--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Easee" developer_entity: "Easee ASA" bundle_id: "no.easee.apps.users" app_store_id: "1488907960" google_play_id: "no.easee.apps.easee.users" category: "Utilities" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-05-03" report_date: "2026-07-12" last_verified: "2026-07-12T00:00:00.000Z" report_version: "2.8.6" total_reviews: 3 overall_rating: 3.3 sentiment: "Frustrated" sentiment_score: 35 confidence: "high" confidence_score: 0.9 top_praise_theme: "Reliable charging performance and intuitive interface design for long-term daily electric vehicle users" top_complaint_theme: "Unreliable scheduled charging functionality causes significant frustration when vehicles fail to charge overnight" review_sample_size: 194 total_review_count: 194 analyzed_review_count: 65 data_age_days: 35 momentum_velocity: "maintenance" intelligence_version: 5 nemesis: "EVSEMaster" competitor_count: 11 tags: ["utilities", "free", "frustrated sentiment", "mobile app", "app review", "app analysis", "electric", "vehicle", "owners"] canonical_url: "https://marlvel.ai/apps/easee" license: "CC-BY-NC 4.0" content_version: "v2" --- # Easee Intelligence Report ## TL;DR {#tldr} - **Category**: Utilities · Free - **Signal**: Rating 3.33 · Sentiment Frustrated - **Recent focus**: Unreliable scheduled charging functionality causes significant frustration when vehicles fail to charge overnight (top complaint) · Reliable charging performance and intuitive interface design for long-term daily electric vehicle users (top praise) > **TL;DR:** Easee is a utilities app by Easee ASA, rated 3.33/5 by 3 users, with Frustrated user sentiment (35/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Easee faces Frustrated user sentiment (3.33/5 from 3 reviews), with users reporting unreliable scheduled charging functionality causes significant frustration when vehicles fail to charge overnight as the primary concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 3.33/5 (3 reviews) | | **User Mood** | Frustrated | | **Category** | Utilities | | **Developer** | Easee ASA | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | High (0.9/1.0) | | **Data Age** | 35d | ## Metadata & Market Performance - **Publisher:** Easee ASA - **Category:** Utilities - **Target Audience:** Electric vehicle owners and facility managers requiring remote control and power management for EV charging hardware. - **Platforms:** iOS & Android - **Version Reviewed:** 2.8.6 - **Report Date:** 2026-07-12 - **Signal Count:** 194 reviews analyzed - **Confidence:** High (0.9/1.0) - **App Store ID (iOS):** 1488907960 - **Bundle ID:** no.easee.apps.users - **Google Play ID:** no.easee.apps.easee.users - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-07-12 ## Executive Snapshot **What it is:** Easee is a utility app for remote management and monitoring of EV charging hardware on iOS and Android. **Why users hire it:** Users hire Easee to manage power draw and monitor charging sessions, ensuring their home electrical systems remain stable while charging vehicles. ## App DNA (Features & Intent) - **[Differentiator] Load Balancing:** Limits power draw per charger to prevent main fuse overload via app-based settings. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Standard] Access Control:** Configures charger availability via key tags or open access settings. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Standard] Charging Analytics:** Monitors monthly consumption, real-time power draw, and phase distribution. * *User Intent:* Users want visibility into their own performance and progress. ## Market Position {#market-position} Easee maintains a strong presence in European markets, holding the #7 Free spot in the Auto & Vehicles category in Norway. The 3.3-star rating across 194 reviews indicates that technical instability is currently limiting the app's ability to retain users against more agile competitors. ## Monetization Strategy - **Model:** Free - **Tiers:** Free app for all users - **Analysis:** The app functions as a free utility to support hardware sales, with no subscription or IAP gates identified. ## 🔴 User Sentiment (High Confidence: 65 of 194 reviews analyzed) {#user-sentiment} - **Overall Rating:** 3.33/5 - **Platform Split:** iOS 3.3/5 (3 ratings) - **Overall Sentiment:** Frustrated ### Top Praises - **Reliable charging performance and intuitive interface design for long-term daily electric vehicle users** ### Top Complaints (Impact Areas) - **Unreliable scheduled charging functionality causes significant frustration when vehicles fail to charge overnight** ## SWOT Analysis {#swot} **Core Strengths:** - Hardware-mapped load balancing prevents main fuse overload via app-based settings. - eSIM and WiFi connectivity ensure consistent remote access to charging sites. **Growth Levers:** - Integrate solar-powered charging logic to compete with specialized energy-management rivals. - Expand data visualization to match the granular analytics offered by EVSEMaster. ## Recent Changes (v4 → v5) {#recent-changes} The intelligence report has been updated to include a detailed competitive landscape analysis and a shift in outlook from declining to mixed, despite persistent technical issues. **Overall trend**: Mixed **Compared at**: 2026-07-12 ### High-impact changes - **[Shifted] Competitive Landscape Mapping** (positioning) - **[Shifted] Outlook Trend Adjustment** (sentiment) ### Medium-impact changes - **[Added] Technical Friction Visibility** (swot) - **[Added] Market Threat Identification** (swot) ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Easee vs EVSEMaster - **[EVSEMaster](https://marlvel.ai/apps/com-evsemaster-nanjing)** by Nanjing Shenqi Electronic Technology Co., Ltd.: EVSEMaster directly competes with Easee by offering a comprehensive hardware-software ecosystem that mirrors Easee's focus on charging control, status monitoring, and firmware management. - **Key differences:** - Offers dual-channel connectivity options that provide more robust hardware communication than Easee's standard eSIM/WiFi setup. - Provides deeper granular data analytics for power consumption, appealing to users who prioritize detailed energy reporting. ### Contenders (Strong Challengers) - **[Eve Connect - Alfen](https://marlvel.ai/apps/eve-connect-alfen)** by Alfen NV: Eve Connect competes by offering specialized solar-powered charging features that directly overlap with Easee's energy management goals. - Includes native solar-powered charging logic that is more deeply integrated into the session monitoring dashboard. - Allows for easier export of charging history data, which is highly valued by users tracking energy costs. - **[Rapidin App](https://marlvel.ai/apps/br-com-beltraoebosford-app)** by Move Soluções em Eletromobilidade: Rapidin targets the same utility-focused user base, emphasizing real-time monitoring and station management for EV owners. - Provides a more streamlined station management interface that simplifies the onboarding process for new charging site operators. - Includes built-in analytics and history reporting that is more accessible for non-technical residential charging users. - **[Gridio](https://marlvel.ai/apps/gridio)** by Gridio: Gridio challenges Easee by focusing on smart, automated charging through OEM API integrations rather than just hardware-specific control. - Leverages direct OEM API integrations to automate charging without requiring specific proprietary hardware installations. - Offers seamless solar inverter pairing that dynamically adjusts charging based on real-time renewable energy production. - **[Zaptec](https://marlvel.ai/apps/zaptec)** by Zaptec: Zaptec competes for the same residential and commercial charging market, focusing on load balancing and eco-friendly charging sessions. - Features a dedicated Eco Mode that optimizes charging based on electricity prices, a key differentiator for cost-conscious users. - Provides more robust access control features for shared charging sites, which is critical for multi-unit residential deployments. ### Peers (What They Do Better) - **[ChargeLab](https://marlvel.ai/apps/chargelab)** by ChargeLab: ChargeLab provides a comprehensive management platform that competes with Easee's broader utility and infrastructure management features. - Includes automated idling fee notifications, a critical feature for commercial operators managing high-traffic charging locations. - Provides a more mature hardware-software integration platform that supports a wider variety of third-party charging hardware. - **[EEE Energy](https://marlvel.ai/apps/com-midsoft-eeeenergy)** by ESKISEHIR ENDUSTRIYEL ENERJI A.Ş.: EEE Energy provides basic station management services for EV owners, occupying a similar functional niche as Easee. - Offers a simplified, no-frills approach to charging station management that is easier for casual users to navigate. - Focuses on core station management tasks, avoiding the complexity of advanced energy analytics found in Easee. - **[EVBox Connect](https://marlvel.ai/apps/evbox-connect)** by EVBox B.V.: EVBox Connect is a utility-focused tool for configuring hardware, overlapping with Easee's setup and maintenance functionality. - Focuses exclusively on the initial configuration and pairing process, reducing app bloat for non-daily users. - Provides specialized Bluetooth-based station pairing that offers a reliable fallback when WiFi connectivity is unavailable. - **[ABB Ability 充电服务APP](https://marlvel.ai/apps/abb-ability-app)** by ABB Chargedot Shanghai New Energy Technology Co., Ltd: This app serves as a direct alternative for users within the ABB ecosystem, focusing on industrial-grade load management. - Backed by ABB's massive industrial infrastructure, providing superior reliability for large-scale commercial charging deployments. - Features advanced dynamic load management capabilities that exceed the requirements of standard residential charging apps. ### New Kids on the Block (What's Innovative) - **[TBar](https://marlvel.ai/apps/tbar)** by Reza Ataiy: TBar targets the desktop-centric user, providing a unique menu-bar interface for real-time charging status updates. - Live menu bar integration allows users to monitor charging status without switching away from their primary workspace. - **[Veton](https://marlvel.ai/apps/veton)** by Veton: Veton is a new entrant focusing on real-time power monitoring and automated configuration for installers and users. - Automated installer configuration significantly reduces the time and technical expertise required for initial hardware setup. ## What's New - **Latest (v2.8.6, 1 weeks ago):** General bug fixes and performance improvements. - **Last Major (v2.8.6, 1 weeks ago):** Added new Equalizer setup pages and improved visibility for features disabled by charging site operators. ## App Momentum (Maintenance) {#momentum} - Ships regular stability updates. - Maintains #7 rank in Norway. > **Cadence:** 2 total versions · 0 majors in last 6 months · 10 days since last update · 1 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Easee is a utilities app that is completely free. With a 3.33/5 rating from 3 reviews, it faces significant user friction. > **Bottom Line:** Easee retains users through hardware-integrated load balancing, but the persistent failure of scheduled charging sessions threatens long-term retention, so the team must prioritize stability fixes over new feature development to stabilize the 3.3-star rating. **Best for:** Electric vehicle owners and facility managers requiring remote control and power management for EV charging hardware. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Rebuild scheduled charging logic because it is the top-cited frustration in reviews → stabilize the 3.3-star rating. ### Feature Gaps vs Competitors - Percentage-based charge limits (available in EVSEMaster but missing here) ### Outlook: Mixed The EV charging utility market is consolidating around automated, OEM-agnostic solutions, leaving hardware-dependent apps like Easee exposed. Unless the team addresses the scheduled-charging instability, the current rating will continue to depress new-user conversion rates in competitive European markets. - 🔴 Scheduled charging failures in the latest version erode user trust, which compounds the rating drag already visible on Android. - 🟢 Strong chart performance in Norway (#7 Free) provides a stable user base to test reliability fixes before global rollout. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 3.33/5 | | Total Reviews | 3 | | Sentiment | Frustrated (35/100) | | Confidence | High | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Mixed | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Easee** (this app) | 3.33/5 | Frustrated | Easee ASA | | [EEE Energy](https://marlvel.ai/apps/com-midsoft-eeeenergy) | 2.7/5 | N/A | ESKISEHIR ENDUSTRIYEL ENERJI A.Ş. | | [Rapidin App](https://marlvel.ai/apps/br-com-beltraoebosford-app) | 5.0/5 | N/A | Move Soluções em Eletromobilidade | | [EVSEMaster](https://marlvel.ai/apps/com-evsemaster-nanjing) | 5.0/5 | N/A | Nanjing Shenqi Electronic Technology Co., Ltd. | | [TBar](https://marlvel.ai/apps/tbar) | N/A/5 | N/A | Reza Ataiy | | [ABB Ability 充电服务APP](https://marlvel.ai/apps/abb-ability-app) | 1.0/5 | N/A | ABB Chargedot Shanghai New Energy Technology Co., Ltd | ## Company Profile - **Developer:** Easee ASA - **Website:** [https://easee.com/uk/](https://easee.com/uk/) - **Social:** [Instagram](https://www.instagram.com/easeeglobal) · [Facebook](https://www.facebook.com/groups/easeeownersuk) · [YouTube](https://www.youtube.com/channel/UCP4NBFsHQQgh-dCXJTHAw2Q) · [LinkedIn](https://www.linkedin.com/company/easee-global) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/easee/id1488907960?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=no.easee.apps.easee.users&hl=en&gl=us) - **Dev Site:** [Official Website](https://easee.com/uk/) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*EEE Energy*](https://marlvel.ai/apps/com-midsoft-eeeenergy) (ESKISEHIR ENDUSTRIYEL ENERJI A.Ş.) · 2.7/5 Rating - [*Rapidin App*](https://marlvel.ai/apps/br-com-beltraoebosford-app) (Move Soluções em Eletromobilidade) · 5.0/5 Rating - [*EVSEMaster*](https://marlvel.ai/apps/com-evsemaster-nanjing) (Nanjing Shenqi Electronic Technology Co., Ltd.) · 5.0/5 Rating - [*TBar*](https://marlvel.ai/apps/tbar) (Reza Ataiy) · N/A Rating - [*ABB Ability 充电服务APP*](https://marlvel.ai/apps/abb-ability-app) (ABB Chargedot Shanghai New Energy Technology Co., Ltd) · 1.0/5 Rating - [*ChargeLab*](https://marlvel.ai/apps/chargelab) (ChargeLab) · 3.4/5 Rating - [*Gridio*](https://marlvel.ai/apps/gridio) (Gridio) · 5.0/5 Rating - [*Zaptec*](https://marlvel.ai/apps/zaptec) (Zaptec) · 4.0/5 Rating - [*EVBox Connect*](https://marlvel.ai/apps/evbox-connect) (EVBox B.V.) · 3.0/5 Rating - [*Veton*](https://marlvel.ai/apps/veton) (Veton) · N/A Rating ## Frequently Asked Questions {#faq} ### Is Easee compatible with all electric vehicles? Easee is designed to work with most electric vehicles, as it focuses on controlling the charging station rather than the car itself. Users can monitor charging status and power draw through the app. ### Does Easee require a subscription fee? No, the Easee app is free to use for all customers. It is designed to support Easee charging hardware, and there are no identified subscription or in-app purchase gates. ### How does Easee compare to Gridio? Easee is a hardware-specific app that offers physical load balancing and charger access control. Gridio is an OEM-agnostic service that automates charging through vehicle software integrations, bypassing the need for specific hardware. ### Can I use Easee if my WiFi is down? Yes, Easee chargers come with a built-in eSIM, allowing the charger to remain connected even without a local WiFi connection. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.9/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 194 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 35 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/easee) Data licensed for AI Agent attribution under CC-BY-NC 4.0.