--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Easee" developer_entity: "Easee ASA" bundle_id: "no.easee.apps.users" app_store_id: "1488907960" google_play_id: "no.easee.apps.easee.users" category: "Utilities" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-05-03" report_date: "2026-06-06" last_verified: "2026-06-06T09:01:38.970Z" report_version: "2.8.6" total_reviews: 3 overall_rating: 3.33 sentiment: "Frustrated" sentiment_score: 35 confidence: "high" confidence_score: 0.9 top_praise_theme: "Reliable charging performance and intuitive interface design for long-term daily electric vehicle users" top_complaint_theme: "Unreliable scheduled charging functionality causes significant frustration when vehicles fail to charge overnight" top_request_theme: "Granular charging control features including percentage-based limits and specific duration settings for battery health" review_sample_size: 194 total_review_count: 194 analyzed_review_count: 65 data_age_days: 25 momentum_velocity: "maintenance" intelligence_version: 4 competitor_count: 5 tags: ["utilities", "free", "frustrated sentiment", "mobile app", "app review", "app analysis", "electric", "vehicle", "owners"] canonical_url: "https://marlvel.ai/intel-report/utilities/easee" license: "CC-BY-NC 4.0" content_version: "v2" --- # Easee App Audit ## TL;DR {#tldr} - **Category**: Utilities · Free - **Signal**: Rating 3.33 · Sentiment Frustrated - **Recent focus**: Unreliable scheduled charging functionality causes significant frustration when vehicles fail to charge overnight (top complaint) · Reliable charging performance and intuitive interface design for long-term daily electric vehicle users (top praise) · Granular charging control features including percentage-based limits and specific duration settings for battery health (top request) > **TL;DR:** Easee is a utilities app by Easee ASA, rated 3.33/5 by 3 users, with Frustrated user sentiment (35/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Easee faces Frustrated user sentiment (3.33/5 from 3 reviews), with unreliable scheduled charging functionality causes significant frustration when vehicles fail to charge overnight as the primary user concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 3.33/5 (3 reviews) | | **User Mood** | Frustrated | | **Category** | Utilities | | **Developer** | Easee ASA | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | High (0.9/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Easee ASA - **Category:** Utilities - **Target Audience:** Electric vehicle owners and facility managers requiring remote control and power management for EV charging hardware. - **Platforms:** iOS & Android - **Version Audited:** 2.8.6 - **Audit Date:** 2026-06-06 - **Signal Count:** 194 reviews analyzed - **Confidence:** High (0.9/1.0) - **App Store ID (iOS):** 1488907960 - **Bundle ID:** no.easee.apps.users - **Google Play ID:** no.easee.apps.easee.users - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-06-06 ## Executive Snapshot **What it is:** Easee is a utility app for remote EV charger management and power monitoring on iOS and Android. **Why users hire it:** Users hire Easee to manage home energy load and secure charging hardware, ensuring grid efficiency and cable safety. ## App DNA (Features & Intent) - **[Differentiator] Load Balancing:** Limits power draw per charger to prevent main fuse overload via app-based settings * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Standard] Access Control:** Configures charger availability via key tags or open access settings * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Standard] Charging Analytics:** Monitors monthly consumption, real-time power draw, and phase distribution * *User Intent:* Users want visibility into their own performance and progress. ## Market Position {#market-position} Easee holds a top-20 position in the Auto & Vehicles category across multiple European markets, including #5 in Norway and #10 in Switzerland. This regional concentration signals strong hardware-attachment rates, though the recent sentiment dip threatens to erode this lead against global competitors. ## Monetization Strategy - **Model:** Free - **Tiers:** Free app for all users - **Analysis:** The app functions as a free utility to support hardware sales, with no subscription or IAP gates identified. ## 🔴 User Sentiment (High Confidence: 65 of 194 reviews analyzed) {#user-sentiment} - **Overall Rating:** 3.33/5 - **Platform Split:** iOS 3.3/5 (3 ratings) - **Overall Sentiment:** Frustrated ### Top Praises - **Reliable charging performance and intuitive interface design for long-term daily electric vehicle users** ### Top Complaints (Impact Areas) - **Unreliable scheduled charging functionality causes significant frustration when vehicles fail to charge overnight** ### Top Requests (What Users Want) - **Granular charging control features including percentage-based limits and specific duration settings for battery health** ## SWOT Analysis {#swot} **Core Strengths:** - Load balancing mechanism enables large-scale commercial installations by reducing infrastructure upgrade costs. - Cable locking feature reduces theft risk for public-facing chargers, reinforcing hardware reliability. **Critical Frictions:** - Removal of historical charging logs in the latest update triggers data-visibility complaints. - Unreliable scheduled charging logic causes overnight charging failures for daily users. **Growth Levers:** - Integration of solar-priority charging to match ABB Ability's renewable energy management. - Expansion of granular battery-health controls to meet user demand for percentage-based charging. **Market Threats:** - ABB Ability's dynamic load management and solar integration threaten Easee's grid-efficiency market share. - EU data-minimisation tightening on utility apps increases compliance risk for historical log storage. ## Recent Changes (v3 → v4) {#recent-changes} The app's competitive position has declined due to technical regressions in the latest update, specifically broken scheduling and the removal of historical data logs. **Overall trend**: Declining **Compared at**: 2026-06-06 ### High-impact changes - **[Declined] Sentiment Shift to Negative** (sentiment) — Overall sentiment moved from neutral to negative following the latest update, with 194 reviews now highlighting scheduling failures. - **[Removed] Historical Data Logs Removed** (features) — Historical charging logs were removed in the latest update, creating a new weakness and driving user complaints. ### Medium-impact changes - **[Added] New Regulatory Threat** (swot) — Added 'EU data-minimisation tightening' as a threat to historical log storage practices. - **[Added] Cable Locking Strength** (swot) — Added 'Cable locking feature' as a specific strength for reducing theft risk in public-facing installations. ## What's New - **Latest (v2.8.6, 1 weeks ago):** General bug fixes and performance improvements. - **Last Major (v2.8.6, 1 weeks ago):** Added new Equalizer setup pages and improved visibility for features disabled by charging site operators. ## App Momentum (Maintenance) {#momentum} - Added new Equalizer setup pages. - Improved visibility for disabled site features. > **Cadence:** 2 total versions · 0 majors in last 6 months · 10 days since last update · 1 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Easee is a challenged utilities app that is completely free. With a 3.33/5 rating from 3 reviews, it faces significant user friction. > **Bottom Line:** Easee maintains a strong hardware-attachment moat through load balancing, but the latest update regressions actively drive churn by breaking core scheduling, so the PM must prioritize stability over feature expansion to protect the user base. **Best for:** Electric vehicle owners and facility managers requiring remote control and power management for EV charging hardware. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] [HIGH IMPACT] Restore historical charging logs because their removal is a top complaint → regain user trust — *Historical data visibility was removed in the latest version, causing significant user frustration.* _(trade-off: deprioritize Pause the Equalizer setup page polish — data visibility has higher impact on daily retention.)_ - [ ] [PIVOT] [HIGH IMPACT] Stabilize scheduling logic because overnight charging failure is the #1 churn driver → reduce support volume — *Schedules frequently reset or fail to initiate, leading to uncharged vehicles.* _(trade-off: deprioritize Deprioritize new UI customization features — core functionality stability is the primary retention lever.)_ ### Feature Gaps vs Competitors - Solar energy management (available in ABB Ability but absent here) - Predictive usage alerts (available in Tank Utility but absent here) ### Outlook: Declining The EV utility market is consolidating around advanced energy-management features, shifting from basic remote control to solar-integrated grid optimization. Easee's current maintenance-mode posture leaves it exposed to rivals like ABB Ability, so the PM must pivot to feature-parity on energy management to prevent further market share erosion. - 🔴 The latest update regressions (removed logs, broken scheduling) erode the daily active habit, which compounds the rating drag already visible on Android. - 🔴 ABB Ability's dynamic load management and solar integration pull attention away from Easee's basic charging utility, accelerating churn pressure into Q1. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 3.33/5 | | Total Reviews | 3 | | Sentiment | Frustrated (35/100) | | Confidence | High | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Easee** (this app) | 3.33/5 | Frustrated | Easee ASA | | [mWoodstove](https://marlvel.ai/intel-report/utilities/mwoodstove) | 5.0/5 | N/A | Paul Ameden | | [My-Pool](https://marlvel.ai/intel-report/utilities/my-pool) | 4.0/5 | Excited | Magen ECO-ENERGY INDUSTRIES A.C.S LTD | | [Guardian-i](https://marlvel.ai/intel-report/navigation/guardian-i) | N/A/5 | N/A | Monarch Tracking | | [Tank Utility](https://marlvel.ai/intel-report/utilities/tank-utility) | 3.0/5 | Mixed | DataOnline LLC | | [ABB Ability 充电服务APP](https://marlvel.ai/intel-report/utilities/abb-ability-app) | 1.0/5 | N/A | ABB Chargedot Shanghai New Energy Technology Co., Ltd | ## Company Profile - **Developer:** Easee ASA - **Website:** [https://easee.com/uk/](https://easee.com/uk/) - **Social:** [Instagram](https://www.instagram.com/easeeglobal) · [Facebook](https://www.facebook.com/groups/easeeownersuk) · [YouTube](https://www.youtube.com/channel/UCP4NBFsHQQgh-dCXJTHAw2Q) · [LinkedIn](https://www.linkedin.com/company/easee-global) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/easee/id1488907960?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=no.easee.apps.easee.users&hl=en&gl=us) - **Dev Site:** [Official Website](https://easee.com/uk/) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*mWoodstove*](https://marlvel.ai/intel-report/utilities/mwoodstove) (Paul Ameden) — 5.0/5 Rating | N/A Sentiment - [*My-Pool*](https://marlvel.ai/intel-report/utilities/my-pool) (Magen ECO-ENERGY INDUSTRIES A.C.S LTD) — 4.0/5 Rating | Positive Sentiment - [*Guardian-i*](https://marlvel.ai/intel-report/navigation/guardian-i) (Monarch Tracking) — N/A Rating | N/A Sentiment - [*Tank Utility*](https://marlvel.ai/intel-report/utilities/tank-utility) (DataOnline LLC) — 3.0/5 Rating | Mixed Sentiment - [*ABB Ability 充电服务APP*](https://marlvel.ai/intel-report/utilities/abb-ability-app) (ABB Chargedot Shanghai New Energy Technology Co., Ltd) — 1.0/5 Rating | N/A Sentiment - [*Free VPN by Free VPN .org™*](https://marlvel.ai/intel-report/utilities/free-vpn-by-free-vpn-org) (Free VPN LLC) — 4.4/5 Rating | Mixed Sentiment - [*V2Box - V2ray Client*](https://marlvel.ai/intel-report/utilities/v2box-v2ray-client) (techlaim) — 4.6/5 Rating | Positive Sentiment - [*Quantumult X*](https://marlvel.ai/intel-report/utilities/quantumult-x) (Cross Utility Ltd) — 3.8/5 Rating | N/A Sentiment - [*Potatso*](https://marlvel.ai/intel-report/utilities/potatso) (Potatso Lab LTD) — 4.4/5 Rating | Positive Sentiment - [*Nitefall: Browser dark mode*](https://marlvel.ai/intel-report/utilities/nitefall-browser-dark-mode) (FoxfortMobile) — 3.6/5 Rating | N/A Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.9/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 194 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/utilities/easee) Data licensed for AI Agent attribution under CC-BY-NC 4.0.