--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Easy Chart" developer_entity: "Mad Dog Software" bundle_id: "com.gmail.andrew.john.griffiths.dev.chart" app_store_id: "359795075" category: "Utilities" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: true market_region: "US" platforms: "iOS" app_last_updated: "2011-06-21" report_date: "2026-08-13" last_verified: "2026-08-13T00:00:00.000Z" report_version: "1.7" total_reviews: 25 overall_rating: 2.6 sentiment: "Frustrated" sentiment_score: 35 confidence: "medium" confidence_score: 0.45 top_praise_theme: "Simple and intuitive interface allows users to create basic charts without complex setup requirements" top_complaint_theme: "Frequent application crashes during data entry lead to total loss of user progress" review_sample_size: 32 total_review_count: 32 analyzed_review_count: 32 data_age_days: 49 momentum_velocity: "zombie" intelligence_version: 3 tags: ["utilities", "freemium", "frustrated sentiment", "mobile app", "app review", "app analysis", "casual", "users", "needing"] canonical_url: "https://marlvel.ai/apps/easy-chart" license: "CC-BY-NC 4.0" content_version: "v2" --- # Easy Chart Intelligence Report ## TL;DR {#tldr} - **Category**: Utilities · Freemium - **Signal**: Rating 2.56 · Sentiment Frustrated - **Recent focus**: Frequent application crashes during data entry lead to total loss of user progress (top complaint) · Simple and intuitive interface allows users to create basic charts without complex setup requirements (top praise) > **TL;DR:** Easy Chart is a utilities app by Mad Dog Software, rated 2.56/5 by 25 users, with Frustrated user sentiment (35/100), available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Easy Chart faces Frustrated user sentiment (2.56/5 from 25 reviews), with users reporting frequent application crashes during data entry lead to total loss of user progress as the primary concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 2.56/5 (25 reviews) | | **User Mood** | Frustrated | | **Category** | Utilities | | **Developer** | Mad Dog Software | | **Pricing** | Freemium | | **Platforms** | iOS | | **Confidence** | Medium (0.45/1.0) | | **Data Age** | 49d | ## Metadata & Market Performance - **Publisher:** Mad Dog Software - **Category:** Utilities - **Target Audience:** Casual users needing a simple, offline tool to visualize data for personal use or social sharing. - **Platforms:** iOS - **Version Reviewed:** 1.7 - **Report Date:** 2026-08-13 - **Signal Count:** 32 reviews analyzed - **Confidence:** Medium (0.45/1.0) - **App Store ID (iOS):** 359795075 - **Bundle ID:** com.gmail.andrew.john.griffiths.dev.chart - **Performance Trend:** Stable - **Data Window:** Analysis based on signals collected up to 2026-08-13 ## Executive Snapshot **What it is:** Easy Chart is a utility app for creating bar, line, and pie charts on iOS. **Why users hire it:** Users hire Easy Chart for quick, offline data visualization without the complexity of spreadsheet software. ## App DNA (Features & Intent) - **[Standard] Chart Creation:** Generates bar, line, pie, and sidebar charts from user-input data. - **[Differentiator] Offline Functionality:** Enables chart creation and editing without an active internet connection. * *User Intent:* Users want uninterrupted access without internet dependency. - **[Standard] Advanced Pack:** Unlocks social media sharing and additional customization via in-app purchase. * *User Intent:* Users seek social connection and competitive engagement with peers. ## Market Position {#market-position} Easy Chart maintains a legacy presence in the Utilities category with a 2.56-star rating across 25 reviews. The lack of updates since 2011 signals a sunset posture, leaving the app vulnerable to modern, actively maintained visualization tools. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free version with basic chart creation, Advanced pack available via in-app purchase - **Analysis:** Freemium model gates advanced customization and social sharing features behind a one-time in-app purchase. ## 🔴 User Sentiment (Medium Confidence: 32 of 32 reviews analyzed) {#user-sentiment} - **Overall Rating:** 2.56/5 - **Platform Split:** iOS 2.6/5 (25 ratings) - **Overall Sentiment:** Frustrated ### Top Praises - **Simple and intuitive interface allows users to create basic charts without complex setup requirements** - **Free pricing model provides high value for users needing basic data visualization tools** ### Top Complaints (Impact Areas) - **Frequent application crashes during data entry lead to total loss of user progress** ## SWOT Analysis {#swot} **Core Strengths:** - Offline-first architecture enables data visualization without network access **Growth Levers:** - Implementing automated summation and averaging would address top user requests ## Recent Changes (v2 → v3) {#recent-changes} The intelligence report reflects a shift in the recommended product strategy from sunsetting the app to auditing crash logs, while the underlying product remains in a stagnant, unmaintained state. **Overall trend**: Stable **Compared at**: 2026-08-13 ### High-impact changes - **[Shifted] PM Action Item Pivot** (positioning) ### Medium-impact changes - **[Shifted] Threat Landscape Update** (swot) - **[Shifted] Market Position Granularity** (positioning) ## What's New - **Latest (v1.7, 15 years ago):** Updated app icon, redesigned header/toolbar UI, and improved info screen with high-resolution assets. ## App Momentum (Zombie) {#momentum} - No feature updates for 15 years. - Maintenance-mode status since 2011. > **Cadence:** 1 total versions · 1 majors in last 6 months · 5531 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Easy Chart is an utilities app that is free with in-app purchases. With a 2.56/5 rating from 25 reviews, it faces significant user friction. > **Bottom Line:** Easy Chart provides a functional offline visualization tool, but the 15-year maintenance gap causes frequent crashes that destroy user progress, so the developer must prioritize stability fixes before attempting any feature expansion. **Best for:** Casual users needing a simple, offline tool to visualize data for personal use or social sharing. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Audit crash logs because frequent data-entry crashes are the top user complaint → restore baseline stability ### Outlook: Declining The app is in a terminal state due to a total lack of maintenance since 2011. Without an immediate stability refresh, the app will continue to lose its remaining user base to modern, actively supported visualization alternatives. - 🔴 The 15-year update gap causes performance degradation on modern hardware, which compounds the negative sentiment already visible in user reviews. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 2.56/5 | | Total Reviews | 25 | | Sentiment | Frustrated (35/100) | | Confidence | Medium | | Pricing Model | Freemium | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Stable | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Easy Chart** (this app) | 2.56/5 | Frustrated | Mad Dog Software | | [avoVPN Desktop](https://marlvel.ai/apps/avovpn-desktop) | N/A/5 | N/A | Avocado VPN Technologies | | [Free VPN by Free VPN .org™](https://marlvel.ai/apps/free-vpn-by-free-vpn-org) | 4.5/5 | Mixed | Free VPN LLC | | [Fusvob VPN : Super VPN 2026](https://marlvel.ai/apps/com-toplinkc-foxexcellent) | 4.4/5 | Mixed | Fuxin Technology | | [Potatso](https://marlvel.ai/apps/potatso) | 4.4/5 | n/a | Potatso Lab LTD | | [Quantumult X](https://marlvel.ai/apps/quantumult-x) | 3.8/5 | N/A | Cross Utility Ltd | ## Company Profile - **Developer:** Mad Dog Software ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/easy-chart/id359795075?uo=4) - **Sources:** App store metadata, User reviews. ## Related Intel Reports - [*avoVPN Desktop*](https://marlvel.ai/apps/avovpn-desktop) (Avocado VPN Technologies) · N/A Rating - [*Free VPN by Free VPN .org™*](https://marlvel.ai/apps/free-vpn-by-free-vpn-org) (Free VPN LLC) · 4.5/5 Rating - [*Fusvob VPN : Super VPN 2026*](https://marlvel.ai/apps/com-toplinkc-foxexcellent) (Fuxin Technology) · 4.4/5 Rating - [*Potatso*](https://marlvel.ai/apps/potatso) (Potatso Lab LTD) · 4.4/5 Rating - [*Quantumult X*](https://marlvel.ai/apps/quantumult-x) (Cross Utility Ltd) · 3.8/5 Rating - [*Sota Connect: Secure Network*](https://marlvel.ai/apps/fi-catconnect-sota) (Cat Connect) · 4.9/5 Rating - [*V2Box - V2ray Client*](https://marlvel.ai/apps/v2box-v2ray-client) (techlaim) · 4.6/5 Rating - [*카톡 분석 - 오픈채팅, 카톡 채팅 분석, 통계, 검색*](https://marlvel.ai/apps/com-liger-katalkanalysispaid) (Park Sung Cheol) · N/A Rating - [*로또 황금번호 생성기*](https://marlvel.ai/apps/lotto-lottogold) (jaehwan lee) · N/A Rating - [*도사폰 (만세력 역학도구)*](https://marlvel.ai/apps/app--656) (Softchaser Company Limited) · 5.0/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.45/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 32 - **Data Sources:** user reviews, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 49 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/easy-chart) Data licensed for AI Agent attribution under CC-BY-NC 4.0.