--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Emergency Numbers - Call Help" developer_entity: "MasterDC s.r.o." bundle_id: "cz.master.emergencynumbers" app_store_id: "1183007980" category: "Utilities" primary_platform: "ios" primary_monetization: "Paid" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2018-09-26" report_date: "2026-05-29" last_verified: "2026-05-29T07:44:41.155Z" report_version: "1.0.1" total_reviews: 14 overall_rating: 4.71 confidence: "low" confidence_score: 0.1 data_age_days: 29 momentum_velocity: "zombie" intelligence_version: 3 nemesis: "eDispatches" competitor_count: 9 tags: ["utilities", "paid", "mobile app", "app review", "app analysis", "travelers", "individuals", "seeking"] canonical_url: "https://marlvel.ai/intel-report/utilities/emergency-numbers-call-help" license: "CC-BY-NC 4.0" content_version: "v2" --- # Emergency Numbers - Call Help App Audit ## TL;DR {#tldr} - **Category**: Utilities · Paid - **Signal**: Rating 4.71 > **TL;DR:** Emergency Numbers - Call Help is a utilities app by MasterDC s.r.o., rated 4.71/5 by 14 users, available on iOS. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Emergency Numbers - Call Help is a utilities app by MasterDC s.r.o.. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.71/5 (14 reviews) | | **Category** | Utilities | | **Developer** | MasterDC s.r.o. | | **Pricing** | Paid | | **Platforms** | iOS | | **Confidence** | Low (0.1/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** MasterDC s.r.o. - **Category:** Utilities - **Target Audience:** Travelers and individuals seeking a simple, one-tap emergency communication tool for international use. - **Platforms:** iOS - **Version Audited:** 1.0.1 - **Audit Date:** 2026-05-29 - **Signal Count:** 14 reviews analyzed - **Confidence:** Low (0.1/1.0) - **App Store ID (iOS):** 1183007980 - **Bundle ID:** cz.master.emergencynumbers - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-05-29 ## Executive Snapshot **What it is:** Emergency Numbers is a utility app for iOS that sends location-based SMS alerts to three contacts and provides a global directory of emergency service numbers. **Why users hire it:** Users hire this app for a simplified, offline-accessible safety trigger when traveling internationally, as it avoids the complexity of enterprise-grade dispatch systems. ## App DNA (Features & Intent) - **[Standard] Emergency SMS and Call:** Sends location data and pre-defined messages to contacts with one tap * *User Intent:* Users want real-time communication within the app experience. - **[Basic] Emergency Contact Management:** Allows storage of up to three designated emergency contacts - **[Differentiator] Global Emergency Number Directory:** Provides a list of local emergency service numbers categorized by country * *User Intent:* Users seek enhanced value through premium features. ## Market Position {#market-position} The app occupies a niche utility space with a 4.71 rating on 14 reviews, though the lack of updates since 2018 signals a stagnant market position. ## Monetization Strategy - **Model:** Paid - **Tiers:** One-time purchase at $1.99 - **Price:** iOS: $1.99 - **Analysis:** Paid model anchored at $1.99, targeting users seeking a simple, offline-capable emergency utility. ## SWOT Analysis {#swot} **Core Strengths:** - Global emergency directory provides offline utility for international travelers - Lightweight architecture ensures rapid deployment on older devices **Critical Frictions:** - No updates since 2018 - Lacks real-time location tracking - Limited to three emergency contacts **Growth Levers:** - Integrate with native OS emergency APIs to improve reliability - Add automated check-in features for lone travelers **Market Threats:** - Native OS safety features are absorbing the core use case - Lack of maintenance risks store removal ## Recent Changes (v2 → v3) {#recent-changes} The intelligence report has been updated to reflect a more critical outlook on the app's viability, emphasizing the threat of native OS safety features and the necessity of a strategic pivot. **Overall trend**: Declining **Compared at**: 2026-05-29 ### High-impact changes - **[Shifted] Strategic Pivot Recommendation** (positioning) — PM action items shifted from 'Maintain' to 'Pivot', explicitly citing the inability to compete with native OS safety features. ### Medium-impact changes - **[Added] New Competitive Threats** (swot) — Added threats regarding native OS safety features absorbing core use cases and the risk of store removal due to lack of maintenance. - **[Added] Expanded Weaknesses** (swot) — Added weaknesses regarding the lack of real-time location tracking and the limitation of only three emergency contacts. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Emergency Numbers - Call Help vs eDispatches — Head to Head - **[eDispatches](https://marlvel.ai/intel-report/utilities/edispatches)** by Penguin Management, Inc.: eDispatches competes directly by providing professional-grade emergency alerting and dispatch communication, targeting the same safety-critical utility market as the target app. - **Key differences:** - Integrates directly with CAD systems to provide real-time dispatch data for professional emergency responders. - Offers audio dispatch playback, providing critical context that simple SMS-based alerts fail to capture. - Visual response mapping allows users to see incident locations, a feature absent in the target app. - **Where Emergency Numbers - Call Help wins:** - ✅ Lower barrier to entry with a simple, consumer-focused interface for non-professional emergency contacts. - ✅ Lightweight architecture makes it faster to deploy for personal use cases compared to enterprise systems. - **Where eDispatches wins:** - ❌ Deep integration with professional dispatch infrastructure provides superior reliability and data richness. - ❌ Massive user base and long-term market presence establish high trust and institutional credibility. - **Verdict:** The target app should pivot toward the 'personal safety' niche to avoid direct feature competition with eDispatches' professional-grade infrastructure. ### Contenders (Strong Challengers) - **[Safepoint: Lone Worker Safety](https://marlvel.ai/intel-report/business/safepoint-lone-worker-safety)** by Techshift Limited: Safepoint competes by addressing the safety needs of lone workers, a specific subset of the target app's broader emergency contact audience. - Connects directly to a 24/7 Alarm Receiving Centre, offering professional monitoring that the target app lacks. - Supports hardware wearable panic alarm integration for faster, more accessible emergency triggering in the field. - **[SafeZone](https://marlvel.ai/intel-report/utilities/safezone)** by CriticalArc Pty Ltd: SafeZone targets the same emergency alerting utility space but focuses on organizational wellbeing and check-in features. - Features a dedicated check-in system that provides ongoing status updates rather than just one-off alerts. - Includes wellbeing assistance modules that broaden the app's utility beyond just immediate emergency situations. - **[BlackBerry AtHoc](https://marlvel.ai/intel-report/business/blackberry-athoc)** by AtHoc, Inc.: AtHoc competes by offering enterprise-level critical event alerting and GPS tracking, overlapping with the target app's core mission of emergency notification. - Provides enterprise-grade field reporting and GPS tracking that scales for large organizational safety needs. - Includes sophisticated one-click duress signals that exceed the target app's basic SMS-only notification capabilities. ### Peers (What They Do Better) - **[Senior Safety Phone](https://marlvel.ai/intel-report/utilities/senior-safety-phone)** by Contacts by Company, Inc.: This app targets the same user need for simplified emergency contact access, specifically focusing on the elderly demographic. - Utilizes a single-screen interface with active tap zones to minimize friction for users with limited dexterity. - Includes volume control locking to ensure emergency alerts are always audible at maximum settings. - **[Alerta Ciudadana Veracruz](https://marlvel.ai/intel-report/utilities/alerta-ciudadana-veracruz)** by Centro Estatal de Control, Comando, Comunicaciones y Computo (C4): This is a regional utility app that provides emergency reporting and public security integration similar to the target app's functionality. - Includes a specific 'Alerta Mujer' feature tailored to gender-based violence prevention and rapid response. - Directly integrates with state-level C4 public security infrastructure for official emergency dispatching. - **[Safe2Help Nebraska](https://marlvel.ai/intel-report/utilities/safe2help-nebraska)** by State of Nebraska, Department of Education: This app occupies the same utility category by facilitating emergency reporting and crisis communication for the public. - Enables anonymous two-way dialogue between the reporter and crisis centers, protecting user identity during sensitive reports. - Allows for media uploads, enabling users to share photos or videos of incidents with emergency responders. - **[U.S. Coast Guard MIMH](https://marlvel.ai/intel-report/business/u-s-coast-guard-mimh)** by ShufflePoint Inc.: This app serves as a specialized utility for incident management, sharing the target app's focus on providing critical information during emergencies. - Provides offline interactive job aids that remain functional when cellular networks are unavailable during disasters. - Acts as a curated quick-reference resource for specific incident management protocols rather than general alerts. ### New Kids on the Block (What's Innovative) - **[SOS+ Emergency Dial](https://marlvel.ai/intel-report/utilities/sos-emergency-dial)** by Raj Dhakate: This newcomer enters the market with a focus on global emergency databases, directly challenging the target app's utility. - Features a global emergency database that provides relevant local numbers regardless of the user's current country. ## What's New - **Latest (v1.0.1, 7 years ago):** Added global emergency number access and SMS-based location/info sharing. ## App Momentum (Zombie) {#momentum} - No notable signals last 3 months. > **Cadence:** 1 total versions · 0 majors in last 6 months · 2801 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Emergency Numbers - Call Help is an established utilities app that is a paid app. With a 4.71/5 rating from 14 reviews, it shows polarized user reception. > **Bottom Line:** The app provides a useful offline directory for travelers but lacks the modern safety features required to compete with native OS tools, so the PM should pivot to a specialized niche or sunset the product. **Best for:** Travelers and individuals seeking a simple, one-tap emergency communication tool for international use. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] [MEDIUM IMPACT] Pivot to a niche safety-utility focus because native OS features have commoditized basic SMS alerts → improve retention — *The app's lack of updates since 2018 makes it unable to compete with native OS safety features.* _(trade-off: deprioritize Deprioritize enterprise-grade dispatch features — the current architecture cannot support professional-grade infrastructure.)_ ### Feature Gaps vs Competitors - Real-time dispatch integration (available in eDispatches) - 24/7 professional monitoring (available in Safepoint) - GPS tracking (available in BlackBerry AtHoc) ### Outlook: Declining The personal safety utility market is consolidating around native OS integrations and professional monitoring services. Emergency Numbers is currently exposed due to its lack of feature evolution, so the PM must decide whether to pivot to a specialized travel-safety niche or sunset the app. - 🔴 The lack of updates since 2018 signals a maintenance-mode posture, which leaves the app exposed to native OS safety feature improvements. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.71/5 | | Total Reviews | 14 | | Confidence | Low | | Pricing Model | Paid | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Emergency Numbers - Call Help** (this app) | 4.71/5 | N/A | MasterDC s.r.o. | | [Senior Safety Phone](https://marlvel.ai/intel-report/utilities/senior-safety-phone) | 3.8/5 | Mixed | Contacts by Company, Inc. | | [eDispatches](https://marlvel.ai/intel-report/utilities/edispatches) | 4.4/5 | Mixed | Penguin Management, Inc. | | [SafeZone](https://marlvel.ai/intel-report/utilities/safezone) | 3.8/5 | Mixed | CriticalArc Pty Ltd | | [BlackBerry AtHoc](https://marlvel.ai/intel-report/business/blackberry-athoc) | 2.6/5 | Frustrated | AtHoc, Inc. | | [Safepoint: Lone Worker Safety](https://marlvel.ai/intel-report/business/safepoint-lone-worker-safety) | N/A/5 | N/A | Techshift Limited | ## Company Profile - **Developer:** MasterDC s.r.o. ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/emergency-numbers-call-help/id1183007980?uo=4) - **Sources:** App store metadata. ## Related Intel Reports - [*Senior Safety Phone*](https://marlvel.ai/intel-report/utilities/senior-safety-phone) (Contacts by Company, Inc.) — 3.8/5 Rating | Mixed Sentiment - [*eDispatches*](https://marlvel.ai/intel-report/utilities/edispatches) (Penguin Management, Inc.) — 4.4/5 Rating | Mixed Sentiment - [*SafeZone*](https://marlvel.ai/intel-report/utilities/safezone) (CriticalArc Pty Ltd) — 3.8/5 Rating | Mixed Sentiment - [*BlackBerry AtHoc*](https://marlvel.ai/intel-report/business/blackberry-athoc) (AtHoc, Inc.) — 2.6/5 Rating | Negative Sentiment - [*Safepoint: Lone Worker Safety*](https://marlvel.ai/intel-report/business/safepoint-lone-worker-safety) (Techshift Limited) — N/A Rating | N/A Sentiment - [*U.S. Coast Guard MIMH*](https://marlvel.ai/intel-report/business/u-s-coast-guard-mimh) (ShufflePoint Inc.) — 3.9/5 Rating | N/A Sentiment - [*Alerta Ciudadana Veracruz*](https://marlvel.ai/intel-report/utilities/alerta-ciudadana-veracruz) (Centro Estatal de Control, Comando, Comunicaciones y Computo (C4)) — 4.3/5 Rating | N/A Sentiment - [*SOS+ Emergency Dial*](https://marlvel.ai/intel-report/utilities/sos-emergency-dial) (Raj Dhakate) — N/A Rating | N/A Sentiment - [*Safe2Help Nebraska*](https://marlvel.ai/intel-report/utilities/safe2help-nebraska) (State of Nebraska, Department of Education) — 3.4/5 Rating | Mixed Sentiment - [*Free VPN by Free VPN .org™*](https://marlvel.ai/intel-report/utilities/free-vpn-by-free-vpn-org) (Free VPN LLC) — 4.4/5 Rating | Mixed Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.1/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 14 - **Data Sources:** App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/utilities/emergency-numbers-call-help) Data licensed for AI Agent attribution under CC-BY-NC 4.0.