitute for physical dice.

<!-- section:pm-actions -->
### PM Action Plan (Next Best Moves)

- [ ] [INVEST] [HIGH IMPACT] Ship premium ad-free tier because ad frequency is the top user complaint → increase revenue per user — *User sentiment data identifies ad frequency as the primary friction point for the user base.* _(trade-off: deprioritize Pause the development of new animation styles — ad-free revenue has higher immediate impact.)_
- [ ] [PIVOT] [MEDIUM IMPACT] Integrate scorekeeping features because competitors like TableTop Tool offer this utility → improve competitive parity — *Competitor analysis shows rivals are bundling dice rolling with essential game management tools.* _(trade-off: deprioritize Deprioritize the custom image upload feature update — scorekeeping is a higher-demand utility.)_
<!-- /section:pm-actions -->

<!-- section:feature-gaps -->
### Feature Gaps vs Competitors

- Scorekeeping and game timers (available in TableTop Tool but absent here)
<!-- /section:feature-gaps -->

<!-- section:outlook -->
### Outlook: Stable

The tabletop utility market is consolidating around all-in-one tools that bundle dice with game management, leaving single-feature apps like Dice Roller! exposed to feature-parity risks. The PM must transition from a pure dice-roller to a broader tabletop companion to maintain relevance against multi-utility competitors.

- 🔴 Ad-frequency complaints in reviews indicate that the current monetization model is beginning to erode the user experience for frequent players.
- 🟢 The high rating baseline confirms that the core dice-rolling mechanism remains a reliable utility for the target tabletop gaming audience.
<!-- /section:outlook -->

<!-- /section:so-what -->

<!-- section:metrics -->
## Key Metrics Summary

| Metric | Value |
| :--- | :--- |
| Overall Rating | 4.6/5 |
| Total Reviews | 27K |
| Sentiment | Excited (85/100) |
| Confidence | Medium |
| Pricing Model | Freemium |
| Platforms | iOS & Android |
| Key Features | 3 analyzed |
| Trend | Mixed |
| Outlook | Stable |
<!-- /section:metrics -->

## Competitor Comparison

| App | Rating | Sentiment | Developer |
| :--- | :--- | :--- | :--- |
| **Dice Roller!** (this app) | 4.6/5 | Excited | Harry Foster |
| [My Board Game Collection](https://marlvel.ai/intel-report/utilities/my-board-game-collection) | 4.4/5 | N/A | Tommy Uytterhaegen |
| [OBD SOUND](https://marlvel.ai/intel-report/utilities/obd-sound) | 2.5/5 | N/A | artur tagirov |
| [Dice Ex Machina](https://marlvel.ai/intel-report/utilities/dice-ex-machina) | 4.4/5 | Excited | Toby Coulstock |
| [TableTop Tool](https://marlvel.ai/intel-report/utilities/tabletop-tool) | N/A/5 | N/A | Patrik Ell |
| [V2Box - V2ray Client](https://marlvel.ai/intel-report/utilities/v2box-v2ray-client) | 4.5/5 | Excited | techlaim |

## Company Profile
- **Developer:** Harry Foster
- **Website:** [https://www.harryfo.com](https://www.harryfo.com)
- **Social:** [LinkedIn](https://www.linkedin.com/in/harryfo)

## Data Sources & Links
- **App Store:** [View on Apple Store](https://apps.apple.com/us/app/dice-roller/id1562781829?uo=4)
- **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.harryfo.dice&hl=en&gl=us)
- **Dev Site:** [Official Website](https://www.harryfo.com)
- **Sources:** Developer website content, App store metadata, User reviews.

## Related Intel Reports
- [*My Board Game Collection*](https://marlvel.ai/intel-report/utilities/my-board-game-collection) (Tommy Uytterhaegen) — 4.4/5 Rating | N/A Sentiment
- [*OBD SOUND*](https://marlvel.ai/intel-report/utilities/obd-sound) (artur tagirov) — 2.5/5 Rating | N/A Sentiment
- [*Dice Ex Machina*](https://marlvel.ai/intel-report/utilities/dice-ex-machina) (Toby Coulstock) — 4.4/5 Rating | Positive Sentiment
- [*TableTop Tool*](https://marlvel.ai/intel-report/utilities/tabletop-tool) (Patrik Ell) — N/A Rating | N/A Sentiment
- [*V2Box - V2ray Client*](https://marlvel.ai/intel-report/utilities/v2box-v2ray-client) (techlaim) — 4.5/5 Rating | Positive Sentiment
- [*Free VPN by Free VPN .org™*](https://marlvel.ai/intel-report/utilities/free-vpn-by-free-vpn-org) (Free VPN LLC) — 4.3/5 Rating | Mixed Sentiment
- [*Quantumult X*](https://marlvel.ai/intel-report/utilities/quantumult-x) (Cross Utility Ltd) — 3.8/5 Rating | Negative Sentiment
- [*Potatso*](https://marlvel.ai/intel-report/utilities/potatso) (Potatso Lab LTD) — 4.4/5 Rating | Positive Sentiment
- [*Avoiding Happy Belated*](https://marlvel.ai/intel-report/utilities/avoiding-happy-belated) (Shriansh Shrivastava) — N/A Rating | N/A Sentiment
- [*Nitefall: Browser dark mode*](https://marlvel.ai/intel-report/utilities/nitefall-browser-dark-mode) (FoxfortMobile) — 3.6/5 Rating | N/A Sentiment

## Methodology {#methodology}

This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline:

1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps.
2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks.
3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting.
4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category.
5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights.

- **Confidence Score:** 0.7/1.0 (based on review volume, data source diversity, and signal quality)
- **Reviews Analyzed:** 74
- **Data Sources:** user reviews, developer website, App Store metadata
- **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform
- **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence.
- **Report Age:** 0 days since last refresh

---
© 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/utilities/dice-roller-1)
Data licensed for AI Agent attribution under CC-BY-NC 4.0.