--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "EasyMaps for Safari" developer_entity: "Matthew Lapeer" bundle_id: "com.matthewlapeer.EasyMaps" app_store_id: "6469583288" category: "Utilities" primary_platform: "ios" primary_monetization: "Paid" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2025-11-29" report_date: "2026-09-08" last_verified: "2026-09-08T00:00:00.000Z" report_version: "1.23" total_reviews: 1 overall_rating: 5 confidence: "low" confidence_score: 0.3 data_age_days: 22 momentum_velocity: "zombie" intelligence_version: 3 tags: ["utilities", "paid", "mobile app", "app review", "app analysis", "safari", "users", "iphone"] canonical_url: "https://marlvel.ai/apps/easymaps-for-safari" license: "CC-BY-NC 4.0" content_version: "v2" --- # EasyMaps for Safari Intelligence Report ## TL;DR {#tldr} - **Category**: Utilities · Paid - **Signal**: Rating 5 > **TL;DR:** EasyMaps for Safari is a utilities app by Matthew Lapeer, rated 5/5 by 1 users, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** EasyMaps for Safari is a utilities app by Matthew Lapeer. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 5/5 (1 review) | | **Category** | Utilities | | **Developer** | Matthew Lapeer | | **Pricing** | Paid | | **Platforms** | iOS | | **Confidence** | Low (0.3/1.0) | | **Data Age** | 22d | ## Metadata & Market Performance - **Publisher:** Matthew Lapeer - **Category:** Utilities - **Target Audience:** Safari users on iPhone and iPad who frequently search for business or location addresses and require faster navigation to Apple Maps. - **Platforms:** iOS - **Version Reviewed:** 1.23 - **Report Date:** 2026-09-08 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.3/1.0) - **App Store ID (iOS):** 6469583288 - **Bundle ID:** com.matthewlapeer.EasyMaps - **Performance Trend:** Stable - **Data Window:** Analysis based on signals collected up to 2026-09-08 ## Executive Snapshot **What it is:** EasyMaps for Safari is a browser extension for iPhone and iPad that enables one-tap address navigation from Google search results to Apple Maps. **Why users hire it:** The tool removes the cognitive friction of manual address copying, which is the primary barrier for users searching for location-based services on mobile Safari. ## App DNA (Features & Intent) - **[Differentiator] Safari Extension Address Handling:** Pop-up menu for copying or sharing addresses directly from Google search results. Revenue Link: Paid-upfront model ($2.99) — direct revenue capture at point of install. * *User Intent:* Users want to quickly find relevant content or features. - **[Differentiator] Apple Maps Deep Linking:** Updates UI buttons in search results to trigger Apple Maps navigation requests. Revenue Link: Paid-upfront model ($2.99) — utility value proposition justifies the one-time purchase price. * *User Intent:* Users want to quickly find relevant content or features. - **[Standard] Native Share Sheet Integration:** Passes address data to iOS system share sheet for use in Mail, Messages, or social apps. * *User Intent:* Users seek social connection and competitive engagement with peers. - **[Standard] Privacy-First Design:** Extension operates without collecting personal data or browsing history. Revenue Link: Brand authority — reduces user friction and privacy concerns for paid utility tools. * *User Intent:* Users prioritize data protection and trust in the platform. ## Market Position {#market-position} EasyMaps for Safari occupies a niche in the Utilities category, relying on a one-time purchase model to attract users who avoid subscription-based tools. The lack of updates for nine months indicates a static market position that is not actively competing for new chart share. ## Monetization Strategy - **Model:** Paid - **Tiers:** One-time purchase at $2.99 - **Price:** iOS: $2.99 - **Analysis:** Paid-upfront model at $2.99, targeting users seeking a utility-focused browser enhancement without subscription overhead. ## SWOT Analysis {#swot} **Core Strengths:** - System-level Apple Maps integration removes manual copy-paste friction - Privacy-first design reduces user data concerns **Growth Levers:** - Support for alternative mapping services could broaden the user base ## Recent Changes (v2 → v3) {#recent-changes} The app remains in a maintenance-only state, with no functional or pricing changes. The analysis has shifted to emphasize the competitive risk posed by the nine-month development gap and the lack of recurring value in the current business model. **Overall trend**: Stable **Compared at**: 2026-09-08 ### High-impact changes - **[Added] Competitive threat identification** (swot) ### Medium-impact changes - **[Added] Weakness identification** (swot) - **[Shifted] Outlook narrative shift** (positioning) ## What's New - **Latest (v1.23, 9 months ago):** Maintenance update focused on iOS26 stability and general bug fixes. ## App Momentum (Zombie) {#momentum} - Maintenance-only cadence for nine months. - Last major release November 2025. > **Cadence:** 1 total versions · 0 majors in last 6 months · 282 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} EasyMaps for Safari is an utilities app that is a paid app. It holds a 5/5 rating from 1 review. > **Bottom Line:** EasyMaps for Safari provides a clear utility, but the nine-month development gap leaves the product vulnerable to platform-level obsolescence. Maintaining compatibility with the latest iOS is the only way to protect the existing paid-upfront revenue stream. **Best for:** Safari users on iPhone and iPad who frequently search for business or location addresses and require faster navigation to Apple Maps. ### PM Action Plan (Next Best Moves) - [ ] [MAINTAIN] Audit Safari compatibility for the latest iOS version because the app has been dormant for nine months → maintain platform relevance ### Outlook: Stable The utility browser extension market is increasingly sensitive to native OS feature parity. EasyMaps for Safari remains stable but exposed, as the lack of recent development suggests the product will not evolve to meet new Safari browser requirements, eventually forcing a decline in utility. - 🔴 The nine-month update gap indicates a maintenance-only posture, which limits the ability to respond to Safari browser updates. - ⚪ The paid-upfront model serves a specific user segment that rejects subscriptions, providing a stable but non-growing revenue base. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 5/5 | | Total Reviews | 1 | | Confidence | Low | | Pricing Model | Paid | | Platforms | iOS | | Key Features | 4 analyzed | | Trend | Stable | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **EasyMaps for Safari** (this app) | 5/5 | N/A | Matthew Lapeer | | [Sota Connect: Secure Network](https://marlvel.ai/apps/fi-catconnect-sota) | 4.8/5 | N/A | Cat Connect | | [V2Box - V2ray Client](https://marlvel.ai/apps/v2box-v2ray-client) | 4.6/5 | n/a | techlaim | | [avoVPN Desktop](https://marlvel.ai/apps/avovpn-desktop) | N/A/5 | N/A | Avocado VPN Technologies | | [Free VPN by Free VPN .org™](https://marlvel.ai/apps/free-vpn-by-free-vpn-org) | 4.5/5 | Mixed | Free VPN LLC | | [Fusvob VPN : Super VPN 2026](https://marlvel.ai/apps/com-toplinkc-foxexcellent) | 4.4/5 | Mixed | Fuxin Technology | ## Company Profile - **Developer:** Matthew Lapeer - **Website:** [https://www.matthewlapeer.com/easymaps-for-safari](https://www.matthewlapeer.com/easymaps-for-safari) - **Social:** [LinkedIn](https://linkedin.com/in/matthew-lapeer) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/easymaps-for-safari/id6469583288?uo=4) - **Dev Site:** [Official Website](https://www.matthewlapeer.com/easymaps-for-safari) - **Sources:** Developer website content, About us / company information, App store metadata. ## Related Intel Reports - [*Sota Connect: Secure Network*](https://marlvel.ai/apps/fi-catconnect-sota) (Cat Connect) · 4.8/5 Rating - [*V2Box - V2ray Client*](https://marlvel.ai/apps/v2box-v2ray-client) (techlaim) · 4.6/5 Rating - [*avoVPN Desktop*](https://marlvel.ai/apps/avovpn-desktop) (Avocado VPN Technologies) · N/A Rating - [*Free VPN by Free VPN .org™*](https://marlvel.ai/apps/free-vpn-by-free-vpn-org) (Free VPN LLC) · 4.5/5 Rating - [*Fusvob VPN : Super VPN 2026*](https://marlvel.ai/apps/com-toplinkc-foxexcellent) (Fuxin Technology) · 4.4/5 Rating - [*Potatso*](https://marlvel.ai/apps/potatso) (Potatso Lab LTD) · 4.4/5 Rating - [*Quantumult X*](https://marlvel.ai/apps/quantumult-x) (Cross Utility Ltd) · 3.8/5 Rating - [*카톡 분석 - 오픈채팅, 카톡 채팅 분석, 통계, 검색*](https://marlvel.ai/apps/com-liger-katalkanalysispaid) (Park Sung Cheol) · N/A Rating - [*로또 황금번호 생성기*](https://marlvel.ai/apps/lotto-lottogold) (jaehwan lee) · N/A Rating - [*도사폰 (만세력 역학도구)*](https://marlvel.ai/apps/app--656) (Softchaser Company Limited) · 5.0/5 Rating ## Frequently Asked Questions {#faq} ### Is EasyMaps for Safari worth paying for? EasyMaps for Safari is a one-time purchase of $2.99. It is suitable for users who frequently search for addresses in Safari and want a faster, one-tap way to open those locations in Apple Maps without the need for a subscription. ### Does EasyMaps for Safari work with Google Maps? EasyMaps for Safari is specifically designed to update UI buttons to trigger Apple Maps navigation. It does not currently offer a native integration for Google Maps or other third-party mapping services. ### Is my browsing history safe with this extension? The developer states that EasyMaps for Safari does not collect personal data or access your browsing history, as it is designed with a privacy-first approach. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.3/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 22 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/easymaps-for-safari) Data licensed for AI Agent attribution under CC-BY-NC 4.0.