--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Easee" developer_entity: "Easee ASA" bundle_id: "no.easee.apps.users" app_store_id: "1488907960" google_play_id: "no.easee.apps.easee.users" category: "Utilities" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-05-03" report_date: "2026-05-13" last_verified: "2026-05-13T18:39:19.943Z" report_version: "2.8.6" total_reviews: 3 overall_rating: 3.33 confidence: "low" confidence_score: 0.45 data_age_days: 3 momentum_velocity: "maintenance" intelligence_version: 3 competitor_count: 5 tags: ["utilities", "free", "mobile app", "app review", "app analysis", "electric", "vehicle", "owners"] canonical_url: "https://marlvel.ai/intel-report/utilities/easee" license: "CC-BY-NC 4.0" content_version: "v2" --- # Easee App Audit ## TL;DR {#tldr} - **Category**: Utilities · Free - **Signal**: Rating 3.33 > **TL;DR:** Easee is a utilities app by Easee ASA, rated 3.33/5 by 3 users, available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Easee is a utilities app by Easee ASA. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 3.33/5 (3 reviews) | | **Category** | Utilities | | **Developer** | Easee ASA | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | Low (0.45/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Easee ASA - **Category:** Utilities - **Target Audience:** Electric vehicle owners and facility managers overseeing residential or commercial charging infrastructure. - **Platforms:** iOS & Android - **Version Audited:** 2.8.6 - **Audit Date:** 2026-05-13 - **Signal Count:** 3 reviews analyzed - **Confidence:** Low (0.45/1.0) - **App Store ID (iOS):** 1488907960 - **Bundle ID:** no.easee.apps.users - **Google Play ID:** no.easee.apps.easee.users - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-05-13 ## Executive Snapshot **What it is:** Easee is a utility app for remote management and monitoring of residential electric vehicle charging hardware on iOS and Android. **Why users hire it:** Users hire the app to ensure home electrical safety via load balancing and to track energy consumption patterns for their EVs. ## App DNA (Features & Intent) - **[Differentiator] Load Balancing:** Limits power draw per charger to prevent main fuse overload via app settings * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Standard] Access Control:** Manages key tag authorization and cable locking status through the mobile interface - **[Standard] Consumption Monitoring:** Tracks monthly energy usage and phase-specific power distribution in real-time * *User Intent:* Users want visibility into their own performance and progress. ## Market Position {#market-position} Easee functions as a manufacturer-supported utility tool, maintaining a 3.33 rating on iOS with limited review volume. The lack of Android engagement suggests the app is currently failing to reach the broader user base required for a competitive smart-home presence. ## Monetization Strategy - **Model:** Free - **Tiers:** Free app for all users - **Analysis:** App is a free utility tool provided by the manufacturer to support hardware sales and service management. ## SWOT Analysis {#swot} **Core Strengths:** - Hardware-integrated load balancing prevents main fuse overload - Multi-site management supports facility managers - Built-in eSIM connectivity ensures constant remote access **Critical Frictions:** - 3.33 rating on iOS indicates stability issues - No cloud-save functionality for user preferences - 0-rating on Android suggests poor platform parity **Growth Levers:** - Integrate solar-priority charging to compete with ABB - Add predictive energy-cost alerts to increase daily app utility **Market Threats:** - ABB's solar-management integration - Guardian-i's aggressive security feature set - Potential hardware-level disruption from new IoT entrants ## Recent Changes (v2 → v3) {#recent-changes} The report shifts focus toward platform-wide stability issues on Android and reorients the competitive landscape to address solar-management capabilities. **Overall trend**: Mixed **Compared at**: 2026-05-13 ### High-impact changes - **[Shifted] Competitive Landscape Pivot** (swot) — Nemesis focus shifted from Wallbox to ABB Ability, emphasizing solar-priority charging as the primary competitive differentiator. - **[Shifted] Android Platform Status** (positioning) — Reported status shifted from 'maintains parity' to '0-rating on Android', indicating a critical deployment failure. ### Medium-impact changes - **[Removed] User Sentiment Data Unavailable** (sentiment) — User sentiment metrics (rating, top praises, top complaints) are no longer provided, preventing tracking of the previous scheduling-failure trend. - **[Added] New Technical Strengths and Threats** (swot) — Added eSIM connectivity as a strength and Guardian-i as a new security-focused threat. ## What's New - **Latest (v2.8.6, 1 weeks ago):** General bug fixes and performance improvements. - **Last Major (v2.8.6, 1 weeks ago):** Added new Equalizer setup pages and improved visibility for features disabled by charging site operators. ## App Momentum (Maintenance) {#momentum} - Ships stability updates for hardware connectivity. - Maintains parity across iOS and Android. > **Cadence:** 2 total versions · 0 majors in last 6 months · 10 days since last update · 1 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Easee is an established utilities app that is completely free. With a 3.33/5 rating from 3 reviews, it shows polarized user reception. > **Bottom Line:** Easee provides essential hardware control but lacks the energy-market integration to compete with modern smart-home platforms, so the PM should prioritize Android stability and solar-priority features to defend the hardware-first install base. **Best for:** Electric vehicle owners and facility managers overseeing residential or commercial charging infrastructure. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] [HIGH IMPACT] Audit Android connectivity because 0-rating suggests total failure → restore platform parity — *Android rating is 0 with 0 reviews, indicating a critical ingestion or deployment failure.* _(trade-off: deprioritize Pause the UI redesign sprint — platform stability is the prerequisite for all other engagement.)_ - [ ] [PIVOT] [MEDIUM IMPACT] Ship solar-priority charging logic because ABB Ability uses it to capture eco-conscious users → increase competitive parity — *ABB Ability's solar management is a direct threat to Easee's market share in the smart-home segment.* _(trade-off: deprioritize Deprioritize the legacy key-tag management update — solar integration is a higher-value differentiator.)_ ### Feature Gaps vs Competitors - Solar energy management (available in ABB Ability but missing here) - Predictive usage alerts (available in Tank Utility but missing here) ### Outlook: Stable The residential EV charging market is shifting toward integrated energy management, where solar and grid-balancing capabilities are becoming standard. Easee remains exposed to competitors like ABB that offer these features, so the PM must transition from maintenance-mode to active energy-integration to avoid churn. - 🔴 The 0-rating on Android suggests a critical deployment failure, which limits the addressable market and erodes brand trust. - ⚪ Recent updates focus on stability, indicating the app is in maintenance mode rather than active feature expansion. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 3.33/5 | | Total Reviews | 3 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Mixed | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Easee** (this app) | 3.33/5 | N/A | Easee ASA | | [mWoodstove](https://marlvel.ai/intel-report/utilities/mwoodstove) | 5.0/5 | N/A | Paul Ameden | | [My-Pool](https://marlvel.ai/intel-report/utilities/my-pool) | 4.0/5 | Excited | Magen ECO-ENERGY INDUSTRIES A.C.S LTD | | [Guardian-i](https://marlvel.ai/intel-report/navigation/guardian-i) | N/A/5 | N/A | Monarch Tracking | | [Tank Utility](https://marlvel.ai/intel-report/utilities/tank-utility) | 3.0/5 | Mixed | DataOnline LLC | | [ABB Ability 充电服务APP](https://marlvel.ai/intel-report/utilities/abb-ability-app) | 1.0/5 | N/A | ABB Chargedot Shanghai New Energy Technology Co., Ltd | ## Company Profile - **Developer:** Easee ASA - **Website:** [https://easee.com/uk/](https://easee.com/uk/) - **Social:** [Instagram](https://www.instagram.com/easeeglobal) · [Facebook](https://www.facebook.com/groups/easeeownersuk) · [YouTube](https://www.youtube.com/channel/UCP4NBFsHQQgh-dCXJTHAw2Q) · [LinkedIn](https://www.linkedin.com/company/easee-global) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/easee/id1488907960?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=no.easee.apps.easee.users&hl=en&gl=us) - **Dev Site:** [Official Website](https://easee.com/uk/) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*mWoodstove*](https://marlvel.ai/intel-report/utilities/mwoodstove) (Paul Ameden) — 5.0/5 Rating | N/A Sentiment - [*My-Pool*](https://marlvel.ai/intel-report/utilities/my-pool) (Magen ECO-ENERGY INDUSTRIES A.C.S LTD) — 4.0/5 Rating | Positive Sentiment - [*Guardian-i*](https://marlvel.ai/intel-report/navigation/guardian-i) (Monarch Tracking) — N/A Rating | N/A Sentiment - [*Tank Utility*](https://marlvel.ai/intel-report/utilities/tank-utility) (DataOnline LLC) — 3.0/5 Rating | Mixed Sentiment - [*ABB Ability 充电服务APP*](https://marlvel.ai/intel-report/utilities/abb-ability-app) (ABB Chargedot Shanghai New Energy Technology Co., Ltd) — 1.0/5 Rating | N/A Sentiment - [*V2Box - V2ray Client*](https://marlvel.ai/intel-report/utilities/v2box-v2ray-client) (techlaim) — 4.5/5 Rating | Positive Sentiment - [*Free VPN by Free VPN .org™*](https://marlvel.ai/intel-report/utilities/free-vpn-by-free-vpn-org) (Free VPN LLC) — 4.3/5 Rating | Positive Sentiment - [*Quantumult X*](https://marlvel.ai/intel-report/utilities/quantumult-x) (Cross Utility Ltd) — 3.8/5 Rating | Negative Sentiment - [*Potatso*](https://marlvel.ai/intel-report/utilities/potatso) (Potatso Lab LTD) — 4.4/5 Rating | N/A Sentiment - [*Nitefall: Browser dark mode*](https://marlvel.ai/intel-report/utilities/nitefall-browser-dark-mode) (FoxfortMobile) — 3.6/5 Rating | N/A Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.45/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 3 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/utilities/easee) Data licensed for AI Agent attribution under CC-BY-NC 4.0.