--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "EMS Platoon Shift Calendar" developer_entity: "Jason Sutherland" bundle_id: "com.lato.shiftCalendar2" app_store_id: "1175060031" category: "Utilities" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2024-06-15" report_date: "2026-08-28" last_verified: "2026-08-28T00:00:00.000Z" report_version: "3.4" total_reviews: 25 overall_rating: 4.2 sentiment: "Mixed" sentiment_score: 45 confidence: "medium" confidence_score: 0.5 top_praise_theme: "The simple and intuitive interface makes the application easy to use for daily scheduling tasks" top_complaint_theme: "Inaccurate schedule data and incorrect dates cause confusion for users relying on the calendar view" review_sample_size: 9 total_review_count: 9 analyzed_review_count: 9 data_age_days: 33 momentum_velocity: "zombie" intelligence_version: 3 tags: ["utilities", "free", "mixed sentiment", "mobile app", "app review", "app analysis", "emergency", "medical", "services"] canonical_url: "https://marlvel.ai/apps/ems-platoon-shift-calendar" license: "CC-BY-NC 4.0" content_version: "v2" --- # EMS Platoon Shift Calendar Intelligence Report ## TL;DR {#tldr} - **Category**: Utilities · Free - **Signal**: Rating 4.2 · Sentiment Mixed - **Recent focus**: Inaccurate schedule data and incorrect dates cause confusion for users relying on the calendar view (top complaint) · The simple and intuitive interface makes the application easy to use for daily scheduling tasks (top praise) > **TL;DR:** EMS Platoon Shift Calendar is a utilities app by Jason Sutherland, rated 4.2/5 by 25 users, with Mixed user sentiment (45/100), available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** EMS Platoon Shift Calendar shows Mixed sentiment (4.2/5 from 25 reviews) - users praise the simple and intuitive interface makes the application easy to use for daily scheduling tasks but report issues with inaccurate schedule data and incorrect dates cause confusion for users relying on the calendar view. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.2/5 (25 reviews) | | **User Mood** | Mixed | | **Category** | Utilities | | **Developer** | Jason Sutherland | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Medium (0.5/1.0) | | **Data Age** | 33d | ## Metadata & Market Performance - **Publisher:** Jason Sutherland - **Category:** Utilities - **Target Audience:** Emergency Medical Services personnel requiring shift management and local hospital transport reference tools. - **Platforms:** iOS - **Version Reviewed:** 3.4 - **Report Date:** 2026-08-28 - **Signal Count:** 9 reviews analyzed - **Confidence:** Medium (0.5/1.0) - **App Store ID (iOS):** 1175060031 - **Bundle ID:** com.lato.shiftCalendar2 - **Performance Trend:** Stable - **Data Window:** Analysis based on signals collected up to 2026-08-28 ## Executive Snapshot **What it is:** EMS Platoon Shift Calendar is a free utility for emergency medical personnel to manage shift rotations and hospital transport rules on iOS. **Why users hire it:** The app removes the cognitive friction of manual shift tracking for EMS staff, though data inaccuracies currently undermine this utility. ## App DNA (Features & Intent) - **[Standard] Platoon Shift Tracking:** Select specific platoon schedules (A-H) to display red-coded days off on a calendar view. * *User Intent:* Users want visibility into their own performance and progress. - **[Differentiator] Hospital Reference List:** Provides a directory of 911-receiving hospitals within the local area. * *User Intent:* Users seek enhanced value through premium features. - **[Differentiator] 10-Minute Hospital Rule Check:** Automated calculation tool for verifying the 10-minute hospital transport rule. ## Market Position {#market-position} EMS Platoon Shift Calendar occupies a niche utility space for emergency responders, maintaining a 4.2-star rating despite a two-year development hiatus. ## Monetization Strategy - **Model:** Free - **Tiers:** Free - **Analysis:** The app operates as a free utility with no visible subscription or IAP gates. ## 🟡 User Sentiment (Medium Confidence: 9 of 9 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.2/5 - **Platform Split:** iOS 4.2/5 (25 ratings) - **Overall Sentiment:** Mixed ### Top Praises - **The simple and intuitive interface makes the application easy to use for daily scheduling tasks** ### Top Complaints (Impact Areas) - **Inaccurate schedule data and incorrect dates cause confusion for users relying on the calendar view** ## SWOT Analysis {#swot} **Core Strengths:** - 10-minute hospital rule check provides specialized EMS utility - Intuitive interface lowers cognitive load for daily scheduling **Growth Levers:** - Adding multi-platoon view addresses top user request - Implementing notes field supports overlapping work-school schedules ## Recent Changes (v2 → v3) {#recent-changes} The app remains in a maintenance-only state with no functional changes, though the competitive outlook has sharpened to emphasize the risk posed by a lack of standard calendar integration. **Overall trend**: Stable **Compared at**: 2026-08-28 ### High-impact changes - **[Shifted] Competitive Outlook Pivot** (positioning) ### Medium-impact changes - **[Shifted] SWOT Framework Refinement** (swot) - **[Added] Alternative Recommendation** (sentiment) ## What's New - **Latest (v3.4, 2 years ago):** Introduced pay date and day off widgets and redesigned the leave request interface. ## App Momentum (Zombie) {#momentum} - Maintenance-only state for 804 days. - No feature expansion since mid-2024. > **Cadence:** 1 total versions · 1 majors in last 6 months · 803 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} EMS Platoon Shift Calendar is an utilities app that is completely free. With a 4.2/5 rating from 25 reviews, it shows mixed user reception. > **Bottom Line:** Auditing the shift-pattern logic would address the data inaccuracies driving negative sentiment, which is the primary barrier to retaining the existing user base. **Best for:** Emergency Medical Services personnel requiring shift management and local hospital transport reference tools. ### PM Action Plan (Next Best Moves) - [ ] [MAINTAIN] Audit shift-pattern logic because inaccurate data is the top complaint → restore operational trust ### Outlook: Declining The shift-tracking utility market is consolidating, and EMS Platoon Shift Calendar is losing relevance due to a lack of maintenance. Without a data audit to correct shift patterns, the app will continue to lose its professional user base to more reliable, general-purpose scheduling tools. - 🔴 The 804-day update gap indicates the app is in maintenance mode, which prevents it from addressing critical data accuracy complaints. - 🔴 Recurring reports of incorrect shift patterns erode user trust, leading to churn as professionals seek more reliable scheduling alternatives. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.2/5 | | Total Reviews | 25 | | Sentiment | Mixed (45/100) | | Confidence | Medium | | Pricing Model | Free | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Stable | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **EMS Platoon Shift Calendar** (this app) | 4.2/5 | Mixed | Jason Sutherland | | [Sota Connect: Secure Network](https://marlvel.ai/apps/fi-catconnect-sota) | 4.9/5 | N/A | Cat Connect | | [V2Box - V2ray Client](https://marlvel.ai/apps/v2box-v2ray-client) | 4.6/5 | n/a | techlaim | | [avoVPN Desktop](https://marlvel.ai/apps/avovpn-desktop) | N/A/5 | N/A | Avocado VPN Technologies | | [Free VPN by Free VPN .org™](https://marlvel.ai/apps/free-vpn-by-free-vpn-org) | 4.5/5 | Mixed | Free VPN LLC | | [Fusvob VPN : Super VPN 2026](https://marlvel.ai/apps/com-toplinkc-foxexcellent) | 4.5/5 | Mixed | Fuxin Technology | ## Company Profile - **Developer:** Jason Sutherland - **Website:** [https://www.latoproductions.com/](https://www.latoproductions.com/) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/ems-platoon-shift-calendar/id1175060031?uo=4) - **Dev Site:** [Official Website](https://www.latoproductions.com/) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Sota Connect: Secure Network*](https://marlvel.ai/apps/fi-catconnect-sota) (Cat Connect) · 4.9/5 Rating - [*V2Box - V2ray Client*](https://marlvel.ai/apps/v2box-v2ray-client) (techlaim) · 4.6/5 Rating - [*avoVPN Desktop*](https://marlvel.ai/apps/avovpn-desktop) (Avocado VPN Technologies) · N/A Rating - [*Free VPN by Free VPN .org™*](https://marlvel.ai/apps/free-vpn-by-free-vpn-org) (Free VPN LLC) · 4.5/5 Rating - [*Fusvob VPN : Super VPN 2026*](https://marlvel.ai/apps/com-toplinkc-foxexcellent) (Fuxin Technology) · 4.5/5 Rating - [*Potatso*](https://marlvel.ai/apps/potatso) (Potatso Lab LTD) · 4.4/5 Rating - [*Quantumult X*](https://marlvel.ai/apps/quantumult-x) (Cross Utility Ltd) · 3.8/5 Rating - [*카톡 분석 - 오픈채팅, 카톡 채팅 분석, 통계, 검색*](https://marlvel.ai/apps/com-liger-katalkanalysispaid) (Park Sung Cheol) · N/A Rating - [*로또 황금번호 생성기*](https://marlvel.ai/apps/lotto-lottogold) (jaehwan lee) · N/A Rating - [*도사폰 (만세력 역학도구)*](https://marlvel.ai/apps/app--656) (Softchaser Company Limited) · 5.0/5 Rating ## Frequently Asked Questions {#faq} ### Is EMS Platoon Shift Calendar reliable for my work schedule? Users report that the app currently displays inaccurate shift patterns and dates, which may cause confusion for professional scheduling. ### Does EMS Platoon Shift Calendar support multiple jobs? Currently, the app does not support notes or multiple job schedules, which is a top-requested feature by users. ### What is a free alternative to EMS Platoon Shift Calendar? Many users shift to general-purpose calendar apps that allow for recurring events and notes, as these provide more flexibility than the static shift patterns found here. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.5/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 9 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 33 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/ems-platoon-shift-calendar) Data licensed for AI Agent attribution under CC-BY-NC 4.0.