--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "ExactlyApps: Split the Bill" developer_entity: "James Flowers" bundle_id: "com.exactlyapps.splitthebill" app_store_id: "6756686834" category: "Utilities" primary_platform: "ios" primary_monetization: "Paid" offline_capable: true market_region: "US" platforms: "iOS" app_last_updated: "2025-12-18" report_date: "2026-11-02" last_verified: "2026-11-02T00:00:00.000Z" report_version: "1.0" total_reviews: 0 confidence: "low" confidence_score: 0.25 data_age_days: 12 momentum_velocity: "zombie" intelligence_version: 2 tags: ["utilities", "paid", "mobile app", "app review", "app analysis", "individuals", "groups", "needing"] canonical_url: "https://marlvel.ai/apps/exactlyapps-split-the-bill" license: "CC-BY-NC 4.0" content_version: "v2" --- # ExactlyApps: Split the Bill Intelligence Report ## TL;DR {#tldr} - **Category**: Utilities · Paid > **TL;DR:** ExactlyApps: Split the Bill is a utilities app by James Flowers, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** ExactlyApps: Split the Bill is a utilities app by James Flowers. ## Quick Facts | Fact | Value | | :--- | :--- | | **Category** | Utilities | | **Developer** | James Flowers | | **Pricing** | Paid | | **Platforms** | iOS | | **Confidence** | Low (0.25/1.0) | | **Data Age** | 12d | ## Metadata & Market Performance - **Publisher:** James Flowers - **Category:** Utilities - **Target Audience:** Individuals and groups needing a private, offline tool for managing shared expenses in restaurants or during travel. - **Platforms:** iOS - **Version Reviewed:** 1.0 - **Report Date:** 2026-11-02 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.25/1.0) - **App Store ID (iOS):** 6756686834 - **Bundle ID:** com.exactlyapps.splitthebill - **Data Window:** Analysis based on signals collected up to 2026-11-02 ## Executive Snapshot **What it is:** ExactlyApps: Split the Bill is a privacy-focused, offline-first expense calculator for individuals and groups on iOS. **Why users hire it:** The app removes the cognitive and privacy costs associated with ad-supported or account-gated utilities by performing all math locally on the device. ## App DNA (Features & Intent) - **[Differentiator] Offline-first calculation:** Performs all bill splitting math locally without internet, establishing a privacy-first utility status. * *User Intent:* Users want uninterrupted access without internet dependency. - **[Differentiator] Distraction-free interface:** Guided UI without ads or tracking, justifying the upfront purchase price. * *User Intent:* Users need clear guidance to understand and adopt the product quickly. ## Market Position {#market-position} ExactlyApps: Split the Bill operates in the Utilities category with a $2.99 price point. The absence of a free tier limits its funnel compared to ad-supported rivals. ## Monetization Strategy - **Model:** Paid - **Tiers:** One-time purchase at $2.99 - **Price:** iOS: $2.99 - **Analysis:** The app uses a single-purchase model to maintain an ad-free, privacy-focused experience. ## SWOT Analysis {#swot} **Core Strengths:** - Offline-first architecture removes connectivity dependencies - Zero-tracking design builds trust with privacy-conscious users **Growth Levers:** - Localized pricing could capture privacy-focused segments ## App Momentum (Zombie) {#momentum} - Quiet 10 months, no recent releases. - Maintenance-only cadence limits feature expansion. > **Cadence:** 1 total versions · 0 majors in last 6 months · 318 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} ExactlyApps: Split the Bill is an utilities app that is a paid app. > **Bottom Line:** ExactlyApps: Split the Bill offers a clean, privacy-first utility, but the lack of updates and the paid-only barrier limit its growth. Pivoting to a freemium model would unlock the top-of-funnel acquisition needed to compete with ad-supported rivals. **Best for:** Individuals and groups needing a private, offline tool for managing shared expenses in restaurants or during travel. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] Ship a free-tier limited version because the $2.99 barrier prevents user acquisition → increase install velocity ### Outlook: Declining The utility market is consolidating around ad-supported models that provide high-frequency updates and social features. ExactlyApps: Split the Bill remains exposed due to its stalled development cadence and lack of a free entry point, which will likely lead to further stagnation in user acquisition. - 🔴 The 318-day update gap suggests the app is in maintenance mode, which prevents it from responding to competitive feature shifts. - ⚪ The $2.99 upfront price point remains a high barrier to entry in a category dominated by free, ad-supported utilities. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Confidence | Low | | Pricing Model | Paid | | Platforms | iOS | | Key Features | 2 analyzed | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **ExactlyApps: Split the Bill** (this app) | N/A/5 | N/A | James Flowers | | [Sota Connect: Secure Network](https://marlvel.ai/apps/fi-catconnect-sota) | 4.9/5 | N/A | Cat Connect | | [V2Box - V2ray Client](https://marlvel.ai/apps/v2box-v2ray-client) | 4.6/5 | n/a | techlaim | | [App For Siri Commands Tips](https://marlvel.ai/apps/app-for-siri-commands-tips) | N/A/5 | N/A | Anh La Phan Son | | [avoVPN Desktop](https://marlvel.ai/apps/avovpn-desktop) | N/A/5 | N/A | Avocado VPN Technologies | | [Bin Days - Bin Reminder](https://marlvel.ai/apps/bin-days-bin-reminder) | N/A/5 | N/A | Vicki Partridge | ## Company Profile - **Developer:** James Flowers - **Website:** [https://github.com/jflow35-a11y/exactlyapps-privacy](https://github.com/jflow35-a11y/exactlyapps-privacy) - **Social:** [Instagram](https://www.instagram.com/github) · [X/Twitter](https://twitter.com/github) · [YouTube](https://www.youtube.com/github) · [TikTok](https://www.tiktok.com/@github) · [LinkedIn](https://www.linkedin.com/company/github) ## Data Sources & Links - **App Store ID:** 6756686834 - **Dev Site:** [Official Website](https://github.com/jflow35-a11y/exactlyapps-privacy) - **Sources:** Developer website content, About us / company information, App store metadata. ## Related Intel Reports - [*Sota Connect: Secure Network*](https://marlvel.ai/apps/fi-catconnect-sota) (Cat Connect) · 4.9/5 Rating - [*V2Box - V2ray Client*](https://marlvel.ai/apps/v2box-v2ray-client) (techlaim) · 4.6/5 Rating - [*App For Siri Commands Tips*](https://marlvel.ai/apps/app-for-siri-commands-tips) (Anh La Phan Son) · N/A Rating - [*avoVPN Desktop*](https://marlvel.ai/apps/avovpn-desktop) (Avocado VPN Technologies) · N/A Rating - [*Bin Days - Bin Reminder*](https://marlvel.ai/apps/bin-days-bin-reminder) (Vicki Partridge) · N/A Rating - [*Controller Tester FGC*](https://marlvel.ai/apps/controller-tester-fgc) (Aaron Lowe) · 5.0/5 Rating - [*Fusvob VPN : Super VPN 2026*](https://marlvel.ai/apps/com-toplinkc-foxexcellent) (Fuxin Technology) · 4.5/5 Rating - [*Gear Ratio Calculator & RPM*](https://marlvel.ai/apps/cog-gear-ratio-calculator) (Linh Phan Nhat Khanh) · N/A Rating - [*MDflow Web Clipper*](https://marlvel.ai/apps/mdflow-web-clipper) (DataOps, s.r.o.) · N/A Rating - [*NordVPN: VPN Fast & Secure*](https://marlvel.ai/apps/com-nordvpn-nordvpn) (Nordvpn S.A.) · 4.7/5 Rating ## Frequently Asked Questions {#faq} ### Is ExactlyApps: Split the Bill free to use? No, the app requires a one-time purchase of $2.99. It does not offer a free tier or ad-supported version. ### Does ExactlyApps: Split the Bill require an internet connection? No, the app is designed for offline use. All calculations are performed locally on your device, ensuring your data remains private. ### What makes ExactlyApps: Split the Bill different from free expense splitters? ExactlyApps: Split the Bill focuses on privacy and offline reliability. Unlike free alternatives, it does not track user data, require accounts, or display advertisements. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.25/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 12 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/exactlyapps-split-the-bill) Data licensed for AI Agent attribution under CC-BY-NC 4.0.